What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?

In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.

Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.

If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.

In this episode:

How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
How to identify your ideal patients and meet them where they already spend time

Find It Quickly

03:24 - Meet Michelle

08:42 - Beyond the treatment room

10:17 - Hybrid clinic origin story

11:16 - Digital products and courses

14:09 - What to teach and sell

16:52 - Pricing and value

23:32 - Events that sell out

26:34 - Turning foot traffic into leads

27:28 - Clinic Event Curiosity

29:32 - Discount Cards Strategy

31:45 - Guerrilla Marketing Stories