Podcast
Real Estate Legends
Hosted by Real Estate Legends · EN
The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact.
So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you!
"Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken Pozek
31episodes
Episodes
Newest firstAll episodes
Billion Dollar Broker: “If you’re doing under 100 deals per year, fix THIS”
Mar 1601:56:32Tap to summarizeFree content playbook for real estate agents : https://a-impact-media.kit.com/aab7c512aeJustin Landis, the founder of a billion-dollar real estate brokerage, reveals how one face-to-face meeting a day built his entire business, why most agents plateau at 30 deals, and the charity campaign that accidentally launched a whole new company!He built the Justin Landis Group and Bolst, an independent benefit corporation brokerage in Atlanta. He's helped 38 agents reach $100K in GCI and grown an organization of 300+ agents rooted in relationships, generosity, and purpose-driven business.He explains:The daily habit that took him from zero to 100 closings a yearWhy hiring an assistant made him more money, not lessThe charity that raised $270,000 and accidentally started a brokerageWhat 2 employees told him to stop doing and they were rightThe 2008 moment that nearly wiped him out completelyWe cover:(00:00) Intro(03:00) 250 Coffees in One Year Changed Everything(05:30) The Only Team Goal Was Referrals, Not Volume(06:44) Transferring What's in Your Head to 300 Agents(08:31) "Tell Me Your Answer Before I Give You Mine"(11:57) Founders Fail Forward Until Their Employee Fails(14:30) What Keeps People Loyal for 13+ Years(18:28) Relationships Pay "Memory Dividends"(21:30) The 5-10-20 Growth Framework Explained(24:30) Getting to $100K Is a Consistency Problem(28:30) Coaching Isn't a Secret Playbook(30:00) Finding the Right Mix of Quantity and Quality Conversations(32:00) The #1 Barrier Between 30 Deals and 100(35:00) The Note Card Time Audit That Changes Everything(38:30) Why 8:30 AM Lead Gen Beats the Afternoon Block(41:00) Agents Blocking Off Gym and Family on the Calendar(42:34) The Mid-Year Price Drop Strategy That Saved Q4(46:24) Every DISC Profile Can Win in Real Estate(52:00) Recruiting Agents Is the Same Game as Generating Listings(57:00) Hours of Interviews Before They Hear the Split(01:04:54) The Messy Middle Between 30 and 100 Agents(01:08:30) 40 More Houses but Only $40K More(01:11:00) The Micro Team Might Be the Smartest Model(01:13:00) 90 Buyers in 90 Days and $270K Raised(01:16:00) Building the Patagonia of Real Estate(01:21:12) One Question From a Broker Changed Why He Builds(01:25:30) What He Underestimated About Starting a Brokerage(01:35:00) Two Employees Asked Him to Stop Reading Books(01:40:00) His Coach Said Take One Day Off. He Couldn't.(01:45:00) Five Affirmations He Still Recites a Decade Later(01:47:00) 12 Houses Underwater and the 2008 Story No One Sees(01:52:25) His Wife Lived in 4 Houses in 2 Years So He Could Flip Them(01:55:00) One Message to His Kids About LeadershipResources:Justin's Links:Website: https://www.justinlandisgroup.com/Instagram: https://www.instagram.com/justinlandisgroup/YouTube: https://www.youtube.com/justinlandisgroupMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025
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I Was Broke & Slept on the Floor. Then I Built a $3B Real Estate Business
Feb 2401:26:19Tap to summarizeDownload the playbook here:https://a-impact-media.kit.com/aab7c512aeSean Cahan scaled Cornerstone First Mortgage to $3 billion in funded volume with 1,100+ employees , while still personally producing $200M+. After a self-destructive spiral in 2021, he stripped everything back, rebuilt from a $21M month to $380M in a single month, and recently turned down a $300M branch to protect his culture.He breaks down:- Why targeting 7–15% growth makes him accidentally double every year- The spreadsheet that predicts $400M in funding within a $5M variance- Why he underwrites at 1.8 loans/day when competitors push 4- How he said no to a $300M branch — and what it protected- The 2-rep workout rule that transformed a loan officer's entire lifeWe cover:(00:00) Intro(01:16) Why does a $3B CEO still close his own loans?(04:59) 1,700 hours of Zoom in a single year(06:15) 3 full-time schedulers, still not enough?(08:14) The 3AM list no one sees(10:00) Why "one more phone call" won't save you(10:58) He quit coffee on April 13th — what happened next?(12:29) The swimming mistake killing your momentum(14:18) Mayweather never drinks — even at the club(15:00) One Saturday night costs you until Wednesday(17:02) Target 7–15% growth, accidentally double every year(19:40) What 3AM on a Saturday looks like with no days off(20:39) The spreadsheet that predicts $400M within $5M(23:41) A CEO processing loans for 6 weeks — why?(24:43) 1.8 loans/day vs. the industry pushing 4(27:08) Promoting your best performer without destroying their output(30:37) Ad(31:45) Your new leader just made a huge mistake — now what?(34:32) "Why are you still talking about it?"(37:07) What does laundry have to do with closing more loans?(40:50) Mini wins before 6AM that compound everything(42:58) A CEO who goes to bed at 8:30 with his kids(47:36) $1.4 billion to "why me?" — the spiral no one saw(49:11) $21M in January → $380M by December(53:17) The 2-rep rule that changed a loan officer's life(56:08) Meeting every hire at 1,100 people — how?(59:18) Why $500M is profitable and $1B is a death trap(1:01:45) He said no to a $300M branch — here's why(1:04:54) "I just want to push the rock" — the Sisyphus mindset(1:09:02) Leadership boils down to one thing(1:12:30) The question he asks every person who leaves(1:15:48) Lost 3 branch managers — one already came back(1:18:20) Moved on vacation with $200, never left(1:19:28) "B's and C's run the world" — his father's advice(1:25:00) What does world-class leadership actually mean?Resources:Sean links:Website: https://cfmtg.com/scahan/Instagram: https://www.instagram.com/themortgagegeek/?hl=enYouTube: https://www.youtube.com/@TheMortgageGeekMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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100 Top Agents Reveal How They Built Their Business. Here's What I Learned.
Feb 1600:53:12Tap to summarizeDownload the playbook here: https://a-impact-media.kit.com/aab7c512aeYour Local Market Needs To Know Who You Are: https://www.knwnlocal.com/I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter, on email marketing, YouTube, hyperlocal branding, and scaling your business.Here's what you'll learn:How a newsletter in a small town turned into a six-figure businessWhy some agents stopped paying for marketing — and still grow every weekThe real cost to grow a local newsletter (it's lower than you think)What top agents do differently on YouTubeWhy hyperlocal is your best protection against AIWe cover:0:00 Intro4:27 What actually gets people to open your emails?6:11 How YouTube generated $11M in one year6:21 Your first 20 videos aren't for you9:21 Why you should ignore your analytics early on10:40 The 3 types of content that actually generate leads13:52 Social media isn't about views15:52 How social media built a 300-home business17:07 The simple hack that beats paid ads for leads23:09 How to get luxury listings with no connections26:06 Why cold calling still works better than you think28:44 What luxury brands can teach you about real estate29:45 How debt became his biggest motivation30:57 Free Playbook Download33:28 How young agents are scaling to $1–3M GCI35:22 The letter that went from $0 to $1M in listings37:06 Why follow-up is the most underrated skill38:49 How to handle the emotional rollercoaster of sales41:07 How to scale a team without losing control42:51 The split mistake almost every team makes47:12 What happens when your team barely profits51:39 How to build a hyperlocal brand52:22 Why your face needs to be on your brandResources:Andrew's Links:Website:https://www.knwnlocal.com/Instagram:https://www.instagram.com/andrew_bayon/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →The COO Who Cut 64% of Staff and Hit $700M | Billy Hobbs
Dec 1601:21:52Tap to summarizeGet The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5Turn database into listing appointments with ella: https://www.ellaemail.com/Billy Hobbs, COO of Laughton Team, reveals how he scaled a real estate company to over $700 million while making the brutal decision to cut staff from 75 to just 27. He shares the systems, leadership strategies, and hard truths about profit margins that every real estate leader needs to hear.He explains:▪️ How to communicate staff reductions without destroying morale▪️ Why 5% profit margins might be killing your growth potential▪️ The framework for testing new strategies without betting the farm▪️ How to build scalable systems that actually get used by your team▪️ Why servant leadership is the only path to $700M+ in revenueWe cover:(01:37) What systems scale from 75 staff and 250 agents to massive volume?(02:09) How do you keep morale when you're cutting staff but preaching growth?(03:15) Why sugar coating layoffs destroys your integrity instantly(04:49) Department-by-department layoffs or one big meeting—which is better?(06:14) What does living in the P&L every day do to a COO emotionally?(07:49) What's the question you're afraid to ask that you absolutely should?(08:45) Growth eats capital—so why would you ever take 5% over 30% profit?(11:20) What departments are actually essential at 200+ agents?(14:35) How do you avoid shiny object syndrome when AI tools flood the market?(17:22) Why is onboarding adoption the #1 thing killing agent retention?(30:25) Ads(33:35) Through quantity comes quality—but how do you predict top performers?(37:57) What's the real difference between a COO and an operations manager?(49:09) How do you survive working with a visionary CEO with endless ideas?(55:23) Ads(57:40) Why does EOS fail without complete leadership buy-in?(1:00:17) What's the weekly rhythm that keeps 200 agents on the same page?(1:14:00) Are we in the LaserDisc era of AI right now?(1:15:38) What should you look for when hiring your first operations person?(1:19:28) Fire bullets before cannonballs—how do you operationalize testing?(1:20:58) What does world-class servant leadership actually look like at scale?Resources:Billy’s links:Website:https://www.laughtonteam.com/Instagram:https://www.instagram.com/billyhobbsjr/YouTube: https://www.youtube.com/@laughtonteamMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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Content Strategy You Need To WIN In Real Estate In 2026
Dec 1000:38:12Tap to summarizeGet The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5Turn database into listing appointments with ella: https://www.ellaemail.com/Arjun Dhingra is a 2 time taekwondo world champion, former co-head coach, and has dominated the mortgage industry for over 24 years. He's now one of the leading voices in personal branding for financial professionals.He explains:Why he was ready to quit after getting stood up at a coffee meetingHow spending $6-7K per shoot resulted in zero business for 2 yearsThe exact moment he realized his content was completely wrongWhy 80% of mortgage content has zero value to consumersHow asking "why should somebody give a shit?" transformed his businessWe cover:(00:00) Intro(01:15) Why I Was Ready to Quit After Getting Stood Up at a Coffee Meeting(03:28) How Expensive San Francisco Coffee Changed My Business Strategy(05:45) I Had to Shift from Begging Agents to Attracting Them(08:20) The First Two Years: $6-7K Per Shoot, Zero Business Results(11:35) What I Was Doing Wrong: Content About Me Instead of Consumers(14:10) The Switch: What Do Consumers Actually Want to Hear About?(16:45) Why Most Industry Content Has Zero Value to End Users(19:10) Ad Break(20:21) When Agents Started Sharing My Financial Literacy Content(23:15) Going Direct to Consumer Changed the Agent Relationship Dynamic(26:30) The Coffee Meeting Hierarchy: Why You're Always Subservient(28:50) From 1-to-1 Coffee Dates to 1-to-Many Content Marketing(30:50) Ad Break(31:21) Why 80% of My Content Doesn't Land (Roger Federer's 52% Win Rate)(34:40) I Lose 80% of Every Day and Still Win the Long Game(37:25) The Rocky 3 Moment: When Success Knocks You Off the Mountain(40:15) Your Success Is Determined by How Much Pain You Endure(43:50) From 2x World Champion to Building a Mortgage Empire Through Content(47:20) Walking the Walk: What World Class Leadership Actually MeansResources:Arjun’s links:Website: https://www.arjundhingra.com/Instagram:https://www.instagram.com/arjunmortgage/?hl=nlYouTube:https://www.youtube.com/channel/UC_6WPusOpF0aHuCKJR_f-AQ?view_as=subscriberMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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She Sells $50M With 2 Agents (Why Most Teams Hire Wrong)
Dec 400:58:36Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeGet The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5Amanda Ryan leads a Dallas-Fort Worth real estate team that's closing nearly 100 deals a year with just 2 agents. Instead of chasing leads the traditional way, she's built a community-first strategy using simple local guides that people actually want—and it's generated hundreds of leads without feeling like a sales pitch.She explains:- Why personality tests are non-negotiable before any team interview- How 2-4 page Canva guides generate up to 200 email leads each- The hiring mistake that almost broke her team's standards- Why she refuses to train brand new agents (and what she looks for instead)- The "messy middle" phase every growing team must surviveWe cover:(01:32) Consistently Selling 50-75+ for Years(01:40) Hit 91 in 2023, 89 in 2024(02:29) Went All-In on Community Guides(03:18) 2-4 Page Canva Guides(05:32) Getting 1-200 Emails Per Guide(05:59) Fort Worth Rodeo Guide Crushed(06:55) Real Estate Guides Failed(09:36) Why We Don't Ask for Phone Numbers(11:24) Narrowing to Three Specific Areas(14:35) Social Media: Local and Agent Referrals(15:17) Three Builders—Interviewing for Fourth(18:02) First Builder Was an Expired(20:00) I Strongly Disagree With Your Price(24:03) Virtual Staging Without Asking(27:22) Builder-Specific Listing Presentation(34:50) Meet Grace—My Ideal Client(35:39) Ad(38:53) Too Many Systems Not Talking(43:36) Seven Platforms Down to Two(44:59) Two Sales, Two Admin—Only Four People(51:35) Can't Train Someone to Be a Good Person(53:03) Ad(55:36) Personality Tests Before Interviews(58:00) Follow Amanda on Instagram(58:13) Leaders Help Everyone Climb UppResources:Guest links:Website: https://onthemovedfw.com/Instagram: https://www.instagram.com/onthemovewithamanda/YouTube:https://www.youtube.com/@onthemovedfwMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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The Social Media Strategy Behind 128 Homes a Year (ZERO Paid Leads)
Nov 1901:01:43Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeHow to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2Mari Slobounov is a top-producing real estate agent in Madison who transformed her business by creating Living in Madison, a hyper-local Instagram brand with over 20,000 followers. She runs a high-performing team doing 150+ transactions annually and has pioneered a unique succession plan that keeps retired agents earning passive income.She explains:How getting your nails done turned into a buyer under contract in 4 daysWhy the Instagram page started as just resharing local restaurant contentThe birthday epiphany in France that led to rebranding her entire teamHow poll questions in Instagram stories convert at nearly 100%Why she now films Coldplay concerts instead of just watching themWe cover:(01:41) How a casual conversation accidentally launched a 20K-follower Instagram empire(03:09) The 40th birthday epiphany in France that changed everything(03:59) The first Instagram lead that proved everyone wrong(05:22) Nail salon to under contract in 4 days(06:45) 8-10 qualified leads per month with zero ad spend(07:53) How Instagram polls generate instant buyer consultations(08:53) 150 transactions and $65 million the numbers behind the grind(11:10) When creating content started ruining life experiences(12:03) The breaking point: hiring two assistants just for Instagram(55:09) "What is your plan?"—the hardest question to answer(56:44) The lead generation pie chart breakdown(58:05) Why buying Zillow leads is "the dumbest thing"(59:14) Why consistency beats strategy every single time(1:00:08) You have to grind for two years minimum no shortcuts(1:00:56) Leading by example when you run a 150-transaction teamResources:Mari's inks:Website: https://www.livinginmadison.com/Instagram:https://www.instagram.com/livinginmadisonre/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →How to Build a $6 Billion Mortgage Team (7-Year Playbook)
Nov 1401:02:16Tap to summarizeGet The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5Turn database into listing appointments with ella: https://www.ellaemail.com/Haley Parker built a $6 billion mortgage region and stayed #1 for 7 years with one rule: teams beat solo every time. She reveals why AI is making everyone look identical, the 3-7-10 year compounding timeline that changes everything, and why confidence-based leadership destroys fear-based management in mortgage and real estate.She explains: Why going solo in mortgage keeps you stuck and struggling The 3-7-10 year timeline when teams start compounding exponentially How AI is making every mortgage professional's brand look identical Why marketing to only real estate agents kills your growth The confidence vs fear leadership system behind $6 billionWe cover:(00:00) Intro(02:47) The Fatal Mistake Most Mortgage Pros Make(03:21) Why Going Solo is Killing Your Business(03:46) The 3-7-10 Year Compounding Effect(04:48) How 3 People Built $6 Billion in 14 Years(06:48) Do 5-10 Daily Coffee Meetings Still Work?(10:40) If Your Personal Brand Isn't Thriving, It's Dying(11:40) Stop Selling, Start Telling Your Story(15:48) Fairway Went From #69 to #1 in 36 Months(28:52) Pulling Off a 400-Person Event in 60 Days(31:18) Ad Break(36:43) When Bringing Competing Mortgage Speakers Was Insane(37:21) How the Down Market Shifted to Collaboration(48:23) Stop Selling, It's Boring: The Keynote That Changed Everything(49:10) Why Agents Leave Their Best Story on the Shelf(51:58) Ad Break(53:12) Skin in the Game: Nothing Gets Done for You(55:20) The Truth About AI Making Everyone Look the Same(56:40) The Fatal Mistake: Targeting 25-Year-Olds Not 55-Year-Olds(57:31) Companies That Talk to ALL Will Thrive(58:17) You Can't Just Focus on Real Estate Agents Anymore(1:00:39) Confidence vs Fear: The $6B Leadership Philosophy(1:01:41) Why Egos Kill Growth: Taking Constructive CriticismResources:Haley's links:Website: https://www.fairway.com/Instagram: https://www.instagram.com/haley.haunani.parker/Linkedin: https://www.linkedin.com/company/fairwayhomemortgageMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →How to Really Build a Scalable Real Estate Team (That Runs Without You)
Nov 601:12:42Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeTurn database into listing appointments with ella: https://www.ellaemail.com/George Laughton is a top real estate team leader who has built one of the largest teams in the industry, overseeing hundreds of millions in annual sales volume. He shares the systems, mindset shifts, and hard-won lessons from scaling through every growth stage.He explains: Why hiring your friend first will sabotage your team growthThe "no man's land" trap between 20-50 agents that kills most teams How George went bankrupt with Freddie Mac and almost quit real estate Why calling your team a "family" will prevent you from scaling past 10 agents The AI gratitude journal technique George uses for therapeutic breakthroughsWe cover:(00:00) Intro(01:00) Why 8 to 10 Agents Makes You Go Backwards in Income(01:36) The Biggest Hiring Mistake New Team Leaders Make(02:29) Should You Hire an Assistant or Agent First?(03:22) Why the "Family Business" Mentality Kills Teams(05:28) Why 3-5 Agent Teams Aren't Real Businesses(06:42) What Is "No Man's Land" and Why 20-25 Agents Is the Danger Zone(07:48) The Brutal Truth About Profit Margins at 30-50 Agents(09:19) Why George Fired Half His Leadership Team During Growth(13:32) The Exit Interview Strategy That Changed Retention(14:32) Why Interview the People Who STAY, Not Just Who Leave(16:21) The Growth Path Conversation Most Leaders Avoid(20:44) The Biggest Lie Team Leaders Tell Themselves(22:27) Get a Personal Coach Before Coaching Your Agents(24:11) When to Transition From Producing to Full-Time Leading(30:22) How Gratitude Journaling Transformed George's Leadership(33:45) What to Do When Your Top Producer Wants to Leave(35:54) Ads(36:57) Structuring Leadership Teams to Handle 50+ Agents(47:22) Leading Producers vs. Newer Agents Differently(50:11) Creating Systems That Support, Not Micromanage(54:39) Leadership Development Must Happen BEFORE You Need It(57:55) Ads(58:25) Using AI to Journal and Get Therapeutic Responses(01:05:15) George's Weird AI Habit During Mobility Work(01:07:17) The Moment George Ran Out of Cash With Freddie Mac(01:09:08) Should I Quit Real Estate? George's Lowest Moment(01:09:57) The Future of Teams and Brokerages(01:11:25) Seeing Acquisitions as Recruiting Opportunities(01:12:13) Final Message: Stay Curious and Ask Better QuestionsResources:George's links:Website: https://myphoenixhomesearch.com/Instagram: https://www.instagram.com/georgelaughton/YouTube:My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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Top Realtors Debate How AI vs The Hyper Local Agent Will Change the Industry
Oct 3000:49:29Tap to summarizeHow to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2Turn database into listing appointments with ella: https://www.ellaemail.com/3 agents doing $100M+ in sales reveal why content marketing caps at 30 deals, Zillow Flex freed up $12k/month, and AI avatars are breaking trust. Plus: Dan spent $10,000 on mailers with ZERO calls, Bern doubled Instagram in 6 weeks, and why 90% of agents never recruit.We cover:(00:00) Intro(01:22) Why Zillow Flex Changed Everything(03:23) Why Bern Quit Paid Leads(04:33) Scaling Beyond Content Marketing(06:04) The Content Consistency Formula(07:31) Smart Ad Spend: Google, Meta & YouTube(11:51) YouTube vs Instagram: Which Converts Better(13:23) The $2M TikTok Lead(13:45) AI vs Human Content Debate(15:57) How AI Speeds Up Content Creation(18:04) Converting Social Media Followers(19:24) Fame vs Business in Real Estate(23:50) The Future of Brokerages(24:12) Why Agents Are Moving to Cloud Models(26:54) Why Teams Will Win the Next Decade(35:19) Adding Revenue Streams(38:26) Local Sponsorship Monetization(39:23) Building Media Companies as Agents(42:24) How AI Will Change Real Estate(45:35) Where Top Agents Are Investing in 2025(47:13) Only 2% of Agents Use YouTubeResources:Bern's links:Website:https://livinginsandiego.com/Instagram:https://www.instagram.com/bernmcgovern/YouTube:https://www.youtube.com/@BernMcGovernDan's links:Website: https://www.bestlifehometeam.com/Instagram: https://www.instagram.com/danpbestlifesd/YouTube: https://www.youtube.com/@UCYQer0sCGGbwE___LcEbyvAJason's links:Website: https://thecassityteam.com/Instagram: https://www.instagram.com/jason_cassity/YouTube: https://www.youtube.com/@JasonCassity/videosMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
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