What does it actually take to scale a mission-driven company to more than $2 billion in revenue?

In this episode, Jeff sits down with Radek Sali, entrepreneur, investor, and author of How to Build a Billion Dollar Business, to trace the journey behind one of the world's most recognized wellness brands.

They cover the childhood outsider experience that shaped Radek's leadership style, his father's pioneering (and widely dismissed) work in integrative medicine, crisis moments inside Swisse, building an irreplicable company culture, and what he looks for now as an investor in mission-based companies.

Aligning profit with purpose, and why it simplifies every decision
Crisis as a feature, not a bug, of entrepreneurship
What Radek looks for when backing wellness businesses through Light Warrior

This episode is for entrepreneurs, wellness leaders, and anyone building something with meaning.

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