Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.

We’re diving into realistic Instagram strategies and what works best on the platform today.

What you'll learn:

Realistic strategies to help grow your local audience without burning out
Why unpolished, natural posts are performing better than curated graphics
How to capitalize on Instagram as a search engine

Find it quickly:

3:24 - Meet Molly Cahill
9:45 - Returning To Instagram’s Casual Roots
14:35 - Creating Video Content Might Be Easier Than You Think
20:52 - How Instagram Functions As A Search Engine
25:50 - Using Hashtags On Instagram Today

Mentioned in this episode:

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
Follow Molly Cahill on Instagram: instagram.com/mollyacahill
Molly Cahill Website: mollycahill.com
Holistic Marketing Simplified Podcast: mollycahill.com/podcast

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.