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Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including:

✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform)

✅ Gamification secrets behind KFC’s addictive rewards system

✅ 2024’s biggest loyalty trends (from Antavo’s Global Report)

✅ Why storytelling matters (even in B2B tech marketing)

✅ How to audit & revamp a broken loyalty program

Plus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech.

🔗 LINKS & RESOURCES:

Antavo’s 2024 Loyalty Report: https://antavo.com/reports/global-customer-loyalty-report-2024/

Zsuzsa’s LinkedIn: https://www.linkedin.com/in/zsuzsakecsmar/

Suds: https://www.linkedin.com/in/sudarshansingh1/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

Antavo: https://antavo.com/

#LoyaltyMarketing #Gamification #B2BMarketing #CustomerRetention