What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.

We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.

What You’ll Learn:

How to turn one blog into a full month of marketing content.
How to write in a way that attracts patients in a way that makes sense to them and you.
How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.

Timestamps:

2:49 - Meet Jana Osofsky
6:31 - Jana’s business beginnings & entering her repurposing era
11:24 - SEO, marketing, and your blog
18:17 - How to write for your audience
20:01 - Acupuncturist example: moving through buyer awareness
25:47 - Do you really need to niche down?
32:07 - Why topic selection goes first before creating content
34:54 - How to use AI for your marketing content
42:22 - Jana’s definition of success

Mentioned in this episode:

Eugene Schwartz's Book: breakthroughadvertisingbook.com

Connect with Jana:

Website: janaomedia.com
Free Blog Training: janaomedia.com/free-blog-training
Michelle’s Retreat: michellegrasek.com/planning-retreat

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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