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The following podcast is a Dear media production. I'm Dr. Sheila Farhan and welcome to Derma Approved.
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Your insider access to skin that looks
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and feels its best. Today I'm joined by the Susan Yara. I'm so excited. We've met before and I've been on some of your videos before, but I'm so excited for you to be on Derma Proof. You're perfect for this.
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Thank you.
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And if you don't already know, if you've been living under a rock since. Susan Yara is beauty founder, creator, turned huge, huge brand. Founder of Naturium and then now Playa. And you have really set the mark for what people want to do when they are opening up a skincare brand and launching it and all of that. So. And of course you're a mom and you're really open about all the cosmetic treatments. So we're going to get into all of that. I love it. So I'm super excited. Yeah, let's do it.
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What made you start Naturium? This was pre pandemic, right?
C
This, actually it was right at the start of it. Okay, so it was crazy timing. But you know, a lot of people see it as like, they think they seen a term and they think like, this is a brand new brand, it's a baby brand and in a lot of ways it is. But what I tell people is I'd been on my YouTube journey as a skincare content creator for so many years before. So truly when I, when like even during the acquisition of Naturium, people were like, oh my God, the brand's only three years old. This is like a record. And I'm like, it's not the brand three years old. It's. I've been building towards this for a decade at this point. So, you know, so when I started Naturium, I felt like my community had already really wanted something like this and it just kind of made sense. It flowed really easily into what I'd already been building and I think it all just made a lot of sense, you know?
A
Yeah. Yeah, you've built that trust where you would talk about skincare products and beauty. Mixed makeup, you know, was the, is the channel, you know, people say a girl's girl. I'm going to call you like a derms girl because you, you have a lot of respect and I think really, you know, I've, you've asked me to be on some of your YouTube channels, I think pre naturium and you really kind of understand where dermatologists are in the skincare game. But as a beauty expert yourself, like you're talking about skincare for years and years and that is like, I think what sets you apart because when it did launch, it's a very unique, affordable product. What specific problem did you see that you wanted to maybe like, what made you come out with it? Yeah, you love skincare. You came out with it. Was there a certain product ingredient?
C
Yeah, you know, so a lot of people don't realize when I started my YouTube channel, Mix Makeup in 2014, there wasn't this abundance of sponsorships for content creators like there are today. Right. So, so to create all the content I needed to pay for my life. Right. And so, and I had a whole team because we were doing, you know, like more highly produced content on YouTube. It wasn't just somebody sitting in front of their, at the time, it was like people would sit in front of their cameras on their laptop and do like hauls of what they were buying and stuff. So for me it was much more produced. I wanted to feel more like, I wanted it to feel more like a digital magazine and, and have a lot of experts on it and stuff. So to make money, we also ran a production company for, for brands basically and also did social media consulting. And for a lot of, a lot of our clients were actually dermatologists and plastic surgeons. And so what I start realizing in working with the derms, especially to try to get them on camera at the time, which sounds crazy because nowadays like the derms are all over. Yeah, they're all over camera and on social media and stuff. But back then that was not as regular. Right. And so you would get these derms who maybe they were used to, you know, writing papers and going, you know, to, to conferences to speak to their fellow dermatologists and experts, but they weren't used to doing the sound bites and, and really consumer friendly conversations online. And so I would have to take like these questions that your typical patient would have or that your consumer would have. And then I, I, you know, presented to the dermatologist and they would say something to me that I. I'd be like, you're speaking gibberish to. To the.
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To consumer. Yeah.
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So then I would have to actually break down. Yeah, they're, you know, like, what they would say to me a lot of the time, you know, with like, even some of the skincare ingredients, they would just tell me something that sounded like a definition of the ingredient, you know, and so then I'd have to go back and be like, no, no, no, we want to tell them. It does this, this, and this, and this is a reason why you would want to have this in your skincare routine. So I had to learn how to break this down and be consumer friendly for dermatologists. And so then I got to learn a lot by being in their offices and everything. So it was kind of like this symbiotic relationship where we were working together. And. And then from there, I started to realize, you know, as I really got into skincare education online, I started to realize people, especially back then, they would, like, send over their whole skincare routine whether I wanted it or not. You know, like, I'm sure you've seen this. Like, people just send you, like, a whole list of questions.
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You're like, okay, every day in my office.
C
Exactly, exactly. And back then, I used to actually respond to people. If it seemed like something I could actually respond if it was truly just cosmetic and it was like, you know, not a big issue, then I could tell them, this is what you're doing in your skincare routine that's wrong or right, you know?
A
Yeah, yeah, yeah.
C
And so a lot of the time, I would see all of these issues. And so it started becoming, like, really clear to me what to focus on and then when to bring in the expert to actually talk about a skin issue.
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Right.
C
And then, you know, after all of that knowledge and building that I started to see what was missing in the market. And a lot of the time when people are thinking about starting a brand new, they think about, like, reinventing the wheel. Like, how innovative can I be about, you know, this brand that I'm going to create? But sometimes there's just like a little bit of white, white space. Right. And it's like, you know, if there's something with natural is like, let's look at all these ingredients that are like vitamin C and niacinamide that are popular, but how can we do those better?
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Yeah.
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And then other ingredients, like azelaic acids, sulfur, like the ingredients that the dermatologists love, how do we bring them into the market? Right. And make them more accessible, not just in price point, but in the education of it.
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Yeah.
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And so that was really the approach with naturium.
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Yeah. And I think that's why it's like we were just talking about, is it, it's low price point, low risk. You know, someone goes to Target or online, they're, you know, your average price is what, like under 30 bucks? Something like that.
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Yep.
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That's like a low risk thing.
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And then you love, and then someone loves the product and then they're like hooked for life versus like really? They're like, should I buy this looks like sixty dollar thing or you know. Yeah.
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And I tell people just because it's expensive doesn't mean it's effective. Like we're actually looking at technology and ingredients like how to keep a vitamin C and ascorbic acid stable, how to actually get this to penetrate that top layer of your skin, how to, you know, like really get these peptides to work together with the formula to actually do something to your skin.
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Yeah, yeah. So, and what's on like my derm side? Of course, a lot of derms are on the Internet. I started my social in like 2010. In the beginning. Yeah.
C
Eurogy also.
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Yeah, yeah. And it's kind of different because people like my lifestyle stuff. And I'm like, wait, let me talk about like doctor stuff too. Like doctor surgeries, like liposuction. Let me talk about like. But I think that people want at the end of the day, like content with value.
C
Yeah.
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But at the time and not now too, like, that's how I love social media. But in my exam or when I'm seeing patients, we don't have time to go through every skincare product or talk about. So some, some derms or doctors are like the Internet, so much bad information. I'm like, no, I freaking love it. Like, of course there's some wacky things out there and I always have to like myth buster. Some of my patients will ask me, but in general, like they know the basics. So that saves me time, that saves my staff time. We are starting from like a good, like basic knowledge from people like you where, you know, at the end of the day we're all learning from something. So it came from scientists, it came from Durhams, we would do paper. It's like all, it's just, how are you getting that information out there so people can really understand it? And I think for me, I love it. I love, I love beauty experts out there, I love influencers out there. And I'm all. I'm all for it. I love it. Love, love, love. Was there a moment where you were like, oh, shit, this is like really taking off.
C
You know what? I'm one of those crazy people where if I've got a really big idea.
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Yeah.
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I just can't not do it. Like, I have to be seen through. Like, I, I. There was not a moment where I didn't think it was going to be big. And, and kind of when we launched it, it just kind of hit the ground running. Like, it was like we went and we, we started and we, we, we were on. It was on.
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Yeah. Yeah. Because it was the best time. I think it was a good time. It was like, when you have success, obviously good product, you da, da, da. But it was always that, it's always, Sometimes it's that like X factor too. Yeah. Not luck necessarily, but I think when a few things kind of come together
C
a little, it's nuanced for sure. Yeah. You know, I remember when I reached out to my then business partner, Ben Bennett.
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Yeah.
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I was pitching him hard to work with me and I was like, you know, this, this is the time that I need to launch my skincare line. And he was like, why are you so concerned with the timing of this? And I was like, I've been a producer and behind the scenes for a long time in social media and in media and, and you can always see the peaks of a content creator's career and when they become oversaturated or like starting to dip and everything.
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Yeah. Something happens.
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I was like, I'm about to hit my peak. I am peaking.
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Are you sure?
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Now looking back, though.
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No, I was, I was right. I was peaking.
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And the influencer world.
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In the influencer world peaking.
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Yeah.
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Because you're, I guess I could still be up there, but I like slowed down the influencer thing to be more of a founder. Yeah.
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You know, no, I totally, I totally get it.
C
And I also remind people, you know, I think a lot of people were surprised that my brand did so well because I wasn't the biggest of the, of the content creators and I, and I kind of, I think people don't realize that when you have been online for so long and especially when you're like an OG YouTube.
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Yeah, YouTuber.
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You know, you have the benefit of like, maybe you don't have a big subscribership. Right. I had like, I don't know, 1.5 million subscribers compared to, like, well, somebody that has like 10 million subscribers. Right. But the difference with skincare education is once they've gotten that education, they don't necessarily need to see the same thing over and over again. So maybe they move on from it. Right. But those people never forget that you taught them something very foundational for their skin, and it changed their psychology.
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Yeah.
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You know, like, they live and breathe this every single day. They know how to handle their skin now. It makes them feel more confident, makes them feel better. And so to this day, people will tell me, you know, like, you helped me learn skincare.
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Yeah.
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And it's changed my life forever. And so these people remain loyal. So when they hear about you doing something, then they want to give back to you also. And they feel really, like, grateful, and they want to be part of it with you, you know, And I think
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this is really big because, yeah, number one, you need a loyal community. And two, I do feel like, because you were doing this for so long and you are a little bit more mature as far as a beauty influencer is concerned.
C
One of the only adults on the Internet. That's what I used to say. Now it's like everybody's an adult.
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So I think people kind of coming out like, you don't need to have your biggest break. You know, people are always like, 30, under 30. I gotta do things. I gotta grind in my 20s. Like, you don't have to like, EQ sometimes to, like, really understand these major freaking business deals. And then now, speaking of deals, you know, you got acquired $350 million. When happened? Tell me the moment, like, what was going on? Like, what was in your head? Like, obviously deals are happening.
C
Yeah.
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But, like, what. Talk to me about that thought process.
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Well, you know, so my. My then business partner, Ben Bennett, who is the founder of the center, he's a genius. Like, he is so smart about how he sees business. He has a lot of amazing. Like, his EQ is. Yeah, amazing. He loves women, so he loves to support a female founder. Um, and he. He just needs to see the vision. And if he sees the vision, he gets it.
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Yeah, yeah.
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And it's very. It's a very rare quality. Right. And so he and I talked just a little bit, and I think he immediately got the vision.
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Yeah.
C
And we just clicked. And he told me from the start, you know, like, I'm an investor. You know, this is what I do. I build brands. Right. So he, you know, he just kind of made that clear. And I think because he was so clear in the beginning about the trajectory of this brand, it really helped to set the tone of where we were going. To go with it. It moved maybe a touch faster than we thought it was going to move, but it still moved exactly the way he kind of set the expectation.
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Got it. So it wasn't like, boom, overnight. Oh my gosh. It was like we had this.
C
He's running a business.
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It wasn't Samantha Ellis prequel like a good friend of ours, you know, for sure.
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Like, it was very much like a, like, you know, it was. For me, it was like brand building boot camp because it did move really fast. But I gained so much knowledge and experience working with him and he just, he has a clear vision and it's like the most genius thing about him.
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So when you did get acquired, when Naturium got acquired and then you got all the money. Monies.
C
Yeah.
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Tell me, having all this money, what changed? Like, is there like your relationships with friends? Obviously you've been open about your family. How do you tell your kids? Like, are they old enough? Talk to me how you've kind of managed, which, you know, you had money from sponsorships and YouTube and stuff, but this is kind of like a whole different ballgame.
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This is a different level. Yeah. I was actually making really good money. I never even took a salary with Naturium. So, you know, like, I was clearly making enough money as a content creator to be. Build a brand without having to take from the brand.
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Right.
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So I was already pretty lucky in that sense. But obviously, like, when you get your. Your brand acquired, it. It's life changing. It's like winning the lottery.
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Yeah.
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And so you can imagine, you know, like, you. There are a lot of things that you want to do first when you get a lot of money. For me, that was helping my family.
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Sure.
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I retired my parents.
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Yeah.
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My, my mom, like, works for me like that, you know, and, um, my sister now works for me. She helps me. She actually does really work hard for me. She does a lot of stuff on the backside where, you know, like, I just can't get to it because I don't have the time. Especially now I'm running a second brand.
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Yeah.
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And so that was like the big one for me. I got my mom a car. There's a lot of like, folks all my mom.
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Yeah.
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Like, those were, those were the big ones for me. You have a lot of freedom.
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Yeah.
C
You know, there's some, some kind of like a, you know, it's, it's very liberating. It really is to just know that you're not under the constraints of, you know, like, I have to do certain things to live and to provide for my family instead. Now it's like, I have that covered.
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Yeah.
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And, and even for, like, their health and everything, I've got it covered.
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Yeah. Yeah.
C
So now what do you do with all of this? And it really is just like, it's fun. It gives you.
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Yeah.
C
A lot of liberation.
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Yeah, I agree. And I think that's what people want for financial freedom is like a time. Time with their family, which I don't actually have. Yeah.
C
It can also create a lot of issues, like, if you're still working really hard. I still work on Naturium. I now have another brand. And honestly, it's not that I have to, obviously, but for me, this is, this is, you know, what drives me. I love doing it. I love what we're creating. I love helping other people. And I just try to incorporate that with my children. I try to show them. My son actually expressed interest in Playa, and he's been, he tries all the lab samples. Now he go to my shower and be like, what's the newest thing that you're working on? He tries, like, any of the body products. We're doing some of the hair products and stuff. And he loves to participate in it. And I can see. And he even asked about coming to our launch party, which was actually only for adults.
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Yeah.
C
I let him come to the, to the beginning of it because I was like, you know what? If he's expressing interest, I want him to see what work is like, what mommy is doing.
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Yeah.
C
Yeah.
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So when you did get acquired, what was, did you have certain obligation you needed to do? Cause I know you were in, when you guys launched in Europe, you were like, in Europe, and it was so much fun, but I'm sure, like, you had to do so much. You were maybe away from your kiddos. Like, talk to me about some of the hardships.
C
Yeah. I mean, you're just, you're busy. Right. The summertime is so much easier with kids, if you've got kids in school, because then they're free to travel with you. Like, right now I've got my kids with me here in Los Angeles, and it's easier.
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Right.
C
Like, I, I, it's like, it's almost like just working your nine to five. Like, I'm going to go home or I'm going to go to the hotel after this and be with my, with my kids again. And so it's just like working a regular job during the summertime, but during the school year, that's when it gets really hard because you can't just take them everywhere with you. I guess you could do like the way celebrities used to do it or
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still do it, like the homeschooling, but
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that's also a whole other thing.
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Pros and cons, for sure. Yeah.
C
Yeah. So they have a dad. Luckily.
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Yeah.
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So they can spend time with their dad too.
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Yeah, yeah.
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And they get just as much time with me, if not more. Sometimes, just sometimes it's more like compacted.
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Yeah.
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Is what it turns into. Right. So.
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Yeah.
C
But there was a whole summer I spent in Europe and I took my, my entire family with me.
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And I think that's the thing. You don't really show them or talk about that. And I know backlash everyone gets.
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Yeah, yeah.
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I mean, I have a 13 month old and. But I, I'm here in LA. I like flew in. Yeah. And I'm going to fly back tonight. Yeah. And I'm with Baby.
C
You know what, Listen, nobody ever questioned why dads were doing that. You know, like, women should be able. Moms should be able to have their life and also, you know, like balance that with their family thing. Maybe you're missing a couple of things, but, you know, there's actually studies on this. Like. Yeah, there's like this moment. It's better to have these like really concentrated, focused moments with your children where they get quality time with you versus that, like, you know, spread of time that they have with you all day where you're just like scrambled and you're not paying attention to each other. You let them be on their iPads and you let them.
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You're a little like faster with them because you're kind of stressed versus.
C
Exactly.
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I've. I've. You're like a better mom when your cup's been filled. And I know it's beautiful people 100% a lot, but it's so true.
C
Yeah, it's totally true. And I, and you know, like, I, I think back on my parents. My parents were working all the time and they weren't rich. Right. Like, they didn't have a lot of money and they were just doing it so that we could survive sometimes working more than one job.
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Yeah.
C
And so I barely saw them. But the moments I had that were quality time moments. Those moments are what shaped my relationship
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with them a thousand percent. Yeah. And then kind of going back a little bit when you guys did launch. Speaking of like just hardships and stuff, what was like the. When you launched Naturium, what was the biggest obstacle you had to. Or hurdle or obstacle that you had to face? Like, any crazy thing happened.
C
I mean, I've talked about this a lot, but, you know, when we. When I announced my participation in Naturium, there had been a lot of confusion. I wasn't really clear about how it came about because my former business partner had actually silently started Naturium and launched it on as an Amazon brand. And then when I came through to talk to him about the brand I was working on, then we started. We were, like, deep into. Not deep, but we were, like, in lockdown. It was kind of new. Everything seemed scary. Nobody knew that, like, just two months later, there was gonna be this, like, burst in, like, D2C shopping, and everyone's gonna be doing a lot more shopping. It seemed like everyone was gonna pull back because no one knew what was happening. And so he was just kind of like, you know, why don't we work on Naturium together instead of working on two separate brands? And I was like, this is a genius idea.
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Yeah, yeah, yeah.
C
And he was like, you know what? I haven't really, like, shaped the brand yet. Like, I want a brand founder who gives it vision, gives it that shape, and really, like, takes it forward. You know, why don't you be that person? And I was like, let me think about it. And then we started going into, like, the deal of it and everything. And so I had actually talked about Naturium a couple of times, not knowing I was going to be the owner. Right. And then it moved into. I became the owner, and of course, I went quiet about it for a little while because we're working on all the legalities behind the scenes. Right. And then I announced it, But a few people were like, but you talked about this before. And I just felt like it was no one's business, you know, like, why do I have to get into the back end of this?
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Because they thought, okay, so you were, like, talking about it, loving it. Yeah.
C
And then it's like.
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And then they would know that you were the owner. Oh, you're like.
C
Oh.
A
They're like, oh, she being shady.
B
Exactly.
C
You're like, yeah, quite.
A
Yeah.
C
But I'll tell you, like, that kind of, like, there was a backlash for sure. And for a second there, it felt really scary. But what ended up happening when I took a second.
A
Yeah.
C
A little breath, and like. Like. Like, step back. And then, like, really looked at it, I saw all this support come through.
A
Yeah, right.
C
Like, my. When I announced, we basically sold out of every. Every product that we had.
A
Yeah. So push through.
C
You just. You have to p. Yeah. Because if you know that you didn't actually do anything wrong.
A
Yeah.
C
Then you know, like, for sure I was like hard headed, a little bit stubborn.
A
Sure.
C
Being a little bit of a bitch. But like, you know what? I'm a human being.
A
Yeah.
C
You know.
A
Yeah. There are obstacles, mistakes that we make or just like not communicating things because people just don't know what's going on.
C
Yeah.
B
1,000%.
C
It's been a big lesson in general for me in life and about business and stuff. You know, to this day, like as a brand founder, you have to pay attention to all the noise that goes on online about your brand.
A
Yeah.
C
And you have to be more protective of it. Right. And so now I've learned, you know, even the team, like whenever something pops up.
A
Yeah.
C
I tell them, you know, give it a, give it a breath.
A
Yeah.
C
Let's see what actually happens with this. Let's not have a quick reaction because to me, this is not a big enough deal. If there's something truly big that we should address, then for sure we're going to address it. And I think these days everyone's learned, it's just be straightforward with it, you know, like, don't try to come up with like this roundabout answer about what happened. Just admit you're wrong. Move on.
A
Yeah.
C
Right.
B
I think that's huge.
A
Going from beauty influencer to beauty founder. There are so many things judgment wise that you have to make that you could just ignore it and cancel culture craziness. But I think that really kind of teaches you, like we're not, this is,
C
you know, I think that, you know, like, yeah, we can talk about like cancel culture and all that kind of stuff, but I think that the average person is pragmatic. Like, I think people want more positivity and they actually want more. They really want to be on your side. They just want clarity a lot of the time. And I think that that's been my biggest lesson is just like, like people just want some clarity. They want, they want things to be straightforward. You don't have to come up with like some marketing story and all that stuff.
A
Just be a, just be a human.
C
Exactly.
B
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A
So now switching gears a little bit. You've been open about some of your treatments, which I love that you are. Because the people want to know. Like the people want to know and you've been open about it. So talk to us. Well, obviously you've been open about, you know, some of the, the things that I do, you know, like the lasers, the, the, the talks, the. So but let's start like plastic surgery wise.
B
Like, what have you done?
A
What have you loved? What have you regretted? Plastic surgery wise.
C
Plastic surgery wise, have I regretted anything? I think that for me, one of the things I always like really want to point out to people is like the nuances in it. Right? Like, just because I want to do something doesn't mean that they need to do it. I've talked about how I've had a nose job. Game changer obsessed. I've talked about. Yeah. And before that, you know, the reason why I even got a nose job was because I was getting filler put into my nose to like straighten it a little bit more.
A
I do, yeah.
B
For patients, but it's like high risk
A
and sometimes it can mic if you do, you know, it depends on an Asian type nose. If you're Trying to build that much bridge.
C
Yeah.
A
It's kind of hard to. You can't. Exactly.
C
And I. And you know, it was actually my dermatologist at the time, Dr. Rebecca Fitzgerald. Shout out to her. She was like, I went into her office one day and I was like, there for my appointment to get my filler done. And she was like, I'm not going to do it. And I was like, why? What do you mean? I'm in your chair right now. She's like, I'll do other shit on you. But, like, that I'm not going to do right now. And I said, why? She goes, well, you've done this enough times with me now that you need a nose job.
A
Yeah.
C
Like, just get a nose job at this point. Because she's like, it's higher risk.
A
Yeah.
C
She's like, I. She's like, I feel confident doing it on you. But, like, why?
A
Yeah. She's like. Writes our book.
C
Yeah, exactly. She's like, why keep doing this for you? If you just need a nose job, just do the nose job already. And so that was like my foray into, like, really getting into the plastic surgery.
A
Yeah.
C
Since then, I've done, like. Yeah, gateway. It's like now I got, like, hold back, you know, it's like suddenly you realize when you get plastic surgery, like, sometimes that's easier than doing all the training, you know?
A
Yeah. And of course, you know the people to go in.
C
That's true. That's true. I have access to, like, the best and the best. Yes.
A
You can ask any one of us, you know, you have kind of the inside knowledge who to go to, who not to go to.
C
And I actually feel like there's a little pressure on my doctor friends to, like, take even better care on me. Like, sometimes they're like, this treatment only takes like an hour, but then it's like five hours later. It's like, I just, you know, I just wanted to make sure, just in case.
A
I know. That's how it is. I mean, I've worked on red carpet patients.
C
Yeah.
A
A list celebs. And it.
C
They billboard.
A
They are. And you want to really make sure, you know, when you're on camera, when you're making face, like you don't want to be that person. And it's a lot harder. Like, even for Botox, for instance, someone right before the Met gala, and I had to make sure that she looked like she had no line. Like she had no lines, that she kind of looked, like, refreshed, but didn't look like she Had Botox, but she wanted to be frozen. So it's like that very. It's so hard to. And I do a lot of on camera talent, too, but it is that fine line, and that's why it just expertise. Like, I freaking knock it out of the park every freaking time.
C
Yeah.
A
But because no one notices or there's no story on her or whatever, there's
C
still that pressure on you.
A
Yeah. As a provider, it is a little bit. Yeah. Because we know what to do. But yeah, it just is that little bit when you're on camera, because it is very nuanced. And of course we want to take the best care of everyone always. And we do.
B
But.
A
Yeah, sometimes when you know a lot, it kind of. Yeah. You know, who knows why?
C
But for sure. No, no. I talk to all my doctor friends about these things. One of my favorite things that I recently did was I did fat transfer. I keep telling people, because it sounds hilarious to me. I'm like, I put my thighs in my face. So we took a lot. You.
A
They did.
C
Yeah, we did. Well.
A
Well, they didn't use all of it.
C
They didn't use all of it, I'm sure. Well, actually, I think he did a little combo of like the microfat and the nano fat situation.
A
Love. Yeah.
C
Yeah. But we did. We actually filled my face a lot because I. I had done. During the pandemic, I. I had dissolved all the filler in this area.
A
Okay. And why.
C
And then we, you know, I just. I had let it sit through my pregnancies.
A
Yeah.
C
So I got pregnant, stopped doing all my injectables. Then, like, breastfed, got pregnant again. And so it was starting to settle. And then it's like you could see it, you know, like, you could really. It wasn't fresh. You could see it. And I was just kind of.
A
And it was kind of like the old way to do filler.
C
Oh, very much the old way to do it.
A
So things. I dissolve a lot of filler and it's like, I'm not.
C
I'm not anti filler.
A
Yeah.
C
I'll get filler whenever I need it.
A
Right.
C
Like, as soon as one of my. Because I trust the people I go to. Right. So if they say, I need some ha filler, I'm going to get some ha filler.
A
Exactly right. Hyaluronic acid, most common type of filler. But it's like the old filler. And I feel like you got it a while back. I mean, I've. I've kind of always done a little less is more but it kind of just. And now we know it doesn't go. I mean, we've kind of all we know, but yeah, it doesn't go in a year.
C
Yeah.
A
Like, I have mid cheek filler, but
B
I've had there for years.
A
And am I, am I so sad that it hasn't gone away?
B
Hell no.
A
Like, I love that it's like, yeah. Like, I don't want to put more filler on my face phase. So.
C
Yeah.
A
But yeah, fat transfer is a hot topic now.
C
It is. And I had done it, so I'd done it after I, I, it was actually when I got my nose job, we decided. Yeah, it was, it was a while back. Yeah. We did fat transfer. And I think the technique even then for fat transfer wasn't the way it is now.
A
No.
C
And so, so it didn't last. Like, I, I felt like. And actually all my derm friends were like, why are you even bothering? Back then, I remember every single one of them was like, I don't know why you're bothering with fat transfer.
A
It's not gonna last. Yeah.
C
And sure enough, like four months out, it was gone.
A
Yeah.
C
It just like felt like I didn't do anything. And so I felt like I look like Skeletor. Like.
A
Yeah, yeah, yeah.
C
Hollow face.
A
Yeah, yeah.
C
And then I started having to do things like renewable and like all these. I got into like all the bio stimulators and stuff.
A
Yeah.
C
But, you know, I kind of just wanted this refresh for my face. And so we went in, I went in and I got a lower bluff with Dr. Charles Lee here in Beverly Hills. And then he, he lipoed my, my saddlebags. And then he put it like, I mean, I didn't even know we would put fat in all these different places. Like, he had fat in my forehead. It was in my eyebrows, like in my upper.
A
Like, that's like the like South Korean way. Yeah.
C
He put it in my, my temples. Freaked me out a little bit because it was really full and it was swollen.
A
There's not a lot of lymphatic. Even when you get filler there, it's kind of like I tell people it's gonna look like a mashed potato for like. But yeah. Fat even more.
C
Yeah, it was like I actually looked a little alien. Like.
A
Yeah.
C
Brought my, you know, like you just kind of add a little bit and suddenly I had like, like way more like Asian eyes and stuff. And.
A
Yeah.
C
And then, you know, he, the best part was the, the lower blood for sure. And then smoothing it a little bit and then putting that fat over it. That's where I saw the biggest difference for sure. I'm about, what, like seven months out.
B
This was oh, so fresh.
C
Yeah, it's like.
B
It's probably so.
A
The thing about fat, I'm trained in fat transfer. I will probably. Enough patients are asking me that I'm going to do under eye. Fat transfer under their eyes. But here's the pros and cons.
B
And I don't think it's a big,
A
huge, amazing replacement for filler. And here's why is because it's really unpredictable.
C
It really is.
A
You'll take a little bit. You want to be conservative. You anticipate some dying off. Right. So the first surgeon seems like they were a little bit more conservative because you didn't see a huge result. And of course you could like, add red light. There's so many things that you can treat your fat and maybe you were more stressed at the time, you know, like your quality of fat and age, it really makes a difference too. But a lot of people that are younger, they end up going through this, like, major thing. It does cause, like, scar tissue in the area. It's a little bit more aggressive cannula. And number one, if they do too little, you won't see anything. Number two, if they do too much, you can't just like, inject it and make it go away.
C
Right.
A
I know, like, you have to like liposuction that and you can't really like liposuction under your eye bag. Like, think about how much. No inflammation. So you're kind of gambling. So just saying fat transfer, you're gambling.
C
I think, yeah, it was definitely a little bit of a gamble. I trusted him because he does it so much. I think that's like the big thing, right? Like, go to somebody who does it
B
a lot, they anticipate how much, you
A
know, how much is going to take, basically how much it's going to take.
C
But I will say to people, I feel like I look better. There's no doubt about it. I wouldn't go back and say, no, I'm not going to do that again. But at the same time, like, there was like, probably like two and a half months ago, I was like, this is where I wanted to be. And then now it's like it's gone. And I'm like, not gone, but it's like not two months ago.
A
Perception drift a little bit.
C
A little bit? No, no, no. But I stare at myself. I'm online, you know, Like, I. I actually have. I Can show you the progress on my social media since January. January, I look like a different person. And then, like, now I'm pretty much back to what I was just, like, a little bit fresher. But, like, two and a half months ago, I looked, like, a little younger.
A
Sure. Yeah.
B
Because.
A
And I. And it will.
B
That. That makes sense.
A
I think you're in, like, the end of it. Like, the collagen, you know, it takes, like, three to six months for anything, you know, and so I think this
C
is where I'm going.
A
This is where you're at. I think you look great. I think you look awesome.
B
Thank you. I think you look amazing. Talk to me about the other things,
A
the things that I do a lot for my patients. Like, what do you love? You know, as far as, like, lasers, things like that.
B
Have you ever gone to South Korea and done the whole, like, 20.
C
No, no, no. But you know what? I just had on my. My own podcast, Vanessa Le Things We Do. She just got back from Korea, so we talked about some of the trends that she sees, and. And she just convinced me because they. They've really taken this, like, kind of like a. Like, inner wellness with the. Which I know that you and I are going to talk about this on my podcast, but she. She talked about how they're really bringing in that whole, like, 360 kind of experience when it comes to aesthetics and wellness. And so I really think that, you know, we're seeing this come here to the US as well. But. But because they've, like, kind of perfected it, I'm really curious to see how it goes there, because, you know, when I, like, I also did a tummy tuck.
A
Okay. Yeah.
C
Not too long ago. And that was really to. I didn't have any, like, loose skin or fat to lose or anything like that. It was more that I had diastasis recti after pregnancy, and I could not get it to go back. Like, I worked out really hard. I still do with my personal trainer, and my muscles were still separated, and I decided, you know what? I want to fix it because I was dealing with lower back pain and stuff, and it's my core. I still want to be strong for a lot longer. Right. So I really. Yeah, exactly. I was launching Play. I needed to be in a bikini, so we need to get this going.
A
Yeah.
C
I kind of went through this experience where, you know, I also have. I do. I have, like, a concierge wellness MP that I see all the time in Miami. In Miami.
A
Yeah.
C
Mimi. And so she. She helps me on that Side with like the peptides that I'm taking, the supplements that I'm taking. We're all constantly monitoring my labs like every six, six weeks, like six to eight weeks.
A
So important. So speak. So your face and your tummy tuck, different surgeons, same surgeon, different surgeons. See that's really important too. I think that going to a surgeon, if you're going to get a rhinoplasty, make sure your doctor is like specialized, specializes in that. I always say like if you really want to know which plastic surgeon to go to, ask her dermatologist because we will not lead you in the wrong way because that's our recommendation. We see the pre and we see the post. So I see the facelift scars and let me tell you, I've seen some six figure facelifts in Beverly Hills with terrible scarring and I've seen some like less than $10,000 facelifts in Arizona that look freaking amazing. So it really just depends on who you go to. They may not be huge on social media Sometimes the more the fall the of a following a plastic surgeon. Yes. The kind of red flaggy it is. So just get the vibe, ask questions. Especially when it comes down to plastic surgery.
C
You know what we have so much access to, we have so much information now too that we can find. Like even going into the tummy tuck, I kind of made a last minute decision to do it. I was like, you know, I had this moment where I have an opening where I'm not gonna have to travel for like the next month. I can stay at home and be able to heal for a second. So I think I'm going to take this opportunity to do it. And there were a couple of things I didn't know. Like, I didn't know that some people experience like, like they could lift your, your, your mom's pubis area up so much. Your, your vagina up so much that you like feel like you're peeing like a man and stuff. Yeah, like I, so these are things that I, I was like, oh my God, I need to be able to ask my doctor this, right? Yeah. And so like it, it seems like embarrassing things, but this is, you have to ask this or you're going to end up in a situation where you might not like your procedure. So yeah, I brought that up to my doctor. I was like, I don't want to be peeing standing up.
A
I know it's so crazy, but I feel like in social, on social media people are more open about that now. I saw one post about some girl she was like, yeah, yeah. I pee like standing up.
C
Yeah. Like, you don't want like full camel in the front. Like, at least put it back where it's, like where it's supposed to be, you know, like.
A
And the belly button placement, that was
C
a weird thing to me. And he actually kept my, my, my original button. Yep.
A
Well, belly button again.
C
I was like, I was lucky. Yeah. You can't always. I was lucky in the way that, like, I didn't have a lot of skin. Yeah. That kind of stuff. So you didn't have to replace anything. And then another thing I, I really was concerned about was the scar. Right. I didn't, that was the reason I didn't have all this skin and stuff. I didn't want to have a scar that went across. Exactly. Stomach. So he could do this with a mini, With a mini incision.
A
Yeah.
C
And then he talked about how it was going to be so low. And then I was in a swimsuit one day and I was like, wait, I actually don't want it low. I wear like the high thigh, like the high cut.
A
Oh, yeah. So you didn't want it like.
C
I didn't want it narrow.
A
Yeah.
C
I actually wanted it maybe in the bikini. So he had me. I, So I brought this up to him and he was like, you know what? Wear your bikini bottom.
A
Yeah.
C
To, to the surgery and I'll mark you inside the bikini bottom. And so actually my scar is almost like a smile.
A
Love. Because they shortened it. Yeah.
C
Because it fits within my bikini bottom.
A
Love.
B
So those were the things.
A
Ask questions.
C
Ask all the questions.
A
And obviously if you're going to like board certified plastic surgeon. Board certified dermatologist for, you know, things we go through like rigorous, you know, we want your best interests in mind. But it really depends on style too. Like, if you didn't ask those questions, maybe they would. He wouldn't have known or he or she wouldn't have known that you wanted a scar like that.
C
Yeah. And that tells you a lot about the surgeon too. If you can't have those conversations, they don't get it or something, then maybe you want to consider talking to another doctor.
A
Yeah, absolutely. 1,000%. You need to feel comfortable and ask questions 1,000%. So let's talk about injectables. You are open about them. You know my thoughts on them as a dermatologist. I, I commented on a post where I was like, ugh, injectables, like the people. Peptide. You know, injectable peptides. The people on them are the research subjects. Right. Now and then you were like, me, I'm researching and I'm okay with it. Which, you know, obviously you know the risks of injectable peptides, but you get that you have your provider who, what, every six weeks, six to eight weeks.
C
Yeah, she is. She's. And she won't give me anything.
A
Yeah.
C
Even if I'm like, oh, I heard about this new peptide and stuff. She won't give it to me until we've done my labs.
A
Yeah.
C
To see if, one, I'll even benefit from it, and two, if. To make sure there's, like, nothing questionable happening in my body that this could actually make worse.
A
Exactly. Plus, you got to really worry about the stuff stacks, too. Like the CLO and the glow and the wolverine. Because peptide A plus peptide B in your body can really create immunogenicity. It can create. And your body's not. It's not technically your peptides, you know, it's not your cells and proteins.
C
So.
A
So talk to me about, which ones are you on? Which ones do you like? Which ones have you felt? Haven't really worked the whole thing.
C
You know, I've kind of done everything. I'm not on anything right now.
A
I have no peptides right now.
C
No. No peptides. On and off.
B
That's.
A
Yeah, exactly.
C
Yeah. The only injectable I do very regularly, and that's because I have pernicious anemia is vitamin B12.
A
Okay.
C
And I. And I actually try not to do it too much because it makes me break out, so.
A
It does. Vitamin B12 makes you break out. Especially in the injectable form or IVs.
C
Yeah.
A
Oral can, too. So that's a huge thing that I tell my patients.
C
So. With pernicious anemia, I don't absorb it from food or anything ingestible, so I have to give myself an injection.
A
Yeah.
C
So that's something that I stay on pretty regularly. I'd say, like once a month they do that. But when it comes to the peptides, I've tried all of them. I've done the GLOW stack.
A
Okay.
C
I've done some of, like, the, like, growth factor ones.
A
Yeah.
C
I just got off of something called TA1.
A
Okay.
C
I don't want to. I don't want to make up the name. It's. But it's short for short. It's called TA1. It's really, you know, like, some of the research on it is that it shows. It's really great for people who have autoimmune disease.
A
Okay.
C
And so I have Hashimoto's and pernicious anemia.
B
Okay.
C
So we decided to try, try, try this on my body. I did it for about six weeks and I did see that there was like one side effect that I didn't like. And so. And of course, because I have a provider who I'm constantly talking to, I. I just let her know, like I was getting a little lightheaded on it and I could tell it was different than like your typical, like just sitting up too fast or something. It was like I just felt lightheaded all the time and, and especially if I was like sitting up and stuff.
A
Yeah.
C
So we decided to just pause.
A
Yeah.
C
You know, there's no, no use in continuing to take it especially.
B
What.
A
So the glow or close stack. So tell me the benefit. That one is what? GHKCU BP 157. TB 500.
C
Exactly. That's the three.
A
Yeah, the three.
C
So those are the three that you're doing. And the reason why we did that actually was because I was about to have my tummy tuck. Okay. And so tissue repair.
A
So. So jkc you like everyone. I mean, not everyone knows us. It's copper peptides. It's been in skincare, in the derm world for decades. You know when you hear, I mean, copper peptides was so big and like even TikTok world and it is a peptide. So. So peptides are little proteins that act like little messengers and kind of tell your cells what to do. So it happens in skincare. Obviously it's not the same as like injecting in your body. The thing that I see with that. So I'm almost like, I don't offer, I offer GLP1s. I microdose them for my patients. And they are begging me, you guys are begging me for injectable peptides. And I still think for my patients and for me being a physician, it's like still too early. I don't, you know, and it's. And you know, you know those risks too. You are for sure beginning pill.
C
Yeah.
A
And the thing is, if you were my patient, you came up to me and you, you came to me and you were like, I'm on a one, whatever. I don't even know that one. And you were like, I'm getting light handed. Why, doctor? Like, why am I getting lightheaded? I don't freaking know.
C
And that's.
A
I have no idea. And that terrifies me that I can't tell you why you have that rash from your injection, that you are all of a sudden like having crazy abdominal Pain. The GLP ones we know because they've been well studied. But these newer. Well, not newer, but these, like, this. Not steady.
C
Yeah. This new Trend of the peptides157. Like, that aren't as regulated.
A
Exactly. Like, people are getting rosacea flares from the ghkcu because, you know, it is for skin, hair and nails. Do you feel like you saw benefits, though, from, like. For sure, yeah.
C
You know, the thing is, is that I'm doing a lot of things.
A
Yeah.
C
Right. And so sometimes you almost have to, like, remove something thousand to see if it was making a difference. Right. And so I think it's more like once I stop. Which is another reason to, like, cycle on and off.
A
Sure.
C
The minute I stop, I can see a little bit of difference.
B
Right.
A
So tell me the ones.
C
You know, I do feel like that I recovered from my surgeries really fast.
B
Yes.
A
That one's known, like, ortho has been injecting or having you even, like, orally. You can take BPV. BPC157. Like, that one is known for, like, tissue repair. For sure.
C
Yeah. But that said, you know, like, and my inflammation was low and everything. I was also doing the hyperbaric chamber. I was getting lymphatic drainage, massage.
A
So many things. So, like, there's a lot of trend for other things.
C
Exactly. So there are a lot of things that I was doing post surgery that could have been contributing. I like to think that it was all of it that helped me kind of get past it and recover really quickly.
A
Yeah.
C
Right. So that's. That's what I would say is the biggest benefit that you get from it. Other than that, like, you know, obviously the biggest benefit you get is from the GLP1s.
B
Yeah.
A
I mean, yes, you're gonna lose weight from GLP1s. And I. What I do for my patients for microdosing, if they. And I have to be very careful because we don't want people to be underweight. So we're very kind of, like, strict with, like. Because you can get out of. Especially my patients in the aesthetics world. Like, I do it for patients before lipo, too. I feel like they'll benefit from it, and that's how I can, like, really justify it. And I do it for, like, my postmenopausal patients. Pre perimenopausal, even postmenopausal, but for patients, I mean, it's a great medication. Like, not to say that everyone needs to be on a GLP1, but it can help. There's a lot of studies on it. It decreases inflammation. Yes. It does target facial fat. Yeah, specifically. And that's why people are a little gaunt. And we'll talk about on your podcast what my protocol is and like, what a lot of derms do. If I do have a patient in my office or anywhere else, but usually in my office, do the GLP once I start them from the very beginning.
B
So.
A
So we're not dealing with this excess skin where they have to feel like they need to have surgery now because of the excess sagging skin. Because it is huge and it is oftentimes a surgical thing. If they lose so much, like on their face and this and that. And I'm like, they're like, no, Dr. Feel like there has to be something. I don't want surgery. And I'm like, let's do it. But it's going to cost so much money and I don't feel like you're going to have a result. So I try to like set realistic expectations. But if we start in the beginning, you know, when they're losing five, you know, here and there, you know, even if it's like £40 overall, we're staying ahead of it and, and we'll kind of get into the details of that. But it's like lasers, skin tightening, energy based devices, biostimulators, PRF supplements, like all the things ghkcu. Tell me, have you seen the difference? Honestly?
C
No. No. That's what I was saying. So of course it was like in a stack, right? Yeah, for me it was like. Yeah, I don't know if it was specifically that, but I do know that I, I feel like I recovered from my surgery really fast and yeah, like the, the for me, like microdosing, tirzepatide like every other week or something to me, like, and when I say microdosing,
A
like it's like a tenth, it's. Or twentieth, it's like.
C
Yeah, it's like so small that like you barely pull it out.
A
You don't need much.
C
Barely like drop it. But for me, with my autoimmune disease, it really has helped with that. We, when we're monitoring my labs, we can see that I, I've gotten off of most of my, my hypothyroid medications and I'm still totally fine.
B
Exactly.
C
And so it's really been interesting to watch how it, how it helps with that. So I'm not doing it for weight loss. I don't feel like I need any weight loss.
A
Yeah.
C
But it's definitely helping me with things. Like my autoimmune disease, I feel like I sleep a little bit better. So those are some of the reasons why I would do some of these injectables. The best thing that I, that I do for myself is truly strength training. I do it four times a week minimum. I. And I take creatine daily. And I'd say that those are like the two things that have made the biggest difference in my life.
A
Yeah, agree. And it's like, I think people forget with the whole wellness, longevity, biohacking. It's like, how about you just sleep well, drink water, eat whole foods, strength train for both your bones and your muscle. And that is, I think, the missing point out of everything. It's like we're biohacking being crazy with like all the digitals, but it's like,
B
take a step back, listen to the main things first.
C
Do the foundational stuff first.
A
Yeah. That's why I tell my patients. I mean, I love all the things.
C
Yeah.
A
But I, my patients come to me because they'll, they'll know. I. I'll tell them straight. Thanks again for being on Derma.
B
Approved.
A
I'm so. I feel like we went through it all. And for anyone watching, if you guys have any, have any follow up questions for Susan, send them over and you'll catch me on Glow Lab next. Exactly. Love it.
C
Thank you. Of.
Host: Dr. Sheila Farhang
Guest: Susan Yara (Founder of Naturium and Playa)
Episode: What Susan Yara Asked Before Her Tummy Tuck, Nose Job, and Fat Transfer
Date: July 22, 2026
This episode of Derm Approved welcomes beauty industry powerhouse Susan Yara to discuss her personal and professional journey in the skincare world, the realities of cosmetic procedures, and the rise of evidence-based, accessible skin care. Host Dr. Sheila Farhang dives deep with Susan about building Naturium, finding white space in a saturated market, the inside scoop on cosmetic surgeries (including her nose job, fat transfer, and tummy tuck), and why transparency and accurate education matter. The conversation is fast-paced, funny, and packed with frank insights and takeaways for anyone considering aesthetic treatments or building a beauty brand.
[01:26] – [11:33]
[09:15] – [13:31]
[15:37] – [18:44]
[19:07] – [22:15]
[27:38] – [29:00]
[30:37] – [35:57]
[36:59] – [41:18]
[36:10] – [50:34]
Peptides, Supplements, and Microdosed GLP-1s
[42:01] – [49:47]
Foundational Wellness Over Fads
This episode blends straightforward business and beauty wisdom with candid, often witty, discussion of the realities of cosmetic enhancement. Susan and Dr. Sheila provide inside perspectives on launching a skincare line, navigating public scrutiny, and making personal aesthetic choices—all with an emphasis on research, honesty, and self-empowerment. The episode closes with practical advice: focus on proven basics first, and always ask the tough questions when considering surgery or experimental treatments.