Bulletproof Your CPG Brand

Most CPG brands don't have a growth problem—they have a visibility problem. Your data shows what happened, but not why it happened or what to do next. That gap is where brands waste trade spend, miss opportunities, and run out of runway. Bulletproof Your CPG Brand, hosted by Daniel Lohman, helps CPG founders extend runway, improve retail execution, and make smarter decisions faster. Combining real-world retail strategy and decades of expert experience with AI-driven insights to help founders make smarter decisions faster. Learn how to:  • understand real shopper behavior  • improve trade marketing ROI  • uncover hidden growth opportunities  • compete with larger brands using better strategy—not bigger budgets This channel combines category management, trade marketing, shopper insights, and AI-driven insights to help you win in retail and e-commerce. 👉 Subscribe and start seeing what others miss. Build a Bulletproof Your CPG Brand

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Episodes

315. The CPG Strategy That Extends Your Runway With Mark Samuel, Mark's Snacks

314. Where Your Trade Spend Is Quietly Bleeding Cash

313. Why Community Is the Shortcut to CPG Growth With Kristine Carey, Naturally Colorado

312. Your Margins Are Unpredictable - You're Optimizing Trade Wrong

311. The Trade Marketing Reality Check Every Brand Needs

310. Why Most CPG Advice Fails (And What Works)

309. Why Your Products Aren't Selling? It's Not What You Think

308. Your CPG Brand's Biggest Retail Problem

307. Cash Flow, Profit & Focus for CPG Founders With Nate Littlewood, Future Ready CFO

306. Expo West ROI Strategy for CPG Brands