Welcome to The Pretty Intense Podcast. You're gonna need to buckle your six point harness for this one. It was a very interesting conversation with Rich Cooper. He is an author. He wrote a book called the "Unplugged Alpha". He has a YouTube channel, "Entrepreneurs in Cars". He also has a podcast "The Unplugged Alpha." I have been looking at his stuff on YouTube for a while, and I just thought it would be a cool conversation. Every once in a while I like to get someone on here, that I think we might have an interesting and possibly contentious conversation. We definitely disagreed on some things, but we also agreed on a few things too. He is the deal. It's an alpha signal. He just believes what he believes. I think that is a sign of anyone being an alpha. You have conviction. You know who you are. You know what you believe in. I think intelligent alphas are open minded, and able to change their mind with enough information. I'll let you decide if that is his personality. That is whe...