Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brad Baldridge.

A certified financial planner and college funding expert.

2. Understanding College Funding Options

3. Late-Stage College Planning

4. The Real Cost of College

The sticker price is not the actual price most families pay.
Example: Stanford may cost \$87,000/year, but families earning under \$100K may pay nothing.
Each school has different aid policies—research is essential.

5. Balancing College and Retirement

Many families sacrifice retirement savings to pay for college.
Brad emphasizes awareness of trade-offs: “Don’t delay retirement to pay for college unless you understand the consequences.”

6. Common Mistakes

💬 Memorable Quotes

“Loans aren’t good or bad—they’re just a tool. But using the wrong tool can cause damage.”
“The sticker price is not the price you pay. It’s the starting point.”
“Start planning in sophomore year. Don’t wait until senior year when deadlines are looming.”
“You can’t delay retirement to pay for college and expect it to work out. That’s a dangerous trade-off.”
“Education is affordable—you just need to know the right path.”

See omnystudio.com/listener for privacy information.

Uplift: He consults families on the best ways to plan, save and pay for college.