If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.

I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.

We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes.

What you'll learn:

You don’t need thousands of followers to make Instagram work.
True engagement is less about likes and more about reach + relational action.
Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community.

Find it quickly:

00:34 - Instagram Marketing with Molly Cahill
01:05 - Understanding Instagram Engagement
04:07 - Engagement Strategies for Local Businesses
08:27 - Outbound Engagement Techniques
12:32 - Collaborating with Local Businesses
18:36 - Real-Life Success Stories
21:49 - Digital Marketing Insights
23:16 - Building Community Connections
25:08 - Leveraging Micro-Influencers
26:30 - Engaging with Local Influencers
28:41 - Patient Ambassadors and Facebook Groups

Mentioned in this episode:

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
Molly’s previous episode on the podcast:
Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
Follow Molly Cahill on Instagram: instagram.com/mollyacahill
Molly Cahill Website: mollycahill.com
Holistic Marketing Simplified Podcast: mollycahill.com/podcast

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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