Podcast
Attributed - A podcast by Dreamdata
Hosted by Dreamdata · EN
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.
33episodes
Episodes
Newest firstAll episodes
Personal Branding for the "Quiet" B2B Expert with Goldie Chan
Mar 1700:43:20Tap to summarizeWhy is the “Cringe Factor” one of the biggest hurdles in B2B marketing?Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.What we will cover:- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Beyond the Launch: Building Impact with Product-Led Marketing
Mar 1000:57:27Tap to summarizeMost product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.What you’ll learn:- How to move away from the "one-and-done" launch mentality.- Strategies for building long-term momentum post-launch.- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.- How early-stage PMMs can prioritize work that leadership actually cares about.Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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The Turtle Method: How to win in B2B by going slow with Bo Moller
Mar 300:55:25Tap to summarizeFor 20 years, Bo Møller has built B2B companies the unfashionable way.No growth hacks.No stretch goals.No corporate theatre.From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.We’ll talk about:- Why “move fast” is often the most expensive advice in B2B- What going slow really means in product, pricing, sales, and growth- How patience, focus, and realistic expectations compound over time- Lessons from building and investing across multiple SaaS companies- What B2B teams should stop rushing — and what they should double down on instead.This is a session for B2B founders and marketers who care more about durable revenue than vanity metrics and who believe that sometimes, the smartest way to win is to slow down.Follow Bo Møller on LinkedIn: https://www.linkedin.com/in/moelleren/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Langsom.com – This is Bo’s core company, built entirely on the "Slow and Steady" philosophy we discussed today. It’s the home for his consulting and the Turtle Method framework.PingPuffin.com – An insanely simple uptime monitoring tool. It does one thing perfectly: it lets you know if your website goes down, without any unnecessary "noise" or complex features.Alunta.com – A super simple subscription management tool designed to help you stay organized and keep track of recurring costs with minimal effort.Anyhoa.com – A modern, streamlined system for Homeowner Associations (HOAs), replacing outdated legacy software with a clean, digital-first approach.Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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How to Use AI to Automate GTM Workflows to Drive Pipeline
Feb 2400:51:49Tap to summarizeJoin us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.Not convinced yet? Here’s more details on the session:- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.- Identifying and automating high-friction GTM tasks that currently stall your pipeline.- The metrics and insights CMOs should prioritize when integrating AI into their strategy.- Actionable steps to move from manual processes to an automated, intelligent GTM engine.Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Feb 1700:50:01Tap to summarizeProduct marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.You’ll discover:- Why positioning and deep customer understanding must drive every decision- How product marketing connects product, market, and revenue in a world where buyers self-educate online- What the best product marketers do to enable evangelism and true adoption, not just awareness- How product, marketing, and sales can partner to shape narratives that stickThis conversation goes beyond tactics.It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026
Feb 1000:50:48Tap to summarizeB2B marketing assumes buyers are rational. They probably aren’t.Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.Data increases confidence but not always wisdom.In this session, Rory Sutherland explores how B2B decisions are really made.What this means for ads, messaging, and persuasion.Why logic often loses to psychology.Why brands matter more in complex B2B than we like to admit.We’ll talk about measurement, but not as an answer machine.Data as a way to reduce noise. Not to replace judgment.Rory will challenge the idea that better dashboards automatically lead to better decisions.What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your BrandJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner
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From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI
Feb 300:30:00Tap to summarizeFor this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.What’s covered in this episode:The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma.Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026
Jan 2700:50:40Tap to summarizeB2B buyers don’t start with Google anymore.They start in the feed.LinkedIn. Podcasts. Creators. Comments. DMs.Discovery happens before intent.Before clicks.Before forms.In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.Why trust is built in public.Why consistency beats campaigns.And why most funnels don’t reflect reality.We’ll talk about what this means for content, ads, and messaging.What earns attention in the feed.What gets ignored.And how paid and organic need to work together.Less theory.More real-world patterns.And clear ideas B2B marketers can apply immediately.Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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2026 B2B Marketing: Trends, Tactics, and Predictions
Jan 2000:55:58Tap to summarizeWhat breakthrough trends will redefine success for marketers in 2026?Which high-impact tactics will separate market leaders from the rest?And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.The panelists:Francesca Pavan, Demand Generation Director at LegoraCasper Emil Sciuto Rouchmann, Founder at SparkForceHugo Pereira Fractional CMO at Frends iPaaSThe host: Steffen Hedebrandt - CMO and Co-founder at DreamdataWhat we’ll cover:- Trends and breakthroughs that could reshape B2B marketing in 2026.- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.- The strategies and legacy channels you should retire or rethink- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Scrappy ABM: Enable Your Customers' Revenue Growth
Jan 1300:55:39Tap to summarizeHow can you empower your customers to build high-impact account-based marketing (ABM) programs?We’ll be joined by Mason Cosby, Founder of Scrappy ABM. He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).What you’ll learn:- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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