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Beckers Healthcare Host
Beckers Healthcare Podcast, recorded live in Chicago at the Beckers 15th annual meeting. I'm joined today by Jill West, CEO of People Incorporated Mental Health Services. Jill, would you take a moment to introduce yourself and tell us a little bit about your organization?
Jill Wiedemann West
Sure. Again, my name is Jill Wiedemann West. I'm with People Incorporated. I am the CEO of the organization. People Incorporated is a sort of a nonprofit community based entity in Minnesota. We are the largest of the nonprofit community based entities in Minnesota serving Minnesota's mental health needs and of course, co occurring other disorders as our clients experience them.
Beckers Healthcare Host
Awesome. Well, in the last 12 months, what's an initiative that you took on that you're particularly proud of and what impact has it had on your organization so far?
Jill Wiedemann West
You know, we've taken on a lot of initiatives because we came out of COVID realizing that everything we thought we knew needed to be altered. And so we've taken on a lot of initiatives. But one of the initiatives that I've been really most proud of is we've looked at our organization very differently in terms of how we're engaging our community and really worked to get out into the community, into places where we find individuals that are in need of services, whether they know they are or not, but are not likely to knock on our door or pick up the phone and call us either because of fear or their own sense of where they're at or maybe bad experiences in the past. But a lot of those folks that don't show up at the door, we need to be out there in the community creating that wellness platform by making sure that we're meeting them where they're comfortable and letting them know that these services exist.
Beckers Healthcare Host
So you mentioned Covid and post Covid, have you seen a drastic increase in the amount of people seeking mental health services or how has that changed things?
Jill Wiedemann West
No, absolutely. You know, to be quite honest with you, Covid. Covid. And I don't want this to sound bad, but Covid was wonderful for mental health because I think there's a lot of stigma with mental health and people definitely didn't want to talk about it. As much. And those of us in the field, we struggle recognizing that everyone has mental health. But there was a lot of that stigma. Covid changed a lot of that because we went through a period of time that was so extraordinarily unprecedented with the pandemic and the social and political unrest and whatnot. That even if it was as simple as I've been stuck in the house for a year with my children and my spouse, people all of a sudden started to recognize, you know, I feel a little anxious, you know, I feel a little blunted. I, I feel a little sad. Sometimes when I watch the news, I get so just sort of, sort of dissatisfied and sad that I don't really know how to handle it. So I'm not watching the news anymore. Those are all aspects of managing our mental wellness. And it' been beautiful for the field because we've actually acknowledged, and I think more people are acknowledging their need for supports around mental wellness.
Beckers Healthcare Host
And what would you say right now is the biggest challenge facing the mental health care industry and how is your organization addressing it?
Jill Wiedemann West
You know, I think there's a number of things that, that are really big, but I, I, I'm going to pick two, not just one. If that's okay, I'll go fast. One of them, I think, is that we have to really acknowledge mental wellness as a fundamental part of overall healthcare and overall patient wellness. People who are not managing depression symptoms or not managing anxiety symptoms or that don't have safe and secure housing or food or all of those things are not going to do well in rehab after a cardiac event or managing their diabetes or their hypertensive disorder. So the more we can come together as a healthcare entity overall, really acknowledging that we need to work together, I think is really a challenging space right now. But it is a place where I believe we actually move the needle on outcomes. It's also the place where we transform the system to be, I think, more equitable. Secondarily, I think the challenges just really making sure that we're getting into all of our communities. You know, we have to remember that in every, you know, part of the United States, we have individuals that did not grow up in the United States. And for some of those individuals, there isn't a word in the language that they grew up with for mental wellness or mental health. For many of those people, they don't go to a clinic or a hospital until they are ready for death because that's just how their culture approaches it. And as a result of that, we really have to be really Thoughtful about how are we truly getting to all of our citizens, not just the ones that we know.
Beckers Healthcare Host
Post Covid, a lot has changed in the workforce and it remains the number one challenge for many leaders in healthcare. How are you addressing workforce challenges within your organization?
Jill Wiedemann West
Well, we have been. We have about 750 employees where I work and for more than six years we've been at least 75 to 130 positions down at any given time. And certainly post Covid, it's been much worse. It is something that has been going on for a while and so one of the things that we've had to do is we've had to think about how it is that we gain workforce and stabilize. What is a lot of people not going into healthcare because it's hard, you know, a lot of people choosing different routes that maybe are a little bit better at work life balance are a little bit more capable of managing a 9 to 5 kind of environment. One of the things that we've looked at is creating what, you know, we've called our Pathways program, but it's really evolved into a work place excellence initiative where we are not only training our internal employees at a career path, so coming in, moving them consistently in the organization and giving them a career path so they don't want to go somewhere else but outside, really bringing in in our field, unheard of paid internships, bringing in individuals from communities that maybe didn't think they could without a degree, work in our space and create a career path for them in the training and coaching and mentoring necessary for them to not only be able to start a career, but to be able to grow a career. We are doing this at a number of levels with training, you know, working on experiential programming, internships, but we're also doing a ton with helping people go back to school or start school with degree programs that they get discounts for or they get experiential credit for the work they're doing at People Incorporated. So this has been a huge initiative for us and I think it is essential to our future.
Beckers Healthcare Host
Awesome. I love that answer. And you've clearly learned a lot throughout your career. And if you were to, you know, give one piece of advice for young leaders in the mental health space, what would that be?
Jill Wiedemann West
Gosh, what I would say is find your true north. Find out what gets you up in the morning and then be a relentless champion for it. It'll keep the joy that you you need in your career. It will keep the momentum that you need to get through those hard days. And most importantly, you will naturally become a transformational leader in our space and, you know, find your true north and relentlessly go after it.
Beckers Healthcare Host
Oh, my gosh, I love that answer. Jill, thank you so much for joining us on the podcast today. I really appreciate it.
Jill Wiedemann West
Thank you for asking me.
Beckers Healthcare Host
My pleasure. You have a lovely rest of your day.
Becker’s Healthcare Podcast Summary
Episode: Jill West, Chief Executive Officer of People Incorporated Mental Health Services
Release Date: July 3, 2025
In this episode of the Becker’s Healthcare Podcast, hosted by Becker's Healthcare and recorded live in Chicago during the 15th annual Becker's meeting, Jill Wiedemann West, CEO of People Incorporated Mental Health Services, shares her insights on the evolving landscape of mental health care. The conversation delves into organizational initiatives, the impact of the COVID-19 pandemic on mental health awareness, industry challenges, workforce management, and leadership advice for emerging professionals in the field.
Jill Wiedemann West introduces herself and her organization, People Incorporated Mental Health Services, highlighting its role as a leading nonprofit community-based entity in Minnesota.
Jill Wiedemann West [00:40]: "People Incorporated is the largest of the nonprofit community-based entities in Minnesota, serving the state's mental health needs and addressing co-occurring disorders that our clients experience."
This foundation sets the stage for understanding the organization's scope and the critical role it plays in the mental health sector within Minnesota.
Post-COVID, People Incorporated reevaluated its approach to community engagement, recognizing the need to reach individuals who are hesitant to seek help independently.
Jill Wiedemann West [01:16]: "We've worked to get out into the community, finding individuals in need of services who might not otherwise seek out our help due to fear or past negative experiences."
This proactive strategy focuses on meeting people where they are, fostering a wellness platform that demystifies mental health services and makes them more accessible.
Contrary to some expectations, Jill West discusses how the COVID-19 pandemic positively influenced mental health awareness by breaking down longstanding stigmas.
Jill Wiedemann West [02:23]: "Covid was wonderful for mental health because there was a lot of stigma, and people didn’t want to talk about it as much. The unprecedented times forced recognition of mental wellness needs."
The shared global experience of the pandemic led to greater acknowledgment of mental health as a universal aspect of well-being, encouraging more individuals to seek support.
One of the foremost challenges highlighted is the need to treat mental wellness as an integral component of overall healthcare.
Jill Wiedemann West [03:44]: "We must acknowledge mental wellness as a fundamental part of overall healthcare. Without managing mental health, patients cannot effectively handle other health conditions."
This integration is essential for improving patient outcomes and transforming the healthcare system toward greater equity.
Another significant challenge is ensuring that mental health services are accessible to all communities, including those with cultural and linguistic barriers.
Jill Wiedemann West [05:34]: "We must be thoughtful about truly reaching all our citizens, not just those we know. For many, there isn't even a word for mental wellness in their native language."
Addressing these barriers involves culturally sensitive approaches and tailored outreach strategies to engage individuals who might otherwise avoid seeking help.
People Incorporated faces ongoing workforce challenges, exacerbated by the pandemic, with significant staffing shortages impacting service delivery.
Jill Wiedemann West [05:45]: "We’ve been down 75 to 130 positions for over six years, and post-COVID, it's been much worse."
To combat these shortages, the organization has implemented the Pathways Program, evolving into a Workplace Excellence Initiative aimed at training, mentoring, and retaining employees.
Jill Wiedemann West [06:20]: "Our Pathways program creates career paths within the organization, preventing talent loss to external opportunities by fostering growth from within."
Additionally, People Incorporated offers paid internships and supports individuals from diverse backgrounds to enter the mental health field, providing educational assistance and experiential learning opportunities.
Jill Wiedemann West [06:55]: "We’re bringing in individuals from communities who might not have considered a career in mental health and giving them the training and support to grow within our organization."
These initiatives are crucial for building a stable and skilled workforce capable of meeting the growing demand for mental health services.
Jill Wiedemann West imparts valuable advice for aspiring leaders in the mental health sector, emphasizing the importance of personal passion and resilience.
Jill Wiedemann West [07:58]: "Find your true north. Discover what gets you up in the morning and be a relentless champion for it. This will sustain your joy and momentum, transforming you into a leader in our space."
This guidance underscores the significance of aligning professional endeavors with personal values to drive impactful leadership and enduring commitment.
Jill Wiedemann West’s insights provide a comprehensive view of the current state and future directions of mental health services. Through strategic community engagement, addressing industry challenges, and fostering a robust workforce, People Incorporated Mental Health Services exemplifies effective leadership and innovation in the mental health care landscape. Her advice serves as an inspiring call to action for emerging leaders dedicated to making a meaningful difference in the field.
Notable Quotes:
Jill Wiedemann West [02:23]: "Covid was wonderful for mental health because there was a lot of stigma, and people didn’t want to talk about it as much."
Jill Wiedemann West [03:44]: "We must acknowledge mental wellness as a fundamental part of overall healthcare."
Jill Wiedemann West [07:58]: "Find your true north... you will naturally become a transformational leader in our space."
This summary encapsulates the key points discussed in the podcast, providing a clear and engaging overview for those who have not listened to the episode.