Podcast
Acupuncture Marketing School
Hosted by Michelle Grasek, MS, L.Ac. · EN
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
28episodes
Episodes
Newest firstAll episodes
127 | How to Optimize Your Acupuncture Practice Show Up in AI Search Results with Samantha Mabe
2d ago00:42:05Tap to summarizeAI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm.We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever.In this episode:Why SEO is still the foundation for showing up in AI search results How blog posts and conditions pages work together strategically What AI tools are actually looking for when recommending local practitionersFind It Quickly02:57 - Meet Samantha Mabe05:06 - SEO Still Matters10:34 - Blogging for AI Queries13:18 - Niche Messaging Wins17:13 - Conditions Pages vs Blogs21:06 - Trust Signals and Links24:57 - Local Listings Consistency27:47 - Test Your AI Presence33:25 - Social Proof and VideoConnect with Samantha MabeWebsite: lemonandthesea.comInstagram: instagram.com/lemonandthesea💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton
2w ago00:52:12Tap to summarizeWhat if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.In this episode:How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice modelWhy local visibility, in-person events, and relationship-building still work incredibly well for clinic marketingHow to identify your ideal patients and meet them where they already spend timeFind It Quickly03:24 - Meet Michelle08:42 - Beyond the treatment room10:17 - Hybrid clinic origin story11:16 - Digital products and courses14:09 - What to teach and sell16:52 - Pricing and value23:32 - Events that sell out26:34 - Turning foot traffic into leads27:28 - Clinic Event Curiosity29:32 - Discount Cards Strategy31:45 - Guerrilla Marketing Stories33:15 - New Location Visibility35:41 - Find Your Patient Circles38:50 - Stepping Back Clinically41:48 - Marketing Origin Story45:15 - Promoting Associates48:44 - Redefining SuccessMentioned in this episode:61: Community Acupuncture School with Michelle Hamilton84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle HamiltonSnack Size Marketing Club: michellegrasek.com/snacksizeConnect with Dr. Michelle HamiltonWebsite: drmichellehamilton.comInstagram: instagram.com/dr_michellehamilton💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →Temporary Episode - Join me in Wellness Marketing School Live starting soon!
3w ago00:07:03Tap to summarizeJoin me in Wellness Marketing School Live!Learn more and save your seat: https://michellegrasek.com/wellness-marketing-school-live/An 8-week, small-group Zoom program where you’ll build a clear, effective marketing system for your unique practice to become the go-to practitioner in your community (with real-time guidance and support).Limited to 20 practitioners • Begins May 8th • Enrollment closes May 7thEmail me with questions! That's what I'm here for: michelle@michellegrasek.comI would absolutely love to work with you - hope to see you inside!Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →Temporary Episode - Free Live Marketing Audit Training
4w ago00:03:06Tap to summarizeJoin me for this free training! The Full-Schedule Marketing Audit for Wellness Practitioners:Date/Time: Tuesday, May 5th at 12:00 pm Eastern TimeRegister to Save Your Seat: https://michellegrasek.com/auditReplay will be available for everyone who registers. I'd love to see you there.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill
Apr 2800:49:18Tap to summarizeIf your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.In this Episode:Why most acupuncture content doesn’t convert—and what to do insteadSimple, repeatable content formats that save time and work betterHow “invisible engagement” leads to real bookings (even without likes or comments)Find It Quickly02:46 - Meet Molly 04:59 - What Still Works on Instagram07:40 - Why Education Posts Fail10:42 - Reels Formula and B Roll15:07 - Invisible Engagement Explained16:03 - Authority Hooks That Convert19:47 - Proof and Implementation Wins21:15 - Getting Patients on Camera25:15 - Easy B-Roll Alternatives25:51 - Model Calls and Pro Photos26:44 - DIY B-Roll Planning27:29 - Ask the Right Patients29:28 - Retention Over Acquisition31:03 - Train the Algorithm33:37 - Reposts and Email Scripts34:56 - Fill Gaps With Availability37:21 - Direct Offers Work Fast40:27 - Status Bubble Hack43:58 - Anchor Back to Your WhyMentioned in this episode:Holistic Marketing Simplified Podcast: mollycahill.com/podcastHolistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQInstagram: instagram.com/mollyacahillWebsite: mollycahill.com💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom
Apr 1400:24:34Tap to summarizeIf you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.In this Episode:Why patients stay stuck in curiosity (and what actually moves them forward)How to simplify your messaging so it builds trust instead of confusionHow email funnels can answer patient questions and lead naturally to bookingsFind It Quickly02:45 - Meet Nicole Bergstrom03:30 - How She Became A Ghostwriter05:18 - Why Acupuncture Patients Hesitate09:02 - Writing To Overcome Skepticism11:28 - Investment Not A Cost14:49 - Simple Language Builds Trust16:57 - Email Funnels And Newsletters19:46 - Seven Day Funnel Strategy💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →123 | The Marketing Balance That Brings More Patients to Your Acupuncture Practice (Even If You're an Introvert)
Mar 3100:22:26Tap to summarizeIf your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance.In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert.I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life.In this Episode:Why your marketing might feel “stuck” even if you’re doing everything rightHow balancing digital and in-person visibility creates momentumSimple, introvert-friendly ways to build trust and referrals in your communityFind It Quickly02:32 - Digital Versus In Person04:50 - Ecosystem Balance Boost06:07 - Introvert Visibility Wins08:17 - Networking That Compounds13:17 - Beyond Mixer Events14:23 - Community Groups And Clubs15:34 - Talks That Convert18:26 - One Meeting Builds Trust20:19 - Three Month Action Plan💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →122 | How Acupuncturists Can Turn Social Media Followers Into Booked Patients with Britt Cunningham
Mar 1700:34:21Tap to summarizeMost acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity.In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the country turn social media visibility into real leads and booked appointments, and she shares exactly what’s working right now on platforms like Instagram and TikTok.We talk about the biggest mistakes practitioners make when creating content, why general “wellness” posts rarely work, and how speaking directly to a specific problem can dramatically increase engagement and patient inquiries.If you’ve ever felt like you’re posting constantly but not actually reaching new people, this conversation will give you a completely different way to think about your social media strategy. If you want social media to actually bring patients into your clinic, this episode is packed with practical insight.In this episode:Why vague wellness content rarely attracts new patientsHow specificity helps your posts reach the right audienceWhat kinds of content actually stop the scroll on Instagram and TikTokFind It Quickly2:59 - Meet Britt Cunningham4:22 - VA vs Social Media Pro7:10 - Why Branding Comes First9:11 - Acupuncturist Instagram Tips13:16 - Specific Symptoms and Niching17:21 - Too General vs. Specific Content18:27 - Sponsor Break and Return19:13 - Face or No Face19:59 - Show the Experience21:19 - Trust for Acupuncture22:59 - Needles on Camera24:40 - Know Your Audience25:03 - Engagement That Works28:25 - Community Manager Mindset31:01 - Success and TikTokConnect with BrittWork with Britt: brittsocialmedia.my.canva.site/workwithusInstagram: instagram.com/brittsocialmediaYoutube: youtube.com/@brittanicunningham💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →121 | Increase Your Revenue By Adding Retail to Your Acupuncture Clinic (A Faire Wholesale Review)
Mar 300:19:30Tap to summarizeWhat if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out?In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford.I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy.In this episode:Why retail can increase your revenue without increasing your scheduleHow to choose products your patients will actually buyThe specific strategies we use to sell without ever feeling “salesy”Find It Quickly00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment)04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More)08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 6013:55 - What to Stock: My Product Criteria & Price Points15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →120 | Hiring the Right Marketing Help for Your Acupuncture Practice with Deanna Martin
Feb 1700:37:59Tap to summarizeAre you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone.I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently.Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing plan!In this episode:The difference between a VA, a marketing assistant, and a strategist.How collaboration-based marketing is a powerful secret weapon for brick-and-mortar businesses.Why authenticity and connection are your marketing superpowers.Find It Quickly00:34 - Meet Deanna Martin01:04 - Understanding Marketing Roles: VA, Assistant, and Strategist01:43 - Sponsor Message: Fair Wholesale02:33 - Deanna's Journey: From Teaching to Marketing Strategy06:42 - The Importance of Authentic Marketing11:42 - Clarifying Marketing Roles and Responsibilities17:21 - Overcoming Hesitations with Virtual Assistance19:09 - Sponsor Message: Fair Wholesale19:45 - Core Marketing Foundations for Established Businesses20:40 - The Importance of Branding and SOPs20:51 - Identifying Your Dream Client22:08 - Utilizing Project Management Tools24:03 - Collaborating with Local Businesses25:25 - Networking and Word of Mouth Strategies28:13 - Balancing Digital and In-Person Marketing29:04 - Networking Tips for Introverts30:10 - The Value of Business Friendships33:15 - Overcoming Marketing Rejections34:46 - Defining Success and Work-Life Balance36:02 - Where to Find and Connect with DeannaConnect with DeannaWebsite: patronavirtualsolutions.comInstagram: instagram.com/patrona_vsTask & Time Freebie: patronavirtualsolutions.myflodesk.com/tasktimeauditfreebie💚 This episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Transcribe →