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This episode, I talked with my coworker Megan Kasselberg, whose work as a senior UX writer and content designer touches billions of users through the Material Design system.

In our conversation, Megan and I dug into the storytelling and strategy that goes into a design system as vast as Material, including the language of guidelines assets, the effect of earnest expression, and how UX writing is changing in an age of AI.

Read a full transcript at interfacecafe.com.

In the episode, Megan mentions psychologist and behavioral economist Daniel Kahneman, plus a shoutout to our colleagues Rux and Andrew whose work on color has reshaped how software at Google feels.

(00:00) - Introduction
(01:52) - UX Writing and Behavioral Science
(02:57) - Documenting Material Design
(06:45) - Internal vs. External System Guidance
(09:59) - Tooling and Constraints in Figma
(11:15) - Collaborating with Designers
(13:00) - Illustrations and Expressive Design
(17:18) - The Controversial Baseline Color
(22:48) - Voice, Tone, and AI in UX Writing
(35:56) - Advice for Designers
(36:50) - Outro