Podcast
Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Hosted by Sam Dunning · EN
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
39episodes
Episodes
Newest firstAll episodes
#457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)
Sep 2400:36:05Tap to summarize📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam talks to B2B Tech Product Marketer Olena Bomko, who talks through her finely tuned Reddit marketing strategy for B2B and SaaS companies. We cover:👉 Sustainable marketing strategies that leverage Reddit to the max!👉 How to build-up & manage a Reddit community👉 Controlling your pricing narrative as a B2B SaaS👉 Why Reddit's AI search is a genuine game-changer👉 How to boost LLM visibility using Reddit answers + citations👉 Olena Bomko - LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#456 BEST B2B/SaaS SEO Strategy to Scale MRR FAST in 2025
Sep 1500:26:00Tap to summarize📞 Book a call ► In this episode Sam lays out the quickest ways to generate revenue from SEO in just 90 days, including the following touch points: 👉 Searches for competitor alternatives = Ready to buy. How to make sure you are there when they do👉 Traffic is futile unless it's turned into pipeline, your SEO should be geared towards selling, not just ranking👉 Your site should be focussed on selling 24/7, not just being a glossy brochure!👉 How to get quick SEO wins that boost pages ranked #4–15 up to position #1👉 Hyper-niche money keywords > low volume > high intent > for near instant wins! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Sep 800:30:42Tap to summarize📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam has a deep conversation with Philip Illic a LinkedIn Ads Specialist from kiin.co. Philip shares a unique strategy he uses to drive booked calls with LinkedIn ads for your b2b company. We cover:👉 Avoiding overspending on LinkedIn ads👉 Being super cautious of hyped stats 👉 Why audience size matters 👉 Don’t trust LinkedIn defaults👉 Phil’s unusual play, turning a viral LinkedIn post with heavy social proof into a boosted ad, driving clicks at half the normal CPC.👉 Philip Illic on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#454 LinkedIn is Dead, Use This B2B Marketing Strategy Instead
Sep 100:17:13Tap to summarize📞 Book a call ► Sam lays out why LinkedIn organic reach is DEAD and how pay-to-play has taken its place! Plenty more covered in this episode including;👉 Need inbound in 90 days? SEO is still the best growth lever.👉 Ads get you seen, but assets like podcasts & vids get you TRUST!👉 Evergreen content = 24/7 sales reps that never fade! 👉 Competitors ranking above you in Google = stolen pipeline.👉 Stop chasing those algorithms, build valuable assets instead! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#453 AI Just Changed B2B/SaaS SEO | Everything You Need to Know…
Aug 2500:32:44Tap to summarize📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► AI is rewriting all the established rules of SEO! Sam sits down with Vasco Monteiro to cover; LLM rank tracking - is it HPYE?. Plus they describe how the real successes come from deep, niche content, competitor comparisons, and backlinks+ being present on the platforms that LLMs scrape their data from.We talk through:👉 AI is a disruptor for SEO: LLMs are changing search behaviours fast.👉 LLM rank tracking is overrated: Tools are popping up, but reliable data just isn’t there yet.👉 Content still wins: Niche, context-rich pages rank still in Google & AI search.👉 Backlinks & brand callouts: Still powerful andLLMs love Reddit, YouTube, and Twitter.👉 Think holistically: SEO + LinkedIn + podcasts + ads = multiple touch points that build trust (& pipeline!). 👉 Vasco Monteiro on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)
Aug 1800:44:33Tap to summarize📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode, I have a deep discussion with Vasco Monteiro about the exact marketing strategies he uses to grow his SaaS to 5 million ARR and beyond! (including one channel that's driving 95% of his sign ups and revenues). Learn from Vasco's mistakes and begin driving sign ups, demos and revenue right now! We talk through:👉 the highs & the lows👉 the experiments which worked👉 the experiments which didn't work!👉 All the learnings you can use to fast track growth! 👉 Vasco Monteiro on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#451 Did AI Kill SEO? (The Revenue Formula)
Aug 1100:53:09Tap to summarize📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Sam was invited onto The Revenue Formula podcast to unpack what’s actually happening in the world of SEO with Toni Hohlbein. 👉 We talk about how AI overviews are changing the way people find information, and what it all means for marketers and revenue teams.👉 Sam shares when SEO still makes sense, when it doesn’t, and what to focus on if you want to drive real pipeline today. 👉 We also dive into AI-generated content, the role of brand in LLM-driven search, and how to build a practical keyword strategy that works in 2025. 🔗 The Revenue Formula 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================
Transcribe →#349 How To Turn Traffic Into Sign-ups (For B2B Companies)
Oct 17, 2023Tap to summarize► Wanna turn website traffic into inbound leads and revenue? Sam has an in-depth discussion with Leah Tharin, host of "Productea with Leah". They cover: 👉 What goes into a successful flow of turning web traffic into sales demos/sales calls/sign-ups 👉 What you need to think about first 👉 Setting the foundations right 👉 Lesser know ideas to keep a healthy pipeline of sales leads from your website 👉 MQLs or SQLs? Leah Tharin: LinkedIn - https://www.linkedin.com/in/leahtharin/ Web link - https://www.leahtharin.com/ ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================
Transcribe →#131 STOP Scattergun Marketing & Make Your Revenue Predictable 🔫 - Alice de Courcy
Mar 28, 2021Tap to summarize👉 The differences between a scattergun & a predictable marketing approach! Alice is Chief Marketing Officer at Cognism. Cognism enable revenue teams with their key go to market movements, underpinned by leading globally compliant b2b contact and company data, delivering insights on not only who to target, but also when. 👉 Listen to Alice & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 How to get predictable with your marketing and what that really means? 👉 Kicking off your content marketing strategy: from SEO, to your blog, thought leadership, the team etc. 👉 Introducing Marketing Development Reps. 📽️ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
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