Podcast
Branded Bull Podcast
Hosted by Adam Fullerton · EN
The Branded Bull podcast is built for small business owners—especially those in the green industry—who want to look more professional and grow through real-world marketing. Each week, we deliver short, straightforward episodes filled with practical tips on branding, logos, websites, and local SEO. No fluff, no jargon—just clear advice to help you stand out, get found, and win more work.
37episodes
Episodes
Newest firstAll episodes
How to Use AI to Build Your 12-Month Marketing Plan Ep 106.
3d ago00:11:03Summary readyIn this episode, learn how to use AI tools like ChatGPT or Claude to create a practical marketing plan tailored to your business, goals, budget, services, and competition. If you're ready to stop guessing and start marketing with intention, this episode is for you. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Summary5 Signs It's Time to Rebrand Ep 105.
1w ago00:10:26Summary readyYour lawn care or landscaping business has grown—but has your brand kept up? In this episode, we break down five signs it may be time for a rebrand, from attracting the wrong customers to outgrowing the image that got you started. Learn what to consider before making a change and how to ensure your brand supports your next stage of growth. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryThe Social Media Strategy That Actually Grows a Lawn Care Business Ep 104.
2w ago00:14:12Summary readyMost lawn care and landscaping companies know they should be posting on social media, but many aren't sure where to focus or what actually generates leads. In this episode, we break down the most important platforms for green industry businesses, including Google Business Profile, Facebook, Instagram, and more. You'll learn what to post, where to post it, and how consistent content can help generate referrals, build trust, and improve your local SEO. Whether you're just starting out or approaching the million-dollar mark, this episode will help you create a social media strategy that supports real business growth. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Summary5 Practical Ways AI Can Improve Your Marketing Ep 103.
3w ago00:10:55Summary readyAI is everywhere right now, but most lawn care and landscaping companies aren't sure how to use it effectively. In this episode, we cover five practical ways green industry business owners can use AI to improve their marketing, save time, and make smarter decisions—without replacing the human expertise that actually drives growth. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryYou Can't Fix What You Can't Track: Understanding Lead Attribution Ep 102.
Jun 200:10:13Summary readyDo you know where your leads are actually coming from, or are you just guessing? In this episode, we break down lead attribution, why tracking lead sources matters, and how lawn care and landscaping companies can use simple data to make smarter marketing decisions. Learn how to identify what's working, what's not, and where your marketing dollars will have the greatest impact. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryLawn Care Marketing 2026: Is AI Making Your Brand Invisible? Ep 101.
May 2600:11:53Summary readyAdam explores how artificial intelligence is transforming the marketing landscape for small businesses within the lawn care and landscaping industry. While AI significantly lowers the barrier to entry by increasing operational speed and efficiency, he warns that over-reliance on these tools can lead to generic branding that fails to differentiate a company from its local competitors. Adam emphasizes that maintaining authenticity, professional visuals, and a sound business strategy remains essential for building customer trust in a digital environment. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryIdeal Customer Profile (ICP): Is Your Branding Attracting the Right Customers? Ep 100.
May 1900:12:21Summary readyIn episode 100 of the Branded Bull Podcast, Adam breaks down how your branding, website, and advertising directly impact the type of customers your business attracts. Building off a conversation from Brian's podcast yesterday, this episode dives into why understanding your Ideal Customer Profile (ICP) is critical if you want better leads, higher-value jobs, and long-term growth in the green industry. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryTop 5 Reasons Your Google Business Profile Won't Get Verified Ep 99.
May 1200:12:09Summary readyIn this episode, we break down the top five reasons Google Business Profiles get denied during the video verification process. From inconsistent branding to missing proof of business operations, we cover the simple best practices green industry businesses should follow to improve their chances of getting verified and showing up in local search results. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryPut Your Business on the Map: The Truth About Location Pages and SEO Ep 98.
May 500:12:07Summary readyEver wonder why some lawn care and landscaping companies show up on Google in every town they serve — while others are basically invisible outside their home base? The secret might be simpler than you think. In this episode of Branded Bull, we're breaking down location pages and service area pages: what they are, why they matter for SEO, and whether they're actually worth building on your website. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryWhy Social Media Still Matters for Lawn Care & Landscaping Businesses Ep 97.
Apr 2800:12:09Summary readyIf you're running a lawn care or landscaping business, social media can feel like a chore—or even a waste of time. But when used correctly, it plays a direct role in your visibility, credibility, and even your local SEO rankings. In this episode, we break down how social media actually impacts your marketing, what to post, how often to post, and the real pros and cons you need to understand. This is a practical, no-fluff guide to using social media as a tool—not a distraction. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Summary