In this milestone Episode 750 of the Chiro Hustle Podcast, host James Chester sits down with Dr. David Touhill, DC, chiropractor, entrepreneur, and high-level marketer who has helped generate over $1 billion in revenue through marketing strategy and business development.

Dr. Touhill shares powerful insights into practice growth, chiropractic marketing, and the future of the profession, drawing from his experience working with enterprise health brands, building marketing companies, and returning to chiropractic with a mission to help doctors build sustainable, scalable practices.

In this episode, we explore:

• Why chiropractic marketing is simpler than most doctors think

• The importance of community relationships and local influence in building a thriving practice

• Why old-school marketing strategies are becoming powerful again

• How to develop patient ambassador programs that drive referrals

• The biggest mistake chiropractors make when trying to grow their practice

• Why many chiropractic practices are not true business assets

• The future of chiropractic business models and corporate consolidation

• Leadership, mentorship, and the influence of Dr. Pete Camiolo and chiropractic philosophy

Dr. Touhill also delivers a candid perspective on where chiropractic must evolve to remain strong in the coming decade—emphasizing leadership, systems, and building practices that don’t rely solely on the doctor.

If you're a chiropractor, student, or entrepreneur interested in practice growth, chiropractic philosophy, and business strategy, this episode will challenge your thinking and inspire you to build a stronger future for the profession.

Episode Highlights

• How Dr. David Touhill entered chiropractic through mentorship from Dr. Pete Camiolo

• Lessons from building marketing campaigns generating over $1B in revenue

• Why Facebook ads and gimmicks aren’t the best strategy for chiropractors

• The power of community leaders, churches, gyms, and local relationships

• How to build a patient ambassador system for referrals

• Why many chiropractic practices fail to become scalable businesses

• The growing influence of corporate chiropractic models

• A call for chiropractors to build true business assets and leadership systems

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