A (3:16)

I think that you're like the perfect person because, you know, all the moms are on board with all of this crunchy living. They're doing all the things. The husbands are the ones who are skeptical and they're like, why are we spending money to switch our cleaning products? Why do we need these 100 organic cotton sheets? Our sheets are fine. We slept on them for years. Why all of a sudden am I, am I not seeing my favorite ch in the pantry? So what do you say to a dad who feels like I work hard all day? And so that is my justification to ignore my health? My wife can do go crazy. My wife can go all Maha if she wants to, she can do whatever with the kids, but I'm my own person. I'm not getting involved in all that.

B (3:54)

You're not really a man if you're that selfish and that you wouldn't do it for, you know, your spouse or your children. We shouldn't be doing this for herself at least. Like that shouldn't be the only motivating reason or the only driver behind optimizing my health. For me, it's not. I want to be healthy and I want to feel good and look good. Yes. But even beyond that, what's a greater motivator for me is being around my children for a long time and the idea of getting to watch them have their own families and maybe even another generation. Doing this alongside my wife, this, that is like the driving motivation to appeal to the husbands. Like grow a pair and just do it for, do it for those who you love, not for yourself. If you, if you have no interest,

A (4:42)

you're a crunchy dad who has two little boys. What are you doing differently with your kids health that the average family would find crazy?

B (4:51)

Well, I'll tell you this. My 3 year old already knows, like what foods have dyes in them and what foods don't. You know. We have like the organic fruit snacks without the dyes. And when we bought them originally it was, dad, I think this has dyes in it. And so it's teaching them at a young age. I think it's, it's important. And by the way, like, you know, obviously you're not going to bat a thousand, you're going to slip up. Maybe we're out and about and we get a little treat and that treat has, you know, the dyes in it. I know a lot of people listening will be able to relate to this. There's a notable difference or a noticeable difference in your child after they have, you know, the Red 40 or Blue, what is it? Blue 5 or whatever it is. And when they're not having that, it is like, oh, my beautiful, sweet little boy turns into like Jack, Jack on fire from the Incredibles. I don't know if you've seen that movie, but that's like how I just picture it when he's in that state. I still think he's sweet and adorable, but he's like a lot more fiery and really pushes my buttons whenever he has those dyes. So, yeah, I mean, just like start having these conversations, talk to them like they're adults.

A (6:07)

Honestly, are you guys picky about the fibers of clothing that your kids wear?

B (6:11)

I think it's pretty easy to stick to cotton. It should be anyway. I mean, it's also easy to fall into like the polyester trap and other, you know, things as well because of how accessible it all is and cheap. But yeah, I mean, generally we're all just wearing cotton. In fact, it was like, finally we had a conversation, not relating to the kids, but about my wife was like, you know, the viori leggings don't seem to hold up like my Lulu ones. I was like, yeah, we have to, we have to have a conversation about this. We should just ditch the leggings.

A (6:44)

First of all, she's so wrong. The viori leggings are pro. I don't know that those are totally non toxic, but they are, I don't think so much better than Lulu. I hate my Lulu leggings. I love the Vuori ones.

B (6:56)

I love vori too. Like, well, it's just, it seems to be softer.

A (7:00)

I know.

B (7:00)

Yeah. I was like, maybe we, maybe we, you know, try out ditching these, these polyester leggings. It's just, you know, and then we had a conversation about that. It was over date night and it was a really good conversation. It's so hard when, like the rest of society is going against the grain or you feel like you're going against the grain for doing what is just obviously good for your health.

A (7:20)

When you're working on a budget with your wife as a health conscious husband raising young children. Are you telling her the majority of our money should be spent for our family on high quality food?

B (7:31)

Yeah, high quality food. And also I want her to be like, ensuring that she's spending money on her fitness as well. Like, for no other reason than she is the best version of herself mentally. Whenever she actually takes a little bit of time to, you know, go take a class, do F45 or like there's something called the collective in our neighborhood. It's like a high intensity interval training sort of class. I think it should be food activity. You can just run outside at the end of the day or do push ups.

A (8:01)

What facts or stats should wives be sharing with their skeptical, crunchy husbands?

B (8:06)

The testosterone levels of a male in their twenties would be the equivalent of the testosterone level of a male in their 40s in the 1980s.

A (8:17)

Literally. Biologically, men are less manly.

B (8:20)

Yeah. I think it's like per. We're. We're dropping like 1% and that's because of chemicals.

A (8:25)

The food we're eating.

B (8:26)

Oh, yeah. Well, it's because of the food we're eating. I think largely it's because men just love to sit down and not move anymore. It's because of the chemicals. It's because men don't care. Honestly, it's. They need to care.

A (8:40)

Why should a godly man in particular care about his health?

B (8:43)

Well, I mean, because we're called to. What we have is a gift. This is a vessel for, you know, something. Who we really are, our soul. It's something that we were given. It's a tremendous blessing to have. It's a tremendous blessing to have a body that's in good health. Like we, we. We owe it to God to ensure that we're taking this, this gift seriously and that it means something to us. Your body is a temple. That's a, I think a little bit of a. That's a verse that I think is taken out of context a little bit. But when people say that, I think the meaning behind it rings true. This is a sacred vessel. This is. This isn't just like a meat bag. This is more.

A (9:26)

Can I share too? And totally rip this from Rob Schneider. I heard him give a talk the other Day. And he mentioned this, and I was like, man, this is a perfect analogy to explain this to people, especially when you're talking to believers. We know that this body that we have has been loaned to us. This was a gift. It's a temporary holding place for our soul until we go to heaven. If you think about how we treat our vehicles, right, that we own versus ones that we rent when we own a vehicle, right? There's like, Happy Meal remnants. It's disgusting. There's like, slime wiped on the walls stickers that our kids put on there. It hasn't been vacuumed in months. And. And there's dings on the outside, paint chipping. It's like, whatever. The speakers are blown. And then you ren car. Because we're on a fancy vacation. It's like, oh, my gosh, we're so meticulous. I gotta make sure the gas is right. Is there a scratch anywhere? Is there a crumb anywhere? It's like we treat the rented vehicle better than the body that we have every day that we're also renting from God himself.

B (10:23)

Yep, yep. That's tremendous perspective, and that's well put. If you're a believer, you're. You cannot use the cop out. Well, you know, what's the worst that can happen? I'll get to heaven quicker. Well, look, we're also called to actually one, like, be fruitful and multiply. We're called to make disciples of others. We're called to shepherd people. How can you do that to the best of your ability if you are not physically healthy? You can't, I'll tell you that. Your energy levels will be, you know, suboptimal. So if you want to move the needle in those things, in being a shepherd and being a light to people, in like, actually making disciples of people and, you know, leading them, you know, towards Jesus. It's so much easier to do that when you have the energy to do it versus just like, you know, sort of inching your way there because you're too tired to really have deep and meaningful conversations about what the purpose of this life is. Look, our physical health is not vanity. It is not this, like, pursuit for just, let's look really good. And feeling good is not just about feeling good. What do you do with that? That's what matters. If you're optimizing your health, you look good, you feel good, you will be better in anything that you really like. Apply this added energy towards. And as a believer that should be going and making disciples of people. And just like Contributing, like being a decent human that wants to actually, like, have a positive impact on this world takes energy to do that.

A (11:52)

Do you think that the current healthcare system is actually designed to keep people healthy, or is it just managing disease?

B (11:57)

Well, it's managing disease. It's certainly not designed to keep people healthy. I mean, literally no part of the traditional healthcare system has incentives that align with keeping somebody healthy. If everybody was healthy, the system would collapse. It would not be profitable. It is. Can I keep you healthy enough? Can I fix the symptom, like temporarily a band aid fix to keep you coming back for the fix more and more frequently to keep the profit wheel spinning. That's really what it comes down to. It's this massive. I mean, we spend 5 trillion a year on healthcare. Most of that sick care. If we were all healthy, that would collapse. And that's kind of our objective, that's our goal. That's like, let's make the traditional healthcare system collapse by actually making the incentives align with keeping somebody healthier longer. And that might be hyperbolic to say collapse, but for sure we need to be spending the bulk of that $5 trillion towards preventing people from getting sick, not treating them when they're already sick. It shouldn't be that way. That's not logical.

A (12:52)

So many people say, you know, I've never had my blood work done, or I had it done a long time ago, but you know what? I feel fine. I feel fine. What's your response to that?

B (13:01)

Yeah, how do you define fine? You should be feeling good, you should have energy, you should have motivation to go out and actually achieve things, have relationship with people. These are things that we're seeing less and less of these days. And I know that because we have, you know, thousands of people who come to us telling us that, you know, I feel fine. We ask them, what does that mean? Well, you know, I, I don't feel bad. If that's like your measure of what fine is, then, you know, we've got some, we got some work to do, because that's not right.

A (13:28)

And so when you're looking at, you know, just the averages of blood work of people who are actually getting it done for the first time in, in forever or, or maybe ever. What is, what are the average numbers that we're seeing in American adults?

B (13:42)

Oh, my goodness. Well, I mean, talking about hormone levels, we're seeing just crazy hormone dysfunction across the board. We're seeing young men coming in with really, really low testosterone. We're just seeing totally out of balance hormones across women of all ages. It seems like everybody has crazy lipids, really high triglycerides, apolipoprotein B. A lot of people are coming in inflamed. We've seen it all by now. And, you know, everybody's unique. Not everybody shares, like, the same exact values, of course, and we treat everybody exactly where they're at. But we kind of all have the same issues. We're inflamed, our lipids are off, our hormones suck. However, there's hope. Like, these are solvable issues. You just have to actually go in and look first so you can know what's going on.

A (14:26)

So if somebody has never done advanced blood work, what would you say, like, the top five things are? They should be, like, really wanting to look at?

B (14:33)

Well, the top five things that you want to look at are the top five, like, abnormal things on your blood work panel. Right. So that's going to be different for everybody. If you ask me what do I think the most important biomarkers are as it relates to health span? I'd say that we should be looking at things like C reactive protein to measure inflammation. We should be looking at apolipoprotein B in addition to hdl, ldl, triglycerides. You know, a lot of doctors will not add apolipoprotein B into the panel, and they're starting to more, I think, because of companies like Jevity, where like, you know, having their patients actually ask them to add this in and it's hard to tell your patient no when they know that this is actually good for them. Of course, insurance won't cover this, so it's a little bit more expensive if they go that route. We've got to be looking at the sex hormones. I think that sex hormones are not just about, you know, performance. I think they've kind of been mislabeled as a only something to optimize if you want to perform well, whether that's, you know, in athletics or otherwise not the case, it is incredibly important to mental health, which is a far more tricky problem to solve than physical health. I think that, you know, fasting, insulin, fasting glucose, those things are very important to, you know, look at, but it's really going to just be totally individualized what is off for you and what is going to move the needle most as it relates to your health span. Increased lifespan is a byproduct of increased health span. We just have to start with making you healthy, and then naturally you'll. You'll live a little longer.

A (16:04)

How do you convince somebody to get Their blood work done or their biomarkers tested, you know, a parent, a spouse, another family member, when they refuse to do it.

B (16:13)

The nice thing about this is we have common sense. We know that we should be looking underneath the hood. There's really no reason not to. I think the reason not to, generally, is they're scared to know what's going on. They just have anxiety around it. And, you know, that's. That's somebody's truth. And we're here to, like, help navigate that. We want you to get over that, because not knowing is far worse than knowing. Let me tell you that. Like, I. I would give anything for my father to have done more comprehensive blood work more regularly. You know, he just didn't. His provider didn't recommend it.

A (16:50)

So if your mom. Let's just say I'm sure your mom is doing Jevity.

B (16:52)

Oh, yeah.

A (16:53)

But if your mom wasn't, and she was very resistant to all this stuff that you're doing and talking about, how would you pitch to her like, mom, you've got to do this?

B (17:00)

That's a good question. There'd probably be a little bit of guilt tripping there, you know, probably throwing. I have two little boys, you know, their names into the mix. Do it for them. But that's also the reality. Like, don't do it for yourself. Do it for us. I think you owe it to us because we love you and. And we want you here with us longer.

A (17:20)

What about the people that do get their blood work tested? They're. They're doing everything they're supposed to do. The blood work says they're fine, but they don't feel fine.

B (17:29)

Yeah. So if the data doesn't match the anecdote, we have to look deeper. And it might not be something that shows up in the blood work. Maybe there's, like, some traces of what's happening that we can sort of reverse engineer and figure out, well, maybe this is gut related, or maybe this is, you know, something to do with some sort of environmental toxin that's. That you're exposed to. We have other tests. We. We want to just keep looking deeper and pull back the onion. We don't want to just say, okay, your blood work's good. Everything's good. You know, go about your day. It's medical gaslighting. That's literally what the traditional system does day in and day out, and that's what we're trying to combat. So you just got to keep pulling back the layers and figure out what the root cause is as it relates to that issue.

A (18:10)

Can bad data or bad interpretation of blood work actually make somebody worse?

B (18:15)

Yeah, for sure. You, you have to know what you're doing when you're interpreting results. You can't just be going in willy

A (18:21)

nilly because a lot of people are getting their results and then they're running it through ChatGPT.

B (18:25)

Yeah, don't do that. ChatGPT is not going to, it was not purpose built for this. Right. You know, large language models are pattern recognition. What it's going to do is give you the same advice that the traditional system is going to give you. All LLMs are large language models. That's what ChatGPT is, are basically like fancy text message autocomplete tools. It'll like finish the sentence for whatever it is that you ask it. And it's trained off of huge data sets that are typically like the traditional research, which I think is largely skewed. Not all of it, but a lot of it. Kind of like the legacy, I guess, like more liberal, you know, institution. And I don't want my advice to come from that. I want my advice to be outcome driven. I want it to be utilizing my real health data. I want it to have a functional medicine approach or, you know, to go beyond that, a next generation precision medicine approach, which, you know, is a whole other thing. But really I want to unpack what the issue is and solve that issue. I don't just want to hear, oh yeah, your triglycerides are off, you should eat less saturated fat, eat more seed oils. It's like, well, no, that's not the advice that I need. I know that. And that's the cool thing about Jevity. We don't have to worry about all of that. We just track the outcomes and go off of that.

A (19:50)

I got a message from a totally normal mom who said that her kid went from snoring like a 58 year old man with a mortgage to sleeping silently, waking up happy. No more bedwetting, no more grinding his teeth, no more acting like he was in a constant state of psychological warfare with meltdowns. And she's like, it changed everything. I was starting to think my kid was, was autistic. And I'm reading this like, whoa, this is wild. So what did she do? She opted for tooth pillow. Your kids are not supposed to be mouth breathing, congested, exhausted, acting out. We're like, oh, that's just childhood. No, that's dysfunction that we've normalized. Our kids are in the middle of a health crisis and nobody is talking about one of the biggest drivers of it, jaw development and breathing, narrow faces, crowded teeth, mouth breathing. These are not just cosmetic things. When a child's jaws grow too small, it literally affects how well they can breathe. And that shows up as poor sleep, snoring, bedwetting, adhd, chronic congestion, teeth grinding, all the stuff that parents are dealing with right now. Tooth pillow is the solution. It works during the years that actually matter, ages 3 through 12, when growth can still be guided. It helps support proper tongue posture, nasal breathing and natural jaw development while your child is still developing. This is not about reacting, it's about fixing the foundation early. You want to start earlier rather than later. Do not put this off. You might actually be able to avoid braces by doing this. The best part is you can start with a free virtual assessment. A tooth pillow airway dent dentist is actually going to look at your child's development and they're going to tell you what's going on. And if you're even a right candidate, go to toothpillow.com and get assessed by a dentist for free with code Alex Clark. That's toothpillow.com get your child assessed for free using code Alex Clark. We are one month away from Mother's Day, which means it's time to confront something uncomfortable. Your mother suffered, not metaphorically, literally years. Years of you waking her up in the middle of the night, standing silently in her doorway like a Victorian ghost, whispering mom, I threw up. She never slept, she never truly rested. She lived in fear of fruing up. And now you're gonna get her what a last minute Amazon gift card? Disgusting. Do better. Get her some clean non toxic makeup from Adele Natural Cosmetics. Their products are handcrafted in Central Texas, made with carefully selected ingredients and actually nourish your skin. This is totally non toxic makeup. The loose foundation is one of my favorites. It's lightweight, it's breathable, it's buildable. It evens out your skin without feeling heavy. It's perfect if she's got normal to oily skin or it's just hot in months just because she's already carrying the emotional weight of raising you. She doesn't need heavy makeup too. And as we move into spring, everyone wants that lighter, more natural look. So this is really perfect for that. You can add in their blush or bronzing cream to bring some life back to her face. Super natural, super easy, not overdone. They'll color match her for free. No panic buying at 11:58pm the night before Mother's Day. Like a psycho, send Them a picture of your mom with no makeup and you can do this all without her knowing. You literally email them and they help you find her perfect shade. They also source ingredients from Sustainable US Farm so you can feel morally superior while making up for your childhood. Go to Adele Natural Cosmetics.com use code ALEX for 25% off your first order. That's Adele Natural Cosmetics.com code ALEX for 25 percent off your first purchase. So there's several of these direct to consumer blood work, biomarker testing companies that exist. Are a lot of them giving people information without enough context to interpret it safely?

B (23:11)

Yeah, I think that's why doctors don't like these services because what ends up happening is patients end up taking their blood work to their doctor and they're like, hey, I just did this blood work thing online and I have, you know, they tested 100 biomarkers. All of this is off. I Google it. I think I'm dying, you know, and that's hardly ever the case. You know, they're just like basically handed this complex data without any way to interpret it. A lot of these companies aren't even doing the interpretation, which is why people end up going to ChatGPT and asking them to interpret it.

A (23:42)

Do you guys do the interpretation?

B (23:44)

Yeah, so we, we do the interpretation. We'll either do it synchronously or asynchronously through a video. And we're going pretty in depth. It's going to be anywhere between, you know, 15 minutes to half an hour. We've seen it go as long as like 45 minutes. It really just depends. And we're not just like going through the data. You know, the data's one piece of it, but data without action is kind of pointless or at the very least, it's anxiety provoking. If I don't know what to do with this, then all it does is, you know, keep me up at night or give me something else to think about. So we spend a lot of time really planning a protocol that fits the individual's needs and we're just listening to the body. It sounds, you know, fancy and pretty technical because, you know, we're utilizing technology to kind of be a force multiplier and help our team out a great deal, but it's just not. Your body is telling you exactly what it needs. We just have to go in and look and listen.

A (24:40)

A lot of people ask me about the difference between Jevy and a company like Function Health when it comes to testing blood work and biomarkers. So what is the main difference between Jevity and Function Health.

B (24:50)

The main difference is they're a diagnostic company. That's all they do. They're going to send you to a quest and they're going to look at a hundred, I think a little over 100 biomarkers. They market 160 twice a year. And you got to go into a quest and they'll draw your blood and then you'll get your results back through their application and then that's that. I'm a fan of function in that I'm a fan of whatever will get you to look underneath the hood. That's like the most important thing. But we go beyond that. We don't just leave you with your blood work results and a generic action plan. We're there to guide you. And on your health optimization journey, our incentives are truly aligned with making you healthier. And that's how we've structured our company. Like that's what we're here to do. And so we're going to look at everything. We're not going to stop at blood work. We might suggest you do a GI map. We might suggest you do like a methyl detox panel to see if you or if you're methylating. Like, for example, I have the gene mutation, right? So I'm not able to, like my homocysteine is off the charts if I'm not. If I don't have my methylated B vitamins in my longevity blend, which is another thing. We do custom AM and PM supplements according to your body's needs. It's like, why? Why is supplementation done any other way? It is total nonsense that we're guessing.

A (26:07)

Listen, I have gone and seen other people in the functional medicine space and they were wanting me to spend $1300 a month on supplements. The bottle is only enough in there for one month. Month. That's how much I was supposed to spend per month to get my hormones back, back in shape and all this stuff. I was just killing myself trying to afford this and finally was like, what am I doing? I'm not doing this anymore. So I just quit. And then I use Jevity and it's like you guys literally test my blood and then you only give me exactly what I need to take, which is like, I don't know, five little pills a day if there's nothing. I mean, it's my AM and pm. It's exactly what I need. That's it. I don't have, you know, an entire cluttered counter of supplements that are being wasted and that tastes disgusting. Either, which I don't like. So that has been a huge blessing in my life. It is exponentially less expensive than a lot of these other services, which, yes. Are genuinely wanting you to spend money in the thousands per month on supplements, which is not affordable to the average person.

B (27:05)

If somebody is like, curious about Jeopardy. But they feel like, well, you know, that might be a little bit out of my price range, well, trust me, you'll make up for it with the cost savings on supplementation. Right. People will come to us and they'll take eight to 10 different things a day. They have all these bottles on their, on their countertop and it takes them like five minutes to get them all down. And they're spending a ton of money, wasting money, honestly, is what's happening. And they're, they're essentially just like peeing their supplements down the toilet because their body's not even utilizing it because their body doesn't need it. It's so much more affordable generally when, when you find, well, I don't need this, this, this or this. In fact, I don't need any of this. I actually need these five things or these six things. And they're going to put them in a pack and send it to my house every month and it's that convenient. AM pack, take that with breakfast, PM pack, take that with dinner. It's super easy.

A (27:54)

What's the price tiers and then what do you get with each thing?

B (27:57)

Our tiers are, we have a free tier, so that's exciting. You mentioned function. You can take your function blood work and upload it and we'll be able to create the care plan for you. The custom supplements, obviously inclusive of that. If you're interested in peptides or you don't know about peptides, but maybe we recognize that you'll benefit. Your inflammation might be high. Something like BPC157 is a peptide that might bring down your inflammation. All of that will be suggested. And then of course, we'll ask you to upgrade to our PLUS membership, which is where we want to like, like be a part of your health journey in a real way. We want to guide you through that. We want to hop on a call with you, get to know you, understand you better and do that on a quarterly basis. Message us whenever, but then do blood work at minimum twice a year as well so we can stay on top of these things. And you should not be taking the same supplement sack for years on end. It should change kind of regularly.

A (28:49)

Yeah, and so mine does every time I get my blood Work done or we do another hormone test or whatever. My jevity specialist is updating what I'm taking and I'm explaining all this in depth because you guys ask like, what do I take? What do you do? So one thing I like too is you're not sending me a bunch of glass bottles of supplements. This box has them all in a little packet, like, you know, and then you take that. It's already made for you. So I don't have to like sift through a bunch of bottles, whatever. Like I just have. It says AM on it. And I take those four little pills in there in the morning and then I've got a little packet that has PM on it and I take those little pills at night with, you know, after dinner, before bed. It's so simple. I remember I interviewed Brett Cooper and she's Jev. Brett came on, I interviewed her and she was talking about how one of the best things about her husband is he divies up all of her supplements for her every day. So she wakes up and then she just has them. He's already like picked out what she needs to take that day. Jev is doing that for you. So Jev is basically all of our husband. And then we don't have to worry about that if you don't have an Alex, which is Brett's husband's name. So I think that that's really awesome that you guys do that. Plus it's so easy to travel with. I can't stand traveling with a bunch of plastic or glass bottles in my bag. Obviously that's super heavy and inconvenient. This is so lightweight. Beyond checking bio, what other tests do you guys offer?

B (30:07)

So most people have some sort of gut dysbiosis happening or like something off in their gut, whether that's bad bacteria, overgrowth or a parasite. So we recommend going and looking at your gut health. And that is as simple as a test kit. It's a stool collection kit, takes maybe five, ten minutes. You, you collect it, send it back to the lab. It takes a little bit of time to process. And then we'll interpret it with you. We'll go through that. If you have any sort of gut related issue, we have specialists on the team. That is their bread and butter. It's not my bread and butter. I have people around me that are way smarter than me as it relates to these specialties. It's something we see a lot of. I don't think we've seen a perfect gut health test yet. We've seen some pretty Good ones. But we've also seen some really bad ones. And to your point earlier, it's generally, you know, the instances where my blood work looks good. It doesn't look alarming, but I feel terrible. What is happening? Well, they have all these parasites or bad bacteria overgrowth and it's like that has been the issue, but nobody's even thought about going in and looking. It's like, you know, the second place will look if something, you know, seems off. But the blood work doesn't suggest what that might be. We go and look at the gut and if it's not in the blood, it's generally in the gut. We do the methyl detox. So we're looking at the methylation genes, which I think everybody should do. You should know if you are able to metabolize certain vitamins and minerals. If you drink any sort of like energy drink or Gatorade or anything like that, they have B vitamins in them. But the type of B vitamin that's being used in these, you know, our supplement bars or whatever it is, it's not the right kind. If you have this gene mutation, you're not going to actually metabolize it. Right. Generally it's like cyanocobalamin rather than methylcobalamin. You want the methylated version of these B vitamins. That is very important if you have this gene mutation. Otherwise you're not going to be able to metabolize it. You'll start having symptoms of adhd, depression, insomnia, just like crazy stuff.

A (32:04)

Whoa.

B (32:04)

We know people who were prescribed SSRIs just to find that they just weren't methylating. I mean, it's like they, they just, they were put on this drug that is not the easiest to come off of. We're on it for years and it was never suggested to go and do this test to see if you're even able to metabolize these, these B vitamins. And so we have to undo a lot of damage that the traditional, you know, healthcare system has done on these people.

A (32:28)

Let's find out if you have the MTHFR gene. Okay.

B (32:30)

Yep, yep. And then there's, there's a few others as well. In fact. Yeah, you should just like look at the genetics where our genetic test is looking at nutrigenomics, we're looking at the risk factors for cardiovascular related issues, cancer, Alzheimer's, dementia as well. Yeah. Nutrigenomic focused. I think that's important. You should know you are genetically more inclined to tolerate versus otherwise. A lot of times we assume that we're eating healthy because this is like, well, this is organic. I was told this is healthy. And everybody around me eats this and tolerates it well. But for whatever reason, when I do, I get inflamed or I get eczema on my arm, which is like one of my tells. If I have inflammation going on, it might just be a genetic thing. But you cannot know unless you look. That's a one and done test. And honestly, everybody should have a genetic test done. It's just worth knowing. The blood work is so important, but your genetics set the defaults and you want to know what those defaults are. It'll, it'll certainly help us, you know, create your longevity blend and it'll tailor our recommendations as it relates to optimizing your health with the added information. And we're constantly working with labs to try to optimize, you know, our testing catalog and, and provide, you know, the best possible solutions on the market. We are not ride or die with any test. We are ride or die with whatever the best is for the patient.

A (33:51)

So besides going through the results with somebody that's done jevity testing and explaining like, okay, this is what this means, and this means how is the jevoty team actually helping people change or get improvements?

B (34:02)

It goes beyond the data. Right? The data is important. And it'd be so easy if we just handed off an action plan and said, okay, do this and go about your day and check in with me every now and then. But there's something deeper going on in personal connection and human connection. There's something subconscious that we just may not be able to recognize, but it's there and it's important. I want to actually have relationship with somebody. I want to be heard. I don't want to be a number. And that is where we find, like, real change happens. That's where people are willing to open up and be more vulnerable about, you know, what their, what their lifestyle really looks like versus what they say it looks like, you know, on a first initial, quick visit with somebody that you don't really know, and it's like, why am I going to get vulnerable with this person? So we want to be on this journey with you. It's not just, here's your plan and go, we want to check in with you and make sure that you're doing the right things, but also making sure that our recommendations are sustainable. It's what I call the golden path to longevity. It's like, what is technically the best possible thing I can do and what is sustainable and you find that balance. I work a lot. I don't have time to do a HIIT class three days a week. And all of this other stuff. Even though that might be technically the best thing for my health span, it doesn't mesh with my lifestyle. So I have to work with my specialist to augment my plan to ensure that it actually works with my lifestyle. It could work with my lifestyle if I was willing to not see my kids after work. I'm not willing to do that. I prioritize my family more than the HIIT class three times a week. So you just have to find that golden path for every single individual. And we're so different. It's like your life looks vastly different than mine and vice versa. And everybody in this room, it's just we're all so different. We have to build a plan around the individual. Nothing can be cookie cutter. Cookie cutter doesn't work. And in the modern day, there's no reason for cookie cutter if you're getting a cookie cutter plan. All that signaling is whoever created that is lazy.

A (36:04)

And they just want to say lazy provider. It's a lazy provider. How often should you get your blood work done once you start optimizing?

B (36:11)

Depending on the panel. Our panel, six months is totally sufficient. You can opt to do it more frequently if you want to. Quarterly is fine. Anything more than that, I think is a little overkill. Unless there's something that's like, critically alarming and we need to check it immediately. That doesn't happen too often. But six months for a panel like ours is typically sufficient. Again, like I do mine quarterly. We have members who opt to do it quarterly. It's really just preference. I, I really like just tracking the data and making micro adjustments. But, yeah, I think at minimum every six months.

A (36:45)

Jevoty helped me basically go from not ovulating to having normal progesterone levels in about six months. So. So what are average doctors missing when it comes to hormones?

B (36:55)

Looking at them, it's hard to get your doctor to actually, like, go in and look at these things. You'd think it would be enough to ask them, hey, I want this. They'd say, of course. Yeah, it's your body, it's your health. I'll give you what you want. Nope, it's not that simple. The trend post Covid of functional medicine has, I think, proven to be more than a trend. It, it, it's been proven to be an effective approach to optimizing health. But this is not the approach that medical school teaches people. And so if I, you know, just spent all of this time in medical school, I am not going to just come out into the real world and start reading a hormone panel the same way that a functional medicine doctor is going to interpret a hormone panel. So I think you have to find a provider who actually understands what this approach to care looks like. And it's not taught. It's something that providers actually end up having to self teach or like take continued education for med school is going to be symptom medication to match with symptom. Let's keep pain down, let's keep symptoms low, and let's keep doing that until we have to see them again to, you know, swap them out. As soon as this medication stops, like ceases efficacy, it stops working thing, it's tough to find doctors who are really knowledgeable as it relates to hormones, which happen to be one of the most important things. My opinion that a doctor should be knowledgeable. And just so happens that that's not always the case.

A (38:29)

So I was laying out with my friend because it's already pool weather in Scottsdale, which is disgusting by the way. It's April, we're already roasting like rotisserie chickens and they get a little pink, you know, not full lobster, but, but the beginning, the warning shot. So we go back inside and I'm like, don't panic. And I hand them my active skin repair spray like I'm a field medic in Vietnam. Next morning, gone. The sunburn just decided not to exist anymore. This stuff is basically magic, but it's not, it's science. Active skin repair uses hypochlorous acid, which sounds like something Gwyneth Paltrow would whisper to you in a cave, but it's actually real and kind of insane. It's completely non toxic and something that your body already produces to fight infection and heal skin skin. So you're not putting weird chemicals on your body, you're just helping your skin do what it already is trying to do before modern life ruined everything. And the range here is insane. Active skin repair can help with cuts, scrapes, burns, sunburns, rashes, acne, eczema, rosacea, diaper rash. Whatever is happening to you or your family, Active skin repair handles it. They have a spray, they've got a gel. I even use it on my dog's paws. My dog is living better than most people. Mochi supremacy and active skin repair. Non toxic medical grades, safe for literally everyone from babies to your weird uncle who refuses to see a doctor. This is the cheapest, most Foolproof skin hack ever. Over half a million people use this. Thousands of five star reviews because it actually works. And here's the best part. It replaces like 12 different skin products in your house. One spray. Done. Simplify your life. Go to ActiveSkinRepair.com use code ALEX for 20 off. Just code ALEX ActiveSkinRepair.com for 20 off. I saw a story about how somebody got charged 600 for a single single band aid at a hospital. A band aid at that point, just let me bleed out financially. I think it's the more responsible choice. And this is the system that we're trusting with our entire health where you're like, hey, I need care. And they're like, amazing. That's $47,000. Unless the moon is in retrograde and your doctor was pre approved by a wizard. It's freaking nuts. People are waking up to this. Okay, you're realizing, wait, I don't actually want to fight an insurance company while dealing with a health issue. Because here's the truth. When you pay cash for care, prices can drop 50, even up to, to 95%. So yeah, tell your husband that the small stuff becomes way more manageable. Okay, fine, Alex, I'm fine with paying cash for like little things, but what about the big stuff? What if I get in a car accident? Well, big insurance promises to be there, but in reality, one of every five claims gets denied. And hundreds of thousands of families still end up in medical bankruptcy even with insurance. So this is why I recommend crowd health for those big, big issues. Okay, I talked to Andy, the founder, because I was like, well, how do we get out of this system? And the answer is actually simple. Crowd health. A community of people helping each other cover major medical expenses. You pay a monthly contribution, and when something big happens, like a serious diagnosis or emergency, the community helps fund it. No networks, no guessing, no fighting a corporation. And then you get to choose your doctor, explore the care you actually want, including functional medicine, and you even get support negotiating your bills down. So a lot of you are like, well, I wish I could see a functional medicine doctor, but I can't. My insurance doesn't support it. Why are you paying for this insurance? You've got to use crowd health. It makes sense. You have the power to take control of your health. Join crowd health to get started today for $99 for your first three months using code culture@joincrowd health.com that's joincrowdhealth.com code culture. Crowd health is not insurance. Opt out. Take your power back this is how we win. The streets are saying that peptides are helping people burn fat. They're helping stop chronic pain. They're balancing hormones, even slowing aging. Is that actually true?

B (42:00)

Yeah, it's actually true. We've been into peptides for, for a while. I like to say, you know, before they were cool, we were doing peptides because we, like, we're so about the science. Peptides, for those who don't know, they're just strings of proteins, just strings of amino acids properly sequenced in a very specific way to carry out specific functions in the body. Just like supplements are a categorization of vitamins, minerals, and all these other things. And drugs and pharmaceuticals are a categorization as well. Yeah, peptides, it's just a categorization.

A (42:35)

What are the top peptides out there and what do they actually do?

B (42:39)

Let's start with BPC157. If you have inflammation, maybe you have some, like, puffiness in your face that you just cannot seem to get rid of, try BPC157. I promise you, like, there's a good chance it's inflammation and it'll come down.

A (42:51)

Yeah, I heard rave reviews. Everyone I know in my life that's taken BP 157 is like, this has changed everything, everything for me, for sure.

B (42:58)

Well, it's doing a few things. It's creating something called angiogenesis, which is basically, your body is creating new capillaries, new small little blood vessels in areas where there's damaged tissue. So what. What's happening in doing that is it's actually sending more blood flow to that area while simultaneously upregulating your nitric oxide. And, you know, those two things are happening in parallel. It's getting more blood flow to any area that you have in your body that's sort of of damaged tissue. And that's where the healing benefits tend to happen. You can take this subcutaneous injection or you can take it as an oral sort of like, supplement capsule, which is great for gut health and gut inflammation. It's also going to increase the sensitivity of your growth hormone receptors. So this is something that not a lot of people know about. BPC157, we all have growth hormone. As we age, our growth hormone goes down. And it's in our best interest to ensure that our receptors are sensitive because then we're going to be maximally efficient with actually utilizing this growth hormone that's circulating in our body. Another great one is ghkcu. If you want to look good, if you want your skin to glow. This is in a stack that a lot of people refer to as a glow stack which actually includes BPC157GHKCU and another one called TB500. Your skin, your hair, your nails, all of it. I had people telling me like my, my grandma in law on a random day was like, you are glowing honey, what's going on? I'm like, it's a GHKCU, you have to try it. It CJC 1295 with IPamorelin is fantastic for growth hormone, you might say, well you know, I'm not a bodybuilder, I don't care about that. Well, if you care about having good skin or you know, nails or thick hair, if you care about having energy or maintaining muscle mass to have good metabolic function, if you care about those things, you should be caring about growth hormone because growth hormone is much more than just a bodybuilding compound. Yes, the skin, hair, nails, that's important. But also losing body fat while simultaneously putting on muscle. Not you know, in a crazy way like you see like people who abuse steroids do. It's obviously you still have to, it takes time and it's like a more natural approach to, you know, this process. But you will lose body fat while simultaneously increasing your muscle mass. Another one Mati. If you care about longevity, if you want to maximize not just health span but also lifespan, something like MOT C is a tremendous peptide. It's going to increase your brain derived neurotropic factor. It's going to sort of mimic the positive effects that you would get through working out. MOT C is like working out in a peptide just without like the muscle building benefits. You get the metabolic in the cognitive health pieces but you don't have to be sore, you should still work out. That's not a substitute to work out but these are really helpful tools to have in the bag. And they're proteins. I mean there's several more. If you're into cognitive enhancement. I know I am. I love like optimizing my cognitive health. There's two peptides I would recommend, C Link and C Max. This is going to just, you know, get the cognitive gears sort of spinning a little bit more. It's increasing your brain derived neurotropic factor. It's going to optimize your neurotransmitters and like, like how those are firing off.

A (46:20)

Somebody should have given that to Joe Biden.

B (46:21)

Oh seriously, right? It's like he had access to all these things. No, but you know, he's pro the traditional Medical system. So he is probably doesn't even know about these things.

A (46:30)

So what is the FDA doing when it comes to peptides? Are they opening things up? Are they really cracking down?

B (46:34)

Well, they did crack down in 2023. In 2023 and 2024 they put them on what's called the category two list, the don't compound list. So. So compounding pharmacies are something we should all be supportive of because it's a big. Okay, this is maybe a little harsh, but I'll just say it anyway. It's like a middle finger too big pharmaceutical, it's. We want to democratize drugs. We don't want to gatekeep and we don't want to give you all the profits and let you just create more drugs that people don't need. We want to make these things accessible. So we start compounding these. They tend to compound things like peptides and hormone replacement therapy like the effective ones. What you don't see them compounding are a lot of the mental health related drugs because a lot of that can be fixed in other ways. So in 2023 the FDA cracked down and they said well you can't compound these anymore because we're worried they're not safe. Well, there's a lot of evidence that suggests they are safe. In fact, there's an overwhelming lack of evidence to suggest otherwise. So why are they cracking down? Well, you know, this is where the GLP1 craze started really picking up. And it just so happens that the growth hormone releasing hormone peptides, the cjc, epamorelins, the sermorelins, so on and so forth, are really effective at not only losing weight but also putting on muscle simultaneously. So you know, that's like the, the conspiracy part of me that, that wants to suggest that the two are aligned, but it was odd timing. Well, recently we got word that they will be taking them off of the Category 2 list, putting them back on the Category 1 list. So compounding pharmacies can compound them, which is a good thing because what ended up happening was people went to research chemical companies, they were buying these, these peptides online because they knew they worked. They were, their doctor was prescribing them before but they can't anymore because you know, the pharmacies aren't able to make them. It's hard to find a pharmacy that will.

A (48:36)

And there's no regulations if you're buying

B (48:37)

online, I'm guessing there's none. I mean the horror stories. Yeah, no, I mean people.

A (48:42)

One girl just grew a horse head I make that up.

B (48:44)

But maybe, well, I know somebody personally who ended up their, their liver started just like failing on them and it's, it's. Why are you running the risk? It's not worth it. So that's what, that's what the deal on peptides are. It's a huge win for the health of Americans. And, and what I think is going to happen is big pharmaceutical usage, like their drugs, it's going to decline. Peptides and supplementation and just lifestyle intervention. Like let's start with the basics. Nutrition, like activity, stress management, sleep, then supplementation, then peptides. This is going to keep increasing. Big pharmaceutical companies are going to keep fighting it. They're going to keep suing the compounding pharmacies. That's what's happening right now. You see it all the time. It's like, like on the headlines, Eli Lilly sues, you know, XYZ compounding pharmacy for compounding tirzepatide. It's like this is nonsense. What this signals is, it's just profit, maximum maximalization. It's not let's make America healthy again.

A (49:42)

Do we know the long term effects of taking peptides for years?

B (49:45)

These proteins have existed in our body for a long time. It's like, it's like asking, do we know the long term effects of taking hormone replacement therapy for a long, you know, a lot of years? I know the long term effects of having testosterone. I know the effects of having low testosterone as well. Is testosterone replacement therapy something that's been, you know, researched for over a prolonged period of time, Right? Not really. But I think we always have to use common sense here. It's like we, the scientific community, while important, they really love to overcomplicate things that just our common sense can solve.

A (50:22)

When it comes to GLP1s, do you think that GLP1s are fixing metabolic issues or are they just suppressing appetites?

B (50:30)

Two things can be true. I think that JLP ones are widely misused. I think they are done largely in a, in a way that is not the most safe way I'd say to like put it gracefully. But I am not like anti GLP1s I think.

A (50:48)

Are you guys prescribing GLP1s to people?

B (50:50)

Yeah, but not like a lot of the companies like who just hand them out like they're candy. In fact, oftentimes our use case for GLP1s are not even predominantly like totally weight loss focus. You can actually microdose GLP1s and you can, you can actually see cognitive like benefits from that. I mean, these are in trials right now for Alzheimer's or like, additionally, if somebody just, you know, comes to us in a very vulnerable state and they might have some sort of like, addiction, GLP1s have been shown to actually combat that. And that's something that is just not talked about enough. They. They're pretty much like the world sees them as a weight loss drug. And while that may be true, there's other use case outside of that. If you microdose them, it's just one. It's not as profitable to microdose them because you're just not selling as many GLP1s. I think that for the right person in the right situation, it could be the best thing. I suspect a lot of people on GLP1s do not fall into that bucket.

A (51:51)

Can you test for glyphosate levels in your body and if. Yes, what can you do about it?

B (51:58)

Yes, you can. In fact, we have a test for that. It'll be our Envirotox test that we offer at Jevy, and it's a little test kit to detox from that. It's going to be unique according to the individual. Just like all the protocols are. There's not really a cookie cutter sort of approach, but. But we want to get your liver working like, you know, as. As best as it possibly could. So we're obviously going to add liver support to your supplement blend also like the precursors to, you know, glutathione. So, you know, we're going to add NAC to your supplement blend. Alpha lipoic acid, or all A is going to be supportive of that as well. We just want to basically get your natural, like, detox system optimized so you can. Can get this, you know, this out of your body. This poison, I mean, essentially is, is. Is what it is out of your body.

A (52:49)

And I mean, that also can come for free with movement in your everyday life. There's natural ways to detox, right? You're sweating, you're peeing, you're pooping. So people don't move enough, they're not sweating enough. You know, go to a sauna or if you live in Arizona like us, you can just sit outside this week. So I mean, there's other things too. Even the supplements are great, but also like, like, we need to be. There's so many toxins that we're exposed to in our everyday environment and we don't. We're too sedentary as Americans, and so these toxins are not able to move through our Bodies the way that they should. And so a lot of us are getting sick or experiencing different, you know, high toxic levels because of that.

B (53:26)

Supplementation is never a substitute to movement. There's no such thing as a magic drug or a magic pill. There's some very helpful, useful like supplements or peptides, but none of it is going to be a replacement for what our bodies were designed to do in the first place, which is move and be active, go outside, breathe fresh air, sweat. A lot of people will go a long time without sweating. That's like crazy to me. I can only imagine what their labs look like. The scientific community, the biohacker community, the longevity community, we love to overcomplicate things. We love to act like, like this won't get you 90% of the way there. Good sleep, good stress management, good activity, good nutrition. If you need to move the needle more, that's where supplementation, peptides, the other things come into play.

A (54:14)

Yep, yep.

B (54:15)

But it's never a substitute.

A (54:17)

Are we underestimating how much environmental toxins like glyphosate can actually affect hormones?

B (54:21)

Well, it's not even being looked at. It's not really even being considered. They will ask if you're getting your hormones looked at, like how often are you working out? How, how often are you moving, living well a lot, you know, and it like my hormones are still jacked up. It's rarely asked are you buying organic foods or are you just like buying you know, the cheapest fruits, you know, at the, at Walmart, like what you put in your body matters. And also organic food is not totally safe either. It's like there's been some smaller studies on it, but still there's like research on it that there's still pesticides on even organic foods. Maybe not to the same extent that you'll find on non organic foods, but it's still something that like you need to, you need to be active. You need to have like your detox system working I think in modern society. And overdrive, like maybe not overdrive, but you need to, you need to really prioritize. Detoxing and detoxing isn't a juice cleanse. I think that that's what a lot of people think detoxing is. Detoxing is getting your liver function to work because our body has this built in mechanism that's really, really good at getting bad stuff out of it. To do that you just so happen to have to eat well and work

A (55:32)

out and pee, pee, poo poo.

B (55:33)

And yes, don't stop that don't stop that. That's important. People should be looking into, into it more. I know that's something that we're looking into also. The products that you use in your house matter a lot. Like, like the candles you light, the stuff you spray on your countertop to clean it off.

A (55:53)

Not enough men care about this.

B (55:55)

Well, not enough people care about it period. But yeah, certainly not men. If you walk into an environment and you're just like hit with this wall of smell, I would probably not stick around in that environment too long because that's just, you know, I think that's going to be more indicative of an environment that has these endocrine disruptors, like just really floating in the air. And we, we just want to avoid that if we can. We should.

A (56:26)

Can we talk about something that I think is deeply misunderstood? You think your house is clean because it smells like a hospital. Well, that's the metric, right? You walk in, it's like, wow, lemon chemicals, a light hint of clinical depression. Perfect. Meanwhile, you're wiping your counters down with Lysol wipes. Like you're decontaminating a crime scene and then you're making a sandwich on that surface. And no one's asking what that is doing to you because conventional cleaning products are loaded with synthetic fragrances, preservatives, endocrine disruptors, stuff that messes with your hormones, your skin, your air quality. We just casually spray it everywhere like it's holy water. You're eating it, you're breathing it, you're living in it. And then people are like, I don't know why I'm always so sick all the time. I don't know. Maybe it's the ultra processed blueberry muffin with the side of industrial solvent. This is why I switched to branch based solution basics. It's plant mineral based, fragrance free, no toxic chemicals, but actually works to clean my entire house top to bottom, including windshield wiper fluid for my car and I can use it to wash my produce. I didn't even think that that was possible at first. And then I tried it. I was like, this is great. This is amazing. I have been conditioned as have you to think that if it's not burning your lungs, it's not cleaning. That is a huge red flag. Branch Basics has one. Concentrated, does it all. You need this in your life. It simplifies everything, it saves money, it's very inexpensive, and most importantly, it removes that low level anxiety that your quietly wrecking your health. Because a clean home should not come with a side of hormonal chaos. Make this the year that you say goodbye to toxic products. One of the most impactful ways to change your health is to start with your cleaning products. Right now, Culture Apothecary is going to get 15 off the premium starter kit by using code ALEX15@ branch basics.com code ALEX15 branch basics.com on the premium starter kit. Most beef in grocery stores is blended from multiple cows, not one animal, multiple. So when you're eating a burger that you got at the grocery store, it could be coming from dozens of different animals from different, different places all mixed together. It's like a meat lottery. You have no idea what you're actually eating. And we've just accepted that, you know, that's the system. There's no transparency, no accountability, just really weird ground beef. And that is the problem that Wild Pastures is solving. Wild Pastures was created by Chaz and Dr. Autumn Smith after she went through years of health issues, ibs, digestive problems, doctors not helping. And she realized that food wasn't just calories, it was information. It either heals you or it doesn't. So she went deep into research, even studying beef at an academic level and came to a very uncomfortable conclusion. Responsibly raised animal products can be incredibly beneficial, but the system producing them is broken. So Wild Pastures works with regenerative farmers raising 100% grass fed and grass finished pasture raised meat the way it's actually supposed to be on real land, not in an industrial feedlot. This is food that supports soil health, animal welfare and your body at the same time. No guessing or decoding labels, no mystery supply chain and they deliver it straight to your door. Wild Pastures is, is meat you can trust. It's the only meat that I trust. Go to wildpastures.com Alex to learn more and upgrade your meat. Go to wildpastures.Com Alex to get started today. This is the lowest priced regenerative meat I have found. What is the blood test that can actually detect stage one cancer?

B (59:35)

Yep. So we have a test called the Grail test by Gallery and it is going to look at at early stage cancer across I believe it's a little over 50 different cancer types. It's a blood test, it's a kit that we'll send to your house and it'll have the different vials in it. The phlebotomist will come, draw your blood, take it to the lab and yeah, it's able to test early stage cancer. Now it is not a replacement to I'd say like also working in at least every Couple years, a full body mri. It's a tool that everybody should be doing. However, you should also work in a full body MRI at least every couple years because, look, it's just not worth the risk. Like, take it from me, my little boys will never know the man who raised me because my father didn't look enough. We have the tools at our disposal. There's no reason why we shouldn't take advantage of that.

A (60:25)

I get the full body MRI once. I get it every year.

B (60:27)

Yeah, that's perfect.

A (60:28)

Yep.

B (60:30)

I would recommend that for some people. I mean, it's gotten pretty affordable now, I think.

A (60:34)

I had my mom do it. I had my mom do jevity testing. She did that. That was the first time she's had extensive blood work looked at at all. You work in the tech space, also the healthcare space. How do you see AI impacting how healthcare works in America in the next five years?

B (60:50)

So I think we're going to see a trend of people trying to replace, you know, the human component from health with AI. I think that is going to be a trend that fades out. I think AI is a force multiplier and really nothing more than that. It can allow, I think, a team of experts to do what a team of a hundred experts could do today. Like if they're using AI, I think it's a force multiplier. It's not a replacement. And I think it's going to do wonders. I think it's going to be great. However, there's a caveat, like you can't trust these big tech companies. I'll just like, I'll say that flat out. I would be scared to run my blood work through like ChatGPT. Not everybody is scared of that, and that's fine. But I kind of understand how these big tech companies work and what they're doing with the data and what their intentions are. And their intentions are not anything other than let's absorb all the value that like we possibly can that man creates and have our AI create it. Instead of said at all costs. It is, let's put my AI before the needs of humans. And that's a huge problem. So there's hope. There are people out there that are building AI, that are doing it with the right motives, with intentionality, and putting the human before the AI. And that's important. AI is not stopping. There is no stopping this freight train. It's left the station. You cannot put enough friction in front of this train to slow it down. It is coming, coming, and it's not going to Slow down. In fact, it's going to speed up. The best thing you can do is support the companies who are actually trying to do this properly, who are not overly ambitious and trying to just take over the world with their AI. Be skeptical of those people. Find people who are using it in a way that you're comfortable with. I don't think it's going to replace human connection. There's something deeper there. So I think the people who win in healthcare are the people who have incentives that align with keeping people healthier for longer, who are relational with people, and who are using AI as a force multiplier. It's way easier to assess 100 different biomarkers across various physiological systems with genetics, with your wearable metrics, with your medical history. It's way easier to do that using AI as an assistant than spending hours upon hours trying to do that yourself, just to probably miss something. If nothing else, it's a second set of eyes that really helps speed up the process and can allow you to go deeper than you otherwise would be able to. So I'm, I'm pro AI, but I'm not pro a lot of the players in AI.

A (63:39)

How are you sourcing the medical professionals that work for Jevity that are helping people understand their biomarkers and their blood work?

B (63:46)

It's not the easiest thing to do, I'll tell you that. That we've got to interview a lot of people all the time and be very particular about who we bring on the team. We have a small team. I like it that way. I think that having a small team is a lot better because you have a little bit more oversight and you're able to see and know everybody and what their belief system is, and if they ideologically align with you and your take on, you know, how medicine should and should not be practiced, or, you know, different things about nutrition, so on and so forth. You've got to do a proper due diligence. You have to, like, ask them the provocative questions. It seems like they're really not provocative, but, you know, they seem like they are these days. You know about health and also test our understanding. Like, what are the differences between. Look, like polyunsaturated fatty acids are a problem, but I think also, like, high saturated fats could be a different problem. They wouldn't be the same problem. Do you know this and do you know why? And tell me why? And can you tell me why? Better than, like, I could tell you why. Yeah. We've got to, like, do a proper due diligence. Ask them the hard questions. Ask them the questions that they know. If they went and voiced this on social media, about half the world would, you know, like, tune them out.

A (65:09)

How much does Jevity actually cost?

B (65:11)

It's a semiannual or annual plan and our membership is 8.99 every six months. And you can actually pay, you know, a year up front and that's 15% off, or you can just dip your toes and try it out and, you know, sort of go a la carte. Sign up for the free version, get your blood work done, get the results back, try out the supplements. When you want to start saving a bit more money on the supplements, when you want the, you know, the reoccurring blood work, which we should all be doing. And you just want simplicity. If you want like your longevity on autopilot and you want like the team in your back pocket to help you on your journey, then you, you do our plus membership. The plus membership is what most people end up doing. People who sign up for Jevoty, hardly any people leave. People just stick around because it actually works.

A (66:02)

The free version you get what?

B (66:04)

The free version, you just get to sign up. And if you want blood work a la carte, or if you want a GI map a la carte, or genetics a la carte, you can buy that one off.

A (66:13)

Okay, so you can just buy a Dutch test. But then what you're not getting is the team to help you understand what your results even mean. Right, which is where we talked about getting into the sketchy areas.

B (66:21)

If you want to take this to your naturopath or your functional medicine doctor, feel free to. If you want the, you know, the recommendations on supplementation, we'll give you that.

A (66:31)

That and you guys also help with nutrition plans if people need that, other lifestyle changes that they should make. It's not only supplements. Like, you're doing the whole gamut correct.

B (66:40)

Nutrition, fitness related lifestyle.

A (66:42)

And that's the plus. The plus membership.

B (66:44)

Yep, the plus membership.

A (66:45)

And then what changes on the Jevity app starting in April?

B (66:48)

I haven't slept in like way too long. Kind of like, you know, I'm still sleeping, just not as much as I normally would be because we've rebuilt the whole application from the ground up from like, you know, now I think the third time. But with each iteration we just listen to our members and we hear their feedback, what they like about this, what they don't like about this, and there's an urgency to deliver on that. So over the past couple months, we've been rebuilding the Application and yeah, there's gonna be just a lot more, I think engaging features. We're actually going to be doing like daily check ins. We're gonna be doing more of a guided journey. We're going to, to be more intentional about how we, how we do our outreach and how we check in with you in like at a sense of gamification, reward you for you know, like good adherence to your supplements. You know, it's like we get, we should. Well it's, it's a mystery box. So it'll be totally.

A (67:43)

So what could it be like a massage? I mean what.

B (67:45)

It could be a sick jevity hat. It could be discount. The idea of like actually rewarding people for their health, like for good health outcomes has been something we talked about since the earliest days at jevoty. It seems like you know, counterintuitive or antithetical to like business, to like reward people and take away from your bottom line in doing that. But to me it's like so obvious you're doing well. You for sure should be rewarded for that. Like this should be the first system that exists that actually rewards you you for having positive health change.

A (68:23)

What do they get with my discount code, Alex?

B (68:25)

20% off the first purchase so that if you it's semiannual, it'll be off the first six months or if it's annual, it'll be off the first year. So 20%.

A (68:33)

If you could offer one remedy to heal a sick culture, physically, emotionally or spiritually, what would it be?

B (68:39)

Jesus. Your Bible. Opening your Bible.

A (68:42)

What is the most recent thing that God has been teaching you?

B (68:46)

I went to go see months ago Erica speak with at a met at a Megan Kelly event where she announced the book that you know, Charlie wrote about honoring the Sabbath. And several times since that event, you know, I found myself working on a Sunday and just like in passing people telling me honor the Sabbath. And it's something that I've been convicted about that I have not been. I don't think I've been listening to that conviction. I am now, or at least I'm trying to. But there's something deep that is very hard to explain about honoring the Sabbath. And it's something that it's so easy not to. It's so easy for me in my life. It is. It's so easy to during nap time for when the kiddos are down for nap, to pop over to the office. Office is like five minutes from my house. So. And spend a few hours in work.

A (69:41)

Work.

B (69:41)

But being alone and present with God and without distraction, sort of unplugged from society. And having that dedicated time to rest is so important.

A (69:57)

And are you Jewish?

B (69:58)

Not Jewish.

A (69:58)

You're a reformed Christian?

B (70:00)

Yep.

A (70:00)

I'm just putting that out there to clarify. Some people will say he's Jewish. He's not.

B (70:03)

No, no. You know, it's like. And then also there's like the non religious common sense. Like we need it off, but button we like, we need to just disconnect for a little bit.

A (70:11)

And isn't that so much of what the wisdom in the Bible is? You know, as I get older and I'm just thinking about, you know, different principles in the Bible, it's common sense.

B (70:19)

Yeah.

A (70:20)

It's like, these are not rules to be like. Because God just has fun, like telling you what to do or what you can do. It's genuinely to make us better. It's just, you know, you realize that

B (70:29)

as an adult we love to like find a conspiracy in, in everything or we love to like, over complicate matters. Look, the Bible, it wasn't written in a way where we weren't designed to understand the intention and the meaning behind the messages of what was written. It was designed to be digestible and to be living and breathing and to be true. You don't have to have a certain IQ to understand what the Bible's saying. These are common sense sort of principles that just so happen to be very easy to forget in the real world. I think society really, really wants to pull you away from these things. You have to be proactive. You have to be like constantly battling the world and it's so easy to succumb to it. But yeah, I mean, that's like the challenge, right? That's the journey we're on for the rest of our life. We're not going to solve that one until we're, you know, home.

A (71:25)

What is the website to sign up for?

B (71:26)

Jevity gojevity.com g o g e v I t I day use code ALEX for 20 off your first six months or one year, depending on what you choose. Get your blood work done. And also to the wives listening, tell your husband to grow a pair and get his blood work done. Make sure that he still has.

A (71:47)

Hey, this could be a great father's day gift. I mean, I know we're a couple months out, but people, oh my gosh. It's like, I feel like I get that question 100 times over. Like, what should I get my husband? What should I get my husband? I think you should get. Get him Jevity. And get his blood work done. That's a great idea.

B (71:58)

Husband's DM me like why? Why did you say this on the podcast? Look, I'm not kidding. Your husband needs to know what's happening. Let's live optimized together.

A (72:05)

Thank you for coming on Culture Apothecary

B (72:07)

Nate, thanks for having me.

A (72:11)

What has been the most difficult part of a health transformation journey to get your family on board with? Don't forget to use code alex@govity.com for 20% off your entire first purchase. Leave us a 5 star review to celebrate the important work done by my team. New episodes come out every Monday and Thursday at 6pm Pacific, 9pm Eastern, anywhere you get your podcast. This content is for informational purposes only and is not intended to be taken as medical advice. Always consult with a qualified healthc care professional regarding any questions or decisions related to your health or medical care. I'm Alex Clark and this is Culture Apothecary.