Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.

We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome.

If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community.

In this episode:

Vicky's TRUST method for working with that inner voice with curiosity and compassion
Small experiments help retrain your brain toward confidence
You can’t out‑strategy self‑doubt—you must work with it

Find It Quickly:

00:35 - The Power of Self-Trust in Business

00:56 - Meet Vicky Shilling

01:26 - Understanding Self-Doubt and Imposter Syndrome

01:39 - Strategies to Overcome Self-Doubt

02:35 - Sponsor Message: Jane Practice Management Software

04:23 - Interview with Vicky Shilling Begins

04:38 - Vicky's Journey and Expertise

08:12 - The Importance of Mindset in Business

10:31 - Vicky's Trust Method Explained

15:04 - Overcoming Fear and Finding Evidence

17:47 - Real-Life Examples and Client Success Stories