Podcast
Branded Bull Podcast
Hosted by Adam Fullerton · EN
The Branded Bull podcast is built for small business owners—especially those in the green industry—who want to look more professional and grow through real-world marketing. Each week, we deliver short, straightforward episodes filled with practical tips on branding, logos, websites, and local SEO. No fluff, no jargon—just clear advice to help you stand out, get found, and win more work.
31episodes
Episodes
Newest firstAll episodes
Ideal Customer Profile (ICP): Is Your Branding Attracting the Right Customers? Ep 100.
2d ago00:12:21Summary readyIn episode 100 of the Branded Bull Podcast, Adam breaks down how your branding, website, and advertising directly impact the type of customers your business attracts. Building off a conversation from Brian's podcast yesterday, this episode dives into why understanding your Ideal Customer Profile (ICP) is critical if you want better leads, higher-value jobs, and long-term growth in the green industry. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryTop 5 Reasons Your Google Business Profile Won't Get Verified Ep 99.
1w ago00:12:09Summary readyIn this episode, we break down the top five reasons Google Business Profiles get denied during the video verification process. From inconsistent branding to missing proof of business operations, we cover the simple best practices green industry businesses should follow to improve their chances of getting verified and showing up in local search results. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryPut Your Business on the Map: The Truth About Location Pages and SEO Ep 98.
2w ago00:12:07Summary readyEver wonder why some lawn care and landscaping companies show up on Google in every town they serve — while others are basically invisible outside their home base? The secret might be simpler than you think. In this episode of Branded Bull, we're breaking down location pages and service area pages: what they are, why they matter for SEO, and whether they're actually worth building on your website. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryWhy Social Media Still Matters for Lawn Care & Landscaping Businesses Ep 97.
3w ago00:12:09Summary readyIf you're running a lawn care or landscaping business, social media can feel like a chore—or even a waste of time. But when used correctly, it plays a direct role in your visibility, credibility, and even your local SEO rankings. In this episode, we break down how social media actually impacts your marketing, what to post, how often to post, and the real pros and cons you need to understand. This is a practical, no-fluff guide to using social media as a tool—not a distraction. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryTemplate vs Custom Websites: What Actually Matters for Growth? Ep 96.
Apr 2100:14:29Summary readyA lot of lawn care and landscaping businesses think they need a fully custom website to look professional—but that's not always true. In this episode, we break down the real differences between templated and custom websites, the pros and cons of each, and when it actually makes sense to invest $5K–$20K+ into a custom build. If you're between $0 and $1M in revenue, this episode will help you focus on what actually drives growth—so you don't overspend on the wrong things too early. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryHow to Rank Your Website on the First Page of Google Ep 95.
Apr 1400:13:13Summary readyIn this episode, we break down the reality behind search rankings—how competitive it really is, the key factors Google looks at, and why SEO is a long-term game. If you've ever wondered why your website isn't ranking (yet), this episode will reset your expectations and show you what actually matters over time. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryCall Tracking Explained: Know Exactly Where Your Calls Are Coming From Ep 94.
Apr 700:10:38Summary readyAre your calls coming from Google Ads, your website, or somewhere else? Most businesses don't actually know—they're guessing. In this episode, we break down call tracking, how it works, and why it's one of the most important tools for understanding your marketing. Learn how to track your calls, make better decisions, and stop wasting money on what isn't working. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryShort-Term Wins vs. Long-Term Growth: Marketing Levers That Actually Move the Needle Ep 93.
Mar 3100:08:39Summary readyIn this episode, we break down short-term vs. long-term marketing, including PPC, websites, and local SEO—plus the pros and cons of each. If you want consistent growth for your lawn care or landscaping business, instead of guessing where leads come from, this episode is for you! Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryHow To Use Email to Fill Your Schedule (Without Paying for Ads) Ep 92.
Mar 2400:08:16Summary readyStop chasing leads—start using the ones you already have. In this episode, we break down how lawn care and landscaping businesses can use email marketing to promote services, fill slow weeks, and stay in front of customers year-round. Learn how to get started, what to send, and how to turn your customer list into one of your most reliable sales tools. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryBacklinks Explained: The SEO Signal That Helps Landscapers Rank Higher Ep 91.
Mar 1700:11:49Summary readyIf you've ever heard someone mention "backlinks" in SEO and wondered what they actually mean, this episode breaks it down in simple terms. Backlinks are one of the biggest factors that help Google decide which lawn care and landscaping companies show up in local search results. In this episode of the BrandBull Podcast, we explain what backlinks are, why they matter for businesses doing under $1M in revenue, and how you can start earning them without becoming an SEO expert. We'll also walk through a few practical ways landscapers can build quality backlinks using local partnerships, directories, and community involvement. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Summary