How do you talk to your kids about pornography before the internet does it for them? Chris McKenna founded Protect Young Eyes to help parents answer exactly that, and his approach surprises most people: the fix is not a better filter. It is a braver and more frequent conversation.

Most of us are scared of this talk, so we put it off, and putting it off is the one move that leaves a kid alone with whatever they find. Chris makes the case for the opposite. Make the conversation normal. Start early, keep it casual, have it often, so your kid runs to you when something feels wrong instead of hiding it. Shine light on the topic.

We get into the number that stopped me cold. In every child-on-child case the counselors Chris interviewed had handled that year, the child who had harmed another had been exposed to pornography early in childhood. We talk about why a young brain has no "file" for what it is seeing, then we get practical: ten conversations before age 10, the porn talk you can have in the car without ever saying the word "porn", and how to make yourself the person your kid comes to.