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Dr. Chris Croley and Jerry Drinkard, NP, dig into a side of aesthetics that does not get talked about enough: the temptation to buy new devices before your practice is truly ready for them.

This episode is especially valuable for med spa owners, injectors, and providers who are trying to grow the right way. Chris and Jerry talk through the difference between chasing shiny new technology and making smart, patient-centered investments. They share real stories from Skin & Tonic Med Spa, including an early device purchase that turned into a hard lesson, and break down the questions every provider should ask before bringing in expensive equipment.

From patient demand and skin type considerations to support, training, maintenance, downtime, and actual breakeven numbers, this conversation is a practical reminder that great outcomes and sustainable growth go hand in hand.

Follow Beauty & The Brain for more honest conversations on aesthetics, confidence, wellness, and the business behind exceptional care.

45:T50b,Welcome to Beauty & The Brain, the podcast where we take a deep dive into the fascinating world of medical aesthetics! I'm Dr. Chris Croley, and I'm joined by my co-host Jerry Drinkard, a board-certified Family Nurse Practitioner. Together, we co-own Skin & Tonic, a medical spa that's passionate about providing the latest and greatest treatments to help our clients look and feel their best. We started this podcast out of our love for medical aesthetics and our desire to share our knowledge and insights with others. Every week, we'll be discussing new trends, sharing our thoughts on controversial topics, and keeping you up to date on the latest technology in the industry. But we won't just be talking to ourselves! We're excited to bring in experts and industry leaders to share their perspectives and insights with our listeners. Our goal is to provide a podcast that's authentic, informative, and genuinely helpful for anyone who's interested in beauty and wellness. Whether you're a beauty enthusiast or a medical professional, we hope you'll tune in every week to learn something new and join us on this journey of discovery. So, if you're ready to dive into the world of medical aesthetics, join us on Beauty & The Brain, and let's explore t

We Bought the Wrong Device… Here’s What It Cost Us