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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

This episode drops you into a live AIA New York "Risk" event, where architects, developers, and legal experts get brutally honest about what it really takes to build in today's world. You'll hear how risk actually moves through a project, and why the current system keeps architects stuck at the bottom of the food chain.

The panel shares real stories of projects that almost died, then turned around when someone was willing to take on a different kind of risk. You'll also hear how some architects stepped into development, pricing, and early strategy without blowing up their careers.

If you've ever felt like "just a consultant," this conversation will hit home.

In this episode, you'll hear about:

The moment one firm realized their "safe" approach was the real danger
How a risky first project became the seed for a whole company
A simple shift that helped architects stop racing to the bottom on fees