Dani Austin On Going Crunchy, Breast Implant Illness, & Building An Influencer Empire

Summary

Culture Apothecary with Alex Clark: Episode Summary

Title: Dani Austin On Going Crunchy, Breast Implant Illness, & Building An Influencer Empire
Guest: Dani Austin
Release Date: June 27, 2025

In this candid and comprehensive episode of Culture Apothecary with Alex Clark, host Alex Clark engages in a deep and unfiltered conversation with Dani Austin, a Forbes top creator and the founder of the successful scalp and hair care brand, Divi. Dani opens up about her personal struggles, health challenges, and the complexities of building a digital influencer empire while navigating motherhood and mental health.

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1. Personal Struggles and Motherhood

Dani begins by sharing her vulnerabilities as a mother, expressing doubts about her parenting and the constant struggle to balance time with her children.

Dani Austin [00:05]: "I'm just trying to figure it out. Just like every other mom out there. There's times when I question if I'm a good mom too."

She discusses the emotional toll of missing quality time with her kids due to her demanding career, highlighting the universal challenges many mothers face in juggling personal and professional responsibilities.

2. Health Challenges and Breast Implant Illness

A significant portion of the conversation delves into Dani's health issues, particularly her persistent flu-like symptoms and the impact of breast implants on her well-being.

Dani Austin [04:07]: "Last year I had the flu 10 times. Doctors were like, we've never seen this before."

Dani reveals her consideration of removing her breast implants after experiencing severe and unexplained health problems. She suspects a connection between the implants and her compromised immune system, prompting her to explore natural and holistic remedies.

3. Transitioning to a "Crunchy" Lifestyle

Exploring a more natural and "crunchy" lifestyle, Dani discusses her journey towards holistic health and mental well-being. She shares her decision to give up alcohol to improve her mental health and overall physical condition.

Dani Austin [04:06]: "I recently gave up drinking alcohol... I just can just be Danny. I can just be secure in myself."

This lifestyle shift not only improved her physical health but also enhanced her running performance and overall mental clarity, emphasizing the benefits of mindful living.

4. Building an Influencer Empire with Divi

Dani provides an insider look into the creation and exponential growth of Divi, her hair care brand that achieved impressive sales of $40 million in its first year.

Dani Austin [34:15]: "I launched that scalp serum. We did 40 million in sales the first year."

She attributes Divi's success to understanding her audience's needs, particularly women with thinning hair, and offering clean, effective products that resonate deeply with her followers. Dani emphasizes the importance of listening to customer feedback and continuously innovating to meet their demands.

5. Navigating Burnout and Mental Health

Despite her professional success, Dani candidly discusses experiencing burnout in early 2024. The relentless hustle and pressure to maintain her influencer status led to significant stress and health issues.

Dani Austin [36:45]: "The burnout started to creep in in 2024... I just have no idea how to slow down."

Recognizing the detrimental effects on her personal life and mental health, Dani took a decisive step to prioritize her family and well-being by taking two months off. This hiatus allowed her to reconnect with her family, establish healthier boundaries, and regain control over her life.

6. Vaccine Experience and Advocacy

Dani shares her personal experiences with vaccinating her children, detailing adverse reactions that led her to reevaluate vaccine safety. Her daughter's severe reaction to the MMR vaccine, including cold urticaria, has profoundly influenced Dani's stance on vaccinations.

Dani Austin [46:36]: "So anytime it was cold... she developed what they called cold uticaria."

While Danielle stops short of labeling herself anti-vaccine, she advocates for parental intuition and individual experiences in making informed health decisions for their children.

7. The Future of Influencing and Digital Presence

Discussing the evolving landscape of digital influence, Dani speculates on the future of influencers, including the rise of AI-driven personas. She remains passionate about her role, valuing genuine connections with her audience over sheer follower counts.

Dani Austin [67:32]: "For the next 20 years, I think there'll still be some form of influencing."

Dani emphasizes the importance of authenticity and niche specialization in sustaining a long-term influencer career amidst the growing saturation of the digital space.

8. Balancing Family and Business

Throughout the episode, Dani underscores the critical balance between her role as a mother and her business endeavors. She credits her supportive husband and trusted nanny for enabling her to manage her responsibilities effectively.

Dani Austin [61:19]: "I have decided in 2025... I am a mom first, and work will fill into all of those gaps that come in between."

Her dedication to setting strict boundaries ensures that her professional commitments do not overshadow her family life, advocating for a harmonious integration of both aspects.

9. Advice for Healing a Sick Culture

In her final remarks, Dani offers a remedy for healing a sick culture, emphasizing the power of prayer and surrender.

Dani Austin [70:12]: "Prayer and surrender."

Her advice resonates with the podcast's overarching theme of addressing cultural ailments through physical, emotional, and spiritual remedies.

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Conclusion

Dani Austin's episode on Culture Apothecary with Alex Clark is a profound exploration of personal resilience, the challenges of digital influence, and the pursuit of holistic well-being. Her transparency and vulnerability provide valuable insights into balancing success with personal health and family, making this episode a compelling listen for anyone navigating similar life dynamics.

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Follow Dani Austin:

• Instagram: @DannyAustin
• TikTok: @DaniAustin
• Brand: Divi Official

Note: For further insights and supporting content, listeners are encouraged to explore Dani's podcast, D Influence, where she and her husband Jordan delve deeper into similar topics.

Transcript

[Alex Clark]

Who is Danny Austin? When the cameras are off.

[Danny Austin]

I'm just trying to figure it out. Just like every other mom out there. There's times when I question if I'm a good mom too. There's times that I'm like, man, I don't feel like I spent enough time with my kids this week.

[Alex Clark]

You're seriously considering taking your breast implants out?

[Danny Austin]

Last year I had the flu 10 times. Doctors were like, we've never seen this before.

[Alex Clark]

They had you down for 13.66 million for last year. Is that accurate?

[Danny Austin]

It's crazy what people can make. I will say.

[Alex Clark]

Foreign the Internet's most recognizable and influential women. Danny Austin. She's a Forbes top creator two years running. Founder of the wildly successful scalp and hair care brand Divi, which made a jaw dropping 40 million in its first year. She's also a powerhouse digital creator who shared everything from her closet and marriage to motherhood with millions of followers. But in this episode, Danny Austin gives us one of her most raw, honest and wide ranging interviews ever. We're talking about her journey with discernment and why she's reconsidering breast implants, what made her stop vaccinating her kids, and why her pediatrician is not thrilled, why she's seriously considering making the transition to full blown crunchy. Some inside baseball on influencing, and if she'd ever delete Instagram to focus solely on Divi. This conversation is completely uncensored on Spotify, which has video and Apple podcasts. Just subscribe to Culture Apothecary to hear and watch it all. You can also watch the episode on YouTube at Real Alex Clark. But heads up, we will be muting the word vaccine there because apparently we don't live in a free country anymore. By the way, Danny and her husband Jordan interview me on their podcast D Influence. So go and listen to that after this. I got into a lot that I don't usually talk about, including dating. Before we dive in, do me a huge favor. Pause right now. Leave a five star review for Dani to thank her for showing up and being so transparent with us. Follow me on Instagram @realalexclark and the show Culture Apothecary. All the links to follow Dani are in the show notes Now. Please welcome wife, mother, founder of Divi, host of D Influence podcast and unapologetic Internet trailblazer Danny Austin to Culture Apothecary. Danny Austin, welcome to Culture Apothecary.

[Danny Austin]

I'm so happy to be here.

[Alex Clark]

When was the last time you had a Diet Coke? I Have to know before we start this interview.

[Danny Austin]

Okay. I'm not gonna lie. I'm hiding one right now. I'm just kidding.

[Alex Clark]

Cause you're of dibbling and dabbling with giving some stuff up. Right.

[Danny Austin]

Well, my biggest question for you, I was going to ask you what's worse, Diet Coke or breast implants? Because those are my two vices right now.

[Alex Clark]

And so much I could say about both. Yeah, it's. It was a journey for me. That was actually the. The last thing that I gave up when I was starting to eat cleaner and everything was Dr. Pepper. That was the hardest thing. It was the last thing.

[Danny Austin]

So what do you drink instead of Dr. Pepper now?

[Alex Clark]

I love electrolytes. Olipop. I love the grape and the lemon lime Olipop. And they're not a sponsor. I genuinely love it. And then, I mean, yeah, like, flavored water, fruit water.

[Danny Austin]

Spindrift.

[Alex Clark]

I like Spindrift. And. Oh, let me tell you about. Is it Spindrift? I went to this huge food conference in Newport beach in March where they. It was like an expo where they show new flavors coming out and stuff. Was it Spindrift that has a new pop coming out?

[Danny Austin]

I think it is. It's Spin Drift. And I think they sent me some. And they're like. They're like sodas. Like grape soda. Yes.

[Alex Clark]

They had a Shirley Temple flavor, and it was the best thing I've ever had.

[Danny Austin]

No, they're very good. I love Spindrift. So Spindrift is like my number one, like, healthy, fun drink. But can I tell you why I drink Diet Coke right now?

[Alex Clark]

Yes.

[Danny Austin]

So I recently gave up drinking alcohol.

[Alex Clark]

Okay.

[Danny Austin]

So then I was like, okay, that's a no. So now I'm like, my vice is going to be Diet Coke. So, like, I'm just like, let. Let me have a little fun with that. Just for a couple Diet Coke and lime. We're at the beach, and then I'll slash that out and I'll just go, probably, like, all sparkling water with lime. Like, I can do it. I will say I love a sparkling water with lime. A splash of OJ and Tahin on the rim, so.

[Alex Clark]

Oh, that's good.

[Danny Austin]

So good.

[Alex Clark]

Why giving up alcohol?

[Danny Austin]

I mean, honestly, so many reasons. Mainly because I feel like I drank enough for, like, my whole lifetime in my 20s, in college, and I was like, okay, I want to move into this, like, healthier, cleaner era of my life, really focus on my mental health. I also noticed, like, I'm like a go girl. Like, you give me a drink. I'm up on the tables. I'm dizzy. I am the life of the party. And I was like, that was for my 20s, not for my 30s. I don't have to be the life of the party. Like, I can just be Danny. I can, you know, just, like, be secure in myself. I don't have to have this drink to make me feel more outgoing. And so it just kind of like that era of just kind of figuring out how to love myself like that.

[Alex Clark]

I know exactly what you mean. I'm kind of in the same thing. I wouldn't say that I'm completely sober, but almost 98 of the time. Going out now, going to dinner. I'm not getting a drink. I'm getting a mocktail. And what radicalized me was getting an aura ring. And I could see just from one drink how it affected my sleep and how I felt like crap. Just one drink, you know, I wasn't even buzzed at all. And I was like, I don't like this.

[Danny Austin]

Yeah, it. It definitely affects your sleep. Not only that, but when I quit drinking, I also noticed, like, I mean, this is. This was a couple years ago, but, like, just the little pudgy areas or whatever that. Like, that, like, just. Just snapped and went away. I was able to run further. I'm a big runner. I love to run. So many positives, and I. There's so many great mocktails now that I'm like, you don't feel like fomo, like, you're missing out. People don't even know whenever you get a mocktail.

[Alex Clark]

So is Danny Austin going full crunchy?

[Danny Austin]

That's a good question. I mean, I still have the implants in, so that's something that I've been, like, really learning about a lot. So this is kind of what got me into this space. Last year, I had the flu 10 times. Okay. Like, no lie, flu A or flu B. It would just, like, I would have that for one week, flu A. And then I would have it for, like, seven, eight days. Then I would get better, and then I would have flu B. And then it just happened every single month. Like, doctors were like, we've never seen this before. So they've done all this blood work, tried to figure out what's going on. This actually kind of technically started more in 2023, the end of 2023, before I got my implants. But it almost got worse with my imp. But it makes a lot of sense. I mean, you have this, like, foreign object in your body, and now from what I've learned. It's like that's what my body is now attacking. So my immune system is not acting like normal. And so I don't know. So that's kind of what got me into the space. I was like, I'm going to do everything I possibly can, and if it's still. If I'm still not better and I'm not. If my immune system doesn't get better, then I should take the implants out and see. So, yeah, I have been dabbling more with the crunchy. Not only that, but just like, mental health wise, I feel like there's. I had a. I had a unmedicated birth. This my. For my third baby, which was so crazy.

[Alex Clark]

Amazing.

[Danny Austin]

The best experience ever. Like, I mean, okay, sorry. Like the worst experience because it's unmedicated birth and it's really painful. But, like, I have never been more proud of myself in my life.

[Alex Clark]

How did that compare to having your other babies that were medicated births?

[Danny Austin]

The biggest difference was my mental health after. I have had the worst postpartums with both. Both of my children. With my first, I went on an SSR SSRI. Wow. I was 4 months postpartum, laying in bed, thinking, I don't want to live anymore. I was sleeping 12 hours a day, like, napping six hours. It was horrible. And it was. I mean, it was basically like, textbook postpartum depression.

[Alex Clark]

Yeah.

[Danny Austin]

But I had never had depression or any mental health issues. I didn't know what I was dealing with, so. But then I told my husband. I was like, hey, I don't know. This is normal. But, like, I kind of just don't really feel like there's a purpose to living anymore. And he was like. And I'm the most typically, like, most energetic, like, like, I love life. And he was like, yeah, this is not. Danny went to a doctor immediately. They're like, that's postpartum depression. Right. So I don't know what got me into that state. There's probably a ton of things. I was working way too much. I was not balanced nutrition wise. Probably wasn't doing great. Maybe the epidural, maybe some of the drugs that they gave me in the hospital, who knows? You know, you do all these things and all you can do is your best and just try to, you know, fix these little, you know, bridge the gap in the ways that you can. But I decided for this third baby, I was like, I'm gonna go old school and just, like, follow my gut. And, like, I made, like, God made me to be able to do this. You know, I want to see if, when I do this, if it's a different experience. And, like, I know that I can. And so I just went for it. I actually told my husband, like, two weeks before. I was like, hey, just so you know, I think I'm not going to get epidural. He's like, okay, yeah, sure, whatever. And I. We didn't. I had a doula. And that's one thing. I'm like, birth is a girl's game. You need other women there that understand and can speak into you. Hold your hand and be like, danny, you got this. You, like, you're made for this. Keep going. And the whole time I'm telling my, dude, I can't. I can't do this. She's like, danny, yes, you can. And she kept telling me, I've done this three times, so you can do it, like. And I was like, yeah, you're right. Like, we could both do it. And it was just like, after I had Summit. That's his name, I was like, on cloud nine. For honestly, up and to this point, I have not had postpartum depression. This go around.

[Alex Clark]

Oh, my gosh, I'm so happy for you.

[Danny Austin]

So, yeah, I don't know what it is. Yeah. But I just felt like I wanted to strip it down, take it back to the roots, just be more. Just do it, like, in a more natural way.

[Alex Clark]

And what was your experience? Like, are you. Are you off the SSRI or still on it?

[Danny Austin]

I'm still on it.

[Alex Clark]

And how is it going for you? Honestly?

[Danny Austin]

Honestly, it's going great. I'm on a very low dosage. I'm too scared to get off of it. And I would.

[Alex Clark]

You gotta be careful.

[Danny Austin]

Yeah, you have to be careful. You have to wean yourself off of it. And that is something that I would love to explore. I started following this guy on. I think he's on TikTok or Instagram, and he was weaning himself off of his ssri, and he was doing these, like, cold plunges in the river. He was doing cold blenches to like, regulate his system to get off of. And I was like, man, if this is what I have to do, I don't have time for this right now. I got three babies at home. But I would love to get to that point.

[Alex Clark]

I think it's admirable that you talk about the postpartum depression and all of that, because, man, that's something that a lot of people don't want to admit, because then it's like, oh, my gosh, if I say this, does that mean people are going to think that I'm a bad mother? You know what I mean? So I think that's really important that you do that. How do you decide what you are and are not willing to share on your platform?

[Danny Austin]

I have learned the hard way with being extremely vulnerable on my platforms. So I started making YouTube videos when I was 19 years old in my dorm room. And I have grown up with my audience. I've shared everything with them. Like, I knew my audience before I met my husband. When I started dating my husband, you know, I started putting him in boyfriend tags and date vlogs. And so it's just kind of like a part of my lifestyle now is sharing everything. But then I've gone through some really hard times in life where I've learned that, you know, boundaries are just as powerful as vulnerability. And I've decided now, like, when I'm going to share something, I'd rather come from a place of healing. And when my wound is already kind of healed and these, like, scars or I'm bleeding out and I don't know the right direction because, honestly, it's very. It's hard whenever so many people are speaking into your life. It can kind of, like, make you live or make you choose, make these decisions that aren't really you because you feel the pressure from every everyone else. I don't know if you feel that way. I know that. I don't know, like, in the dating scene, like, whatever it is, it's just hard to share things that you maybe don't even know the answer to just yet.

[Alex Clark]

It's such a tricky game to figure out. So with my last relationship, I had a plan. We actually talked about it. I was like, I'm not. So my thing is, I'm not posting anybody again until I'm engaged. Like, I'm never doing this with my audience again.

[Danny Austin]

Good boundary.

[Alex Clark]

Okay. I thought so, too. Oh, and I. That was the plan. And then, like, him and I were going out, we're at basketball games, whatever. And I would post little teases on my Instagram story, but I was, like, purposely not following him on social media. I was trying to make sure they couldn't find who it was. We were going to basketball games and stuff. They were watching, watching espn, taking pictures, sharing it online. This is who it is. Figured out his identity, and then, like, the whole cat was out of the bag. And at that point, I'm like, okay, well, everybody knows who you are. So I guess we Might as well just.

[Danny Austin]

Just go for it.

[Alex Clark]

Go for it. So we did, and then we didn't end up working out. And then, like, here I am again, like, all over again, being like, okay, I introduced you to this guy. Now this didn't work out. That's why I didn't want to share that in the first place. It was very much I was going through, like, when we first started dating, it was very much a Sabrina Carpenter. Please, please, please don't you embarrass me. M effort. You know what I mean? Like, much that. And, you know, I learned my lesson again. So now I'm like, very. I'm like, never. I'm never posting anybody again because, yeah, it's hard. But then if you don't, they're like, why is she keeping this person from us? Like, it's like a very entitled. We deserve to know this information because we've supported you for so long. So you need to tell us, do you feel that way?

[Danny Austin]

1,000%. But, like, we also have to kind of respect ourselves enough to know those boundaries. And I think that when you do set boundaries and you stick to them, people end up respecting you more. It's like, more. It's a stronger influence than just, like, letting someone just run all over you. But it's definitely. It's definitely hard. And I. The thing is, I love to be vulnerable. I love to share what's going on in my life. I love to kind of, like, connect with women through those struggles. But I've also learned because, like, I had to take two months off last year. Like, I've learned the hard way of saying, hey, like, I gave you guys everything, and it wasn't their fault. It was my fault for not setting those boundaries. And now I literally had to, like, I ran myself into the ground. I want to have boundaries so that I can show up long term.

[Alex Clark]

Have you tried raw milk yet?

[Danny Austin]

Is it illegal?

[Alex Clark]

I don't know what it is. In Texas, some states, you have to buy it, and it's called pet milk. They can't even say it's human milk sometimes or it's for human consumption. Some states, I mean, California, Arizona, you can just buy in the grocery store.

[Danny Austin]

No, I have been dying to get my hands on raw milk. And apparently there is, like, an underground supplier here in Dallas that I've been hearing out. But you have to, like, go, like, early morning or all cells out. But, like, somebody told me that it was, like, illegal. Why is raw milk illegal?

[Alex Clark]

That's what you need to do, is you need to do a series, you need to be, like, on the quest for raw milk dating. Austin, you're outside, middle of the night with a lantern.

[Danny Austin]

I can do that. You think I'll get in trouble?

[Alex Clark]

There will be people that freak out. I mean, look, Emma Roberts. You know the actress Emma Roberts? Yes. So she did a campaign, one of those regular dairy milk campaigns. She was just posting about, like, we should be drinking milk. She' paid, like, the got Milk people.

[Danny Austin]

Yeah.

[Alex Clark]

And her comments. But also, these are all, like, Hollywood people that get very offended. They were like, how dare you promote drinking milk? You know, that's a dairy product. We shouldn't be drinking it because it comes from animals. The vegans freaked out. But, like, I feel like your audience would probably be like, raw, Raw sisterhood. Yay. I mean, you've been hanging out with Taylor Dukes. She has. Because she's a mutual friend of ours. Taylor will get you your Dallas raw milk hookup.

[Danny Austin]

No, for sure. At the time, I was also breastfeeding whenever we hung out. So at that time, she was like, girl, just put breast milk in everything. Like, yeah, but. But no, I would love to try it. I've heard amazing things. But, like, truly, do you actually know why it's illegal? Because it could be unsafe. But, like, isn't there a lot of other unsafe things that.

[Alex Clark]

Well, sure.

[Danny Austin]

Okay. Let's not go down this rabbit hole, you know?

[Alex Clark]

Yeah, that's the whole thing. You asked me about that on your show.

[Danny Austin]

Yeah. Okay. Yeah, yeah, yeah, yeah.

[Alex Clark]

Okay. Let's talk. Let's talk about the breast implants. Yeah. You're seriously considering taking your breast implants out? When I saw that you were going through being sick over and over and over again, that was the first thing I have to tell you. The first thing I was like, it's. That's what it is. No doubt in my mind. Has to be. That is such a commonality with women that, like this sickness that you cannot. You cannot kick all these weird symptoms, and that's what it ends up being.

[Danny Austin]

Do you think there's a difference between silicone and saline? Because a lot of people were saying, oh, are they silicone? Because saline is, like, more natural.

[Alex Clark]

Since it's saline, I think it's.

[Danny Austin]

It's either.

[Alex Clark]

Either.

[Danny Austin]

Because they both are something. Yeah, they're both. Yeah.

[Alex Clark]

So I've. I've never had any serious. I've never had plastic surgery. I have.

[Danny Austin]

Good. Oh, my goodness.

[Alex Clark]

Well, thank you. I have had. I don't need more. It's been years. But I was getting for A minute Botox. And I was getting lip filler and stopped both of those because the last time that I got Botox, I felt my. Well, I had a flu for like a week. My hair started falling out and I just. I think that was like my bucket had finally overflowed my.

[Danny Austin]

And the threshold.

[Alex Clark]

Yep. And so I started getting super sick. So I wonder if that was kind of the case with your breast implants.

[Danny Austin]

It. It truly could be. I will say when I talk about it and I call my doctor, everyone is like, no, that's. No, truly, that could not be it. We've never seen that before. Yeah, but then, you know, you go online, I listen to the Skinny Confidential. I know she had something similar. So it is something that I'm considering. I've only had them for about. It's been a year now. So like I said, it's one of those things where I'm gonna try out all the. Maybe I need to cut out Diet Coke first. Maybe that's my number one.

[Alex Clark]

I mean, cut that out either way. But the only other thing, Danny, that it could be, I feel like would be mold.

[Danny Austin]

Okay.

[Alex Clark]

Which if you don't know, like, maybe there's something wrong with the way your shower was built. It's something that you're. Is in your environment every day. There's some mold in your life. I don't know. Did you ever do an environmental test?

[Danny Austin]

No. No, I've never done that.

[Alex Clark]

Oh, you need to do that and.

[Danny Austin]

They come to your house?

[Alex Clark]

Yes. You need to have Ryan from test my home. He did my apartment. He did Lauren Bostick's place. He's done like everybody's place. He'll come out, he'll test your whole home to tell you how bad in your environment. Like your air quality, your toxins, your cleaning supplies, your candles. Like he can test everything and figure out like how bad your situation is and then also mold.

[Danny Austin]

How was your situation?

[Alex Clark]

Pristine. He said I got like an A puff. You can eat off my floor because I use only non toxic stuff.

[Danny Austin]

Do you have air filters everywhere or air.

[Alex Clark]

I have air purifiers. I've got the Jasper air purifiers in every room.

[Danny Austin]

Okay. Did you see ours?

[Alex Clark]

No, I didn't notice.

[Danny Austin]

We have massive chunky ones and we actually don't have one in this room because of the sound, but we did. Jordan, my husband. I came home one day when I was getting really sick. I mean, boxes up to the ceiling. He had bought the like, I don't know what brand they are, but they're huge. And he put them in each room. So we did start doing that. Do you turn your WI fi off at home?

[Alex Clark]

Hard. Hard WI fi off at night? Yeah.

[Danny Austin]

So no emfs.

[Alex Clark]

And my phone always microwave anything. Never. Never. I don't believe in microwaves. Never.

[Danny Austin]

I believe you. I believe you. Those gotta be bad.

[Alex Clark]

Really bad.

[Danny Austin]

And no AirPods.

[Alex Clark]

Don't own AirPods. I'm wired headphones.

[Danny Austin]

And she's back in the 90s. Girl.

[Alex Clark]

My phone is on airplane mode. Always at night in my room, never on.

[Danny Austin]

So don't get offended when Alex Clark doesn't text you back. It's not because she doesn't like you. It's because she's on airplane mode.

[Alex Clark]

Exactly. So, yeah, I think you could look when. If you are like, I love my breast implants. I want to try everything else first, see if there could be a mold exposure.

[Danny Austin]

I'm gonna try that. I'm gonna get Ryan's number.

[Alex Clark]

People think like, I don't know. There's a weird thing about mold is that you think like, oh, well, it couldn't be my house. Like, I mean, I have a new house or. Or whatever. Or like, I have a cleaning person comes, you know, weekly, daily. Like, it can't be. It's like it is so hidden. It could be something within the construction. You know what I mean?

[Danny Austin]

Yeah.

[Alex Clark]

Some minor leak that you don't know that's causing it.

[Danny Austin]

Wow. What if that's what it is? Okay. That'll be a good saga. We're gonna try that out.

[Alex Clark]

I also wanted to say navigating. I wanted to warn you, navigating the wellness space. There's a lot of new age woo woo. That can. That can come up. So as a Christian, I think this is important, is kind of having this discernment, which I feel like you're really good with this. I feel like you pick up on things based on your conversations with Jordan about conspiracy theories and all of this. Like, you're like, something ain't right there and you are gonna need that if you're jumping into wellness.

[Danny Austin]

This, I think you need it if you're jumping into anything in life these days. But yeah, that's my one thing is. Did you hear the conversation about the telepathy tapes?

[Alex Clark]

Yes.

[Danny Austin]

Is that what you're referring?

[Alex Clark]

Which is fascinating.

[Danny Austin]

My husband is so into this. These telev. It really is so fascinating.

[Alex Clark]

So say what it is for people that don't know.

[Danny Austin]

So the telepathy tapes, it was a documentary that we watched about children with nonverbal Autism. And basically they were communicating through, what do they call it?

[Alex Clark]

I mean, telepathy.

[Danny Austin]

They're like telepathy, but there's mind reading. And so they're communicating with their, their mothers or their caretakers through telepathy. And that's what the claim is. But I, when I watched it, it seemed like a lot of like guided touch.

[Alex Clark]

Oh, you think?

[Danny Austin]

Yes. And I like, we can go down this whole rabbit hole. But that's what it appeared to whenever we actually paid $10 to watch the telepathy tapes, like the actual tests that were, were taken, there was a lot. Whenever you point to a letter and then you apply a little pressure on someone's knee, then you stop at that letter. So that's how they know like what to spell. And regardless, whatever it is, I, I think maybe it's a great way of communicating. It's, that's not for me to say. I'm not an expert in that. Just telepathy in general. And some people having that gift and some people not when it's not given to them by the Holy Spirit was confusing to me. Like, because I do believe in spiritual gifts and I do believe in miracles and I believe in everything that that scripture talks about. But a lot of those were given happened through like the Holy Spirit or asking God, you know, to reveal something or whatever through prayer. And so whenever people were just receiving these gifts without even being like believing that Christ died, I don't know, it was just a little, a little woo woo for me. So it really, that's where it really came down to. It was more of like the religious spiritual aspect of it.

[Alex Clark]

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[Danny Austin]

We have to ask my accountant. I don't know. I mean, it's. It's crazy what people can make. I will say, like, I want to.

[Alex Clark]

Nerd out a little inside baseball. Yeah, I really want to nerd out on this because this fascinates me. Yeah, I am not an influencer. I mean, I am like backdoor influencer. Like somehow I ended up here because that's where everything's going. But I'm a media. But I'm a media person. So I. When I first started working at Turning Point, there they were like, oh, yeah, let's work together as an influencer. I didn't know what that was because I just done radio. So know, I kind of fell into this. But this, you've built this world. Basically, we're all on your back. So I have so many questions, and I think some people. I think some people will be like, well, this isn't relatable. And I'm like, who cares? I don't care what you think. I think this is interesting. So here's what I want to know.

[Danny Austin]

I wish I could be more like Alex. Are you an 8 on the enneagram?

[Alex Clark]

I am a 4.

[Danny Austin]

Really?

[Alex Clark]

Which nobody believes I am.

[Danny Austin]

See that?

[Alex Clark]

I think, like, likes everything dark and sad is beautiful. Like, all the art in my place is really dark and weird.

[Danny Austin]

You're, like, so individual. Like, nobody understands you.

[Alex Clark]

Yes. Yeah, well, nobody understands me or nobody likes me, but also, I have to be unique and different. That's like. It's a weird, contradictory.

[Danny Austin]

Okay, I love it. Anyway, go ahead.

[Alex Clark]

Okay, so what is generating the most income for you at this moment, Instagram wise? Is it post stories or reels?

[Danny Austin]

All of them. But I would say that stories have always taken a frame front seat in my business just because they are, like, the easiest way for me to connect with my audience. And I can create them so fast and frequently. So I created. When I started, when Instagram stories came out, I decided, okay, this is gonna be like my little reality TV show. And so I would wake up with my audience, go through my entire day with them. I mean, some days I'm having so many dots on my stories. Like, this is before they recently changed the algorithm so they, like. Like, used to get a ton more story views. And so. But it's crazy because I was posting every day, and then they would just all disappear. And. Which was kind of a bummer. But at the same time, it kind of created this, like, novelty to, like, coming back in this consistency and this relationship with my audience. So some people think it's dumb. I was like, well, this is great, because people just keep coming back. But I, like, love Instagram stories.

[Alex Clark]

I love them when you are posting on there. I mean, are you the one actually scheduling posting all this, or do you have a team that's, like, helping you? Obviously, you're making the content. But then are they deciding when things are posted, when they're coming out?

[Danny Austin]

No, I post everything. You do it. I post. Unless there's like. I'm like, hey, can somebody throw up the slide for me? Yeah, I post all my own Instagram stories, my reels. We can schedule those out. Someone can help me schedule those out, which is super easy. But no, I'm. I'm the one on the phone. I Always just say, I'm just a crazy mom with an iPhone.

[Alex Clark]

Do you read your messages?

[Danny Austin]

Depends on my. The state of my mental health. Like, right now, I'm in a really good place. So I'm in there. I'm replying to everybody. If somebody's snarky, I'm snarky right back. Like, I have a lot of fun with it. And. And then there's sometimes whenever I'm like, hey, I need to put my phone down. I need to focus on my family. This is too much for me. So it. It truly just goes in waves.

[Alex Clark]

How far in advance are you planning your posts?

[Danny Austin]

Probably a month in advance. So once again, it kind of just depends on, like, the season of life, but, like, when I'm really on my game. Like, we're. We're scheduled out four to six weeks. For reals.

[Alex Clark]

Do giveaways. When you're doing those giveaways, like, follow me, follow this person, follow this person, and then you'll win something. Do those really have a good return for followers, or is that more of a way to, like, just give something back to your audience? Audience?

[Danny Austin]

Both. I mean, first of all, people love them, and it's such a great way to give back to our audience. Why not? And then it's a great way to kind of put your name out there. And I have so many people that I meet, I'm like, hey, how did you. How did you find my channel? They're like, oh, through a giveaway. And then I just started following you. And I loved, you know, so it's just kind of like a way of. Of marketing yourself, but also like, it. I've met some of the people that have won our giveaways, and it changes their lives. So it's amazing.

[Alex Clark]

Is most of your income coming from Divi or Instagram?

[Danny Austin]

Oh, Instagram. I don't. We. We invest everything back into Divi.

[Alex Clark]

Really?

[Danny Austin]

Everything? Yeah, since day one. So my business alone, the Danny Austin brand, has supported Divi from day one. Like, that's what we use. That's how we invested in the brand. That's how we launched the brand. And ever since Divi launched, I'm like, I want to pour every single dime back into that brand to help it go, because we didn't have any pe. Any investors to begin with.

[Alex Clark]

For Instagram, what is the biggest check you've gotten for a brand?

[Danny Austin]

I don't know what mine is, but I remember the first time that I went to dinner with one of my influencer friends, and she had a seven figure Brand deal, A seven figure brand deal.

[Alex Clark]

How many followers does she have?

[Danny Austin]

At the time, she was mainly on YouTube. She probably had about 4 or 5 million. The thing was like, she had this insane relationship with her audience. And I think that that's one thing that people don't understand. People get so caught up in followers and follower growth, but it's like really just having a close relationship with your audience and trust with your audience is. Is everything. Like, I always am, like, man, if I just have 20,000 people that actually trust my opinion, I'm good.

[Alex Clark]

It's very valuable.

[Danny Austin]

That's all that you really need, is just trust.

[Alex Clark]

If you had to rank everything, I know you love everything that you do, but if you had to rank favorites between Instagram, the podcast and Divi, how would those rank for you? Like, most favorite thing right now to least favorite.

[Danny Austin]

My favorite thing overall is probably Divi, just because it's grown so big and like, so outside of me, the team is incredible. We have a team of female scientists that create all of our products. I'm most involved in product development, but outside of that, I'm just like, I. Sometimes I'm like, we walk into Ulta or Target, I'm like, oh, my gosh. Oh, yeah. Like, I created that. It's just, it's wild.

[Alex Clark]

And didn't you say something to your daughter when she was little, like, shopping at Ulta, like, wouldn't it be so cool if mommy ended up here?

[Danny Austin]

Yes. And I was. We had just launched our scalp serum just D to C, and I always wanted to get it into Ulta and I'm like, pushing my daughter. I'm like, stella, do you think we can do it? Do you think we can do it? In a year later, like, almost to the day, we launched at Ulta.

[Alex Clark]

Do you live in fear of all of this being taken away and being canceled?

[Danny Austin]

I live in no fear. It's kind of like, it's maybe one of my superpowers. Whenever got married to my husband and I was trying to convince him to like, quit his job and let's work together. This is back when he was like the influencer husband or the Instagram husband. He's always like, he's way more fear based. And he's like, well, what if it just like, what if we get canceled? I go, babe, the worst thing that couldn't happen is we have to move out of our house and we're homeless, but we still have each other. Like, that's literally like, that's the worst thing that can happen. Like and that's still great. So I truly don't live in fear like that. I'm. And also, really, I've always been like a saver. So everything from day one I've just saved or invested, like. And so I think that also helps me not feel so fearful of it all going away because we always have something to fall back on. But, yeah, no, I, I've just. I'm honestly just very grateful that we're still here.

[Alex Clark]

When you look back in time, at the moment that your hair started significantly falling out, do you feel like that was coming from stress of content creation 100.

[Danny Austin]

I mean, I've probably been canceled, quote, unquote, canceled like four times in my life. And this one happened after the first, like, cancellation, which I've never even really talked about this.

[Alex Clark]

Well, tell us, because I don't know.

[Danny Austin]

Well, I mean, it's like a whole, you know, everybody's been canceled so many times for so many different things now. It's like. But. But this one was like, the first time that I had, like, like really intense hate, people telling me to go, you know, jump off a bridge to hurt myself, whatever. And I had never had that type of feedback before. And so on top of just like, honestly, nutritionally not taking care of myself, I wasn't working out. I wasn't. I was just like a workaholic. On top of all of that, the stress that came from that cancellation, like, really affected my hair, I think, think too. And then I got hair extensions to try to cover it up, and that caused traction alopecia. And what people don't understand about hair extensions or traction alopecia is if you're tugging on this, like, one section of your hair, you don't just lose hair where the hair extension was attached. You lose like the entire patch, like around this whole surface area. So. And so that's why when you see people with hair extension damage and you take out their hair extensions, their hair looks very jig jaggedy and like, almost like very fluffy on the ends. And that's, that's why. So anyway, I had so many. There were so many issues with my health. And so I just decided, okay, I'm going to take this year and transition into wigs, and I'm going to wear wigs. And I actually went to school to. I was a kinesiology major, so I went to school to apply to PT school. I didn't apply to PT school, but I understood, like, the basic systems of your body. And so I would get into my, like, bathroom and start Making my own scalp serums because I felt like this was like the era of dry shampoo, and people were just, like, just spraying dry shampoo, never showering anymore. And that's great. But all of that gunk was just sitting on your scalp, which is also just not good for you. It has horrible ingredients in it. It's going through your hair follicle, clogging your hair follicle, not giving your follicle, like, a full chance of growth. And so I just decided, okay, I'm gonna start, like, detoxing and stimulating and. And I shared all this with my audience on YouTube, and they were like, hey, can you send us some? So my first when I wanted to launch Divi, it was really just like a scalp serum I had made in my bathroom. That was really all it was. And I don't have, like, genetically the most beautiful hair. It's. It's. It's thin. It's thin. It's fine.

[Alex Clark]

No, same. I have clip ins in.

[Danny Austin]

Yeah. Yeah.

[Alex Clark]

My hair. You and I have the exact same hair texture.

[Danny Austin]

Yeah. And it's in, like, so. But I feel like there's not a lot of products for girls like us because all the people that are creating shampoos and conditioners, they all have genetically beautiful hair. So it's like, like, can we focus on, like, the thin girl? Thinning hair girls and. And women that need help with their scalp? And so it was just insane. I launched that scalp serum. We did 40 million in sales the first year.

[Alex Clark]

And what were you hoping to make?

[Danny Austin]

Honestly, I didn't even have a number. This was not like a business.

[Alex Clark]

Like, if you made $200,000, you probably been like, wow.

[Danny Austin]

Oh, 100%. I have been like, wow. And like, that's good. We got this. We got the product out to the girls. Now let's move back on. Like, I didn't think I was gonna have a hair care company, like, $40.

[Alex Clark]

Million, though, in the first year. That is outrageous. Like, I. That's like Kim Kardashian or something like that is unfathomable to me. And it was just from you being an Instagram influencer.

[Danny Austin]

Yes, it was. Well, so then I think what happened was I launched the scalp serum. I. I encouraged women to use it for three months. First of all, this is the first time that anyone has taken care of their scalp. No one had heard of, like, the skinification of scalp. Scalp serums were not a thing at all. So imagine like, you're someone that's never taken care of yourself, and then all Of a sudden, you start taking care of it, like, you're gonna see results. And so women started using it for three months and they. They started posting before and after pictures. I never really asked people to do that, but they just did. This was like, around, like 2021, 2022. And I think, because women know, and it was men as well, but people know that hair loss is so emotional that when they started to see results, they're like, wow, I want to share this. Like, I want to help other people. I finally found something that also we use clean ingr that they didn't feel uncomfortable, like minoxidil, which can cause, like, dizziness and, you know, all these other issues. Heart palpitations. Like, we actually use clean ingredients that you could use long term. And so. So people saw great results. And I think just like, it was a lot of people sharing it with their friends and family that I think grew it so fast. But yeah, so ever since then, it's just been about, like, listening to my audience, hearing more of what they want. Shampoo, conditioner, volume products, hair supplements, whatever it is. And. And here we are. It's crazy. It's the craziest thing.

[Alex Clark]

So you're riding this wave. You've got one of the most successful products on the market. Your Instagram influencing thing is off the chain. You've got kids at home. When did the burnout start really creeping in for you after creating Divi?

[Danny Austin]

The burnout started to creep in in 2024. The beginning of 2024, where. Oh, my goodness. I mean, here's the thing. I don't know about you, but I was raised in this, like, girl boss era mentality, where it's like, you can be anything that you want to be and go after your dreams and sacrifice everything and hustle, hustle, and. And it was great because that's what my parents always told me. And I really took that to heart and I went for it. But I think once you start to have children and you get married, no one ever talks about the transition of slowing down. So you get on top of the mountain, you get everything that you ever desired. You so hard, you're going a million miles an hour. But now you got these little beings that are, like, relying on you. You got a husband that you also need to support and be there for. And I had no idea how to slow down. So what I just did was I just kicked it in a gear and just kept going. And I found a lot of my worth in. In work, like, and in. In my accomplishments.

[Alex Clark]

You Mentioned that you used social media to cope with emotions that you didn't want to address within your marriage, which led to misunderstandings, things led to some resentment. Like, does that mean that you were searching for validation with your followers that you should have been seeking with your husband? Or you were posting digs about your husband and kind of venting to them, which wasn't right? Or what did you mean by that?

[Danny Austin]

I try my best not to vent about my husband because I feel like that's really disrespectful. But I was mainly just seeking validation, probably in the little successes, whether it was a post or a launch or maybe a collab that I created with another brand. And I think that after a while, that just didn't start to fill me up. And I started looking at my life and I'm like, I'm not the mom that I want to be.

[Alex Clark]

Does it also feel like, for an influencer of your caliber, that there is no true time off, that even on vacation, you're posting? Like, the content creation doesn't stop?

[Danny Austin]

Of course. I mean, the content creation really doesn't stop. And it seems like every opportunity is an opportunity like that people want, want, and it. So you really, like I said at the beginning, like, you really have to set strict boundaries for yourself and really stick to them. Because it's so easy to say, oh, this trip that we're gonna go on is a family vacation. But then you get dms and where are you going? I want to see. Tell us where you're going. It'll be so helpful.

[Alex Clark]

What are you wearing? Can you send me the link?

[Danny Austin]

And then you just keep posting and keep posting. And then I just, like I said, I looked back one day and I was like, this is not the. The life that I want to have. This is not the way I want to raise my children. So I decided to put down my phone, and the way I kind of describe it is I decided to fight for my children. And I took two months off last year, like around November and December. And I mean, it was a lot of, like, no screens, puzzling, took it back to the roots, Dinner every night together with the family, woke up every morning, had my worship walk, did my praise and worship, did my Bible study. And I was like, I just want to want to get back to the normalcy. And what I really wanted, what I was craving so much with my family were like, I call it kind of like the trashy moments. Like, not the moments that we're on a family vacation, going to dinner and the nannies have set up everything perfect. Like, I want the moment where we wake up, we're exhausted, we're like, feeling like we're leaving a little hungover because we haven't slept enough because babies are crying. And like, those moments that, like, we all have to fight together. And, like, those are the learning moments that also, like, I can teach my child something. Not whenever everything is, like, pristine and perfect. Does that make sense?

[Alex Clark]

Absolutely makes sense. When you decided, I have to take a break. I need two months off. I mean, were you, like, planning this with Jordan in advance? Was he totally thrown for a loop? Like, shocked?

[Danny Austin]

I told Jordan whenever I was like, listen, I need to have a break. I need to just put down the phone. Literally took the phone and put it away and was like, like, we just have to start from scratch. I was like, I need to blow up my life so that I can build it back the way that I want to build it up. Build it. And. But he was so supportive.

[Alex Clark]

And so how was Jordan feeling about that?

[Danny Austin]

Hey, he didn't care. Oh, we both, like, do not care. Like, that wasn't the hard decision. The money wasn't the hard decision. It was the letting people down. Yeah, the money. Like, like I said, we've always been like, really smart. So we've always put the. Jordan actually said that he had, like, a fund, like, set aside for, like, the blowing up my life fund that he knew was coming from me. He, like, he was like, I knew this would happen. He's like, we're good. Don't worry.

[Alex Clark]

That's a good husband.

[Danny Austin]

And no. And Jordan was like, I don't want any of this. I don't care about any of this. Like, I just want a happy wife. And, like, I want you to feel healthy and supported.

[Alex Clark]

Do you ever walk into a mainstream beauty store and immediately feel like you're breathing in a cloud of chemicals? Knuckles. That overwhelming fake fragrance hit me hard the other day. I couldn't even stay in there for like five minutes. I mean, my eyes started burning, my head hurt, I couldn't breathe. I thought, why does this place smell like a cleaning aisle disguised as a beauty counter? That was my wake up call. I started researching. Okay, well, what is actually in conventional makeup? And it's not great. Synthetic fragrances, parabens, preservatives, just toxic overload. That is why I use Adele Natural Cosmetics. It's a family owned brand making non toxic toxic small batch makeup with real ingredients like jojoba oil, cocoa butter and raw coconut oil. Their loose powder foundation is a great go to for summer because it controls shine and gives natural coverage in layers beautifully over a cream or liquid foundation for a fuller look without the weight. No chemicals, no perfume clouds, just clean makeup. So if you're ready to breathe easy and feel beautiful, go to Adele Natural Cosmetics.com use code ALEX on your first order for 25 off. That's Adele Natural Cosmetics.com code ALEX Clean Beauty shouldn't come with a warning late.

[Danny Austin]

Label.

[Alex Clark]

I'll admit it, when I first heard about freeze dried candy, I thought it was just another TikTok trend that would disappear in a few weeks. But then I tried it and now I love it. With my Harvest Right home freeze dryer, I've made crunchy clean skittles, puffed marshmallows, even ice cream sandwiches that somehow taste better than the original. It's turned into a go to weekend ritual, especially on those scorching Arizona nights when a movie and homemade snacks are just the perfect escape. And the best part, these treats last for months. But harvest right isn't just for fun snacks. You can also freeze dry full meals, fruits, veggies, even leftovers. So you always have healthy homemade food on hand. You can freeze dry your lasagna. Whether you're prepping for emergencies, cutting down on food waste, or just want to make life a little easier. It's one of the smartest investments that you can make for your family. Trust me. Try freeze dried candy once. Tell me you're not obsessed. Go to harvestright.com see what's possible. That's harvestright.com so here's the question. With the success of Divi, what is stopping you from just quitting Instagram altogether? Could you just live off of Divi?

[Danny Austin]

I mean, I guess I technically could. Like, I, I don't, we don't pay ourselves anything from Divi right now. But yeah, I guess I technically could. But here's the thing. Like, I know I've talked a lot about maybe mental health, but like, I love what I do too. I feel like there's a reason why I call myself like sometimes the Cockroach. Because I feel like I cannot die in this space. Like, because I truly feel like a purpose in it. And I love, love my community. Like, I'm not even just saying that. Like, when I meet women out and about, like, and I'm like, oh my gosh, you're a real person and you support us and it means so much to me and, and like a lot of these people were, have been there for me in really hard times and, and Sometimes I feel like, okay, like, I don't know why they follow me. I don't really. But then there's sometimes that I feel like God puts this like, message on my heart and I'm like, this is why I do what I do. And I get to share this with people. And I feel like one thing about me is like, I can sit at a table with like so many different type of people, whether they are super left lean, super right lean, if they're come from money or if they don't. And like I can connect with them. Like, it doesn't matter to me. And I feel like I'm able to do that like over the Internet as well. Like, and I just, I love it. I love what I do. But it's just that sometimes I love it so much that I don't take care of myself and that's what puts me in this position.

[Alex Clark]

So how are you feeling now? How is your marriage? How is your stress?

[Danny Austin]

Oh, marriage is and only that. But my husband started working out and he's looking fine. Like, I'm telling you, he is looking so good. He on this health journey too, where. Oh my gosh, like, I look at him like, oh my God, I feel like I like invested in like a really good piece of property. Like, he's just, like, he's just growing. Great. No, marriage is amazing. I feel so close and connect with my children. My third baby, like I said, I went unmedicated. Unmedicated. I kind of threw out a lot of those, those norms, like, like the sleep training and all of like the advice that you hear. I kind of just like didn't listen to any of it. And I just followed my mommy gut with my third and it put me in best place mentally. So I'm just learning, I'm learning, I'm evolving, I'm changing. And it's like, you know, it's, it's not perfection, but it's progress.

[Alex Clark]

Speaking of mommy intuition, is it true that you started noticing adverse side effects in your oldest when it came to vaccinating and decided not to do that with your other kids?

[Danny Austin]

Yes. So my first, I was fully like gung ho, all vaccines. So I vaccinated my daughter up into her 12 month appointment treatment. This was back in 2020 and she didn't get the COVID vaccine. Obviously I did not either because I was pregnant. So when we did her MMR on her 12 month checkup, she came home and that night in the next day, she had like a horrible fever, got rashes all over her. She started. My daughter was, like, running at 10 months. She was, like, on the ground, like, just, like, flat on her face. Like, I'd never seen her like that before. Before.

[Alex Clark]

It was like she was regressing.

[Danny Austin]

Yeah, almost like regressing, but almost like, in pain, like, from the inside or something like it. I'd never seen it. And so I'm just, like, so concerned. I don't know what's going on. Call the doctor. It's normal. These rashes are normal. And I had heard, you know, sometimes getting the vaccine, like, the mmr, like, it can cause side effects. Like they have, like, the measles or whatever it is. So I was like, okay, well, maybe this is part of the process. But what really got me. And to be with. Honest, honest, if that would have happened and then she would have been gone or, you know, better the next day, I probably would have been like, still, maybe pro vaccine. But, like, the day after that, this was. She was cold outside. She started getting these massive hives all over her body for about a year, anytime it was below 40 degrees. What. So she developed what they called cold uticaria. And it was the craziest thing. So anytime it was cold, like, we went on a walk outside. I remember Thanksgiving. She was like, just, like, covered in waltz. And it was directly correlated with the MMR vaccine. It literally happened, like, you know, 48 hours after. So I go to the doctor, they recommend us to, you know, another specialist, and they tell me. They're like, danny, this is not because of the vaccine. This just happened. And I'm like, listen, I'm no doctor and I'm no scientist, but I know what a correlation is.

[Alex Clark]

Were you sharing this with your audience as it was happening?

[Danny Austin]

Not as it was happening, because this is also 2020. I was like, we're not going.

[Alex Clark]

Yeah, I was gonna say this would be brave.

[Danny Austin]

No, no. I started sharing it probably in, like, 2023 when I told my audience that we weren't gonna vaccinate, Stratton, or summit. And so, yeah, so for a year, she had cold. Apparently a quarter. Like, apparently she still has it, but. Or sometimes they can grow out of it. It. But after that, I was like, I don't know. I'm not gonna say that I'm anti vax. I'm not here to spread any. Like, because I. I honestly don't know. But what I do know is I do have this mommy gut, and I would never put my kids through something like that. If, like, if I have control over it, there's there's no way that I'm gonna do that. I saw it firsthand. So all I know is my own experience, you know, and that's all that.

[Alex Clark]

You need to know.

[Danny Austin]

That's all I need.

[Alex Clark]

That's what every mother needs to know. And if. And if that mother's experiences, my kids thrive with all, you know, 70 plus vaccines, great. That's, you know, your kid, your family. And you as the mother, know what's best. And you as a mother, knew what was best for your kids.

[Danny Austin]

Yeah.

[Alex Clark]

And I mean, that's all we want is mothers and parents again to feel empowered. You know what's best for your kids. You make the best decisions for your kids. I don't know where. How we ended up to this place where, like, you're the last person that's supposed to know what's going on with your kids. Some stranger just because they have a medical degree. Well, they're the ones that know. Even though you are day in, day out with your kid, seeing what's affecting them, seeing what isn't.

[Danny Austin]

Well, and I'm actually kind of bummed today right before you got here. So my son, Stratton, he didn't walk till about 17 or 18 months. So I was like, there's no way in the world I'm going to give him a vaccine. Like, he's already delayed in terms of, like, what the doctors say. He was delayed. He's fine. He's fine. But right before he got here, I got a call from a school that we were trying to send him to, like the summer camp. Camp.

[Alex Clark]

Oh, here we go.

[Danny Austin]

And he's not vaccinated. So he's not like. So I didn't fill out. I felt. I. I sent in the forms. But, like, it shows how many vaccines he has. And. And they just called right before he got here, and they're like, hey, like, we're gonna need a full vaccine former. He's not gonna be able to come. And that just, like, kind of bums me out.

[Alex Clark]

How'd that make you feel?

[Danny Austin]

It bums me out because. So, Because Stella's technically vaccinated. She's missing one mmr, but she can go to all these kids camps in Stratton. Can't.

[Alex Clark]

You'll have to send them to go to a camp in Florida.

[Danny Austin]

Yeah. Seriously.

[Alex Clark]

Or somewhere else.

[Danny Austin]

Yeah. And I think it was just like, this was also a camp of a school that I really wanted my kids to go to. And I think it's just, like, something I've been praying about. I'M like, okay, maybe this is the answer. Maybe they're not supposed to start this a school.

[Alex Clark]

No, not necessarily school, but you could start a kids camp where it's like, hey, like stuff like that doesn't matter. And like, I don't know, you could.

[Danny Austin]

I'm sure there's so many other camps camps, but this was just like a special one because it was like a school that I was really excited about. So it's fine. But it is, it is kind of a bummer.

[Alex Clark]

I will say this, and I'm not a parent yet, but if I were to imagine if I was in a situation it was my kid, I'd be like, okay, this is a huge bummer to miss out on this camp, but what if my kid missed out on talking for the rest of his life?

[Danny Austin]

100.

[Alex Clark]

You know what I mean?

[Danny Austin]

Yeah.

[Alex Clark]

It's like, so that is like the, the pros and cons and, and the weighing. And then you have to set everything up. Has a risk. Vaccinating your kids has a risk. Not vaccinating your kids has a risk. And then as the parent, you have to decide, okay, what risk am I comfortable with? Some people are like, I'm terrified if my kid were to get measles, that's the risk I'm not going to take. I want to vaccinate. Some are like, I would rather take the chance, you know, that we don't get it. And then he does, you know, so it's. Everything is risk.

[Danny Austin]

I, I agree with you. I think the one thing that also just bothers me in this com. This conversation is just like how mean some of the doctors and nurses have. And I'm like, I, I don't just like throw around the word mean like lightly. Like they are like, really mean about our kids not being vaccinated. And like, they're probably gonna kick us out of the doctor's office that we're at pretty soon. I'm trying. I'm. I'm like dangling by a thread because honestly, they have a great 24 hour line. So I'm like, I kind of just want to stay as long as I can. But when we go in there, every single time, it's like, I'll go in because my, my newborn has p. And the whole time they'll just lecture me about. They truly will be like, you're not responsible for what you're deciding and what you're doing. And like, this is not the place for you. And if this is the way that you want to raise your Children, we suggest that you go elsewhere. And I'm just like, a normal mom. Like, I'm not a health expert. I'm not a doctor. I'm learning as I go. I mean, thankfully for, like, podcasts like yours and. And other podcasts that I listen to, I'm learning more. But, like, how else am I gonna figure things out?

[Alex Clark]

This is an epidemic that's happening around the countries. They're kicking parents out of pediatrician's offices who are not vaccinating their kids. Truth is, it's because, you know, they're making buu bucks when they send in their reports to the insurance company saying how many of their patients are getting the vaccines. They're getting a massive, like, office kickback.

[Danny Austin]

So does the office get a kickback or does do the individual doctors also.

[Alex Clark]

The office does. So their office, all their personnel, whatever they want to use for their facility, they're getting a massive check.

[Danny Austin]

Okay, so. And does it come in waves? Because with our. Our pediatrician office, they were all fine with my decisions up until about, like, I would say, a month and a half ago. And it's like they kicked out, like, two or three of of my friends that were going, get out of there. It was like a wave of, like, all of a sudden, now we care. It's almost like someone came into their office and was like, we got to meet a quota or something.

[Alex Clark]

Like, they probably did. They probably looked at their number, said, hey, you've got X amount of patients who are not getting this. You're missing out on $75,000 a year. You know, it's something like that. But you should read Dr. Bob Se's book. He's a pediatrician in Orange county, which is all about this. It's called, I think, think it's just called the vaccine book.

[Danny Austin]

Okay. I read vax. I read some of Vax facts, which was, like, interesting, but. And I had another interesting experience during COVID in 2020 when I was pregnant. And, man, that was a weird year to be pregnant. But I went into my doctor's office, and my actual gyno that I see was not there that day, so I had to see a different doctor. She was, like, really pressuring me to get the COVID vaccine at the time. And I was. Was like, okay, this is really new, and I'm pregnant. Like, I don't know. Like, I. I was like, can we just have, like, a larger sample size first? And she told me that there were, like, a lot of studies that showed that if I didn't get it that my child was, like, way more likely to be born with, like, deformities or be born with all these issues. I couldn't bring my husband into the appointment because it was Covid, so you couldn't bring anyone and in. And I remember calling my husband. Like, I was like, should I do it? Should I do it?

[Alex Clark]

What do I do?

[Danny Austin]

I feel like I'm being a horrible mom. Like, I don't want to be responsible for my child having issue. Like, it was the scariest thing. I just had no idea how to navigate. It was a weird, weird time.

[Alex Clark]

The mo. One of my most proudest accomplishments is that I never got that vaccine.

[Danny Austin]

That's what I heard you say that.

[Alex Clark]

I have an entire cabinet in my kitchen dedicated to masa chips. I'm not kidding. It's like when cartoon characters open their closet and it's just 40 of the same outfit. Yeah. Except you open my. My pantry door, and it's just 40 bags of the same chip. I would have crushed it on MTV cribs back in the day. Welcome to my kitchen. This is where the magic happens. And by magic, I mean tallow. Fried tortilla chips that don't break in guac. Masa chips are made with just three ingredients. Organic nixtamalized corn, grass fed beef, tallow, and Redmond's real salt. No seed oils ever. No preservatives, no weird aftertaste. Just real food that hits every time with healthy fat. Tallow isn't just delicious. It's very nutrient dense. Dense vitamins, A, D, E, K, and a flavor that brings back what chips used to taste like before seed oils ruined the party. Yes, masa is a little pricier. Okay, I'm not trying to hide anything from you, but it's small batch. It's real ingredients. It's family owned. If you can swing it, it is worth it. Get 25% off your first purchase with code real alexclark masachips.com. that's masachips.com code real alexclark for 25% off your first purchase. When you talked about this with your audience, did you get a significant amount of hate?

[Danny Austin]

I usually get hate on if I'm spreading misinformation, but I feel like my own experience isn't misinformation. You know, that's just my experience. I agree.

[Alex Clark]

I agree with that. You know what I do for my mental health? Block people.

[Danny Austin]

Girl. I'm like, I gotta take that. And I mean, I do block quite a few people, but honestly, I just don't look at my phone posting ghosts. Like Joe Rogan says, posting ghosts.

[Alex Clark]

There's been rumors that you've gone through some public friend breaking breakups in the past, and whether or not that's true doesn't really matter. But what my question is. Well, that's what I'm saying.

[Danny Austin]

Come on.

[Alex Clark]

Of course. Me too. So my question is, like, how do you. What is your advice for navigating a friend breakup as an adult?

[Danny Austin]

Yeah, I, I wouldn't even say I have a friend breakup. I truly, everyone. There might just be some people that I'm not as close with, and I think that's okay to go through different seasons. My biggest thing is I always look for, for friends and women that are like, cheering you on, that want to see you succeed. And you can feel that right away, you know? Exactly. Yeah. I have a lot of friends that are influencers, but I have a lot of friends that aren't. And which also just keeps you so grounded because when you're like, complaining about some comment on, they're like, they're like, danny, like, we're here. Like, you're good. Nobody's angry at you. You just put down your phone and just live in the moment. And it almost makes it seem silly. So I love having friends that have, like, no idea. I. I play tennis with a group of women. Like, I swear they have no idea what I do. Like, they're like, what do you. You know? And I'm like, oh, my husband. I run a business, you know, and it's like the best because it really does just kind of show you how, like, small this little bubble on the Internet is. It's just like you put down your phone and just live life.

[Alex Clark]

I think too. And I'm sure you, you feel this way. I feel like every moment of my day, definitely in the last year, it's. I've never been busier. My time is so precious, and I mean, I'm so scheduled out. It's like, like I can look at my whole day sometimes, and it's like I have 30 minutes here. Like 30 minutes of free time, you know, And I'm sure that's hard.

[Danny Austin]

That's hard.

[Alex Clark]

And it's not always, but it's becoming more and more common.

[Danny Austin]

Today's probably one of those days for you.

[Alex Clark]

Yes. And so, like, for me, I don't know about you, but I just feel like time is precious and you have to be so selective about who gets a piece of that. Because if I only have 30 minutes of my day or an hour in my Day, and I'm trying to make time for you. Like, I hope that we are pouring into each other's lives, and it's a positive experience for us both. Like, if every single time I have an interaction with somebody, it's negative, it's draining. I feel like they're like, everything is a personal attack or something. Like, I. It becomes, like, a super dreadful experience. Like, oh, I have to, like, talk to this person or whatever, because it just makes me feel like crap. And you just have to start being selective about who gets some of that time.

[Danny Austin]

Oh, 100%. It's so important. And that's one thing about me is, like, I don't need a bajillion friends. Like, I just want, like, five best friends that I can go super, super deep with, and that's really all I need.

[Alex Clark]

When you have, like, a crazy day where you're doing a bunch of stuff, content, work, podcasting, what does that actually look like in reality with your kids?

[Danny Austin]

So we have a nanny, and our nanny is like, family. So I was raised by a nanny, essentially. My mom is. My mom is the oldest of five. She's Hispanic. And my mom, like, she was basically pulled out of high school to. To work and to provide for her family. So that's the woman that raised me. Okay? So, like, I have that. That influence in my life that's like, hustle, culture, grit. Keep going. And. And I remember thinking when I was a little girl, and then, my nanny's taking care of me. I was like, my mom is so badass. Can I cuss on this? Oh, yeah, she is so badass. Like, I would go to school, I'd be like. And some girl be like, yeah, my mom's a doctor. Be like, yeah, well, my mom's at a convention center selling strollers, like, And I was like, that is so cool. And so I always respected my mom and. And. And the time that she spent as, like, a mother parenting us, but also on herself. Not only that, my parents would go dancing. And I remember, like, we'd have a nanny. They'd watch us, and my parents would go out Friday night, they'd come back and be showing me their dance moves. And I was like, oh, my gosh, that is so fun. So cool. Like, I can't wait till, like, I can go out and dance, too. And so I've always respected women that work, and I've always respected my mom for having a nanny that took care of us. And she. She was like family to us. She taught me how to speak Spanish. That's why I learned Spanish. And that's how Brenda. Brenda is actually Jordan's aunt. Long story short. Yeah.

[Alex Clark]

Okay.

[Danny Austin]

She's like, she's family to us, and she's someone that, like, I would trust, I trust with my children, and I trust what I would trust with my own life. Like, she's amazing.

[Alex Clark]

So does she live with you?

[Danny Austin]

No, she doesn't live with us.

[Alex Clark]

Okay, so when. What time does she get here in the morning? And what time does she leave?

[Danny Austin]

So she is here by 7:30 and she leaves like around 4. And that's because I work out at 7:30, but I work out here, here, so. So she. I usually get the kids up. I kind of get them up at like 6, 6:30, and then, you know, get them breakfast, whatever they need. And so then she helps me, like, pack them for school and stuff. And then each day is different. Some days I'm like, hey, Brenda, can you get out of here? Like, I just really want to spend time with my kids. Then some days I'm like, hey, Brenda, I won't see you till, you know, four, you know, whatever it is. And. But no, I mean, she really is someone that, like, will be in. In our lives, like, for the rest of our lives. We love her.

[Alex Clark]

Do you find it frustrating that at the same time your audience is like, be relatable. Be transparent. Show us everything that you're doing. Don't hide anything from us. And then you talk about having help with your kids, then they get mad like, well, how. Why are you using a nanny? Like, do you. Do you have that.

[Danny Austin]

That hurts me because there's times when I question if I'm a good mom too, you know? And so there's questions, there's times that I'm like, man, I don't feel like I spent enough time with my kids this week. And, like, I'll just be honest and vulnerable and say that. Like, there's sometimes where, like, I have to be at an ULTA conference in Florida and I miss my kids more than anything. And then you have people in your DMS being like, why aren't you back at home? I'm like, I know. I feel that too. Like, I want to be back at home as well. But what I have decided in 2025 is like, I am a mom first, and work will fill into all of those gaps that come in between. And so with everything that I've talked about, it's just like, boundaries. And so I have these, like, things that, like, I take Stella to gymnastics. That is my thing. Like, I feed Summit in the mornings. Like, I did a lot of things different, like I said, with my third child, because I want. Wanted that time with them. I didn't want a nanny to be feeding them. Like, I was like, no, I want to be cuddling with them, sleeping with them, doing all of the. The trashy, dirty work like I was talking about earlier. But no, I mean, it does sometimes hurt because. But then there's other times where I'm like, I am killing it as a mom. And yes, like, right now we're filming this podcast because my nanny is taking care of my three children downstairs. We wouldn't be able to do this if. If Brenda wasn't here. But I know that, like, I feel good about myself. I love what I'm doing, and I know that I'm going to be able to show up better for my kids because of that. And not only that, that, like, maybe I'll be a good influence on them, too. They'll see that Mommy's like, well, like, she's diverse in what she can do. She's a mommy, but she's also a number one is a wife, too. Like, I think that it's so important to show up as a wife before anything because my kids are going to leave one day. And I want. I think that the relationship and how Jordan and I treat each other in front of our kids is so important and so impactful.

[Alex Clark]

When you started feeling the weight of everything on your back, like, I'm killing it at my job. I'm doing all this with my kids, but everything starting to weigh on me. Why does it feel like I'm getting burned out? Why does it feel like I can't do it all? I thought I was told, like, the best women can do it all. We're supposed to have this girl boss mentality. You talked about. Were you confused? Like, is there something wrong with me? Like, is this. Is it that we were lied to, that we can do it all as women? Or is there. Is it just me? I'm defective as a woman because I'm struggling doing it all?

[Danny Austin]

I think we were definitely lied to as women. I do, too. I think there's a lot of women themselves that would admit it. They go up on stage and they're like, how do you do it all? And they have all these examples, and it's like, come on, we know you were crying in your car for a couple hours, feeling like you missed your child or your child's first walk or whatever it is. It's impossible. And, like, I'll just tell you that from my experience, it's like, the times that I'm a really good mom, I'm not so involved in Divi, and I have to, like, let go of that and maybe let someone else make a decision that I'm like, in three months, I'd be like, why did I let them make that decision? Like, I should have done it. But I just know that, like, I'm called to be a mom, number 1 1, and that's my biggest goal. And I have all these people. I don't know if you have people in your DMs that are always like, stand up for this or talk about this or say this. And it's on their timing, of course. And I'm like, listen, I really think the best thing I can be doing right now is raising my children. And raising my children in the way that maybe you hate about other people. Like, do. Does that make sense? Like, if you don't like something about someone, then what I can do is instill those values and those morals into my children. Like, that's the most impactful thing I can be doing right now. Not posting a quote on my Instagram stories. Like, that's not going to really do anything. Like, I need to be away from my phone, like, raising my children.

[Alex Clark]

What do you think about this trend of influencers all of a sudden being like, I'm not going to show my kids face.

[Danny Austin]

I respect it.

[Alex Clark]

Yeah.

[Danny Austin]

I'm like, everybody, do what you got to do.

[Alex Clark]

Did you and Jordan talk about that or that? Just like, nobody was talking about that. Like, so you already were posting. It's like, whatever.

[Danny Austin]

Nobody was talking about that at the time. And I will say Stella is probably my one child that's like, I don't. Like, she doesn't even like to take a picture. Just like, to take a picture, like, not even going to be posted on social media. So Stella is my one child that I'm like, Like, she. We did a vlog last night. We went to the movie theater, and she didn't want to be in it. She was walking. And I was like, fine. I don't. I don't care. Don't be in it. And Stratton's like, hi. You know, and it's like, but the thing is, I never want to build a brand, like, around my kids. Like, Divi has nothing to do with my kids. The Danny Austin brand, I don't want. I always tell brands, I'm like, hey, if they want to show up in the background on my Videos. Like, I can't guarantee that. I can't guarantee that my kids are going to be in a video. So even if I do do, like, a brand deal for a children's brand, I never guarantee that they're going to be in it.

[Alex Clark]

Yeah.

[Danny Austin]

And then sometimes Stella comes out and she's like, I'm a princess. And she loves it. You just never. You never know.

[Alex Clark]

You never know. Exactly. Kids, what dreams or goals do you have personally for your family for the next decade?

[Danny Austin]

The goals we have personally as a family, I mean, a lot of time we just got a lake house and I'm seeing my children evolve in such an amazing way. Like, Stella is so independent now just because, I mean, honestly, we've probably spent like six weeks out at the lake house and love that she is out chasing roly polys and collecting bugs and making so many friends. She wants to learn how to ride a bike. Like, she is a different child just for having some, like, outdoor space and being able to run around. Stratton is a little bit more scared, like, but he started going to the water slide by himself at, you know, at the lake. Um, so honestly, just family time. Like, that's really what. What I. That's my personal goal.

[Alex Clark]

What do you think the biggest blessing is that you've gotten from this career.

[Danny Austin]

This opportunity to love on people and connect with people? One of my favorite things that we do is our wig giveaways. And I'm able to connect with a lot of women that are going through, like, chemo or maybe alopecia or whatever it is, and bless them with this, like, really nice wig. We have a lady, she's the wig fairy, Mona. She comes, she flies in from Beverly Hills and she will customize these wigs for these women. And, you know, a lot of women that are going through any type of illness, like, their number one thing that they're upset about, it's not the illness, it's. It's their hair loss. And so those wig giveaways, because I went through hair loss, like, I understand how emotional it is. Those are like, one of my favorite things that we do.

[Alex Clark]

What do you think the future of influencing is going to look like when we're. When our generation is like, in our 50s and our 60s, like, are we all, like, are you going to be influencing? But you're just older and now your audience is older, or is everybody just, like, hoarding their money now and then everybody's just gonna quit influencing in their.

[Danny Austin]

50S or 60s, man. 50s or 60s. I'm always thinking, like, the next five years, because, honestly, I feel like what you're doing, like, niching down is exactly what you have to do nowadays to become, like, an influencer. Because there's so many now that you really have to own your category or, like, own your lane. But for, I mean, the next, like, 20 years, I think there'll still be, like, some form of influencing. Who knows, like, for all good, if it'll be, like, all AI influencers, Jordan really thinks that it's going to be, like, all AI. He follows an AI influencer that's like Bigfoot, and the Bigfoot, like, goes around and vlog. I know it sounds so weird, but he, like, vlogs every day, and it's, like, really funny, apparently. And Jordan thinks that's, like, the new era of influencing. Like, you can have, like, your own, like, Danny Austin AI influencer, or, like, you're like, I can have my own best friend that I customize to be exactly what I want want just for Danny Austin. Which is, like, freaky, right? It is freaky. But, like, honestly, it actually sounds kind of cool to me.

[Alex Clark]

Your podcast is de influenced.

[Danny Austin]

Yes.

[Alex Clark]

Did you guys decide we should do a podcast and then shop it around and see who wanted to pick it up? Or did Dear Media come to you and say, have you ever thought about doing a podcast?

[Danny Austin]

So something interesting about the Danny Austin brand. I have always done everything in house, so I've never had, like, a manager, an outside manager, an agency. I've always built everything in house. So when I launched the podcast, that was the goal. I was like, we'll bring on our own podcast producer. We'll bring on sales, like a sales team that can sell our podcast. What I learned was selling podcast ads is very different than Instagram and TikTok ads. So we decided, and this is, like, in 2024, whenever I was like, I'm literally running myself to the ground. So Dear Media was always, like, my number one. And so we just reached out to them. We had some calls with, I think, like, Sony and some other, like, amazing brands that we loved as well, but just Dear Media felt like the best fit.

[Alex Clark]

Who is Danny Austin when the cameras are off?

[Danny Austin]

Danny Austin? Who is Danny Cameras? I'm typically in sweatpants, always athleisure. I don't know. Like, I think I'm just a pretty normal mom. I'm just trying to figure it out. Just like every other mom out there. There. Danny Austin off camera is probably the same on camera. Truly. There's not a lot that people don't know about me.

[Alex Clark]

You and I did a podcast swap so go over to Dani's podcast. Her and Jordan interview me so you can see stuff. Go subscribe. Listen to that Danny I ask every single guest this question at the end of my episodes. If you could offer one remedy to helicit culture physically, emotionally or spiritually actually, what would it be?

[Danny Austin]

Prayer and surrender.

[Alex Clark]

Where can they follow you on social media?

[Danny Austin]

So you guys can follow me over at Danny Austin D n I Austin on Instagram and Tick Tock and then Divi Official. We're sold at all Ultas and on Amazon.

[Alex Clark]

So amazing. Danny thanks for coming on Culture Apothecary.

[Danny Austin]

Thanks for having me. It's been amazing.

[Alex Clark]

I just loved how open and vulnerable Danny was in this conversation. She's exactly like what you see online in my opinion. Make sure you go listen to her and Jordan interviewing me on their podcast Podcast D Influenced if you've been listening for a long time, leave a five star review. Tell me what the first episode was that you listened to. If you just discovered us recently, tell me which topic you'd like to see covered on Culture Apothecary. The premise of this show is to heal a sick culture. Twice a week, Mondays and Thursdays at 6pm Pacific, 9pm Eastern, experts and guests come on and share their remedy on how they'd heal us at Culture Physically, Emotionally or spiritually. Subscribe to Real Alex Clark on YouTube and follow me on Instagram at Real Alex Clark. The show is Culture Apothecary. I'm Alex Clark and this is Culture Apothecary.