Podcast
eCommerce Australia
Hosted by Ryan Martin · EN
Australian eCommerce Podcast - Interviewing Founders, eCommerce Specialists, Leading Australian Marketing Agencies and much more on the eCommerce Australia Podcast.
Australian stories about Australian issues, Shopify experts, SEO experts, Founder Stories, eCommerce Managers. We bring the best talent to the microphone to share their experience, with the sole aim of improving your own eCommerce business.
Host - Ryan Martin, Founder of Remarkable Digital, an eCommerce SEO and AIO agency. (https://www.remarkabledigital.com.au/)
26episodes
Episodes
Newest firstAll episodes
Retail Fest Recap 2026
May 1300:11:35Tap to summarizeFree AIO Audit Here - Be Found in AI Overviews! In this solo episode Ryan recaps what he found most insightful from 3 days at Retail Fest on The Gold Coast. He also makes a couple of podcast and eCommerce related announcements. If you are an eCommerce business that would like some of the best experts in the country to look at and provide feedback on your eCommerce store, please get in touch via Instagram (account below) or via the contact page on the website.
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AIO - How to ensure your eCommerce business gets visibility and mentions in AI
Apr 1600:40:18Tap to summarizeFree AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.
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Scaling With Sanity - Founder Health with Louisa Smith I A Quiet Shift
Apr 1300:31:24Tap to summarizeFREE AIO AUDIT HERESTRATEGIC READINESS AUDIT HEREWhat if your business doubling overnight… actually broke everything?Most eCommerce founders obsess over traffic, ads, and revenue. But behind the scenes, there’s a hidden risk that quietly kills growth, and nearly 70% of businesses hit it around the $3M mark.In this episode, Ryan sits down with Louisa Smith, former digital marketing leader turned founder of A Quiet Shift — to unpack the “Strategic Readiness Gap” and why scaling without structure is the fastest path to burnout, broken systems, and team chaos.If you’ve ever felt stretched, stuck, or like your growth is getting harder instead of easier… this episode is your wake-up call.Why growth without preparation destroys businesses (and how to spot it early)The real reason your systems start failing as you scaleHow to know if your business would survive doubling tomorrowThe overlooked metric most eCommerce brands ignore (hint: it’s not revenue)Why remote teams struggle — and the simple fix that actually worksThe 4-hour weekly habit that separates burnt-out founders from high performersEarly warning signs of burnout (before it’s too late)How to build a business that grows without breaking youGrowth isn’t the goal, sustainable growth is.Louisa reveals that most founders don’t fail because of bad marketing…They fail because they weren’t ready for success.“If your business doubled tomorrow, would it scale… or snap?” Strategic readiness > hustle — growth needs structure, not just effortIf you don’t know your true profit, you’re scaling blindSystems break first — especially inventory, team capacity, and communicationRemote teams need intentional connection, not more meetingsBurnout is contagious — it starts with leadershipThe best founders schedule thinking time, not just doing timeBlock 2–4 hours of “thinking space” weekly (no tech, no distractions)Create clear SOPs before scaling furtherAudit your real margins after ads, shipping, and returnsIntroduce non-work social check-ins for remote teamsDefine your capacity triggers (when to hire, outsource, or pause growth)Louisa shares a simple 2-minute Strategic Readiness Audit to help you identify:Where your business is at riskWhat’s holding back your growthWhat to fix first👉 If you’ve hit a plateau (or feel like you’re close to breaking point), this is your first step.eCommerce founders scaling past $1M–$5M+Operators juggling growth + team + burnoutBrands relying heavily on ads but unsure of true profitabilityAnyone feeling busy… but not in control“Growth will test your team, your systems, and your sanity.” “Burnout doesn’t happen in isolation — it starts with leadership.” “Thinking space isn’t a luxury — it’s a performance tool.”
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AI, Bundles & Personalisation: The Conversion Stack You Can’t Ignore in 2026
Apr 100:39:46Tap to summarizeGet your AIO Audit Here - Comment AIO in comments boxRyan Martin interviews Steve Pover and Nicole Loftus from Clearer.Io and we cover off how and why eCommerce businesses are utilising their products to help conversion rate, trust and loyalty! If you’re still pouring money into ads hoping for more growth… you’re playing the wrong game.In this episode, we unpack the massive shift happening in eCommerce right now, where smart brands are no longer chasing traffic, but maximising every single visitor.Because here’s the truth:👉 Your customers are visiting more… but buying less.👉 Acquisition costs are rising… fast.👉 And most stores are still missing the easiest revenue wins sitting right in front of them.Why “blunt force acquisition” is dying — and what’s replacing itThe exact reason your store is leaving serious revenue on the tableHow one brand increased AOV by 35%+ without discountingThe overlooked power of AI-driven product recommendations (that most stores still aren’t using)Why your tech stack might be silently killing your conversionsThe shift toward smaller baskets, higher frequency shopping — and how to profit from itHow to turn existing traffic into more revenue (without spending more on ads)1. Bundling is a goldmine (and most brands are doing it wrong)You don’t need discounts. If your recommendations are relevant, customers will buy more, naturally.2. Personalisation = higher conversions, instantlyFrom search results to product pages, tailoring the experience based on behaviour is no longer optional.3. Your reviews are more powerful than you thinkFrom Google Shopping to checkout, social proof is driving clicks and conversions at every stage.4. Your tools should talk to each otherDisconnected tech = missed opportunities. Unified data = smarter decisions + more revenue.+35.7% increase in average order valueAI-driven search influencing 8%+ of conversionsThousands in extra monthly revenue… from simply turning features on2026 eCommerce isn’t about doing more.It’s about doing what actually works, better.The brands winning right now are:Optimising every step of the customer journeyLeveraging AI + automation to scale smarterAnd focusing on conversion, not just trafficIf your brand isn’t showing up in AI-driven search tools like ChatGPT, Perplexity, or Gemini…you’re already behind.👉 Grab a free AIO (AI SEO) audit via the link at the top of the show notes and find out:Why you’re not being foundWhere you’re losing visibilityAnd exactly how to fix itYou don’t need more traffic.You need to stop wasting the traffic you already have.🚨 What You’ll Learn (And Why It Matters)💡 Key Takeaways You Can Implement Today⚡ Real Example From This Episode🧠 The Bigger Picture🎯 Want to Know If You’re Missing Out?🔥 Final Thought
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Recommerce + Marketplace Success I Azura Fashion Group I Sam Wood I
Mar 2600:33:46Tap to summarizeFREE AIO AUDIT - Why is your business not being found on ChatGPT? - Click Here to get a Free Audit In this episode, we sit down with Sam Wood (CEO & Founder of Azura Fashion Group), recently ranked Top 10 in Australia’s eCommerce leaders to break down how he built a global luxury fashion business:👉 Selling across 28+ marketplaces worldwide👉 Managing 500,000+ products without holding inventory👉 Generating explosive growth (including $450K/month for a 3-month-old brand)👉 And now building the “infrastructure layer” of eCommerceBut here’s the kicker…Sam reveals why:❌ Most marketplaces actually hurt your brand❌ And why AI-driven product enrichment is the real competitive advantageIf you’re still relying on paid ads and hoping for growth…this episode will flip your entire strategy.The “invisible inventory” model powering global luxury salesHow Azura scaled to 60 marketplaces (then cut back to 28 strategically)Why marketplace selection > marketplace quantityThe AI system turning basic product data into conversion machinesHow one brand went from $0 → $450K/month (without ads)The truth about returns (and why they kill most eCom brands)Why China is a goldmine (and Germany isn’t)The massive opportunity in pre-loved & circular fashion“There’s no point doing $1M in sales if 60% comes back.”“We don’t run ads — we just put products in the right place.”“Marketplaces are the future… but most of them will hurt you.”“We turned one brand into $450K/month with zero marketing.”“Your product data is either your biggest asset… or your biggest liability.”Most eCommerce brands are doing this backwards.They:❌ Spend thousands on ads❌ Fight for attention❌ Struggle to scaleMeanwhile…One Aussie company:✔ Sells across 28 marketplaces✔ Has 500,000 products✔ Doesn’t hold inventory✔ Doesn’t rely on adsAnd just helped a brand hit $450K/month.This episode changes how you think about growth.🎧 Listen now
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2026 Australia Post eCommerce Report: What It Means for Australian eComm and Retailers
Mar 1700:38:29Tap to summarizeAUS POST 2026 ECOMMERCE REPORT - DOWNLOAD HEREFREE SEO AUDIT HEREAustralian eCommerce is entering a new era, and standing still is no longer an option.In this episode, Ryan Martin sits down with Jordan Berke, CEO and founder of global retail strategy firm Tomorrow, to unpack the biggest takeaways from the upcoming Australia Post eCommerce Report 2026.Jordan explains why Australia is no longer “catching up” in eCommerce. It is becoming one of the most competitive and fast-moving retail markets in the world. With marketplaces accelerating, delivery expectations rising, AI changing product discovery, and shoppers becoming more willing to switch brands, Australian retailers are facing a make-or-break moment.They dig into what’s driving the reported $86.2 billion in Australian eCommerce spend, why faster delivery is directly tied to conversion, how agentic AI is changing SEO and shopping behaviour, and what brands must do now to compete with Amazon, Temu, Shein, and the world’s best digital experiences.This is a must-listen for eCommerce founders, marketers, retailers, and brands that want to stay relevant in 2026 and beyond.Why Australia is reaching a major eCommerce inflection pointHow marketplaces are reshaping the retail landscapeWhy delivery speed has become one of the biggest conversion leversWhat “shopper promiscuity” means and why it matters for retentionHow customer expectations are changing faster than most brands realiseWhat agentic AI means for product discovery and online shoppingWhy traditional SEO alone is no longer enoughHow contextual product content improves discoverability in AI searchWhy smaller brands must double down on differentiationWhat Australian retailers can learn from China, the US, and global leaders1. Australia is moving from behind to aheadJordan shares that Australia’s eCommerce penetration has now caught up with major global markets and is on track to move ahead, making this one of the most important periods for local retailers to adapt and invest.2. Delivery speed is no longer a nice-to-haveThe conversation highlights how every extra day in delivery time can materially reduce conversion rates. Faster fulfillment, smarter inventory placement, and stronger logistics partnerships are becoming essential.3. Shoppers are less loyal and more willing to switchAustralian households are buying from more brands than ever before. That creates more opportunity, but also more pressure for retailers to win every experience.4. AI is changing how products get discoveredThe future of discoverability is moving beyond keywords and attributes. Retailers need richer, more contextual product content that helps AI tools understand when, why, and for whom a product is relevant.5. World-class user experience is now the baselineAustralian retailers are no longer competing in isolation. They are competing against the best digital experiences in the world, and mediocre checkout, delivery, and navigation experiences will cost them.Australia’s eCommerce market is becoming one of the most dynamic globallyFaster delivery is driving meaningful conversion gainsAI-driven shopping traffic is rising fast and could become material very quicklyChatGPT may influence shopping, but it may not fully replace retailersSmaller brands still have room to win if they differentiate clearlyClick-and-collect and parcel lockers are still major opportunities for improving convenience and conversion“You are no longer competing in your own market. You are competing with the world’s best.”“Cheap is easy. Differentiation is the real game.”“Traditional SEO is still important, but context is becoming the new competitive advantage.”“Mediocre eCommerce experiences are not going to survive in Australia anymore.”
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Annabel Hay: The Aussie Founder Who Built a Global Brand From Her Parents’ Garage
Mar 500:48:33Tap to summarizeFree SEO Audit HereClutch Glue Annabel Hay went from billion-dollar construction sites to inventing a globally patented fashion adhesive that actually works. In this episode of eCommerce Australia, the founder of Clutch Glue reveals how one viral TikTok sold out her entire inventory in 24 hours.We dive deep into the "unsexy" side of innovation, from cold-emailing university PhDs to find a chemical formulator, to managing global logistics from a Bondi share house. Annabel shares her "turbo" approach to decision-making, why she gave 15% of her company to her sister, and her upcoming move to conquer the New York market.In this episode, you’ll learn:The "Fateful Flash": The wardrobe malfunction that sparked a 4-year R&D journey.Lean Scaling: How to run a global brand using Notion, Cin7, and Keeyu.The Viral Blueprint: Why low-fi, functional content beats "aesthetic" branding on TikTok.Bootstrapping vs. Investors: Why Annabel chose to fund her own growth while working full-time.
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Keeyu I Jevon Le Roux - Making the words 'Where Is My Order?' redundant in 2026!
Mar 200:31:44Tap to summarizeFree SEO Audit Connect with JevonKeeyu WebsiteCustomer service is broken in eCommerce, and it’s costing Australian brands millions.In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.If you’re still hiring more support staff every peak season…If “Where is my order?” is your most common ticket…If your team is drowning in manual fixes and system hopping…This episode will challenge how you think about post-purchase.According to Australia Post, 1 in 5 online shoppers didn’t get what they wanted last year.That resulted in $13 billion in churned revenue.The question is, how much of that churn is preventable?Why traditional helpdesks are fundamentally reactiveThe 80+ post-purchase failure points brands don’t monitorHow proactive post-purchase can cut support tickets by up to 50%Why scaling your support team isn’t the real solutionHow brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automationWhy “Where Is My Order?” might disappear in the next five yearsJevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.This episode is a must-listen if you are:A founder scaling past $5M+ onlineA Head of eCommerce managing multiple warehousesRunning Shopify, Magento, Salesforce or WooCommerceHiring seasonal support staff every peakFeeling margin pressure in 2026If complexity is increasing, this conversation is highly relevant.There’s a clear shift happening in eCommerce:From reactive ticket management➡️ To proactive issue preventionHelpdesks manage tickets.Keeyu aims to prevent them.And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.If your traffic isn’t growing in line with your ambitions, hit the free audit button in the show notes and we’ll show you what’s possible.Learn more or book a discovery call:👉 https://keeyu.com🚨 The Stat That Should Concern Every Founder🔍 What You’ll Learn in This Episode🧠 Who This Is For⚙️ The Bigger Shift📈 Want to Improve Retention & Organic Growth?🔗 Connect with Keeyu
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The Drive To Survive Effect - Kate Hughes
Feb 1900:44:08Tap to summarizeFree SEO Audit HereConnect with Kate🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on AdsMeta CPMs are up. Google is crowded. TikTok is unpredictable.So what if the real growth lever isn’t more performance spend… but better storytelling?In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth.Because F1 didn’t just grow - it unlocked entirely new audiences.And your eCommerce brand can do the same.How storytelling expanded Formula 1’s audience (especially female buyers)Why content can unlock new customer segments without discountingThe mistake most eCommerce brands make when they rely only on performance marketingThe difference between brand marketing and performance marketingWhy short-term tactics stop working in crowded marketsHow to find “uncrowded channels” your competitors are ignoringHow to grow faster by partnering with brands that share your customerReal-world examples of brand collaborations that elevate both sidesWhy this strategy improves reach, SEO visibility, and customer trustHow to use reviews, comments and customer support to uncover growth gapsSimple ways to extract insight using AI toolsThe underrated churn question every eCommerce brand should be askingHow colour influences perceived value, luxury and trustWhy brand consistency matters more than constant creative refreshesSmall visual changes that can improve conversion rateWhy loyalty programs are rising again in retail and eCommerceWhat brands like Mecca understand about retentionHow loyalty gives you data, insight and long-term margin protectionIf you’re only optimising ads, you’re playing the short game.The brands that will win in 2026 and beyond are:Obsessed with their customerClear on their brand positioningConsistent in messageSmart about collaborationsInvesting in retention and loyaltyUsing storytelling to create emotional connectionGrowth isn’t just about traffic.It’s about mental availability.🧠 What You’ll Learn in This Episode🚗 The “Drive to Survive” Growth Lesson📉 Why Your Ads Feel More Expensive🤝 The Collab Shortcut🎧 Social Listening & Customer Insight🎨 The Psychology of Colour in eCommerce🔁 The Loyalty Comeback💡 The Big Takeaway
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The Future of SEO and Search in 2026 - Ryan Martin and Patrick Dhital (Remarkable Digital)
Feb 1200:41:30Tap to summarizeFree SEO Audit Claim '5 Free Articles' OfferSEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.Why Google’s Core Updates are rewarding some eCommerce stores, and punishing othersThe truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)Why ranking #1 doesn’t guarantee clicks anymore, and how to adaptThe exact content mix eCommerce brands need (60% informational, 40% transactional)How to build topical authority to beat bigger brands with smaller budgetsThe perfect Shopify collection page structure for SEO + conversionsWhere most brands go wrong with internal linking (and how to fix it)How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerceWhy SEO is still the highest-trust, best-converting traffic channel in 2026For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank.⚠️ Limited to the first 20 eCommerce businesses only.If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.
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