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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Michele Grace Hottel sits down with Enoch Sears, founder of Business of Architecture, for a talk on what practice ownership can quietly take from you—and how it doesn't have to. Enoch shares stories from behind the "awards and accolades" and points to the hidden patterns that keep firm owners stuck, even when they love the work.

From a hard truth an accountant once delivered, to why outside coaches can change the game, the conversation moves from money to meaning without turning into a lecture. They also wander through early architectural memories, a few iconic buildings, and a view of how architects could shape the next era of communities.

The "one sentence" an accountant said that made a successful architect rethink everything.
The unexpected reason Enoch says most firms stay trapped—even when they're busy.
A small habit from studio days that reveals a bigger advantage most people miss.

To learn more about Michele, visit her website: https://www.mgharchitect.com/