
Loading summary
Amitai Eshel
Welcome back to the Biohacking Beauty Podcast. The podcast where we dive deep into the science secrets and strategies for achieving youthful, radiant skin through cutting edge longevity techniques. I'm your host, Amitai Eshel, here to simplify your journey to aging beautifully and naturally with tips and insights from the best in the business. This episode and every episode is brought to you by Young Goose Skincare, the company I co founded together with my wife Anastasia and your partner in innovative biohacking for skin health. Today I'm thrilled to introduce a really an inspiring guest who her story and mission align perfectly with with our passion for holistic beauty and health. Meet Melissa Bologna, the founder and CEO of Beauty and the Broth, a trailblazing brand that's reinventing bone broth as a beauty and wellness elixir. Melissa's journey is remarkable, spanning international influences, a Hollywood acting career, and her ultimate discovery of bone broth as a transformative tool for energy, gut health, and of course, glowing skin. We'll explore how Melissa turned a personal health breakthrough into a thriving business, the beauty benefits of collagen rich bone broth, and how her dual cultural upbringing and creative pursuits shaped her mission to empower others with accessible natural beauty solutions. Whether you're curious about how bone broth can upgrade your skin or you're looking for inspiration to start your own wellness journey, you won't want to miss this conversation. So sit back, relax, and get ready to biohack your beauty routine with Melissa Bologna in today's episode of Biohacking Beauty. Let's get it started. Melissa, welcome to the Biohacking Beauty podcast.
Melissa Bologna
Hello. Thank you so much for having me.
Amitai Eshel
Absolutely. Listen, you have one of the most, I think one of the most candid and engaging Instagram accounts I've ever seen. I think.
Melissa Bologna
Thank you. I try to make it a platform where people could come and get some health advice.
Amitai Eshel
Yeah. So, you know, that's something I ask pretty frequently is I think there are two types of people that are at least that, at least, you know, are in the field of longevity. Wellness is the first, I think is are people who have gone through some health issues themselves and they kind of, you know, have over are either they're, they overcame them or they are in the process of work and over of overcoming them and they want to share what's worked for them, et cetera. And they got maybe like disappointed by allopathic medicine. They got, you know, something didn't work there with the conventional advice and they found something else that worked for them better. And the other ones are people Who I think they're just like big nerds like me, and just decided that that's what's interesting for them in life. So how do you see yourself on that specific spectrum?
Melissa Bologna
Well, I am the complete opposite of you. I've had quite the health journey. I would consider myself the quintessential New Jersey girl who was never this health focused person. Nerdy in my own ways, but not. I guess I've become nerdy in a way. But it all started from chronic digestive issues as a kid, unexplainable digestive issues, to as an adult taking into my own hands and not only seeing the benefits of something like bone broth, that really aided me, but then just seeing my journey through the medical system to later developing an autoimmunity that was unrelated to my digestive issues, that was from mold. And seeing how food as medicine, yet again, including bone broth, came again to kind of help my body and support me. And that's where I just couldn't believe that this isn't more mainstream information.
Amitai Eshel
How did you stumble upon bone broth?
Melissa Bologna
So that is a wonderful question. It's so funny. I. Looking at. Looking at me from outside of me. I am so meant to be in this industry. It's. It's quite divine. I could thank my sister for that. My sister is like you, where she's just nerds out on this stuff and has, like, a real passion for it. So she obviously knew my struggles. I was acting at the time, and I was just feeling, like, sick, unwell. And, you know, I always just thought health was like, okay, great, I look skinny. Like, I must be healthy. I must be doing something right. Oh, no, no. She kept trying to get me to try bone broth. She's like, I really think it will help you with your gut.
Amitai Eshel
Yeah.
Melissa Bologna
Finally tried it. Except for some. Like, that sounds gross. Why would I do something so crazy?
Amitai Eshel
Yeah.
Melissa Bologna
And I tried it and I. Quite literally, I. At the time, I thought, and I guess I still do, but now I understand the science behind it. I thought it was witchcraft. I thought it was wizardry, magic. Like, how could I drink clear brain fog. Help me with digestion, Help me with the damage. Need force lines in the face. I'm like, this is a potion. And then I started to do my research. You know, seeing how the cavemen use it to heal themselves in battle made total, total sense to me. And then going down the rabbit hole of bone broth, it's itself and how it lines the gut microbiome, and it has the most bioavailable collagen for your gut microbiome and pumps you with all the essential amino acids and nutrients to also realizing that what it also means to have a healed gut, There's a lot of benefit in that as well.
Amitai Eshel
A hundred percent. It's your second brain. Right. You know, it's funny because you mentioned the. The cavemen there and the. There are theories that are saying, you know, most animals, they are specializing in something, right? That's what allowed them to survive. They have it in a competitive edge somewhere. And we can obviously think of why, I don't know, like an eagle is going to have a competitive edge. Right. It can see very far and whatever. Right. But. And we can talk about, like, how, you know, different type of an ant eater is really good at, like, obviously eating ants. Right. But there are theories that what basically the humans, their competitive edge was extracting nutrients out of bones, out of bone marrow and bones, and that is what allowed us to survive for so long. That's what spurred. Spurred the creation of stone tools. And that is what. That is kind of what we are designed to use as the most. As the most fundamental part of our diet. Because at the end of the day, we don't run very well. We don't. Basically, we're not good at hunting per se. And what allowed us. Yeah, yeah, but what allowed us, like, to. To. To survive is like basically, you know, coming out, coming after the lions finished their food or whatever, and taking the bones and extracting the. Any. Anything we need out of that. So. For sure.
Melissa Bologna
Yeah, no, I. Absolutely. I. Look, I think we're very fortunate. I think there's a time and a place for modern medicine and modern technologies, But I think we're put on this earth. We're top of the food chain, yet we're by no means the strongest. I mean, do you think we could fight sharks or lions? But we have brains, right? So the brains to hunt and kill these animals and use the bones. So I just feel like the purpose of everything that already exists on planet earth is to be self sustaining with everything in it. So I'm really big into ancestral healing. So I think specifically in the food systems, we've just gone too far, Putting all these chemical additives and all these ingredients that are not found in nature, that all of a sudden cancer exists and all these autoimmunities and illnesses that never existed before. The caveman didn't have them.
Amitai Eshel
Yeah, well, yeah, And I think one of the things that we're missing, and you kind of alluded to it is the ability to have access to the entire spectrum of whatever we need. Right. Like if we talk about bone broth, which obviously is, is a good point to refer to right now, you can go to Costco or you can go anywhere and you can buy like collagen peptides.
Melissa Bologna
Yes.
Amitai Eshel
Or you can buy, you know, basically like powdered bone broth or you can buy, you know, different ingredients, like hydrolyzed collagen, whatever that is. But these are the ingredients within a food that we're supposed to be eating as a whole. And that it's, it's. Its ingredients are comprising something that is the total is more than the sum of its parts. And I think this is a very, I think most people don't understand that. You said the most bioavailable, but what makes it the most bioavailable is the fact that it is not isolated, actually, rather than something that's isolated and your body doesn't really understand how to approach it.
Melissa Bologna
Yeah, that's something I, I'm on the same page as you. First of all, Liquid is 98 bioavailable. Second of all, Bone broth liquid. That's where, that's where the magic happens from the bone cooking down. So if you then turn that into powder, I mean, you know, in my opinion, it's better than nothing. But. And sourcing is really important in bone broth because you are what you eat. And B, a lot of the collagen breaks down, down in that process and doesn't stay intact. Like it kind of defeats the purpose of it, if you will.
Amitai Eshel
Yeah. So how does one, you know, become, you know, turn from like a bone broth enthusiast to someone who actually like, you know, starts a company based on bone broth?
Melissa Bologna
I've always, when I was six years old, we got a knock on the door. They're like, is Melissa Bologna here? My mom was like my 6 year old daughter and they're like, yeah, she ordered this inventor's kit.
Amitai Eshel
Wow.
Melissa Bologna
So I think I've always been entrepreneurial. Like I would even like raise money for the American heart associate door too. Like, I took everything, like at my lemonade stands. I had a dog walking business. So I think I've always just kind of naturally been like that. And I would say like once every other year, like I wake up in a cold sweat. Like I've just had the craziest idea and it makes so much sense to me. And these ideas come to fruition seven years later every time. And every these ideas I have, I'm just, I always know I'm not the right person to execute it. It's like not my wheelhouse, but a good idea. But with the bone broth. And so I knew, I guess with that being said, I knew one day it could have been when I was 40, 50, 60, 70, have a company of my own, but it would really have to split, speak to me. So when it happened with the bone broth, like when I became passionate about bone broth, I was floored. Like it was like someone, you know, discovering Santa. And then what called me about actually creating this was living out in la, seeing in New York City, which is like a big alcohol society, that there was like 17 pop up shops to like go get bone broth from a little window in la. They were zero. And I'm like, hold on a minute. Like, how does like the quote unquote center of Health and Wellness, like the Mecca, you know, shishi, not have as much bone broth as New York? This stuff is miraculous. And at first I'm not gonna say I was thinking small because I think to launch any business it takes, you know, a lot of grit and there are just like acting, there are no small parts. But I was thinking small, like what the ideas become. I was thinking, oh my gosh, I need a bone broth shop in la. Duh. And you know, I actually started going that route and you know, there was big learnings. I had a, A off site commissary kitchen. I started interviewing.
Amitai Eshel
Wow.
Melissa Bologna
But like in California, like running a kitchen and then you need like workers, comp and payroll. Before I even like would get a single broth and order ingredients out the door. It was like between 100 and 200 grand. I forget what the number was and I'm just like, holy crap. Like, this just doesn't even make sense. And people kept telling me like, Melissa, you need a co packer. And the day the kitchen opened, I pulled the plug. It was like the biggest gut punch. I felt so stupid. But I'm learning like everyone else. I mean, you got it. You got to start somewhere. As my first company I've ever started, got back on the horse two months later, found that co packer not only found them, but visited them this January before COVID And that's when I discovered that concentrated format that we're in. And it was that visit I to see them that that changed my business because I was kept up at night. There's. I don't have it right here, this cup that comes in your first subscription order. It's like rice husk bpa free. That was our initial packaging. I'm like, everyone's going to have these cups, 12 are going to come in a box and then the cups are having trouble sealing, which you know, in my mind I'm like okay, well the product's going to be frozen so it just needs to get to them. But then what if it melts? Shipping, two day shipping. So expensive. And it wasn't making sense. Now that was keeping me up and then it was on site seeing, you know, when they were doing my tasting in the cup, seeing at the corner of a table this hockey puck looking thing and I'm like, what's that? They're like, oh, don't worry about that. It's just concentrated to be reduce it down and ship it to the co packers like that. I'm like what do you mean that. But that's my product. They're like, yeah. I'm like, well what's in here? They're like your product but with like water added. And, and I'm just like, well why are we adding the water? Like why wouldn't the customer add the water? And then that's when that big problem that was keeping me awake was solved from literally showing that's why in person business will never stop. Like not only is it relationship but you know, you see things you wouldn't see just you know, being on the phone or what have you. So as that moment right before COVID broke out that completely changed my business to be in this shelf, stable, concentrated format which I think is brilliant because now you could bring it on the plane. Bone broth is routine. You can bring it anywhere with you and you add the hot water in and it's all USD organic super clean ingredients. And that's a big thing with bone broth that I found is that it needs to be on routine. And that's, you know, other reason why I started this company is I saw a lot of issues with the ones on the market. It was like the three little bears. Some were too gamey, some were too weak. So I wanted to make the perfect one. So this also makes it customizable to the strength the customer prefers for sure.
Amitai Eshel
And you get to flex a little bit. Right now it's very popular, you know, to, to drink bone broth. So if you can drink, drink bone broth where other people cannot.
Melissa Bologna
Yes.
Amitai Eshel
You know, you are drinking in all.
Melissa Bologna
50 states and Canada.
Amitai Eshel
Hey, yeah, exactly. So that's very interesting. What are some of the things that people report as far as like overall health or maybe skin health? That you have noticed or that you're. That you're getting as far as feedback?
Melissa Bologna
Yeah, I mean, we've gotten some incredible feedback. It really, I don't know, sometimes, like, makes me, like, emotional in a good way. Like, seeing it really does change lives. I remember this girl had acne all her life and she's like, do you think bone broth could help? She's tried everything, like the harsh stuff to.
Amitai Eshel
Yeah.
Melissa Bologna
And I'm like, of course, like, you know, everything comes from the gut. You know, good skin comes from within. Then of course, you need to reinforce it from the outside, too. But, yeah, she started doing it for a month. Her acne went away. She couldn't believe it.
Amitai Eshel
Wow.
Melissa Bologna
She literally couldn't believe it. And then I've had, you know, patients with more serious issues like colitis or, you know, in cancer with starting chemotherapy with cancer, and it's the only thing they could drink or, you know, they've had an inflamed gut, and it's just done absolute wonders for people. And then, of course, there's just like the luxury of benefits. You don't need to be sick. Just giving you a clearer mind and makes you. For me, anyways, it's made me want to make just healthier decisions. It was like my gateway drug into health and wellness because, you know, that mindset, anxiety and depression come from the gut. Like, our personalities come from the gut. A lot of chronic inflammation comes from the gut. So, you know, bone broth works in tandem with your gut and soothing and healing it and adding. Adding an extra barrier of protection.
Amitai Eshel
Yeah, I agree. I even would say two things. You know, most people think that they should take care of what that the results that they're going to get are results that are, I would say, are kind of gut. First. What I mean by that is, oh, I'm going to feel less constipated or I'm going to not have acid reflux or something like that. But I think specifically with healing your gut, you do not even understand how much of your decision making is driven by your gut.
Melissa Bologna
Gut feelings.
Amitai Eshel
Yeah. Yes. People that have switched diets to extreme diets like veganism or carnivore, you know, anything that you really eliminate a food that you were. That you were craving beforehand would know that because the minute their microbiome changes in their gut, also the way that they view different foods change. But that applies to anything, really. Like if you have good microbiome, if you have. Not even talking about soothing, not even talking about your immune system, that's less taxed because you have less gut permeability. But if you have good microbiome that is dialed in with someone that is. That is a high performer, you will make better decisions in your life.
Melissa Bologna
Absolutely. No. Having a healed gut is the competitive advantage. That along with sleep, like, truly, you know, another customer was kind of sad, like, pulled me aside. You know, I. I met her in Miami and she just, like, opened up to me. She's like, I suffer. Suffered from depression all my life. I was on meds. And she even told me, like, she's tried to take her own life before. And it wasn't until she's done a complete gut cleanse with the help of bone broth to develop new. A new gut microbiome. Did it cure her depression after literally a decade of trying everything.
Amitai Eshel
Yeah. And you spoke about acne, the acne. There's actually a very interesting study that came out recently where they introduced a acne, what they were thinking, an acne driving bacteria to people's gut, to people's skin. And basically what they found out is that it's the immune system that, that drives acne, not the actual acne. So it's how our body reacted, reacted to that bacteria, which, which caused. Which basically decided if that person is going to have acne or not. And the same thing happens, obviously, with rosacea, same thing happens with the amount of collagen we produce, et cetera. It is mainly how. So obviously a permeal, a gut that has hyperpermeability, like what we call a leaky gut, has. Is taxing our immune system. It actually is kind of putting our immune system. It creates a weaker immune system because our immune system is thinking it needs to handle a lot of threats. That these threats actually are leakage from the gut, leakage of particles from the gut. So a lot of skin issues that we're. That we're seeing that are, that are chronic are caused by that imperfect gut function. And.
Melissa Bologna
Yeah, that's interesting that they're proving it's coming from immunity. And that makes a lot of sense because 85 to 90% of our immunity does come from the gut.
Amitai Eshel
Yeah. And stress, Very, very similar. Right. Like, obviously, we. The more. The more inflamed we are, the more inflamed our gut is, the more stress we have. And we know, I mean, you can only look at every. Every American president after like, eight years in office or four years in office, the amount of. They look like they aged by 20 years. Right. So that. That is stress. That is stress. So the Less stress we have, and the gut is a big player in that. The better we're going to maintain our skin health, which I think is also, like, super important. So do you see. Do you see any improvements in people's, you know, aside from acne, which is obviously think 1. 1. 1 end of the spectrum, but another end is like, our, you know, glow skin. Firmness, tightness, wrinkles, things like that. What. What. What are. What are you seeing?
Melissa Bologna
It. It definitely makes your skin glow. It helps a lot with skin's elasticity. Like, the. Our skin is our largest organ. It's a scaffolding to. To our bodies, really. And our body stops producing collagen at 30 years old, and then from there just depletes. So I, you know, I'm very open about my beauty regimes. And when I was 25, I started getting Botox, and I was a smiley kid, so I've always had, like, the crow's feet. And the second, you know, the timer went, like, when the Botox wore off, I was like, oh, my God, Like, I need to get to the doctor. No one could see me. And from drinking bone broth, that timer quite literally went away. I was like, wow. And, you know, my. My sister. My sister's had, like, some wrinkles. She just has, you know, the bone broth. And it really, sincerely does help with the appearance of all of that, Tying back to the collagen and being the most bioavailable form of collagen, lining your gut with it and pumping it directly. Hot. With its tiny molecules.
Amitai Eshel
Nice. Nice. Yeah, that's. That's pretty cool. So how often do you drink bone broth?
Melissa Bologna
Every day, of course. I just celebrated my 85th birthday.
Amitai Eshel
But is it like, once a day? How often do you. Do you drink it?
Melissa Bologna
I have it once a day. I obviously have my brand, but I also, believe it or not, have others, or I make it, because I do have it every day. So I crave different things or, like, you know, I. I'm big on soups. Mine, I think, is the best for. For drinking it, like. Like a drink or. Or throwing it in things. And there's just something, like, mental about it out of all the options I have. To me, like, I'm always in a rush, and I always know it's gonna be 15 grams of protein. And I. And obviously, like, I know the sourcing and ingredients, so I don't question it. So whenever, like, you know, I'm just, like, doing stuff to me, I'm like, it's, like, brainless. It's like so easy to just do mine. Or if I'm you know, doing something larger format, I'll either make it or, or you know, I'll use another brand knowing that I'm probably not getting as much collagen or protein but it's for like a larger base like soup or something.
Amitai Eshel
That's interesting. And you mentioned sourcing. Is that a big, is that a big. Did you need to make a lot of decisions decisions around that sourcing is crucial.
Melissa Bologna
I think you could do more harm than good if you're getting benefit from a sickly animal. Right. That's hardly any benefit at all. You know, people worry about the iron and bone broth and if you have, if you have bad sourcing in a stressed out animal, you're going to get stressed out benefit and that stuff manifests. So it's really important to know the sourcing and that was something really important for me and I'm very lucky. I have amazing co manufacturers that have those capabilities where we source grass fed grass finished. So that's really important. So a lot of people see grass fed and it could literally the animal could have been fed grass once and guess what? Grass fed.
Amitai Eshel
They don't know that every, every cow is grass fed. Yeah, I mean it is cheaper to grow cattle grazing basically up to 15% until. So for 85% of their lives. So every, every cattle in the United States for the most part is, is, is grass fed up to like the 85 percentage of their lifespan.
Melissa Bologna
Yeah. And it's important that you know everything's free range that they have face to roam on the farm and they're treated ethically. And it's, it's actually been quite interesting in this industry. And the chicken the same thing, antibiotic hormone free, all the things. But it's interesting because I'm one of the few only companies at this point that has the beef as USDA organic. Everyone has, not everyone, but most people have the chicken. And what I've learned is a, it's very challenging because you know the USDA has to be on site for the processing of the beef, not the chicken. And you actually deal. Even though you know the label USDA organic that you see on everything, the chicken will have that. But the jurisdiction is actually the fda. So you actually don't really deal with the USDA for the chicken, you deal with the FDA and they're way less strict. So the USDA for the beef speaks volumes because they're really, really strict about it.
Amitai Eshel
Interesting. Yeah, now that you mentioned it, I do see like other brands where the chicken is going to be organic and the beef isn't, or if it's a mix, suddenly it's not organic.
Melissa Bologna
Yeah. I mean, to be fair, devil's advocate, like, you know, we've thought about it many times, not because our product would be any lesser than it is, but because like I literally, if you see all this stuff I have to take off my packaging. It's like, come on. Like, like they even questioned my name at one point. Beauty in the Broth. And I'm just like, that's our name. Yeah. So like, I get it. And you know, a lot of these companies, but some of them are way bigger and they still don't have it. So I don't know. I think, I think it's simple enough to do, especially if you're bigger, but some companies opt not to do it just because it's incredibly strict.
Amitai Eshel
That's interesting. Yeah, I mean, obviously we deal with many things that we can and can't say and things like that.
Melissa Bologna
Yeah.
Amitai Eshel
Every day may happen. That's actually something that we petitioned to the FDA like a bunch of times to say that it does, you know, target wrinkles or stuff like that. Because we do. So. So a lot of times I explained that's the difference. You know, other companies say, you know, the appearance of, for example. Right.
Melissa Bologna
Yes.
Amitai Eshel
Anyway, so that is very interesting. In what was your, I would say for us, for example, I think sourcing, obviously skincare. You source a lot of ingredients as ingredients, right?
Melissa Bologna
Yeah.
Amitai Eshel
But it is very important that you trust the actual manufacturer of that ingredient or that you have a relationship where you can test batches that you can test, you know, how do you have a lot of areas where you say, you know, I want to see how this is made or I want to make sure that this is correct. Or you mentioned, you know, different ingredient, different materials that use for packaging. How much of it are you consciously like monitoring or how many of. How many of those decisions are like a one time decision where you could, you know, from now on you can forget about it.
Melissa Bologna
Yeah. You know, it goes back to relationship. I think it's super important. And I've, I've worked with some people where I'm like, this shady. This is not good. They definitely don't have integrity. And it kind of, you know, kills you because, you know, you do businesses, especially when they're small like this and people like you and I are in charge of the best of intentions. You know, we're not Coca Cola. We're, you know, people who started this because they believe in it.
Amitai Eshel
Yeah.
Melissa Bologna
So we have an amazing relationship with our co manufacturer and I just think that they're absolutely wonderful and they completely get it. Like they, there's like a lot of alignment where they're just like me and they care so much about the integrity and they even have issues like making products less than they should be. Like less meaning like, you know, like less reputably sourced or less this or less that. And they care about the potency and quality and they pride themselves in making craft broth. They even call it on the pouch. So you know, they have everything. Like you could trace every ingredient back. You know, we have all the paperwork. Like the carrots come from this place, celery comes from this place, the chicken comes from this place. And you know, with that being said, when you have a USD organic product, every part of the supply chain until it's sealed needs this paperwork and each facility needs this certification on their own, which is really hard to get. So every part of the supply chain until that package is sealed needs that certification. So you know, we look into it. But there's also a lot they need to be on their own two feet to even be a USA organic facility.
Amitai Eshel
Yeah. Interesting.
Melissa Bologna
And if they are a US organic facility, that means they do run a beef product. And that does mean that the USDA has some sort of small office in there. I know it's, I've learned so much.
Amitai Eshel
It's like, it's like, it's like in Judaism, you know, if you're kosher, you need to have like a representative. Right, right. That's there all the time. The easiest job of all times, by the way. You just need to be around. What's your job? Oh, I'm around to make sure that it's closer. That that's literally their job. So that's very, very interesting. I want to ask one question about like grass fed, grass finished and then organic. Do they go into do. Are they always. So if something is organic, is it you know, guaranteed that it's grass fed, grass, grass finished or these are two things that you need to take care of.
Melissa Bologna
No, if something's organic, it does not guarantee that. Yeah, USDA organic, you could still be USD organic but not be grass fed, grass finish because you could still be organic without that. That just has to comes down to preference of sourcing. So yeah, that's why it's also important to double check, you know, where the source is from and by all means email these companies or you know, the ones that were Loud and proud. They have it on the website. But you also have to be careful. Like there's so much on the front of packaging where, you know, even outside of bone broth, you see all the buzzwords, every buzzword you can imagine and you're like, wow. And you turn it around and it's completely crushing. You know, you really have to look at that nutrition label, look at the ingredients, and then that's what they can't hide. And you know, you still can't find the sourcing from that. But if a company is using, you know, natural flavors, xanthan gum, canola oil, like run, don't walk. And yeah, you can't expect them to be doing any good sourcing if they're, they're, you know, have shady ingredients. If you can't pronounce every single one in a food product, that's generally, you know, some foreshadowing of, of a not good product.
Amitai Eshel
Yeah, I agree. Or you should really see a speech therapist. I'm just saying.
Melissa Bologna
Or there's that.
Amitai Eshel
No, I'm kidding. So, yeah, for sure, for sure. That is very important. How do you see it as part of a full of kind of a complete diet? Like, what is, what do you feel like? So, okay, so you're a proponent of bone broth. What other rules do you adhere to as far as yourself when you talk about nutrition?
Melissa Bologna
So for me personally, like a lot of people are into this fasting. I think it's super different for male and females. I think it work wonders for males. I just think that females just have so much going on and a lot of hormone stuff that I generally don't think that's worth it. I think it's fine to eat an early dinner and get up, have breakfast. Something I never liked is breakfast. And I realized as an adult or whatever you want to call me, I don't even think I am one. I realized just through my research and studies that especially females and everyone should get their most amount of protein in the morning. So to me, especially with my product, 15 grams of protein in just 3 ounces, I'm trying to have a big breakfast now, bone broth and eggs and all that stuff. And then, you know, have like a lighter lunch or regular lunch, whatever, and an early dinner. I think early dinner is very important. I used to, I'll never forget when I was like 23 years old and I would go to dinner at 9pm I'm like, oh my God. Like, who goes to dinner at six? Like, I will never person. Cut to. I'm like 5:30.
Amitai Eshel
Yeah, yeah, I agree. Yeah. I also, I went from checking when does the restaurant close to when does the restaurant serve dinner? You know. Oh, 4:30. Fantastic. Yeah, I agree with you.
Melissa Bologna
It's hilarious. Like, sure, if I'm doing some social fun weekend, okay, I'm looking at 7:30, 8:30 dinners. But that's not my norm. That's just for, you know, social fun that you know, even so, social fun in a small way of my girlfriends, we're doing those early dinners.
Amitai Eshel
Oh yeah.
Melissa Bologna
But like, you know, like a vacation type setting where you know, you're doing stuff all day, having fun. But yeah, I mean I'm completely different person than I was and I, I never thought I'd be that person. But I guess sign of getting older.
Amitai Eshel
Older, wiser for sure. That and drinking sparkling water.
Melissa Bologna
You mean this thing I've been drinking.
Amitai Eshel
During the evening said to me, I that's how you know, that's how you know you are in a different part of your life when you switch to flavorless sparkling water. Yes. You cannot be if you're 20 year old and drinking flavorless sparkling water. First of all, kudos for listening to this podcast. But also like, you should probably get yourself checked for.
Melissa Bologna
Yeah, live your you and enjoy it. Yeah, that's actually really funny.
Amitai Eshel
Yeah. Hey there.
C
This is Amitai, co founder and CEO of Young Goose and host of the Biohacking Beauty podcast. I wanted to take a brief moment to share something really, really special with you, our dedicated listeners at Young Goose. We've always been about more than just skin care. We are about cellular care. We believe in not just addressing the signs, but truly diving into the very source of skin aging. The reality is, as time goes on, our skin undergoes damage and this damage accumulates gradually, leading to those signs of aging we all see and know very well. But what if we could hit the rewind button? What if we could delve deep in, not into the layers of the skin, but into the life sustaining mechanisms of our skin cells? That's exactly what we're doing at Young Oops. We're pioneering a renaissance in skincare by employing principles from regenerative medicine. By rejuvenating and restoring the cellular functions, our products aim to rewind time, gifting your skin a youthful, vibrant glow. And for our Biohacking Beauty listeners, we have a special treat. Head over to Yongoos.com right now and use the code PODCAST10 to get 10% off your first purchase. Discover the magic of truly transformative skincare. And hey, because we value Our returning customers just as much use Podcast 5 on your subsequent purchases to get 5% off. And the best part, that this discount can be combined with subscriptions and our already discounted systems. So why wait? Dive deep into the realm of regenerative skincare with Yungoos and let your skin. Thank you. Remember, it's not just skin care, it's cellular care. And now back to our conversation.
Amitai Eshel
So are there conditions that you see that would require someone to drink, you know, copious amounts of bone broth? Like if someone have, someone has like a connective tissue disorder or anything like that, Are there people who, who should be consuming, you know, significantly more, maybe like three times a day onwards? Of, of, of.
Melissa Bologna
Well, some people do do bone broth fast, so obviously that would be a situation. I was personally in a situation where I was consuming a lot of bone broth. Luckily I had a girl when, you know, I discovered I had the autoimmunity hypothyroidism. They put me on four different medications and I was 30. I'm like, this is crazy. I'm going to be on these the rest of my life. That's when I went like the holistic medicine route. They found out I had mold toxicity. They're like, this is the root cause of the autoimmunity. Which, you know, the old regular doctors would say that's crazy. It is not crazy. Autoimmunities are a fancy word for we don't know what the hell is going on. So here's a bunch of meds and the largest part of my protocol was bone broth. Because actually what I've learned from my own health journey is that bone broth, especially with like in mycotoxins, which I was dealing with, it helps draw out the mycotox. And then when you have the supplement binders for something like mold, then they're being drawn out because they will hide in like the folds of your guts. Then the bone broth draws them out, then the binders take them away. So the first part of my pro mold protocol, the first week was a bone broth fast. So that's all I could have. And then I switched to bone broth based soup and then it was like became, you know, a protein meal with like bone broth on the side as a cup. So yeah, I mean there's definitely instances and even with, you know, the whole pregnancy conversation, people trying to get pregnant, people that are pregnant and especially great for moms who just gave birth because your nutrients are so depleted after childbirth and bone broth there to Give it all back to you what you gave away to your baby. So I think that's another instance that's really powerful for bone broth.
Amitai Eshel
Yeah, I agree. And I think it's very important for people who are in the journey of having multiple kids, because I think a lot of people are having the second kid, the third kid, etc. In a place where they are still depleted from, from the first kid. They said on average takes like three years to kind of replenish reservoirs. And I think whatever you can do to at least support that, you know, obviously we can talk about, you know, making it quicker or more effective or higher quality. Right. We don't want to replenish with McDonald's, but man, but whatever you can do to improve, you know, speed, quantity and quality, I think it's super, super important.
Melissa Bologna
Totally. And there's so many products on the market. My big mantra, what would the cavemen do? Like, literally, what would the cavemen do? And at the end of the day, like back to basics, you know? Yeah, raw. Your grandmothers gave you bone broth, like soup, soup packed with, you know, collagen, nutrients, amino acids. So to me, like I, you know, to bring this back to the beginning of the conversation, cavemen use it to heal themselves after battle. Same thing. I get it. It totally is like a full body elixir.
Amitai Eshel
Yeah, that's very cool. And again, we've really evolved to be able to extract it. That's the circle there. Fantastic. What else do you do that you feel is a kind of non negotiable in your wellness routine, in your kind of healthy lifestyle?
Melissa Bologna
I prioritize my mental health simply because there was a point in time during this company because I have no co founder. I got so burnt out and I was fighting mold toxicity, detoxing, and guess who's running the company? Me.
Amitai Eshel
Yeah.
Melissa Bologna
So that was a really challenging time and it was really hard to come back from. I had a lot of thoughts as a founder, like in a lot of soul searching to do so, you know, just like treating myself fairly, like, what does Melissa like to do? What are Melissa's non negotiables? Simple. I have two dogs. I love them. Their happiness is my happiness. So in the morning, do not contact me. I'll be at the dog park.
Amitai Eshel
Like, wow.
Melissa Bologna
Adjust, you know, stuff like that. I think meditation is really important for anybody. Meditation and just being really clear about what you want in life. And I manifestation to me is a real thing. And it's science, it's literal science. It's neuro. Pathways. So you know, taking time out, you know, for gratitude and kind of telling the universe what I want. And I'm actually big on cooking so you know, some days I don't have a whole lot of time to cook but I've, I have a system where I can make the most incredible like salmon over zucchini noodle lunch in 15 minutes with like my ninja Cooper and all this stuff. So I think just prioritizing time to myself, getting a lot of protein in the morning, being kind to myself and trying to eat at home when I can. I do use some supplements, largely vitamin D. Most people have a vitamin D deficiency. And you know, I do love my skincare. I do love, you know, the act of being female and I like my baths at night.
Amitai Eshel
Yeah, very nice. So you mentioned like, you know, don't contact me in the morning. I'm, I'm in the dog park. How is it, you know, you don't have a co founder? How are you keeping sane, you know, growing a company? I mean it was, I do have a co founder and she's incredible. You know, my wife Anastasia.
Melissa Bologna
Oh yeah.
Amitai Eshel
But you know, having a child and trying to allow her as much time with, with him as possible as he grows up and for myself as well, the, the a growing company is a challenge to how do you juggle the two really like what is your non negotiables as far as like juggling life, happiness and a growing business?
Melissa Bologna
It's extremely difficult, I'm not gonna lie, you know, especially when you're growing yourself funding. So it's not like I could just go out spend five grand a month on social media team and this, that, the other. So it's extremely challenging. But I'm like, you know, I look for indicators like what's, what do I, you know, like this weekend I was in Scottsdale doing an event where my bone broth was there and I actually really like doing that. I get to talk to the customers, I'm social, I like talking to people. I love being a part of community things and you know, it's the same, it's hand in hand with like these conferences, same thing. So that's something that lights me up and you know, that sells bone broth and you know, then you also have to do work that you don't like, like accounting and stuff like that. So it is challenging. I try to be organized with a calendar and a to do list and try to, you know, mark different days to do different things that I know would drive the company forward and I also try to be kind to myself. Like I remember when I first started it there was especially out in la and there's all like this lingo talk of people, you know, the first year you got to make this so people take you seriously. And I'm just like, who gives a shit? Like I'm not, I'm not doing this to be like Forbes under 30, even though that ship has sailed now. I'm doing this to bring, you know, a high integrity product to the market and you know, and what, and I love for it to be a gazillion dollar company one day. Of course I would. But if it's not, that's okay. It's still changing the world and bringing a good product to the world. So I think it's, and I'm a very competitive person so I just think it's about realizing what I'm doing and why I'm doing it versus like trying to follow like the norms of like people getting you all hyped up about valuations and you know, all this like corporate jargon and you know, at the end of the day, you know, I have a small business and I'm running a small business and I'm going to take things at my own stride and I'm very hopeful I'll have a big team one day.
Amitai Eshel
Well, you are fantastic, so I know you will and you're, you are making a real difference. I think this is super important. I think one of the things, and obviously first couple of years for Young Goose weren't, weren't, weren't easy. We didn't have the funds to mean we invested. I don't think anyone has invested as much as we did developing the first product worse. But we were alone, right, like, and it was not easy. And I remember the company growing and us reinvesting in R and D or anything that the decisions that we made. And I remember venture capital firms starting to kind of get interested in us, in trying to tell us what we should care about. I literally remember, I remember sitting. So every year for the last like three years we've had some kind of pop up in the Hamptons, which we're not going to probably do again. It's not, not my, not, not my favorite place in the world. Yeah, not bad. But it's just not, not where I like to hang out. And I remember sitting with someone who is fantastic. He managed the Deepak Chopra company at the time.
Melissa Bologna
Oh, cool.
Amitai Eshel
But he is a vc. I don't know if you know, but Deepak Chopra, the name does not. Does not belong to Deepak Chopra. The guy.
Melissa Bologna
Come on.
Amitai Eshel
Yeah. He calls the healing. The Healing Company or something like that. I don't remember. Anyway, we're sitting with this wonderful gentleman over dinner because he's a good guy, but he is super, super indoctrinated. Right? He's a head of a vc, like a venture capital firm, and he is trying to explain to us what we should care about and what decisions we need to make. He's like, oh, you guys have nad. You should have it in every product because this is your. But. But we are like, but this is not. That's not with integrity. Or you need different forms. We try to, like, nerd it out with him, and he is like, hey, hey, hey, hey, hey. You're not, you know, so this is what. So the amount. Obviously, nowadays we're at a stage where people don't try to educate us. They either gave up on us or they are trying to catch lightning in a. In a bottle. Right? They try to catch what we're doing. But I completely understand that. Especially, again, we live in Delray Beach. No one, you know, they maybe can teach you how to get sand off your feet after you go to the beach. No one's going to educate you here about, you know, you know, valuations. But I couldn't agree more.
Melissa Bologna
Like this rat race. And, you know, at the end of the day, like, why did you guys start your company? Why did I start mine? Through a deep passion and seeing some need in the market and typically pain into purpose. So, you know, now, especially when I shop for food, I stay small knowing that these founders are just like us. And it takes a strong person to just you, you know, stand their ground, even with or without VC money. That's why you have to, like, keep checking back. Because the ones that goes into those hands, they don't give a crap. They care about profitability and the numbers and the projections and. And, you know, and it's funny. Well, like, they. And they should really think about it, the VCs, because why do they want to invest in you? Oh, because you guys are doing well. Why are you doing well? Because you have integrity, and customers see that. So it's almost. It's almost ironic.
Amitai Eshel
Well, I'll tell you a story. So I have a friend that exited his probiotic company for $70 million. Oh, good for him. Good for him. One of the coolest guys in the world. And the company who bought them out, they are a bigger manufacturer of, like, different Probiotic ingredients and enzymes and stuff like that and overnight they let all the research facilities that were doing clinical studies with the formulas of the company that got bought that they're pulling out. They are not, they are not going to continue with the research. And the reason is that they just changed all the formulas. They bought this company for its brand value, but then they have replaced all the, or most of the ingredients inside with their own obviously lower quality, obviously, like ingredients that are, that are cheaper for them to make another story. I mean, very recently, Nestle bought a company. I don't want to. There are so many people who use the supplement and there is no reason to break their heart. But Nestle bought a company that only, that's only built on one ingredient. And they pay everyone, including Huberman, to say how good it is. That is the. And people can buy the same product they sell for like 90 bucks for like $8 on Amazon from like a pomegranate extract. Okay. But the other thing is that they are going after every other company that until then was using the same ingredient. And they only bought the company knowing that they have more litigious power. So sometimes it's not about the ingredients, it's also about lying. About what the ingredients. So if it's a sexy ingredient, they know that they can sue anyone that's using similar ingredients and they know that they have enough money to control the narrative. Right. I think what's the opportunity behind bone broth is like as, as we said over and over and over again. It's, it's, it's ancestral, right?
Melissa Bologna
Yeah.
Amitai Eshel
It is as old as us as a species.
Melissa Bologna
Yeah.
Amitai Eshel
And, and no one, no company, no Nestle or, you know, AstraZeneca can come one day and say, hey, we actually own bone broth now. Right. That's why they need all the isolates, by the way. That's why they need all the trick marketing to say, hey, do you like this full, wholesome product? Well, guess what? This entire thing is only good because of this one little thing. We're going to sell you a lot of that one little thing. Forget about the entire spectrum of other things. You're getting there, right?
Melissa Bologna
Yeah, absolutely. And you know, I find, especially with bone broth, like, I love my competitors, which is probably an unpopular opinion because a, you know, in some circles, bone broth still avant garde, so they're educating the consumers. And also it's a really hard barrier to entry. Like you can't just, you know, like there's a lot of parameters to do it right. In a really complicated supply chain. So you either need, like, buckets of money or. Yeah. To just go through this whole rigorous process.
Amitai Eshel
Yeah. It's same here. I know of companies. So a lot of the times we're getting asked, hey, what do you think about this ingredient? Or what do you think about this company? It's very difficult for me because I know how other entrepreneurs are. Are. They're. They're on the grind, right?
Melissa Bologna
Yes.
Amitai Eshel
I don't know how to say in the grind. On the grind. They're somewhere around the grind. That's where they're at. And. But so how do you. Sometimes the ingredient is not convincing. Right. Sometimes the ingredient claims to do something in a lab that, you know, the difference between that and doing it in reality is extremely vast. But that's not my competitor, by the way. My competitor is the same company I told you about. L'Oreal came and said, hey, we like the brand name. Can we pay you $66 million and have our product? Just our general. General formulas. I swear to God. I mean, like, if anyone said no.
Melissa Bologna
You guys said no.
Amitai Eshel
Oh. Oh, yeah. By the way, they tried to buy the way.
Melissa Bologna
That's it. Big congratulations. I don't know a lot of people that would have said no. That's real. That's real ride or die stuff.
Amitai Eshel
Yes. But also, we are just not done. So that's the difference. The difference is saying, hey, we're in the middle. Please go away. Come back when we're done. And we feel like the value is there, and you can't really mess it up. Yeah, but. But so. So this company, L'Oreal came to this company and said, hey, $66 million. Here you go. And we are going to have our ingredients, our formulations. We're going to sprinkle some of your ingredient there, but we're going to sell it. I think each cream costs over $200 there, for sure. Like, they have a couple or three products, each one over over $200, and you're basically buying the same L'Oreal you'd buy from Macy's for, like, 60 bucks.
Melissa Bologna
Wow. It's unreal.
Amitai Eshel
But this is. This is the. That's what we said about integrity. I wanted to say something about that. I think the most important thing for me now, because I also try to buy small.
Melissa Bologna
Yeah.
Amitai Eshel
And I want to know the founders. You know, some people might not like me. You know, I'm. I'm apolitical. I just. I don't care about it enough, to be honest with you, I think. But, I mean, I remember going on a very big YouTube channel, you know, millions of whatever. And the amount of like, hey, he's Israeli. We're never going to buy anything from him.
Melissa Bologna
Oh, my God.
Amitai Eshel
But that is fine, you know. Do you know why it's fine? It's because they make a decision off of at least what they believe. Knowing me, I prefer that as a general guide line rather than making decisions that are based off on the amount of advertisements your brain was hit on from TikTok or whatever, or Instagram or whatever that is. I really prefer that at least you know who I am and in other companies. What I try to understand is the. That's kind of the questions I asked you today is the decision making of that. Of that founder of the leader of that brand.
Melissa Bologna
I. I want to know throughout the whole brand.
Amitai Eshel
Yeah. And there is no. I can't go to the farm and say, hey, show me your. How you provide, you know, food for your chickens. I can't. And I can't do it for everything that I buy. So as much as I. What I want to see is track record of decision making. And that's what's going to guide me as far as, like, who I. Who I trust more or less. And especially in industry, industries like supplements, skin care, clothing, whatever, that. These are so unregulated in the States. It's. I mean, we see that. That now with AG1. Right. Like, whether it's, you know, whatever is going to come to light there. We're seeing, you know, them saying, hey, that's a guy that is not making good decisions, the owner of the company, and therefore everything stemmed from that. And that's not a good company to buy, whether it's right or wrong.
Melissa Bologna
Yeah, no, it happened. This brand of Mind Bel Campo, they sold all this really nice meats and everything, and they actually had a spot in L. A and you could get a cup of bone broth. It was like a place where you buy meat. They sell really freaking delicious meats. They got the whistle blown on them. The founder claimed that everything was fed a certain thing. And then, you know, people or whatever went to the farm and it was just totally false. And they got blown the whistle on in a big way. Their store shut down and everything.
Amitai Eshel
Well, shout out to our friend Jamie McGuire. Jamie is a great esthetician and she, I think, was one of the first ones to kind of blow the whistle on Vital Farms. And their eggs.
Melissa Bologna
Yes, the eggs.
Amitai Eshel
The eggs. I mean, I don't know how I didn't think about. She's like, well, they're in. They're everywhere. They're everywhere in the United States and they claim like a certain amount of I think 108ft per chicken. And she calculated like you would need a state, you would need a state in the United States. So. Yeah, yeah, yeah, yeah. Like unless there are.
Melissa Bologna
Yeah, they are everywhere. But, you know, no one thinks to look in. Like that was obviously something really important to her. Yeah. Now I don't buy them anymore. I buy happy egg.
Amitai Eshel
I buy, I will buy locally from Loxahatchee Farms. That's where we buy the eggs is even better. Yeah, that's very, very, very important. I feel like, like that, that, that type of like deciphering the decision making of owners and you're not always going to be right, but it's better to be wrong out of those parameters. I feel.
Melissa Bologna
I completely agree. I completely agree. What's more powerful than looking at advertising is getting a feel for who the founder is. I completely agree with that. That's barely smart advice because I know.
Amitai Eshel
As a matter of so, so I'm not gonna, again, I'm not gonna name one of my heroes. One of my personal heroes texted us, I'll tell you off her. Because you know who that person is. Texted us repeatedly, by the way. And she met us here in West Palm. Love your products. Love your products. Love your products. What do you think about this? You know, a lot of like more famous people, they get my phone number.
Melissa Bologna
Yeah.
Amitai Eshel
Because people think I'm okay with giving, which I am. Well, I'm okay with giving it out. Like if someone gets my phone number, they have my time. I like to talk, as people know. And, and a lot of us, you know, spent a couple hours with her on the phone on, in aggregate. And then she, I tell her, hey, we, you know, you, you have such a nice, you know, so many nice things to say. I'd love for you to let other people know that because you have, you know, a lot of people listening to you again. You were on every big podcast. You are a very famous person.
Melissa Bologna
Yeah.
Amitai Eshel
And she goes, that's great. You know, talk to my team. And the team is like, yeah, it's going to be, you know, depends on what you want. But we start at 15k a month class. Yeah, no, but it's, but it's, and I know other people that, that told us. We don't, we never heard about you, but if you'll pay us that, you know, 60 grand, we'll say whatever you want.
Melissa Bologna
It's crazy. I think that's why People care, too, about influencers and podcasters. How much do they stick to their integrity? Like this second, they're like, pay to play. It's like, goodby.
Amitai Eshel
Yeah, I think.
Melissa Bologna
But I'm like a truth seeker.
Amitai Eshel
Yeah. I think everyone. I agree with you. I think everyone needs to understand how. How they make money. I mean, we have friend. A friend like. Like Aggie. Aggie is a great example. Shout out to Aggie that for a very long time was just, you know, basically sharing her life. She's extremely. Think there are people that like, such as yourself, by the way, that just have the it factor. They're just interesting. You people will just tune in, right?
Melissa Bologna
Yeah, totally. But.
Amitai Eshel
But it was a very long time until she decided, hey, I'm gonna make like a. I'm gonna write a book. I'm gonna make a skincare. Sorry, a. A supplement brand. And that's one way to monetize it. Another way is really to monetize your influence. But we start. But this is addictive. You know, with absolute. Absolute power corrupts absolutely, they say. Right?
Melissa Bologna
And with absolute power comes absolute responsibility.
Amitai Eshel
Yeah, that's also true. And I think the ability to make money off of your recommendations is addictive. And you need a lot of. A lot of integrity. I think it's much harder to have integrity.
Melissa Bologna
Tough. Because I'll do, like, a product exchange. I'll send myself to a big influencer. They'll send me their stuff, like doctors, too. I'll look at the ingredients, and I'm like, I can't post this. And then they're like, hey, Melissa, did you get our package? Like, hey. Like, you know. Cause they're, like, looking for me to post, and it's just like, you know, sometimes I'm just, like, upfront and I tell them, but sometimes it just, like, sucks because, you know, like, I have a bone broth company that'd be amazing to promote. Then you're just, like, so shocked that their product has, like, whatever ingredient. But it's just like, I just can't. I just can't do it.
Amitai Eshel
Yeah, yeah. But sometimes that you don't even know, you know, I'll give. That's the devil's advocate.
Melissa Bologna
Sometimes you don't know, but sometimes, you know, and just, like, the obvious ingredients, you know.
Amitai Eshel
Oh, yeah, yeah, yeah. I agree. Anyway, Melissa, listen, you are a magical person. You are so nice to talk to. It's very nice. I know.
Melissa Bologna
You're so nice to talk to.
Amitai Eshel
So how do people. So I think the evil plan of this podcast, it's true. The evil plan of this podcast is at the end of the day, showing people things that can improve their health because then our products work better. It's. It's so I, you know, we're very, we're very. We're very honest about that. We, for example, do not take any commission. No one pays us anything. We invite whoever we. We want, et cetera. And I think bone broth is like the perfect example because it really improves. It's. It's a fundamental food source that then, you know, our products can work better. So it is in our best interest that people buy and use your product. How do they do that?
Melissa Bologna
They go to the beauty in the broth.com or follow us at the Beauty in the Bra to see some updates and postings from us.
Amitai Eshel
Fantastic. And if people want to follow you personally, is that, is that something that they should. I'm telling them that they should.
Melissa Bologna
They should do it all. I mean, why.
Amitai Eshel
Oh, yeah.
Melissa Bologna
At Melissa Bologna. And I like to point out that Bologna has no gay.
Amitai Eshel
Well, it's. Everything is going to be in the show notes. Beauty and the Broth. It's such a cool concept, and I really appreciate the time that you gave us today. It was very fun for me. I really enjoyed it.
Melissa Bologna
Oh, thank you so much, Amate. I had so much fun speaking with you and looking forward to doing it again tomorrow.
Amitai Eshel
Yeah, yeah, yeah.
Melissa Bologna
Or pov.
Amitai Eshel
Fantastic. All right, thank you, everyone, for sticking around, and we'll see you here next time.
Melissa Bologna
Thank you.
Biohacking Beauty: The Anti-Aging Skincare Podcast
Episode Summary: Melissa Bologna – What’s Really Causing Wrinkles (It’s Not What You Think)
Release Date: January 29, 2025
Host: Amitai Eshel
Guest: Melissa Bologna, Founder and CEO of Beauty and the Broth
In this engaging episode of Biohacking Beauty, host Amitai Eshel welcomes Melissa Bologna, the innovative founder and CEO of Beauty and the Broth. Melissa shares her transformative journey from struggling with chronic digestive issues to discovering the profound benefits of bone broth for her health and beauty regimen. Her mission revolves around making bone broth a mainstream solution for wellness and youthful skin.
Notable Quote:
Melissa Bologna [02:40]: "I couldn’t believe that this isn't more mainstream information."
Melissa recounts how her sister introduced her to bone broth during a period when she was battling severe health issues, including autoimmunity and mold toxicity. Initially skeptical, Melissa was astonished by the tangible improvements in her gut health and skin appearance after incorporating bone broth into her daily routine.
Notable Quote:
Melissa Bologna [05:20]: "I thought it was witchcraft... like this is a potion."
The conversation delves into the scientific aspects of bone broth, highlighting its high bioavailability of collagen and essential amino acids. Melissa emphasizes how a healed gut contributes to overall health, including mental well-being and skin elasticity. Amitai complements this by discussing the evolutionary role of bone broth in human survival and its impact on modern health issues.
Notable Quote:
Melissa Bologna [09:32]: "Liquid is 98% bioavailable. That's where the magic happens."
Melissa shares the hurdles she faced while launching her bone broth business, including high initial costs and logistical challenges in sourcing and manufacturing. She narrates the pivotal moment when she discovered a concentrated format that revolutionized her product, making it more portable and convenient for consumers.
Notable Quote:
Melissa Bologna [12:22]: "It was like the biggest gut punch. I felt so stupid."
A significant portion of the discussion centers on the importance of sourcing high-quality, organic, and grass-fed ingredients. Melissa explains the complexities of ensuring that every component of her bone broth meets stringent USDA organic standards, differentiating her products from competitors who often compromise on quality.
Notable Quote:
Melissa Bologna [25:20]: "If you're getting benefit from a sickly animal, that’s hardly any benefit at all."
Amitai and Melissa explore the benefits of consuming whole foods like bone broth compared to isolated supplements. They argue that the synergistic effect of nutrients in whole foods provides more substantial health benefits than isolated components, which often lack the same bioavailability and effectiveness.
Notable Quote:
Amitai Eshel [08:52]: "What makes it the most bioavailable is the fact that it is not isolated."
Melissa discusses her holistic approach to wellness, which includes prioritizing mental health, regular meditation, and maintaining a balanced diet. She highlights the significance of a high-protein breakfast, early dinners, and maintaining routines that support both physical and mental well-being.
Notable Quote:
Melissa Bologna [31:38]: "I prioritize my mental health simply because... I have to treat myself fairly."
The conversation shifts to the challenges of running a small business with integrity amidst industry pressures. Melissa emphasizes the importance of maintaining high standards and refusing to compromise on product quality, even when faced with enticing offers from larger corporations.
Notable Quote:
Melissa Bologna [46:50]: "Why did you guys start your company? Why did I start mine? Through a deep passion and seeing some need in the market."
Amitai and Melissa discuss the pervasive issue of larger companies compromising on quality and integrity. They stress the importance of supporting small businesses that prioritize authentic, high-quality ingredients and transparent practices over profit-driven shortcuts.
Notable Quote:
Amitai Eshel [50:18]: "No one can say, 'We actually own bone broth now.' It's as old as us as a species."
Wrapping up the episode, Melissa encourages listeners to support genuine, high-integrity brands and to stay informed about the sourcing and manufacturing processes of the products they consume. The conversation underscores the profound impact that quality nutrition, like bone broth, can have on overall health and aging.
Notable Quote:
Melissa Bologna [60:48]: "They go to beautyinthebroth.com or follow us at Beauty and the Broth to see some updates and postings from us."
Conclusion: This episode of Biohacking Beauty offers a comprehensive exploration of bone broth's role in enhancing skin health and overall wellness. Melissa Bologna's personal experiences and business insights provide valuable lessons on the importance of quality sourcing, maintaining integrity in entrepreneurship, and the profound connection between gut health and skin aging. Listeners are left with actionable tips and inspiration to incorporate holistic practices into their beauty and health routines.
Follow Melissa Bologna:
Stay Connected with Young Goose:
Disclaimer: This summary is based on the podcast transcript and aims to capture the essence of the conversation for informational purposes only.