← Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing
Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing
Behind the Scenes of the Fully Booked Method
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Brooke Jefferson
Hello and welcome back to the Book More Photography Clients Podcast. This month in July is all based around my new program, the Fully Booked Method. We are taking you behind the scenes. We are giving you student interviews to tell you how this program can help you in your photography business. Especially if you have really big goals for yourself. So whether you are brand new beginner to photography, this is your first year of business, or you've been around the block, you maybe have paused, restarted, taken all the programs and maybe you're 15 years into your business, but you're still not seeing the results that you would like. This is the program for you and today I want to take you behind the scenes. Explain exactly what goes down in the Fully Booked method, what you can expect, what you will learn and see if this is the program for you. So let's get into it. Welcome to the Book More Clients Photography Podcast. You can stop spending hours on Google and YouTube because you just found your number one resource for growing a profitable and sustainable photography business. Hi, I'm Brooke Jefferson. I'm a believer wife, mom at a 2 and Oklahoma family photographer. I left the classroom in 2018 to pursue my photography career full time. Now I'm here to help you do the same. In this podcast we're covering the most asked about topics including pricing, marketing, client experience and all things systems and workflows. You won't find any fluff or BS here. Just tried and true strategy. Are you ready? Grab your kids some snacks and charge those camera batteries. It's time to jump in. The Fully Booked method was birthed from my prior program which was called the Fully Booked Blueprint. It was also called the From Broke to Book to Blueprint. Basically I used to have this really popular program called the Blueprint and I originally had created this program back in 2020. It was really that opportunity for me during COVID to just pour my heart and soul into educating photographers on what's made my business successful. Why I continue to see a fully booked calendar month after month, year after year. And I wanted just to create that course where photographers could finally say this is the thing that transformed my business and really taught me how to like create the business of my dreams, right? And so the program I had for four and a half years, I loved every minute of it. I loved every student that came through it. But I started to see holes. I started to see things that could be better. I was starting to compare and research, okay, what makes this group of photographers more successful than these students who just bought the course and never did anything right like, what is the difference? So after all of that, I completely shut down the blueprint program and I created the Fully Booked Method. I launched the very first round in April of 2025 and now you were listening to this in July 2025 where we're getting ready to launch the second round, which is called my summer round of the Fully Booked Method. And I wanted to take a minute just to be really clear on what it is and what we go over and what you can expect. And so I'm going to give you a rundown of all of that right now. So the Fully Booked method is an 8 week program where it is live coaching all 8 weeks and it is also dripped modules. So here's how it works. When you join the Fully Booked Method, you will have a little welcome video to watch and a form to fill out very simple things. You will have emails that explain when the calls are, how they work, all of the things, so you'll get all of those details. Then we start getting into the actual program. So in week one it is focused on how to get you to become the go to photographer. So we're diving into things like your niche, your ideal client, deep dive, creating your brand, helping you see like what actually makes you unique. How are you different from thousands of other photographers out there? I teach you exactly how to do this. So each week you will get four to five videos. They are short, all are usually less than 20 minutes long. You will have four videos, sometimes five to watch and you will watch it and then you will have homework or an action item after every single video so you know exactly what to do. I equip you with templates, I equip you with tools. You get a lot of freebies in this program to where you don't have to create things from scratch. The other thing that I really love about the program and so do the photographers, is I teach you how to allow chat GPT to become your assistant. I teach you the do's and don'ts of ChatGPT. I give you prompts to help you take each lesson deeper. And I'm telling you it has been the biggest game changer for all of the photographers that have gone through this program. I built this program in real time, meaning that I would record. I was always one week ahead of where the photographers were to make sure that the program was able to be completed. I wasn't going too fast, I wasn't going too slow and I feel like we've really just made it the best that it could possibly be at the pace everybody felt comfortable with. So like I said, week one is all about becoming the go to photographer. Week two is all about profitable pricing and leads. So one of the things that's different about this that I've never really taught before is we are actually diving into doing an analysis on your leads. So I'm going to show you what you're doing wrong versus what you could be doing and I'm going to show you how to track leads for the future. And week three it is all about social media. So we are going to be optimizing your profiles, we're going to be talking about strategy, we're going to be talking about chat GPT more in depth. In week four we're talking about local marketing. So I am going to show you how to become locally recognized, how to create strategic partnerships you're going to love. Week four, I promise you. Week five is all about word of mouth domination. So we're talking about reviews, referrals, repeat clients, all the R's. Plus we'll get into Google Business profile. In week six it is all about email marketing. So I'm going to teach you how to build, nurture and grow your email list. I am going to give you walkthroughs and tutorials and I'm going to give you ideas on how you can get ahead for email marketing. In week seven we're diving into websites and SEO. This is where I am going to help you create an audit, create a better website. I'm going to go through all of the back end things, talk about SEO, tell you how you can create SEO that gets you found on the first page of Google. I will go through tech and analytics and any questions that you have about that. Now my favorite part of this program and what sets it apart from just courses or other types of programs out there is that every single week you will get a coaching call. So everybody comes to the call. You have a form. So once you're done with each week you have a completion form to fill out and that is where you will go in. You will answer questions, you will put in your questions you have for me and then I am doing live feedback for every single person that fills out the form. Our coaching calls range from an hour to two hours every week. They are recorded. I had about 50, 50 participation. So 50% of the students showed up live, 50% of them were able to view the replay and, and they loved it. Both people on both sides loved the experience because they are still, even if they weren't there, they were still able to turn in their form and I was still giving them feedback whether they were there or not. So that is probably my favorite part of the program is that you're not just doing this and then hoping you did things right. You're getting real time feedback from me and that is everything. So that is a little behind the scenes. They also have a student Facebook group that they get to keep forever. Once the program ends, I kind of step out of the Facebook group and I let them continue with their questions, relationships, things like that. And then I jump into a new Facebook group for the next round. The community was huge. It was a, it was a reason that people felt like they needed to show up. It was a reason that they felt like they were able to learn and they were able to go 10 times in their business, like 10 times further in their business. From hearing other people's questions, watching me audit different things of different photographers. I just loved the community aspect. That truly is what sets this program apart from being another DIY course that you'll never finish or from the one on one coaching. Like, while that's valuable, I truly think that the group community setting is everything. Okay. That is the fully booked method and the wins that are coming out of this program are jaw dropping. They're blowing my mind. I am so proud of these students again. We've had people in this program this past round with full time jobs, brand new babies, pregnancies, moving, all of the thing, life will never slow down for you. You have to make time for the thing that you really want in your business. And so if you want to not only have a successful fully booked calendar for the fall, but you already want to start working on those slower months, November, December, January, February. This is the time to take this program. I know you're tempted to just wait and see if I offer it in December or January or February. But if you wait, you won't see those bookings immediately. You got to do the work now in order to get yourself set up for success during those times. So I truly believe the earlier you start, you're going to see this impact for the next 12 months. If you have questions, if you're curious, go fill out the wait list or send me an email. Brooke. Brooke jefferson.com I would love to answer any questions that you might have about this program. I invite you to go check out the Fully Booked Method sales page, read through it, look what we cover, check out some testimonials. It really is a program that is not just going to give you empty promises, but it is going to help you change your business. That is what is most important to me is to see you have a boost in confidence, a boost in leads, a boost in bookings. I want that for you. I've always been that way. It is the teacher inside of me. I want to teach you things that you are going to be able to go Holy moly. That was the game changer in my business. So I would love, love, love to see you in the next round. I'm taking on 20 photographers for our summer round of the Fully Booked method. To get on the waitlist or to check out all of the information, go to brookejefferson.com fully booked and I'll see you on July 15th.