Diamond Comic Distributors collapsed — and somehow Marvel and DC walked away without a scratch. The industry called it a "crisis." For the smallest comic book publishers, it still is. Today I'm breaking down the actual market share data, the fallout retailers won't say out loud, and who's really been left to die in the wreckage of the direct market's biggest distribution collapse.

If you've noticed your favorite small press comics quietly vanishing from shelves while Marvel and DC keep posting record numbers, this is why — and it's not the story the trade press told you.

⏱️ TIMESTAMPS:

0:00 – No Crisis for Everyone

0:39 – Watching Small Publishers Disappear

2:29 – What Actually Broke

3:05 – One Pipe, Two Outcomes

4:43 – DC, Marvel & the Market Share Data

6:27 – The Fix Nobody's Doing

8:02 – Final Thoughts + Debate Question

Diamond's bankruptcy hit every publisher on paper — but Marvel and DC had the corporate muscle to reroute around it in months. Small publishers didn't have that option. Some are still owed money. Some still can't reliably get books to comic shops. This video walks through the ⚠️ NEWS-SOURCED market share numbers, why "recovery" only ever meant recovery for the Big Two, and what retailers and publishers can actually do to stop the small press from getting erased from the direct market.

💬 THE DEBATE

Is it fair to call this a "recovery" if it only worked for two companies? Drop your take in the comments.

🎟️ COMIC SHOP SURVIVOR MEMBERSHIP

If you want the uncensored deep dives, early script access, and Comic Shop Survivor badges that the algorithm won't let me show publicly, join the $4.99 tier — link: https://www.youtube.com/channel/UCMXGnS8aCd_WXackzDVJpHA/join

#ComicBookIndustry #DiamondComics #MarvelVsDC #ComicBookNews #DirectMarket #SmallPressComics #ComicShops #IndieComics #ComicBookBusiness #DCComics #MarvelComics

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