Everyone loves a good skincare product, but few people talk about the real work that goes into building a beauty brand from scratch.

In this honest and inspiring conversation, I sit down with Tina Sanders, founder of Farm Sea Skincare and coaching client, to talk about what it actually takes to grow an all natural, non-toxic skincare company - the highs, the heartbreaks, and everything in between.

Tina shares the behind-the-scenes truth about running her own business, the mindset shifts that kept her going when things got tough, and how she built a brand rooted in her beliefs that everyone should safely put products on their skin and know what's in them and the benefits they have.

We cover:

What most people don't see about starting and scaling a skincare business.
How Tina turned her passion for skincare into a powerful brand — and the lessons she learned along the way.
The tough seasons of entrepreneurship and how she pushed through them.
The mindset it takes to keep going when success feels far away.
What's next for Tina and how she's redefining beauty in business and beyond.

If you're an entrepreneur (or dreaming of becoming one), this conversation will remind you that the tough moments are part of the process — and that with persistence and purpose, you can build something beautiful (inside and out).

To buy Tina's skincare (which has my friends saying "you're glowing" everytime I put them on): https://farmseaskincare.com/

To follow Tina on IG: https://www.instagram.com/farmsea_skincare/

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To learn all that Tina did, when we coached together, and know how to confidently run your own business, have better work-life balance and know how to pay yourself and what to charge...click here to be coached by Katie: https://www.katiegrimes.com/balance

Skincare company CEO spills secrets!