Alan Murray has spent four decades studying American business — as editor-in-chief and CEO of Fortune, Washington bureau chief at the Wall Street Journal, president of Pew Research Center, and now founding president of the WSJ Leadership Institute. In this episode, he makes the case that despite the headlines, business has undergone a genuine, structural shift toward human-centered leadership — and he explains the "physics" behind why.

Alan walks Bill through the data point that changed how he thinks about corporate value: a study found that more than 80% of Fortune 500 companies' value came from physical assets in the mid-1970s, but today more than 85% of value comes from intangibles — talent, brand loyalty, employee engagement. That shift, he argues, is what's really driving the "human-centered" turn in business, not politics or PR.

The conversation also covers:

Why the language around ESG and DEI has changed even if the underlying substance hasn't

The Johnson & Johnson Credo, the Tylenol crisis, and what it means for corporate integrity today

Why Is Mona Lisa Smiling? The Reimagination of the Corporation, a documentary film for which Alan served as an executive producer.

The state of journalism — why newsroom jobs have likely been cut by 50% or more over the last 20-25 years, and why paywalls at places like the Wall Street Journal and New York Times were the right call

His cautious optimism about AI: massive upside for medical research and productivity, paired with real fears about the "pollution of the information ecosystem"

His new venture, the WSJ Leadership Institute, helping executives navigate a moment where, as he puts it, every technology conversation eventually becomes a conversation about people

Chapters:

00:00:00 Early Journalism and Origins 00:04:49 The Nature of Optimistic Leadership 00:11:31 Human-Centered Business Evolution 00:19:07 Reimagining the Corporation 00:23:43 The State of Modern Journalism 00:32:26 AI, Leadership, and Future Outlook