Podcast
Branded Bull Podcast
Hosted by Adam Fullerton · EN
The Branded Bull podcast is built for small business owners—especially those in the green industry—who want to look more professional and grow through real-world marketing. Each week, we deliver short, straightforward episodes filled with practical tips on branding, logos, websites, and local SEO. No fluff, no jargon—just clear advice to help you stand out, get found, and win more work.
34episodes
Episodes
Newest firstAll episodes
5 Practical Ways AI Can Improve Your Marketing Ep 103.
Yesterday00:10:55Summary readyAI is everywhere right now, but most lawn care and landscaping companies aren't sure how to use it effectively. In this episode, we cover five practical ways green industry business owners can use AI to improve their marketing, save time, and make smarter decisions—without replacing the human expertise that actually drives growth. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryYou Can't Fix What You Can't Track: Understanding Lead Attribution Ep 102.
1w ago00:10:13Summary readyDo you know where your leads are actually coming from, or are you just guessing? In this episode, we break down lead attribution, why tracking lead sources matters, and how lawn care and landscaping companies can use simple data to make smarter marketing decisions. Learn how to identify what's working, what's not, and where your marketing dollars will have the greatest impact. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryLawn Care Marketing 2026: Is AI Making Your Brand Invisible? Ep 101.
2w ago00:11:53Summary readyAdam explores how artificial intelligence is transforming the marketing landscape for small businesses within the lawn care and landscaping industry. While AI significantly lowers the barrier to entry by increasing operational speed and efficiency, he warns that over-reliance on these tools can lead to generic branding that fails to differentiate a company from its local competitors. Adam emphasizes that maintaining authenticity, professional visuals, and a sound business strategy remains essential for building customer trust in a digital environment. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryIdeal Customer Profile (ICP): Is Your Branding Attracting the Right Customers? Ep 100.
3w ago00:12:21Summary readyIn episode 100 of the Branded Bull Podcast, Adam breaks down how your branding, website, and advertising directly impact the type of customers your business attracts. Building off a conversation from Brian's podcast yesterday, this episode dives into why understanding your Ideal Customer Profile (ICP) is critical if you want better leads, higher-value jobs, and long-term growth in the green industry. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryTop 5 Reasons Your Google Business Profile Won't Get Verified Ep 99.
4w ago00:12:09Summary readyIn this episode, we break down the top five reasons Google Business Profiles get denied during the video verification process. From inconsistent branding to missing proof of business operations, we cover the simple best practices green industry businesses should follow to improve their chances of getting verified and showing up in local search results. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryPut Your Business on the Map: The Truth About Location Pages and SEO Ep 98.
May 500:12:07Summary readyEver wonder why some lawn care and landscaping companies show up on Google in every town they serve — while others are basically invisible outside their home base? The secret might be simpler than you think. In this episode of Branded Bull, we're breaking down location pages and service area pages: what they are, why they matter for SEO, and whether they're actually worth building on your website. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryWhy Social Media Still Matters for Lawn Care & Landscaping Businesses Ep 97.
Apr 2800:12:09Summary readyIf you're running a lawn care or landscaping business, social media can feel like a chore—or even a waste of time. But when used correctly, it plays a direct role in your visibility, credibility, and even your local SEO rankings. In this episode, we break down how social media actually impacts your marketing, what to post, how often to post, and the real pros and cons you need to understand. This is a practical, no-fluff guide to using social media as a tool—not a distraction. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryTemplate vs Custom Websites: What Actually Matters for Growth? Ep 96.
Apr 2100:14:29Summary readyA lot of lawn care and landscaping businesses think they need a fully custom website to look professional—but that's not always true. In this episode, we break down the real differences between templated and custom websites, the pros and cons of each, and when it actually makes sense to invest $5K–$20K+ into a custom build. If you're between $0 and $1M in revenue, this episode will help you focus on what actually drives growth—so you don't overspend on the wrong things too early. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryHow to Rank Your Website on the First Page of Google Ep 95.
Apr 1400:13:13Summary readyIn this episode, we break down the reality behind search rankings—how competitive it really is, the key factors Google looks at, and why SEO is a long-term game. If you've ever wondered why your website isn't ranking (yet), this episode will reset your expectations and show you what actually matters over time. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
SummaryCall Tracking Explained: Know Exactly Where Your Calls Are Coming From Ep 94.
Apr 700:10:38Summary readyAre your calls coming from Google Ads, your website, or somewhere else? Most businesses don't actually know—they're guessing. In this episode, we break down call tracking, how it works, and why it's one of the most important tools for understanding your marketing. Learn how to track your calls, make better decisions, and stop wasting money on what isn't working. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Summary