Podcast
Owning the Outcome
Hosted by HubSpot · EN
Owning the Outcome is a podcast about the bold bets and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot's Sr. Director of Partner Strategy, each episode dives in with partners who are rewriting the rules in an AI-first world—and proving that human expertise is the key distribution layer for AI adoption. IDC puts the partner opportunity at $42 billion by 2030. But what does that mean for partners? This is what comes next.
35episodes
Episodes
Newest firstAll episodes
Launching a Verticalized Sub-Brand
Oct 25, 202300:45:53Summary readyBrian DeKoning and Duncan Craig, partners at Raka, join the show to talk about Raka Health—a new verticalized sub-brand launch geared towards healthcare and life science brands. They discuss the launch and how they made the call to formalize this specialization into its own brand. And with the launch of Raka Health, they share the changes they had to make structurally, operationally, within their processes and to their overall GTM strategy. Lastly, we dig into their expertise within healthcare to talk HIPAA compliance. Specifically with HubSpot, we talk about implementation for their healthcare clients that supports and meets their needs regarding HIPAA and privacy.
Summary
Implementing the Four Day Workweek
Oct 11, 202300:40:49Summary readyHannah Collins Lee, co-founder and CEO of Second Mile, joins the pod to talk about one of the hottest topics in the business world: the four day work week. Hannah shares how the team ideated on, tested, and then fully implemented for Second Mile—and she walks us through what it now looks like in practice. She outlines exactly how the processes, operations, and employee expectations had to evolve to allow for this shift and how it now manifests in the team’s client engagements. Specifically with clients, she talks about the announcement out to clients, the initial receptiveness, and the increased accountability she now had to deliver results. We wrap with impact to the business—from the trickle down impact on numbers and KPIs over to the culture, work-life balance, and employee experience.
Summary
Evolving ABM with an Account-Based RevOps Strategy
Oct 4, 202300:41:10Summary readyRyan Burkett, Director of Marketing and Operations at BrandGen.io, and Galen Dow, Director of Business Development at BrandGen.io join the podcast to talk about ”ABR”, or an account-based RevOps strategy, which presents a significant revenue opportunity for solutions partners and agencies as the next evolution of account-based marketing (or ABM). Ryan and Galen start by contrasting ABM vs. ABR, including the importance of having it orchestrated within a CRM, and then they walk us through what ideal ABR strategy execution looks like with HubSpot—both with the functionality available natively and with their recommended apps and integrations plugged in. They then share how this can manifest in the sales process, including the value propositions to use, the right discovery questions to ask, the blockers you can remove, which opportunities to seek out first, and the ABM tools you should integrate in first.
Summary
The Tech-Enabled Path Towards Scale
Sep 27, 202300:40:35Summary readyMatt Bolian, CEO and cofounder of Supered, brings his unique perspective from both the solutions partner and now app partner side on why managed services, agencies, and other people-centric organizations can be difficult to scale. Matt shares why a scaling strategy is so important, how partners should be prioritizing pathways towards scaling, and what opportunities are in front of those partners who are able to leverage the right systems, teams, processes, and technologies for scale. We then hone in on the idea of “tech-enabled” partners, where technology across the app ecosystem (specifically tools like Supered) can enable and support the growth of partners by increased capacity, improved margins, and higher client adoption of the platforms they implement.
Summary
Selling and Servicing Frameworks from a Growing Partner
Sep 13, 202300:43:44Summary readyThis week's guest is Tom Richard, CEO and Co-founder of Unlimited Tech Solutions. As his organization knocks on the door of becoming an Elite-tiered solutions partner, Tom shares the selling and servicing frameworks that have proven to be successful in aiding his team's growth. We start with how he frames his organization in the ecosystem (and the name Unlimited Tech Solutions provides a great hint). We talk about the win-win approach his team takes to selling—regardless of whether it's pitching net-new services, reselling software, co-selling with HubSpot, or all of the above. He goes into detail as to how he prioritizes transparency and proper expectation setting. On the servicing side, he talks about his approach to scoping integrated tech stacks and complex configurations of HubSpot, something I know is top of mind for many. And although it can present a great revenue opportunity, we also discuss the occasional headache-inducing experience of being hired to "rewire” the work done by others in a customer's HubSpot portal.
Summary