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How do SaaS partnerships and martech shape today’s marketing landscape?

In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover:

✅ What a Partner Manager actually does (and why it’s critical for SaaS growth)

✅ Jess’s take on the biggest marketing shifts over the last 8 years

✅ Martech demystified—how it’s changing the game

✅ Design trends, content marketing evolution & funnel anxieties in 2024

✅ How to ensure partners get REAL value (not just logos on a slide)

Plus, their 3 must-read books, podcasts, and SaaS tools—and blunt advice for marketing managers.

🔗 LINKS & RESOURCES:

Suds: https://www.linkedin.com/in/sudarshansingh1/

Rich: https://www.linkedin.com/in/richardmelis/

Jess: https://www.linkedin.com/in/jessica-brick-419b7994/

Spotler: https://spotler.com/en-gb

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/