Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing.

She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle.

Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more.

"When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner."

-Elisha Lee

Here's what you don't want to miss:

5:00 The importance of digital marketing and leveraging Facebook groups 8:32 Creating a customer-centric product and solving clients problems 12:05 Who circuit training is for and the benefit of a 30-min workout 14:40 The catalyst for growing a Facebook Group and getting to 65k members 19:04 How to promote your Facebook Group and use content to add value 21:55 Building a brand and design tools to help you save money 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys 26:20 Offering free content and drawing people to your paid services 28:47 Nurturing relationships with customers and using an email newsletter 30:55 Digital marketing for new online brands and leveraging TikTok to grow 38:50 The essence of leadership and why it's essential to running your business 40:09 Listening to your customers and learning what it is they want 46:11 The detriment of poor customer service and the lack of competition

Follow Bryce Henson's Website:

https://brycehenson.com

Connect with Elisha Lee:

https://www.plantlee.com

https://www.facebook.com/eattolivedaily

https://www.instagram.com/eattolivedaily

https://www.youtube.com/channel/UCId-gc81bcFd0nKQ31fnf3w

https://www.linkedin.com/in/elisha-lee

Connect with us on the socials:

Facebook: https://www.facebook.com/realbrycehenson

Instagram: https://www.instagram.com/realbrycehenson

LinkedIn: https://www.linkedin.com/in/realbrycehenson