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A
Hello and welcome to the Becker's Healthcare Podcast. My name is Chanel Bunger. Today I'm thrilled to speak with Dr. Aletha Maybank, a health strategist and president and CEO at Novella Wells LLC, who joins the podcast today to share insights in her background healthcare trend. She's keeping in a bit more. Dr. Maybank, thank you so much for joining me. Could you get us started out by introducing yourself and telling us a bit about your background in healthcare?
B
Yes. Hi. My background, Aletha Maybank, I'm a pediatrician, preventive medicine doc by training, but I've spent most of my career in governmental public health and I've been in places in health departments, even more specifically leading local public health efforts both in New York City and in Long island as well in New York. And then kind of tangent to that and affiliated with the role is also supporting the institution in starting their equity efforts to embed equity across the entirety of the institution and start building in that lens and mindset. And, and then I was recruited to AMA about six years ago and was their senior vice president and inaugural chief Health Equity Officer there to help support starting a center for health equity, but also working across their different constituencies and areas within the institution to also embed equity and support that evolution, not only at ama, but I think the totality of medicine as well. And now I'm kind of in the space of I serve as a health strategist and health advisor to several companies and institutions, as well as to individuals. I've been doing more at the intersection of arts and health and figuring out what I'm going to do moving forward.
A
Got it, got it. And I'm moving forward into the meat of the podcast a bit. Can you talk about the top trends that you're keeping an eye on in health care today?
B
Yes, for me, I think, you know, it's, it's a lot because there's a lot, as we know on the horizon right now that is at risk or already has been eliminated, whether it's funding, people, positions, certain types of values and mission in the way that we do this work. And I think the greatest concern is watching so many people start to lose context to access to different health opportunities. We see it in the context of lack of communication and decreased communication across the board when you don't have CDC present in the way that they used to to help support messaging and getting the information out and working with local partners in the way that's needed. But we also see reduction of research dollars that is happening across the board with many institutions, we see the reduction of equity, explicit positions and work that has been happening. So the overall trend is you start to get concerned about and not even start. We are concerned that this vision to be able to have optimal health for all is severely impacted in a negative way. We have to keep focusing on our advocacy, our collective advocacy, and our individual advocacy towards what we know is right and what we deserve as humans. That's health and good health.
A
Absolutely. And now that we've talked about the trends a bit going forward in the second half of 2025, what are you most focused on and excited about?
B
I'm most focused on. Well, now that I've resigned, I'm most focused on figuring out what is the next path that I want to take individually, who do I want to work with, where do I want to be and leverage the talents and the relationships that I have. But especially at this moment of time, that brings some level of excitement for me to have that space and opportunity. However, it's all in the context of what's really scary at this moment for many people across this country. And I even think from just the personal context, many of us, our parents and our families are being directly impacted. And when that happens and those conversations are happening around our tables and in our homes, it really kind of speaks to the level of urgency that is really needed at this moment to have change that is going to be productive for all. And it's very clear that that's not what's happening. And so it's hitting our homes hard emotionally, financially. And so excitement is there, I believe, in the context of having joy and being able to experience that. It's part of survival. But it's also important to contextualize any of that in the realities of where we're at in this country.
A
Yeah, absolutely. And now that we spoke about the future of it, looking back in the last six to 18 months, can you talk about something that you're most proud of, maybe that you did at your prior role or maybe starting up your new llc?
B
Sure. I mean, my, my. So I did launch a film company with several other folks called Truth Light. We're in the very beginning parts of this, and it's an uphill, a learning curve that's straight up for me, I guess, because I have not been trained as a filmmaker. But I, you know, I know that there's the possibility to still have my voice. And my president, I'm working with other people who are filmmakers. And the idea is, you know, how do we expand this narrative around health that has been A thread of my career, I feel how health is demonstrated in communication vehicles across this country, it's very narrow. And if you think about it, most shows on tv, when you think about health explicitly, they're all happening in the emergency room. Like, all of them, you don't see the other aspects in the totality of all the different ways that how health shapes and informs who we are or what shapes health and how that informs who we are and how we show up. So that's what the company is to do. And so I'm very excited and very proud to have started that and kind of branched out into a space that isn't fully familiar, but in terms of, you know, the process of how to do it and how to make that sauce per se, however, fully familiar in terms of the importance of messaging and how do we get people to change? You know, how do we inspire action beyond what people normally do? And that's what all of us are working to do as health professionals, is to inspire action, to have healthier lives. But that's not always an easy thing to do, and I think it takes creativity and skill to do that.
A
Got it. That is definitely something to be proud of. And now, with all of your passion and the pivots you've been able to make in your career, I'm wondering, what advice would you give to evolving leaders maybe looking to have the same impact in their careers as you have?
B
My advice? You know, I've been reflecting a lot on this, and it comes back to almost my very first week of working as a professional, past my two years of clinical years, when I was a practice as a pediatrician and I started in the office of minority health out in Suffolk County, Long Island. And I was creating that office, and I was actually cashing a check, my first paycheck. This is a long time ago. We don't do that anymore, do we? Don't go to the bank to do it. Typically, I was at the teller counter, and the individual behind was trying to have a conversation. You could clearly see I was in a rush. And. And he said to me, because right away he said, you know, as I was getting ready to leave, he said, doctor, I want you to remember it's always all about relationships, and I'll never forget that. And I think that has been the absolute, I want to say, power that I have had in my career, and that is what has created the power, in a sense, that I've had. I think the trust and the credibility that I've had throughout my career is really understanding the foundation of having relationships and building them and having centered those and not be transactional, I think has been the momentum for what I have been able to create and it will be the momentum for what I do moving forward.
A
Excellent advice. Well, Dr. Maybank, I've enjoyed our time today, but before I let you go, is there anything else that listeners should know? No.
B
I think this moment in time I would encourage us to reach out to one another. I think right now we all are feeling moments of isolation, especially in these roles that we have within health. Again, it's a scary time. This is where we do need to rely and call upon each other more than ever and understand that the ecosystem in its wholeness is what's going to be most helpful than in our silos and isolated. I just encourage us to engage with one another one just for support, emotional support, but also for strategic thinking and strategic planning on what is possible so that we can build power to create change.
A
The great note to end on Dr. Maybank, I want to thank you once again for your time today and for sharing your insights on the Becker's Healthcare podcast.
B
Thank you, thank you.
Becker’s Healthcare Podcast: Driving Health Equity Through Strategy and Storytelling with Dr. Aletha Maybank
Release Date: July 21, 2025
In this episode of the Becker's Healthcare Podcast, host Chanel Bunger engages in a profound conversation with Dr. Aletha Maybank, a renowned health strategist and the president and CEO of Novella Wells LLC. Dr. Maybank brings a wealth of experience in public health, health equity, and the intersection of arts and health. The discussion delves into her professional journey, current healthcare trends, recent initiatives, and her vision for driving health equity through strategic storytelling.
Dr. Aletha Maybank introduces herself by outlining her extensive background in healthcare. She shares her journey from being a pediatrician and preventive medicine specialist to her significant roles in governmental public health.
“I've spent most of my career in governmental public health… leading local public health efforts both in New York City and in Long Island” (00:22).
She highlights her tenure at the American Medical Association (AMA), where she served as the Senior Vice President and inaugural Chief Health Equity Officer. In this role, Dr. Maybank was instrumental in establishing the AMA's Center for Health Equity and embedding equity initiatives across the institution.
“I was recruited to AMA about six years ago… to help support starting a center for health equity” (00:52).
Currently, as the president and CEO of Novella Wells LLC, Dr. Maybank advises various companies and institutions, focusing on the nexus of arts and health to foster innovative health communication strategies.
When discussing the top trends in healthcare, Dr. Maybank expresses concern over several emerging challenges that threaten the progress towards health equity.
“We see reduction of research dollars that is happening across the board… the overall trend is you start to get concerned about and not even start” (01:50).
She points out the diminishing access to health opportunities due to decreased communication and reduced support from institutions like the CDC. Additionally, the decline in dedicated equity positions within organizations poses a significant hurdle to achieving optimal health for all.
Despite these challenges, Dr. Maybank emphasizes the importance of advocacy—both collective and individual—as essential to advancing health equity.
“We have to keep focusing on our advocacy… towards what we know is right and what we deserve as humans” (02:50).
Looking ahead to the latter half of 2025, Dr. Maybank shares her personal and professional focus areas. Having recently resigned from her previous role, she is navigating the next steps in her career, seeking opportunities that align with her expertise and passions.
“I'm most focused on figuring out what is the next path that I want to take” (03:32).
She acknowledges the emotional and financial strains many individuals and families are experiencing, underscoring the urgent need for productive change. Dr. Maybank balances her excitement for new ventures with a realistic understanding of the nation's current challenges.
“But it's all in the context of what's really scary at this moment for many people across this country” (04:00).
Reflecting on the past 6 to 18 months, Dr. Maybank expresses pride in launching a film company named Truth Light. This initiative marks her foray into filmmaking, aiming to broaden the narrative around health beyond the conventional emergency room settings often depicted in media.
“We are in the very beginning parts of this… How do we expand this narrative around health” (05:04).
Truth Light seeks to showcase the diverse facets of health and its profound impact on individual and societal well-being. Dr. Maybank is enthusiastic about leveraging creativity and storytelling to inspire meaningful health actions.
“It's part of survival. But it's also important to contextualize any of that in the realities of where we're at in this country” (04:49).
Dr. Maybank shares invaluable advice for emerging leaders in healthcare, emphasizing the foundational role of relationships.
“It's always all about relationships… the trust and the credibility that I've had throughout my career is really understanding the foundation of having relationships” (06:53).
She recounts an early career lesson from a bank teller who stressed the importance of building non-transactional, trust-based relationships. This principle has underpinned her success and continues to guide her leadership approach.
“That has been the momentum for what I have been able to create and it will be the momentum for what I do moving forward” (07:00).
In her final remarks, Dr. Maybank addresses the pervasive sense of isolation many healthcare professionals feel, especially amidst current challenges. She advocates for increased collaboration and mutual support to foster strategic thinking and effective change.
“I would encourage us to reach out to one another… to engage with one another just for support, emotional support, but also for strategic thinking” (08:27).
Host Chanel Bunger concludes the conversation by expressing gratitude for Dr. Maybank's insights and contributions.
Health Equity Focus: Dr. Maybank's career has been dedicated to embedding equity in healthcare institutions, emphasizing the need for systemic change and advocacy.
Emerging Challenges: Reduction in research funding, diminished communication from key health bodies, and the decline of equity-focused roles threaten progress in health equity.
Innovative Approaches: Launching Truth Light signifies a novel approach to health communication, leveraging storytelling to broaden public understanding of health beyond traditional narratives.
Leadership Advice: Building and maintaining trust-based relationships are crucial for effective leadership and creating impactful change in healthcare.
Community and Collaboration: Strengthening connections and support networks among healthcare professionals is essential for navigating current and future challenges.
Dr. Aletha Maybank's insights offer a compelling exploration of health equity's present challenges and future opportunities. Her strategic approach to storytelling and relationship-building serves as a valuable blueprint for leaders aiming to make a significant impact in the healthcare landscape.