
Hosted by Gwen Tinsley - Business Strategist & Sales Coach · EN

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨Hey girlfriend! In today’s episode, I’m diving into why sales conversations are absolutely crucial for your business success in 2025. Sales aren’t about being pushy – they’re about being authentic, genuinely curious, and coming from a place of wanting to help. When you approach sales with confidence, you build trust, clarity, and control, all of which are key to growing your business. I’ll share how to structure your sales conversations, boost your confidence, and ultimately attract higher-quality clients. Let’s make this year your best one yet!What you'll learn:The importance of sales conversations and how they build trust with potential clientsHow to approach sales with authenticity and curiosity, making the process feel natural, not pushyWhy confidence is a game-changer in sales, and how to start building it todayA simple exercise to boost your confidence before your next sales callPractical tips for structuring your sales conversations to create clarity and controlCONNECT WITH GWEN:Website: https://gritandtenacityconsulting.comIG: @gritandtenacityconsultingEmail: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨Hey girlfriend, welcome back!! Today, we're celebrating a huge milestone—my 50th podcast episode! 🥳 Can you believe it? I’m looking back on this wild journey from starting my podcast with zero experience (yep, nada!) to where I am now. And let me tell you, it hasn’t always been easy.In this episode, I’m sharing the five not-so-glamorous but totally real 'aha' moments I've had along the way. We’re talking about the struggles we women entrepreneurs face, like selling confidently (ugh!), the trap of focusing too much on marketing and not enough on our sales process, and staying true to ourselves in a world that loves to shout ‘fake it ‘til you make it.’Oh, and can we talk about how Instagram is NOT a business model? Yeah, I went there! And lastly, the hardest part—learning to truly value ourselves and our work. 💪By the end of this episode, you'll know why having a solid sales process is a game-changer and how building emotional resilience can make or break your business. So get ready for some real talk and a pep talk on knowing your worth, because, girl, you’re making a difference every single day—at home and in your business. Let’s dive in!CONNECT WITH GWEN:Grab my Sales Conversation AuditWebsite: https://gritandtenacityconsulting.comIG: @gritandtenacityconsultingEmail: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨Hear from my friend and former colleague, Jacob Siner as he explains the difference of marketing and sales. Jacob, who is currently a Marketing Director, has over a decade of experience in marketing helps draw the line in the sand with when you market vs when you sell. It's power packed with tangible/actionable steps you can start taking now!! We cover: How marketing and sales SHOULD work togetherThe 3 categories of focus (PR, marketing, sales) Examples of how and when to use PR, marketing & salesSomeone who is marketing qualified vs sales qualifiedWhat to do when you want to shift in your business like start selling a larger ticketed item. CONNECT WITH GWEN:Website: https://gritandtenacityconsulting.comIG: @gritandtenacityconsultingEmail: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨Sales Conversation Audithttps://www.gritandtenacityconsulting.com/gt-sales-auditHey girlfriend, welcome back!! Let's talk about it- the economic uncertainty and its impact on sales and the importance of authenticity, curiosity, and the desire to help in confident selling. We talk about my decision to pivot back to the basics and stop my previously scheduled BootCamp. We also talk about the need to adjust to buyer behavior changes, anticipate money objections, maintain clarity in sales conversations, enhancing follow-ups, and building trust with clients during these uncertain times and so much more. Girlfriend, the focus is on staying consistent, understanding the slow down in sales cycles, and continually showcasing value to prospective clients. Let's do this together!CONNECT WITH GWEN:Website: https://gritandtenacityconsulting.comIG: @gritandtenacityconsultingEmail: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨Hey girlfriend, welcome back!! Today we're chatting with one of my dearest friends, Karen Ridle, National Senior Sales Director with Mary Kay! Karen talks about the importance of embracing opportunities handed by God and talks about her 32-year journey with Mary Kay. This conversation highlights the significance of grit, tenacity, faith, and continuous personal growth. Karen also elaborates on her new initiative, the Extraordinary Leader Project, which is rooted in biblical leadership traits and highlights the necessity of being courageous, maintaining integrity, and impacting others positively while prioritizing intimacy with the Lord.Karen Ridle is a National Sales Director with Mary Kay Cosmetics. She has been building her business for almost 32 years and is currently driving her 13th free Mary Kay car and her 11 Pink Cadillac....which is the beautiful Pink Cadillac Escalade! Karen's passion is mentoring women to believe bigger in the dreams God places in their heart and developing an action plan for them to realize those dreams. She has been leading women for most of those 32 years and loves watching the personal growth that occurs on a leadership journey. Karen lives in Glen Allen, VA and has been married to Chuck for 22 years. Karen has 1 son, Trey, and he is now married and he and his wife, Abigail have 2 little boys, Calvin and Griffin. Karen loves her early morning walks, reading great books that grow her in her faith and in her leadership, and she is also excited to try a fabulous new wine!Register for the Fall Boot Camp!!CONNECT WITH KAREN:Email: keridle@verizon.net (Put in the subject Extraordinary Leader Project)CONNECT WITH GWEN:Website: https://gritandtenacityconsulting.comIG: @gritandtenacityconsultingEmail: gritandtenacityconsulting@gmail.com

If you like this episode, please like, share & leave a review! Today Sales Toolkit is learning from Jackie Burtch, with Burtch Designs as she shares her journey over the last 3 months and how she was able to double her revenue. Key Takeaways: Jackie's business 4 years ago served a different purpose than what she wants it to do for her now. Her steadfast and calming nature has allowed Jackie to appreciate the gifts of her business during each phase but is now wanting to take it to the next level. Jackie helps female entrepreneurs build thoughtful brands through strategic design. After almost 10 years of corporate design, she started Burtch Designs to help women build their dream brands and has collaborated with over 30 different brands in the last four years. Why did you start Burtch Designs? I started Burtch Designs to have more flexibility as I started my family. It was important to me to continue to work but in a more sustainable and fulfilling way. I was also seeking more creativity than my corporate job at the time allowed. What are some common challenges you’ve encountered in your field? One primary challenge I face with potential customers is sticker shock. I think on the surface, a lot of people come to me expecting a handful of logo options in a week or so – but once we talk through the details of what is included in a strategy session and how I present just one, thoughtful logo option they have a better understanding of why I price my services the way I do. What made you realize or when did you realize you may benefit from a sales coach? After listening to Gwen’s episode on the branding business school podcast, I had an ah-ha moment: I kept thinking I needed to hire someone for my business but I couldn't quite land on an area that felt the most necessary to hire for. So, I figured, if I can get my sales process buttoned up, more confident and more direct, that would be an ideal next step in this journey. It would also be a better investment than hiring someone at random without real clarity in how to continually get new clients. In the Confident Sales Accelerator Framework or as you formally know it, the B3 framework (breaking belief barriers) I saw and felt you have a few moments- I’d love for you to share in your own words your journey so far. I’ve learned more about sales in general, how to confidently approach new inquiries, strategies on how to follow up and how to highlight the things I do that help get my clients the outcome they want I really love having someone hold me accountable through this process and push me to get uncomfortable and try something new – It’s easy to stick with the ‘it’s worked for me thus far so why change it now’ method, but trying out the two-call method and creating a sales deck to actually show my clients our steps in working together has helped me lead the conversation and be more confident in the true advantage of working with me I loved working on the feature, benefit and advantage document with you - It was a real eye opener into actually connecting everything I do behind the scenes that helps support the design decisions I make for my clients I’ve learned to lead the conversation in a discovery call rather than showing up with just a few questions and allowing the client to ask a lot of questions and hope it works out! CONNECT WITH GWEN: 2X Your Income NOW Free Sales Audit - CLICK HERE Connect with me on Insta- @GRITANDTENACITYCONSULTING CONNECT WITH JACKIE Visit my website: https://www.burtchdesigns.com/ Get on my email list for branding advice, tips and stories: https://www.burtchdesigns.com/subscribe Follow me on Instagram: https://www.instagram.com/burtchdesigns Consider booking an audit to see how your brand & website is or isn’t working for you: https://burtchdesigns.hbportal.co/public/657890f3419b31002723dbce/1-Invoice HAVE A QUESTION? Ask it here and I will respond directly to you! Have a Question? Ask HERE