SEO Is Dead, Long Live AI Search: Getting Found on ChatGPT with Michael Notbohm of Askable

Episode Summary

Your patients have stopped Googling and started asking. In this episode of the All In Practice Growth Podcast, host Shane McElroy reconnects with longtime friend and former BioHorizons implant-sales colleague Michael Notbohm — now CEO and founder of Askable (askable.dev), an AI visibility platform helping practices get found on ChatGPT, Claude, Perplexity, and Google AI Overviews.

Shane and Michael unpack the seismic shift from keyword-based search to conversational AI recommendations, why being absent from AI results is the modern equivalent of missing from the Yellow Pages, and the concrete steps practices can take today to win their local market. It's an honest, funny, no-script conversation between two guys who've sold a lot of implants together and seen the digital landscape shift firsthand.

What You'll Learn

Whether SEO is truly "dead" — and how AI search and SEO can still work in unison
Michael's "credit score" analogy for AI visibility: AEO (website framework) + AEIO (authority and sentiment)
How AI assembles a recommendation in seconds by scanning reviews, directories, and online sentiment
Quick wins most websites miss: FAQs, schema markup, structured data, and llms.txt files
Why an AI mentions tracker can surface problems (like a tough front-desk experience) that never show up as a formal review
The "modern day gold rush": why early adopters become nearly impossible to displace
Why dental searches are exceptionally high-intent and convert fast
Where dentistry's AI future is heading — agentic AI, AI scribes, X-ray reading tools, and a centralized practice "brain"
The real hurdle to adoption: practice-management software integration and security guardrails

About the Guest

Michael Notbohm is the CEO and founder of Askable (askable.dev), an AI visibility and optimization platform. A self-described "forever entrepreneur," Michael's path runs from selling Yellow Pages and YellowPages.com early in his career, through nearly a decade selling dental implants at BioHorizons (where he and Shane worked the same region), into real estate and ultimately AI. After an 18-month deep dive learning from a former 15-year Salesforce engineer, he built Askable to help dental and medical practices get discovered in the new era of AI-driven search.

Episode Highlights

The Yellow Pages parallel: being invisible on AI today is like not being in the phone book a generation ago
"Product-market fit is everything" — how the right idea at the wrong time still fails, and why timing matters
AEO vs. AEIO explained, with a roughly 60/40 weighting toward authority over website framework
Why AI "doesn't see" your beautiful website — it indexes content and weighs your reputation
The free Askable audit: a no-credit-card visibility score with an itemized action plan, including competitor gap analysis
Claude vs. ChatGPT vs. Perplexity for everyday use — and the rapid-fire pace of new model releases
Enhancement over replacement: how AI reshapes roles rather than simply eliminating jobs
A friendly closing debate: who was really better at selling implants back in the BioHorizons days?

Sponsor & Event: All In AI Dental Summit

This episode's guest, Askable, is a proud sponsor of the All In AI Dental Summit — the standalone Day 3 of the Bulletproof Dental Practice Summit, and the first AI workshop of its kind built specifically for dentistry. Hosted by Drs. Peter Boulden and Craig Spodak, the main summit runs August 7–8, with the AI-focused Day 3 on August 9 at The Phoenician in Scottsdale, Arizona.

The focus is operational and lifestyle rather than clinical: how to actually use AI to reclaim time, grow revenue, and future-proof your practice — taught by real dentists who've implemented it. Michael Notbohm will be appearing live. Seats are limited.

Links & Resources

Askable (free AI visibility audit): https://www.askable.dev
Book a call with Michael (Calendly): https://calendly.com/michaelnotbohm/askable
Michael Notbohm on LinkedIn: https://www.linkedin.com/in/michael-notbohm/
Askable on LinkedIn: https://linkedin.com/company/askable-ai
All In Practice Growth (summit info & more): https://www.allinpracticegrowth.com

Try This Right Now

Pull out your phone, open ChatGPT or Perplexity, and ask: "Who do you recommend for dental implants near me?" If you're not in the answer, this episode is your roadmap.

About the Podcast

The All In Practice Growth Podcast brings you a different perspective on the dental and medical industries — no script, no filters. Hosted by Shane McElroy. New episodes biweekly. #kickasscontent