Podcast
Bryce Henson's Podcast
Hosted by Unknown Author · EN
Bryce Henson is CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise.
Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities.
Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals.
Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.
10episodes
Episodes
Newest firstAll episodes
How Technology has Transformed Fitness
Mar 8, 202200:58:33Tap to summarizeTechnology has taken over the fitness industry. Whether it's used to market your gym, hold your members accountable, or to take online payments from clients, it's pretty much the standard for any health-conscious person looking to get fit. In today's Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. "The lessons that hurt the most are the ones you learn the best." -Mark Springer Here's what you don't want to miss: 3:00 How Mark overcame his childhood obesity 8:55 Post-college and getting into the fitness industry 12:12 Writing out a business plan and applying what he learned from a book 14:40 Bootstrapping a start-up and the hurdles along the way 17:20 The importance of an operating agreement and buying out a partner 20:00 Working with a CPA and knowing how to allocate money 22:47 The power of flex dieting and building a technology platform 27:20 The learning curve of an average user and breaking habits 30:04 Tracking your diet and eating food that you enjoy 35:00 Leveraging your critical thinking skills and returning to first-principles 38:02 The two-piece puzzle to fitness and the part you're missing 41:53 Using technology to provide top-tier service to clients 45:57 Why you should focus on being a client-centric business Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson
Transcribe →The Peak Performance Mindset
Mar 8, 202200:48:10Tap to summarizeWhat does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey. In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. Here's what you don't want to miss: 3:50 The importance of sharing your vulnerabilities 7:45 Running a CrossFit gym and falling short of expectations 11:00 Why you need an ironclad partnership agreement 14:20 Building a business model that works if you work it 16:45 The attraction of personal development and self-discipline 19:53 Understanding your zone-of-genius and adding value to others 22:50 Addressing chronic adhesion pain and improving your life 25:47 Psychedelic medicine and their impact on the mind 29:30 What it takes to run a thriving wellness practice 32:35 Connecting with people who believe in your vision 35:27 Finding your true passion and being rebellious Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson
Transcribe →How to Succeed Through Failure
Mar 7, 202200:54:48Tap to summarizeWhat if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. "If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato Here's what you don't want to miss: 2:45 Immigrating to the US and chasing the American Dream 10:00 Developing a franchise model and open new locations 15:25 Being a high performer and stepping up as a leader 20:39 Outsourcing your marketing team and generating more leads 25:25 Finding the right marketing advice and playing the long game 28:05 The marketing tactics that work and split testing your ideas 31:22 The complexity of digital marketing and hiring a team 36:00 Marketing concepts and making sense of the data 40:30 The stoic philosophy and searching for timeless wisdom 44:30 Preparing for failure and how action alleviates anxiety 48:19 The pitfalls of routine and the power of personal development Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson
Transcribe →Breaking Into New Markets
Mar 7, 202200:52:59Tap to summarizeBreaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more. Here's what you don't want to miss: 4:20 Connecting with people and building credibility 7:12 Bootstrapping your business and overcoming defeat 12:40 How taking action builds momentum and the key to success 16:42 How to differentiate yourself from the completion 18:35 The importance of emotional intelligence and self-awareness 21:20 Uncovering your blind spots and knowing your strengths 26:06 Tapping into a new market and the gratefulness of a senior clientele 32:06 Making mistakes with clients and recognizing their needs 38:10 Working in your business versus working on your business 41:17 Having a positive attitude in times of crisis and chaos Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson
Transcribe →Understanding Your Dream Client
Mar 7, 202200:43:45Tap to summarizeAs a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more. "Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider Here's what you don't want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson Instagram https://www.instagram.com/realbrycehenson
Transcribe →How to Build a Culture Your Clients Love
Mar 7, 202201:05:47Tap to summarizeWithin the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right. In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business. CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more. "When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp Here's what you don't want to miss: 2:40 What it takes to build self-confidence and going with your gut 7:12 Lessons learned and how to set your team up for success 8:26 How to differentiate an employee from a team member 10:25 Starting a new location and facing the many unknowns 13:25 Being in the trenches and getting your business off the ground 15:05 The importance of leading yourself before leading others 18:15 Working on the business versus working in the business 20:29 Build a team that genuinely loves showing up every single day 24:30 Being above average and why you should be client-centric 27:00 How to build a team culture that clients love to experience 30:20 The perfect follow up system and increasing client retention 34:10 Re-engaging leads and levering new programs to add value 37:08 Evolving your marketing strategy and reaching more leads 43:10 Working with family and setting the right expectations 48:15 How to deliver an epic amount of energy for your clients 53:00 Making decisions and course-correcting along the way 57:07 The importance of vision and the support of your team Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson
Transcribe →Rising and Falling as a Team
Mar 4, 202201:09:49Tap to summarizeAs a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more. "Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider Here's what you don't want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: Facebook https://www.facebook.com/realbrycehenson LinkedIn https://www.linkedin.com/in/realbrycehenson Instagram https://www.instagram.com/realbrycehenson
Transcribe →Crushing the Barriers to Entrepreneurship
Mar 4, 202200:49:58Tap to summarizeBecoming a successful entrepreneur and starting a business is hard. Growing your business into an empire is even more challenging. The dream of being an entrepreneur can quickly come tumbling down when you're facing a lack of funding, lack of knowledge, lack of resources, the lack of customers, a limiting belief, and a whole host of other barriers. The truth is, it's going to take a significant more from you than what you think to break through the inevitable glass ceiling. In todays' Fitness Franchise Podcast, Bryce Henson speaks with Erin Alejandrino, the Vice President of Truelean, a Certified Fitness Coach, Executive Director of Fit Body Boot Camp, and Co-founder of the Modern Day Knight Project. Erin shares his evolution of becoming an entrepreneur and the hard lessons he's endured over the years. He explains the importance of personal development, how following a model of success is critical, overcoming your toxic head trash, why passion has to fuel your fire, and so much more. "You never really know what you're capable of until you get thrown into the deep end." -Erin Alejandrino Here's what you don't want to miss: 2:20 How purpose and intentionality provides control and clarity to a good life 3:33 The dark years of drinking and sabotaging your health 4:04 How to be a high-level performer and gravitating towards your passion 5:40 How to do more of what you love and why it's so addictive 7:40 The importance of a good social network and going all-in on fitness 10:00 The evolution of entrepreneurship and your personal development journey 12:40 The catalyst for building an empire and thinking outside the box 15:24 The skill sets it takes to run a successful business and the hard lessons you'll learn 18:55 Having faith and putting yourself in a vulnerable position 20:43 Building an incredible supplement company and life optimization 28:32 Being a fast-moving company and focusing on personal development 31:44 The Modern Day Knight Project and going beyond a surface level 36:13 How self-awareness is the foundation for growth and placing yourself under stress 40:47 How your baggage can serve you and relate to the suffering of others Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: LinkedIn https://www.linkedin.com/in/realbrycehenson Facebook https://www.facebook.com/realbrycehenson Instagram https://www.instagram.com/realbrycehenson Connect with Erin Alejandrino: https://www.facebook.com/thefitbeard https://www.instagram.com/thefitbeard https://www.linkedin.com/in/erin-alejandrino-126299133 https://www.youtube.com/channel/UCCgGVfAFrTTZapxNnJxoKqA
Transcribe →How to Monetize Your Online Presence
Feb 6, 202201:00:21Tap to summarizeWant to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing. She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle. Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more. "When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner." -Elisha Lee Here's what you don't want to miss: 5:00 The importance of digital marketing and leveraging Facebook groups 8:32 Creating a customer-centric product and solving clients problems 12:05 Who circuit training is for and the benefit of a 30-min workout 14:40 The catalyst for growing a Facebook Group and getting to 65k members 19:04 How to promote your Facebook Group and use content to add value 21:55 Building a brand and design tools to help you save money 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys 26:20 Offering free content and drawing people to your paid services 28:47 Nurturing relationships with customers and using an email newsletter 30:55 Digital marketing for new online brands and leveraging TikTok to grow 38:50 The essence of leadership and why it's essential to running your business 40:09 Listening to your customers and learning what it is they want 46:11 The detriment of poor customer service and the lack of competition Follow Bryce Henson's Website: https://brycehenson.com Connect with Elisha Lee: https://www.plantlee.com https://www.facebook.com/eattolivedaily https://www.instagram.com/eattolivedaily https://www.youtube.com/channel/UCId-gc81bcFd0nKQ31fnf3w https://www.linkedin.com/in/elisha-lee Connect with us on the socials: Facebook: https://www.facebook.com/realbrycehenson Instagram: https://www.instagram.com/realbrycehenson LinkedIn: https://www.linkedin.com/in/realbrycehenson
Transcribe →Digital Marketing Tips, Tactics, & Trends
Feb 6, 202200:44:21Tap to summarizeLeveraging the power of digital marketing is key to getting prospects through your doors. However, it's what you do with those leads after they opt-in that will make or break you. In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp. Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more. "Marketing isn't something you should neglect as an owner or someone getting into another field. It's your lifeblood. Without marketing, you're not going to grow." -Stevie Favis Here's what you don't want to miss: 4:00 Finding a passion for digital marketing 7:45 Learning the Fit Body Boot Camp brand 9:00 Evolving into a well-rounded marketer 11:10 The value and importance of marketing 13:55 How to stay up to date with marketing trends 15:50 How to outsource your digital marketing 22:25 Tips and tactics for Facebook Advertising 25:30 Automating your CRM follow up 27:20 Staying current with Facebook ad changes 29:06 Facebook Advertising objectives 101 33:00 Understanding your overall marketing strategy 36:55 The importance of a team you can trust Follow Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson
Transcribe →