In Part Two of this special ViVE series, the conversation moves from why ViVE exists to how leaders and solution partners actually extract value from it.

Eric Glazer continues the discussion with Rich Scarfo, President of HLTH/ViVE, and Russ Branzell, President & CEO of CHIME, focusing on how different audiences experience ViVE and what separates attendees who walk away with clarity and momentum from those who don't.

Rich and Russ share practical perspectives on how senior healthcare leaders should navigate ViVE, how to balance content sessions with curated meetings, and what intentional preparation looks like before, during, and after the event. They also discuss what "showing up the right way" means for solution partners, what makes a partner conversation valuable from an executive standpoint, and how to build trust that extends beyond the conference.

If you're attending ViVE 2026, or deciding how to approach large industry convenings more strategically, this episode offers concrete guidance on how to turn time spent onsite into outcomes that last well beyond the event.

Resources:

Take a look at what's in store at ViVE 2026, taking place Feb. 22-25 in Los Angeles - https://hlth.com/events/vive

Attend ViVE using discount code V26BSV for $250 off the General Attendee ticket - https://hlth.com/events/vive/register

About Rich Scrafo and Russ Branzell:

Rich Scarfo - https://hyve.group/about/meet-our-leaders
Russ Branzell - https://www.linkedin.com/in/russ-branzell-2888aa108

Partner with Bright Spots Ventures: If you are interested in speaking with the Bright Spots Ventures team to brainstorm how we can help you grow your business via content and relationships, email hkrish@brightspotsventures.com

About Bright Spots Ventures:

Bright Spots Ventures is a healthcare strategy and engagement company that creates content, communities, and connections to accelerate innovation. We help healthcare leaders discover what's working, and how to scale it. By bringing together health plan, hospital, and solution leaders, we facilitate the exchange of ideas that lead to measurable impact. Through our podcast, executive councils, private events, and go-to-market strategy work, we surface and amplify the "bright spots" in healthcare—proven innovations others can learn from and replicate. At our core, we exist to create trusted relationships that make real progress possible. Visit our website at www.brightspotsinhealthcare.com.

Visit our website: www.brightspotsinhealthcare.com. Follow Bright Spots in Healthcare: https://www.linkedin.com/company/shared-purpose-connect