Podcast
Beyond The Shelf
Hosted by David Feinleib · EN
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
26episodes
Episodes
Newest firstAll episodes
BTS Live from Shoptalk: Daniel Torres Dwyer (The FMCG Guys)
Apr 800:05:34Tap to summarizeIn this BTS Live Minisode from Shoptalk, Dave speaks with Daniel Torres Dwyer of The FMCG Guys about key themes emerging from the event.While AI continues to dominate the conversation, Daniel points to a more nuanced reality — where excitement is balanced with caution as brands navigate uncertainty and evolving market conditions.He also shares thoughts on emerging AI-driven commerce experiences and where they may — or may not — deliver real impact.Connect with Daniel on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Transcribe →BTS Live from Shoptalk: Lauren Livak Gilbert (Digital Shelf Institute)
Apr 600:05:50Tap to summarizeOur BTS Live from Shoptalk Miniseries continues! Dave speaks with DSI's Lauren Livak Gilbert about how AI is impacting both organizations and the digital shelf.Lauren highlights the growing importance of talent, upskilling, and internal transformation as AI reshapes the industry, and explains why brands should focus on evolving their content strategies - not replacing them.Connect with Lauren on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Transcribe →BTS Live from the Commerce Media Brand Summit: Shawn McGahee (Roundel)
Apr 100:11:58Tap to summarizeOur BTS Live from the Commerce Media Brand Summit miniseries concludes with Shawn McGahee, Sr. Director, Performance and Insights at Roundel.Shawn speaks with Dave about the growing maturity of retail media — from a focus on ROAS to a deeper emphasis on incrementality, measurement, and real business outcomes.He shares how Roundel is approaching measurement through a portfolio of testing methods, why brands need to start with clear business objectives, and how retail media insights — especially from creative — can extend beyond campaigns to influence broader strategy.Connect with Shawn on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Transcribe →BTS Live from Shoptalk: Manish Sharma (Think Blue)
Mar 3000:07:06Tap to summarizeOur BTS Live series continues - this time from Shoptalk 2026! In this minisode, Dave speaks with Manish Sharma from Think Blue about the next phase of AI in digital commerce.As AI moves beyond experimentation, the focus is shifting toward workflow automation, productivity gains, and measurable business impact.Manish shares how he’s seeing this evolve across brands, retailers, and technology partners — and why the next step is proving real, scalable value across the ecosystem. Connect with Manish on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Transcribe →AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Feb 11, 2025Tap to summarizeDave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (32:40). Subscribe to the Retail Media Breakfast Club podcast: https://www.retailmediabreakfastclub.com/Subscribe to the newsletter: https://www.linkedin.com/newsletters/retail-media-breakfast-club-7261657654001909760/Connect with Kiri: https://www.linkedin.com/in/kiri-masters/Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker
Transcribe →The Future of Retail Media with Confluencer Commerce and The CPG Guys' Bryan Gildenberg
Sep 12, 2023Tap to summarizeDave catches up with Bryan Gildenberg, Founder of Confluencer Commerce as well as one of the well-known "CPG Guys." They dig deep on e-commerce - including what Amazon gets right - and discuss the future of retail media.Confluencer Commerce: https://www.linkedin.com/company/confluencer-commerce/CPG Guys: https://podcasts.apple.com/us/podcast/the-cpg-guys/id1517335575 Learn more about how leading brands and retailers are scaling creative production for Retail Media and E-Commerce content at https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
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