← Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing
Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing
Black Friday Sales To Shop + 3 Strategies To Ace Your Black Friday Sales
00:16:37
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- [00:01]
Brooke Jefferson
I want you to think of something that is actually going to be profitable and does seem like it is a deal or a bonus for your customer. So try creating Black Friday offers that give bonuses on top of regular pricing or a slight discount that doesn't cut into your profit.
- [00:24]
Welcome to the Book More Clients Photography Podcast. You can stop spending hours on Google and YouTube because you just found your new number one resource for growing a profitable and sustainable photography business. Hi, I'm Brooke Jefferson. I'm a believer wife, mama to two and Oklahoma family photographer. I left the classroom in 2018 to pursue my photography career full time. Now I'm here to help you do the same. In this podcast we're covering the most asked about topics including pricing, marketing, client experience in all things systems and workflows. You won't find any fluff or BS here. Just tried and true strategy. Are you ready? Grab your kids some snacks and charge those camera batteries.
- [01:11]
It's time to jump in. Black Friday is next week. Man, I feel like the fall season has flown by this year. I'm craving all of the delicious Thanksgiving food and I am eyeing some of the Black Friday sales. Every year on this podcast I have created a Black Friday episode giving ideas for small business owners to run. This year I wanted to change it up and tell you about some Black Friday sales you don't want to miss for your small business. And I'm going to share three tips with you on how to have a successful and profitable Black Friday sale. Please note, I will be sharing lots of links in this episode, but don't worry, I will add all of them to the show notes and you can grab the link that you're looking for. Okay, so let's get into these Black Friday sales. Black Friday sale number one is hosted by Elizabeth McCravey. Elizabeth McCravey is a showit website designer, online business educator and host of the Breakthrough Brand Podcast. She's the creator of the popular courses Booked Out Designer and Podcast Success Blueprint and she's the web designer behind Elizabeth McCravey Shop Templates. Elizabeth's Black Friday sale this year includes her website templates, some add on options and both of her courses. Her Black Friday sale will be live beginning Friday, November 22nd. That's tomorrow through December 3rd. So let's get into the details of her Black Friday offer. All of her website templates will be 35% off. Guys, that is huge. That is huge. This includes her payment plans as well. So if you're looking for a beautiful and an easy to customize website template so that you can update your website and convert your dream clients. You need to head to her shop. The link to head over is brooke jefferson.com Templates that should automatically get you that deal. I believe everything is already marked off and so going to Brooke jefferson.comtemplates is going to reroute you to her shop page where you can go shop through her templates and find the one that works best for you. You can also save 15% off both of her courses booked out. Designer and Podcast Success Blueprint I've personally taken her podcast Success blueprint and I loved how thorough and detailed her course lessons are. I wish that I would have had this course when I first started podcasting back in 2019. To learn more about her courses, head to Brooke jefferson.com Elizabeth all right, Black Friday sale number two is from Flodesk, my absolute favorite email marketing company. Flodesk is my top choice for email marketing for a multitude of reasons including their easy to customize email templates, their analytic dashboard and their checkout pages. They also offer a variety of different features and products that include email marketing checkouts, workflows, landing pages and so much more. They are offering 50% off your first year of Flodesk. Their sale runs from November 25th through December 2nd. Your first year subscription includes and your subscription for however long you choose to keep it for. It includes unlimited emails and subscribers. And I just have to stop right here because this is one of my favorite things about flodesk. The reason that I've stayed with Flodesk for years and years and years is because of this right here. The pricing does not change. You don't get penalized for growing your email list like you do with other service providers. Typically when you go look at another email marketing provider they ask you like their plans depend on how many subscribers you have and you can see that the price definitely increases. So I love that. Flow Desk offers unlimited emails and subscribers, unlimited workflow automations, stunning forms, landing pages and the link in bio page, sales pages and checkout funnels. Plus they have some of their newest features which includes link actions, video forms, shareable templates, email polls and so much more. Oh this makes me so giddy. I love flodesk. I'm also adding a bonus to this offer if you sign up during their Black Friday sale. So from November 25th through December 2nd I'm going to gift you my email course. All you have to do is forward me your receipt from Flodesk showing that you used my code. Email that to me@brooke brookejefferson.com and so yeah, you guys, I'm so excited about this. This is so good. Especially if you have tried email marketing in the past or you know that you need to switch from whatever you're using now, this is a great time to do it. This is one of their best sales. They do this one time a year. Now my affiliate code gets you 50% off your first year any time. However, there are some time sensitive bonuses here. And so I'm going to gift you my email course on top of this. This email course takes you through everything. It's basically a tutorial of how to set up flow desk and get your email marketing out there and going. I cover literally every single feature that they have inside and I really help you figure out like what are you going to use for your lead magnet? What kind of emails are you going to send? What kind of subject lines should you use? So all of that is included in my email course that you get for free when you take advantage of the Flodesk Black Friday sale. So to snag this offer, head to Brooke jefferson.com/flodesk that should automatically include that 50% off. If you don't see it, try typing in the code in all caps brook V R O O K E and that should seal the deal for you and you should be able to get that Black Friday sale. Okay, Black Friday sale number three. If you need a CRM in your life, this one is for you. If you want something that is simple, that is not overly complicated and it is going to help you onbo forward your clients, keep track of your leads, be able to send invoices, contracts and track everything, right? Automated emails, all of the things then you're going to want to take advantage of Iris Works, get your client management, online booking and email marketing in order, all with Iris Works, the simplest studio management system for photographers. Now I want to add a little caveat here before I go on. Yes, this is created for photographers. However. However I have several small business owner friends that use this for more than just photography. So if you have a small business in any sort where you want to have that booking calendar, you want to have online booking and you want to have your client management. So again, the contracts, the invoices, the automated emails, the workflows, all those things, then irisworks is still a great option for you. So even if you're not a photographer, I just want to put that caveat here. There's been a lot of people that have used Iris Works that are not photographers. So join thousands of photographers and small business owners across the world who have streamlined, organized and grown their businesses with Iris Works. This is the biggest discount of the year and I'm going to tell you guys, they don't discount very often. But you can save 30% off your annual subscription. This is valid for new customers only. This sale runs from November 25 through December 2, 2024. Head to brookejefferson.com CRM to get to the Black Friday page and then you're going to use code BF 2024 Brooke at checkout. So I'm going to say this again and again. Don't forget that these links are in the show notes brookejefferson.com CRM that's going to get you to the page and then when you check out, you're going to use the code BF 2024 Brooke. So it's capital B, capital F, 2024 capital B and then lowercase R O O K e at checkout. Okay? If you guys have any questions, any troubles, I'm only an email away. I will be popping in my email during these sales to check on you and make sure you don't have questions. I'm also if you take advantage of this Iris Works Black Friday sale, I will also be gifting you my Iris Works course. This is going to help you be able to set everything up in less than three hours. So all you need is one afternoon or one late night and you can have your entire system ready to go. Less than three hours. All right, so I just want to recap those real quick. I'm not going to give you all the details, but just to recap, Black Friday sale number one is Elizabeth McCravey. She is offering discounts on her website templates and on her courses. Black Friday sale number two is Flodesk. They are offering 50% off your first year of Flodesk, which is used for email marketing. And Black Friday sale number three is Iris Works. They are offering you 30% off your annual subscription, valid for new customers, customers only. And that is for your CRM. Okay? And now for three tips for making your Black Friday sale super successful. And I'm telling you, these are golden chef's kiss tips. I hope that you take them. I hope that you listen to me because I have witnessed my clients do Black Friday sales the correct way and be really profitable. And they were so excited that they had made so much money on Black Friday. I've also had clients not take my advice and they did not have very good Black Friday sales and they were very, very Bummed. So here we go. My biggest tip number one is to focus on one main offer. Don't offer five different products for Black Friday. That is so confusing. It's hard for people to make a decision. I would really encourage you not to offer more than two options for Black Friday. The more focused you can be on the one main offer, the better your marketing will be. Get super clear on what it is, who it's for, and why they need to buy right now. Yes, you could offer this discount or whatever offer that you have. You could offer this anytime over the course of 12 months. But why is it so crucial right now for people to buy your offer? That's why if you have one offer, it's a lot easier to come up with the marketing and the messaging for it than if you're offering five different things. So pick one main offer. Get super clear on what it is, who it's for, and why they need to buy right now. Tip number two, make sure that your Black Friday offer is actually profitable. Okay. If it's going to give you quick cash now but results in you losing money later, it's not a good Black Friday offer. So I'm going to give you an example. In the past, because I have exclusively coached photographers, I see photographers that say 50% off, you know, any photography session that you want me to do, or 50 off a wedding package, which it just makes me. It just makes me feel some type of way. Anyway, so people pay. They give you all the money in 2024, and then when 2025 comes, they're making no profit. They're doing all the work in 2025, but they have no money that follows. Do you see what I'm saying? That's not a good Black Friday offer. I want you to think of something that is actually going to be profitable and does seem like it is a deal or a bonus for your customer. So try creating Black Friday offers that give bonuses on top of regular pricing or a slight discount that doesn't cut into your profit. We're not throwing the kitchen sink at everybody. A few of my favorite Black Friday ideas are adding in templates that go with our service or adding free gifts that, again, go with our service and don't cost us extra money. Launching something new. Great time to do this. A new service, a new product, a new way of doing things and then offering bundles. So try to come up with something for Black Friday. Also, I want to point you back to the episode that we just did. I can't remember if it was the one Right before this or the one before that, but the one that talks about 10 ways to make more money in your service based business. Go listen to that. To get an idea for what you could do for Black Friday. These episodes go hand in hand. My last and final tip for you is the shorter the sale, the better. Don't run a Black Friday offer for two weeks or even longer than one week. Bigger companies can get away with that because of their endless leads and their customer base. You can't get away with that. You probably don't have a huge nationwide customer base. People don't need more time to sit on a decision and then make a decision. Especially when it comes to a Black Friday offer. People know that there are Black Friday sales happening. People have their wallets ready. People are. Some people wait all year long to invest in their favorite, you know, service provider. They're to buy a course that they've wanted to purchase, like a big personal item, whatever that is. So again, tip number one, focus on one main offer. Tip number two, make sure your Black Friday offer is actually profitable. And number three, make your sale the shorter the better. I would even say three days. Run your Black Friday sale from Friday on actual Black Friday through Sunday at midnight. Done. Done. Gives people plenty of time to open their email and make a decision. Okay. That is all I have for you today. I am so excited for you to get your hands on these Black Friday offers. If you need more help with your Black Friday offers, don't hesitate to reach out. I hope you have the most profitable Black Friday sale that you have ever offered. I will catch you guys on the next one.