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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Most architects fear that free work devalues their profession. But what if there was a way to offer pro bono design without losing money—and even turn it into projects that fuel your practice?

In this episode, Enoch Sears speaks with Chris Bryant, founding director of Alma-Nac. Together, they explore a bold approach that mixes generosity with business sense and how it has led to opportunities that would never have appeared otherwise.

Chris shares lessons from the early days of "free architecture" to a structured model that now supports communities, wins trust, and even sparks funding. Along the way, you'll hear stories of risk, trial, and surprising payoffs.

In this episode, you'll discover:

The overlooked move that turned "free" sketches into serious work.
Why a simple outreach strategy was harder than expected—but worth it.
How one pro bono project unlocked resources beyond anyone's guess.

To learn more about Chris, visit their website: alma-nac.com