Podcast
eCommerce Australia
Hosted by Ryan Martin · EN
Australian eCommerce Podcast - Interviewing Founders, eCommerce Specialists, Leading Australian Marketing Agencies and much more on the eCommerce Australia Podcast.
Australian stories about Australian issues, Shopify experts, SEO experts, Founder Stories, eCommerce Managers. We bring the best talent to the microphone to share their experience, with the sole aim of improving your own eCommerce business.
Host - Ryan Martin, Founder of Remarkable Digital, an eCommerce SEO and AIO agency. (https://www.remarkabledigital.com.au/)
26episodes
Episodes
Newest firstAll episodes
FMCG Founders: This Is Your Playbook to Crack Big Box Retail in Australia
Feb 300:42:44Tap to summarizeFree SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedInReady to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers.What retail buyers actually care about (hint: it’s not your Instagram following)Why most eCom brands fail in retail, and how to avoid itThe one mistake that can kill your range review before it startsHow brands like Funday hacked the Woolworths system in 3 monthsHow to tailor pack size, price point & marketing for omnichannel successWhy your eCommerce traction might be your greatest retail weaponThe ideal timeline to go from launch to retail-readyWhen NOT to pursue national retail, and whyJessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.
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The 2026 Organic Social Game Plan Every eComm Brand Needs to Hear
Jan 2800:55:33Tap to summarizeFree SEO + Merchant Centre Audit Get Your Socials Sorted With Laura HereStruggling to stay relevant on social while juggling paid ads and SEO? In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026.Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies.🔑 You’ll learn:Why organic social is your secret weapon in the age of AI and ad fatigueThe new rules of Instagram, TikTok & Facebook for product-based businessesHow to create content that builds trust, community, and conversionsThe ideal post cadence for eCommerce brands, and how to stay consistentWhat metrics actually matter in 2026 (hint: it's not just views)How to balance founder-led content, product showcases, and community-building postsWhat top-performing brands like All for Mimi and Fayt the Label are doing differently💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online.eCommerce marketing, organic social media strategy, Instagram for eCommerce, TikTok for brands, Australian eCommerce podcast, social media marketing 2026, eCommerce SEO, DTC social media tips, digital marketing for online stores, content strategy for eCommerce
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BFCM Australian Data Report I Kat Ramos I Profit Peak
Dec 2000:46:54Tap to summarizeFree SEO Audit Here Download BFCM Playbook (Profit Peak) HereConnect with Kat RamosBFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels.But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak’s newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.Kat breaks down the key findings from thousands of Australian orders, including:📈 300% uplift in daily net sales, Aussies were ready to spend🧲 426% increase in new customers, acquisition was aggressive🔻 16% drop in contribution margin, discounts and ad spend took their toll💸 New customers cost significantly more to acquire than returning ones⚠️ Many brands celebrated revenue before seeing their credit card billsThe result was busy stores, stressed cash flow, and thinner margins.This episode goes beyond post-mortems and into what winning brands did differently, including:Why blanket site-wide discounts hurt more than they helpHow to discount C and D stock without damaging your brandUsing bundles, mystery gifts, and AOV levers instead of deeper discountsWhy contribution margin beats ROAS as your North Star metricHow AI-driven product discovery delivered up to 350% higher contribution profit per sessionThe conversation also dives into how customer behaviour is shifting fast:TikTok as the top product discovery channel for Aussie shoppersGoogle still dominating first-click acquisitionEmail and direct traffic closing the saleEarly signals that AI-powered discovery will play a major role by 2026If your Shopify store relies heavily on Meta and Google alone, this episode will challenge your channel mix.If you are:Planning BFCM 2026Feeling margin pressure despite growing revenueDiscounting without a clear profit modelStruggling to connect ads, inventory, and product performanceThis episode will help you rethink how to grow profit-first, not just top-line.Kat Ramos is Senior Growth Executive at Profit Peak, helping Australian eCommerce brands connect product data, ad performance, and profitability so every team works toward the same margin goal.Revenue is vanity. Profit is strategy. And BFCM rewards the brands who prepare months in advance.🚨 What Aussie Brands Got Wrong This BFCM🧠 The Smarter BFCM Strategy That Actually Protects Profit🤖 AI, TikTok, and the New Aussie Shopping Journey📊 Why This Matters for Shopify Store Owners👥 About the Guest🔑 Key Takeaway
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2025 Best Of Series: Dave Levett I Murmur
Dec 500:18:47Tap to summarizeFree SEO Audit Question for Dave? Get In Touch HereBest of series - The best advice delivered straight to you, without the general chit chat! Join Ryan Martin on the eCommerce Australia Podcast as we revisit some of the best, most replayed and asked for podcasts. This episode with Dave Levett from Murmur delivered some absolute gold, and will get you thinking about your strategy and plan coming into a massive 2026!
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Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce
Nov 1200:46:11Tap to summarizeSEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron’s unfiltered thoughts on working with retailers (including getting banned!)What most founders get completely wrong about multichannel sellingThe future of Australian marketplaces and why the big shift is already hereeCommerce founders stuck in the Meta/Google ad treadmillBrands wanting to scale fast without increasing CACAnyone exploring tools like ChannelWiz to unlock multi-channel distributionDoron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.
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Shein, Cupshe, The Dom: Inside the eCommerce Playbook with Willy Huo
Mar 24, 2025Tap to summarizeGet Your SEO Audit HereWhat does it take to scale a brand 8x in under three years?In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.Willy shares how he:Revived Shein's struggling Australian arm into a high-growth profit machineUsed data to unlock customer insights most brands missBuilt scalable marketing funnels that actually convertDeveloped the one skill every founder and eComm team needs to survive 2025Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.Connect With Willy (https://www.linkedin.com/in/willyhuo/) Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)
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