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On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark The Keeper's Release. This non-age stated bourbon is 109.2 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 25th 2025. Luca Mariano files for chapter 11, Kentucky’s Attorney General files a lawsuit against Temu, and Sazerac releases Sazerac Rye 100.Show Notes: Luca Mariano Distillery files for Chapter 11 bankruptcy. Kentucky AG sues Temu over privacy, forced labor, and IP theft, naming Buffalo Trace & Churchill Downs. Sazerac sues "John Doe" for impersonating Master Distiller Harlen Wheatley on social media. Whiskey House of Kentucky inks long-term supply deal with Germany's Berentzen-Gruppe. Buffalo Trace launches Sazerac Rye Whiskey 100 Proof. 15 STARS introduces new First West line with Small Batch, Toasted Oak, and 8-Year-Old Bourbons. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever just say to yourself, this whiskey needs more proof? Well, if you're already above 140, how much more do you really need? In this episode, we cover the wild world of hazmat bourbon and whiskey. What once started as a rare novelty has turned into constant churn of 140+ high proof releases with everyone running to grab a bottle. We discuss why bourbon should be considered rare while the inclusion of light whiskey is an education problem but it still works for the high proof chasers out there. We talk about the retail end of things but also wonder if this trend will ever die or if it will be on fire forever. Show Notes: Exploration of the hazmat whisky phenomenon and its surge in the market. Historical significance of hazmat spirits and their evolution. Discussion on consumer tendencies towards higher proof and perceived quality. Insights on the novelty effect versus actual taste experiences. Legal and regulatory considerations in the transportation of hazmat whiskies. Predictions on the sustainability of the hazmat trend and potential future shifts in consumer preferences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Lux Row Albariño Cask Bourbon. This 4 year old bourbon is 105 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon. Show Notes: The Bourbon Boom in Louisville Michael Fetter's Journey in Tourism Marketing Louisville as a Bourbon Destination Challenges in Hotel Capacity and Air Travel Future of Bourbon Tourism and Direct Flights \The Birth of Bourbon Country Marketing Bourbon Tourism Funding and Economic Impact of Tourism Balancing Bourbon and Derby Tourism The Role of Influencers in Tourism Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Nancy Fraley is world-renowned for her expertise on blending… or is it mingling? In this podcast, we talk about the difference between blending and mingling, but also go into barrel sizes, terroir, and the art of barrel finishing. Spoiler alert, here’s another industry veteran who isn’t a fan of small barrels.Show Notes: This week’s Above the Char with Fred Minnick talks about hats. Tell us about your background. How did you get on the blending path? What is a french style? What are other styles of blending? Let's talk blending vs. mingling. Talk about blending trends you are seeing internationally and in the US. What is terroir? What characteristics are you looking for when blending? Tell us about the impact of barrel size and climate on the bourbon. How do you decide what kind of cask you want to finish a bourbon in? How do you test a finish? What type of whiskey works better for finishing? How often do you sample? How do you figure out how long you finish a bourbon in a barrel? Are there any tried and true casks? Should the finishing barrel be empty? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices