In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.

Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.

In this episode, we discuss:

✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.

✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.

✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.

✅ Refeeds & Diet Breaks: Why the industry is shifting from scheduled breaks to "auto-regulated" protocols based on biofeedback markers.

✅ Fixing Early Churn: The systems you need to put in place to ensure clients stay beyond the 6-month mark.

✅ Software & Scaling: Do you actually need a CRM if you only have 10 clients?

✅ Psychology of the Plateau: Managing client "buy-in" when the physical data says one thing, but their brain says another.

✅ Future Predictions: Where the fitness and nutrition industry is headed over the next 1–3 years.

Resources & Mentions:

- Submit Your Q&A Questions: Visit choose-hard.com and click on the Q&A link.

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