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This week, Harley and Big Lynch hold it down without Donnie as PepsiCo erases $50 billion in market value trying to charge $7 a bag for Doritos. Lynch crowns Kevin Hockman the next $100 million man as Chili's surpasses Olive Garden for #2 casual dining in America. The boys break down Denny's launching Project Grand Slam, Hershey's US president dipping after just 14 months of wobbly chocolate and Mr. Beast pressure, Reese's actually changing the Peanut Butter Cup recipe, and Brian Niccol's worst idea yet: Starbucks x ChatGPT, where you upload a photo of your outfit and a chatbot tells you what to drink because "customers aren't starting with a menu, they're starting with a feeling." Plus: energy drinks officially the #2 beverage category in America, Applebee's closing 29 locations, Lynch's chicken bowl sauce saga, and so much more. New episodes of Double Dusted Discussion every Monday.
Tell us what you think at r/EpicMealTime, @EpicMealTime on Twitter, or business@epicmealtime.com.

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How Doritos Lost $50 Billion #170