Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more.

I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads.

In this episode, we cover:

The must-haves before running Google Ads to ensure success
Website dos and don’ts, whether or not you plan to advertise
A surprising place they recommend putting contact forms on your site
How to choose the right keywords for Google Ads
Average monthly ad budgets and cost per click in our industry
Why customer lifetime value matters when calculating ROI
How long it typically takes to optimize Google ads
And more

I hope you enjoy this conversation with Conner and Brett!

SHOW NOTES:

Middle Way Marketing homepage
Middle Way Marketing Free Consult
Middle Way Marketing Instagram @middlewaymarketing
Marketing Breakthrough Session with Michelle - $49

Today’s episode is brought to you by Jane — a clinic management software and EMR.

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