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A
Hello and welcome to the Becker's Healthcare Podcast. My name is Chanel Bunger. Today I'm excited to speak with Diane Martin, founder and author of Women in Health and a leader in healthcare marketing and communications. Diane, it's great to have you today.
B
Hi, Chanel. Thank you so much for having me. Really excited to be here.
A
I'm excited as well and to get us started. So you know when you have a brilliant pilot or product, but it never quite scales or when a no keeps you from getting a seat at the table, how does Women in Health help solve that?
B
Absolutely. Again, it's great to be here, and thank you for having me. I'm dating myself a bit, but for two decades, more than two decades, I have worked at the intersection of storytelling, strategy, and systems change. So Women in Health really has been an evolution. And I really like to say that it's taken me 22 years to get to this point and bringing it all together just from working with so many great leaders and interesting learnings and practices along the way. And so Women in Health, what it does is it dives deep into the voices, stories, challenges, and lived experiences of 22 women and trailblazers in the C suite. So what they did to build the modern office as we know it, how they've navigated. No. And the practical governance and sponsorship moves that turned pilots into practice or solutions, depending on where they are in their growth phases of the organizations that they've led. So what we're doing with Women in Health is we're bringing together the people who fund, build, govern, and deliver care. So consensus becomes accountability and ideas become measurable change.
A
That's great. I love that. And now, moving forward, as I understand you're launching Women in health publicly on March 26th at USC, can you give listeners a synopsis of what Women in Health is and why that date matters?
B
Sure. So Women in Health is a platform to amplify women's leadership across hospitals, health systems, consumer health, and academia. The March 26 event at USC's Health Sciences Campus. The launch formalizes an initiative we began at the inaugural summit at Stanford University, and it's about moving from conversation to action. So mentorship, governance, equity driven innovation, and really building scalable, sustainable organizations.
A
Got it? Got it. And so you were recently featured as a best Read and even added to a spring reading list. Can you share what that recognition was and also what you're recommending for this season?
B
Sure. So really Honored Women in Health is recognized as a must read this spring alongside Haley Tacko and Lisa Marsu. So this spotlight underscores how investment and innovation are converging in women's health. So for spring reading, I'm recommending Massively Better Healthcare by Kayleigh Tego and Breaking the System by Lisa Marceau. And of course, Women in Health, which is a master guide to the voices, stories, strategies shaping the modern office through the lens of these 22 trailblazers who are part of this first of its kind initiative that we're launching at USC on March 26. And why is it important is because we're honoring this initiative in this launch during Women's History Month, which is when we're having this conversation. So happy Women's History Month to you.
A
Love it. Happy Women's History Month to you as well. And a quick follow up, you had mentioned 22 trailblazers who had shaped the book. Can you talk about what that network looks like?
B
So it's a cross section between C suite executives, clinicians, founders, investors, and academics. And these are voices who bring operational rigor and lived experience to the table. But I'm going to take this a little bit further, which I haven't included here. One of the things that I'm proudest about is that I'm a part of the Women in Health Administration organization as a member and as a board, which, funny enough, just so that you know, Chanel, the founding member of wha, is actually Rhoda Weiss, who, I think you might know her, who's a part of Beckers as well, and they're part of this launch. And it's becoming a powerful book that shines a spotlight on the women who are shaping the future of healthcare. And, you know, so proud to see many of our leaders who are part of this organization and many other reputable institutions that are saying this is such a need and we want to be a part of this movement. So what we're doing is, you know, we're celebrating many of them in this edition whose voices, experiences and leadership reflect the strength and the diversity of our community and how through their stories, they remind us how women continue to drive innovation, how women continue to expand, access and lead with purpose across every corner of the health care landscape. So it's sort of a nod to women, but also to men who have served as advocates and allies in enabling us to have a seat at the table as well and to create more space. So the launch is really more than a book release. It celebrates the women's impact, influence and that collective power that we have, that we hold when we, when we uplift one another and we're just so proud to have an organization like WHA and these women who are a part of it to stand behind this work and the remarkable women who brought it all to life.
A
I love that. Thank you so much for walking us through all that. And now switching gears a bit, let's dig into trends. What market signals are you watching that matter for women's health and just health systems overall?
B
So there's a couple of areas that I've been looking at in the last two years. Intentionally so consumerism of care. You know, we're looking at wearables at home, diagnostics and behavior change infrastructure are converging and the Stanford Medicine Consumer Health Summit made it clear that data alone isn't enough. Meaning must be created. Also equity as strategy, equity, gender specific research and inclusive product design are now strategic imperatives. The Coming of Healthcare Revolution by Johnson and and I hope that I'm pronouncing his last name correctly and women's health access matters. Wham. Their findings about autoimmune disease prevalence among women reinforces also capital and femtech movement. I also attended the JPMorgan Health Conference this past January and we heard about MIDI Health's evaluation Milestones and investor gatherings show real capital flowing into women's health categories. We're also really looking at leadership, evolution and cultural critics like Amira Argers who just recently published the Price of Nice who are reframing emotional labor and challenges leaders, especially women, on the impact of decision making and organizational shifts. So there's so much happening in our environment, as you know, especially in healthcare. So communications is really important and how do we leverage that with consolidation and margin pressures? Communications must must drive trust, recruitment, retention and community partnership.
A
Absolutely. And now you had mentioned MIDI Health and JP Morgan. How do you think leaders should interpret that?
B
Investor momentum so it signals both opportunity and responsibility is what we've seen. So capital can accelerate solutions, but systems and innovators must design together for access and outcomes, not just exits. And that's one of the areas that we're see. How do we work more closely together between the hospital systems and innovations to bridge that gap and provide access to those who need it.
A
Got it. And now I'm curious to know what stood out to you the most when you hosted that breakout at the inaugural summit.
B
So this session was really candid and action oriented. Leaders like Andrea Corletto, who's the CEO and founder of Live Health, emphasized connecting data to care, not stopping at diagnostics, but building the human layer to interpret and impact on that data. We also Discussed governance that evolves in real time, mentorship that becomes sponsorship and practical steps to scale impact.
A
Understood. And you also referenced Stanford's Consumer Health Summit. Are there any parallels between the two Covenings?
B
Absolutely. So both show the same inflection as well as at JPMorgan Health, where technology and capital are here, but the next frontier is really behavior change, change, infrastructure and community based models that deliver sustained outcomes.
A
Perfect. And now switching gears again. Looking forward to the rest of 2026, what would you say you're most focused on and excited about? And then looking back at the past year, year and a half or so, what initiative or project or just something that you did are you most proud of?
B
So I've been focused on building platforms that create through sponsorship and governance change, and I'm super proud of launching these that move beyond and create peer networks and measurable pathways to growth. So most recently I presented governance insights at the American College of Healthcare Executives in Houston. And the posting the Women in Health breakout were really just tangible moments where this narrative is turning into action. And these organizations are really keen on, on moving this needle forward.
A
I love that. And now how does that translate into your day to day work?
B
So what this means really is translating those complex strategies, big ideas into clear communications so that boards, clinicians and communities of innovation can act faster, smarter, wiser, safely and with more confidence.
A
Absolutely. And now you've already given us a bunch of recommendations with your own book and some leaders to follow. But I'm curious if you could recommend one book, one leader to follow, and one action listeners can take. What would you say?
B
So I would say before summertime, so the spring read would be massively better Healthcare by Hailey Tyko. And of course, one leader to follow for sure. Scott Becker versus the level reporting and Molly Gamble for scaling editorial and business thinking. One action this week is, you know, start one sponsorship conversation. We're talking to emerging healthcare leaders, those who are navigating the healthcare system for the first time, looking at their careers, and even those who are transitioning and thinking about healthcare in general as a, as an ecosystem that we're all trying to figure out how to navigate. So if we can help by just having that sponsorship conversation, identify one person you sponsor and one person you'll ask to sponsor, you can make such a big, big impact.
A
That's great. Awesome. Thank you so much for those recommendations. And now a quick plug. Can you tell listeners where they can learn more and register for the USC launch?
B
So you can visit the Women in health page www.womeninhealthseries.com and you can follow my LinkedIn for details.
A
Perfect. And one final question. What advice would you give to evolving leaders looking to have the same impact and drive in their careers as you have?
B
So I would lead with clarity, not perfection. I've tried from the very beginning to be a perfectionist and it clearly backfired. But rather, build your bench and your board of allies. Mentorship and sponsorship really truly matter. Protect your energy as fiercely as your strategy with intention so that you can build leadership competency. Be hungry, curious, read widely and listen to practitioners across sectors. Which is why I recommend Beckers because my go to Daily Brief and one of the things that I'm most proud of is I've learned from women and men who are wiser than me. And I'm grateful for that sponge of wisdom.
A
Well Diane, I want to thank you so much for your time today and for sharing these rich insights on the Beckers Healthcare podcast. But before I let you go, is there anything else that listeners should know?
B
I just want to thank you again. I'm really grateful to the 22 trailblazers who shaped women in health. This first edition that's launching on March 26th where we're turning insights into action and they are themselves are becoming available as mentors. So once the book launches, you'll read these stories, you'll hear from their voices. These are not corporate narratives. This is coming from the heart. And I thank you, Becker's Healthcare, for being a part of this milestone.
A
Perfect. Well, Diane, I want to thank you once again for joining me today and for sharing insights on the Becker's Healthcare podcast. And for listeners, be sure to check out the description of today's episode to find links to the books and registration for women in Health on March 26th. Thank you so much for joining us. And if you want to hear more podcasts from Becker's Healthcare, check out the podcast page@beckershospitalreview.com.
Becker’s Healthcare Podcast
Host: Chanel Bunger
Guest: Diane Martin, Founder and Author of Women in Health
Release Date: March 20, 2026
This episode explores the launch of Women in Health, a platform and book focused on elevating women’s leadership in the healthcare sector. Diane Martin dives into the origins and purpose of the initiative, the importance of storytelling and systems change, recent trends in women's health and healthcare leadership, and practical recommendations for listeners who want to support or become women leaders in healthcare.
[00:31] Diane Martin shares her two-decade journey at the intersection of storytelling, strategy, and systems change, culminating in the creation of Women in Health.
The platform focuses on transforming conversations about women’s leadership in healthcare into tangible, scalable action.
[08:21] Reflections from breakout sessions and summits:
Both summits and conferences underscore the same message: Tech and capital are present, but the real "next frontier" is behavior change and community-based models for sustained outcomes. [08:54]
To learn more or register for the USC launch (March 26th, 2026), visit www.womeninhealthseries.com or follow Diane Martin on LinkedIn. [11:41]
Women in Health is more than a book launch—it’s a milestone for collective action, featuring authentic stories from trailblazing leaders and practical blueprints for elevating women and allies in healthcare.