We’ve reached the season finale of Fashion, Really?, and our hosts, Emma and Joshua aren’t holding back. From thrifting treasures to tech disruptions, this episode is a ride through fashion’s most pressing issues right now.

We’re digging into the industry news shaking things up—from Germany’s breakthrough in poly-cotton recycling to big-name sportswear brands finally walking away from kangaroo leather.

We’re also tackling the buzz (and the BS) around AI in sustainability, and looking into the complicated rise of lab-grown leather. Meanwhile, a major legal case puts luxury fashion’s ethics under the microscope.

And of course, it wouldn’t be Fashion, Really? without calling out greenwashing. This time, we’re naming names: Leather UK and Odd Muse are both in the hot seat for misleading claims and murky marketing.

Despite it all, we’re ending on a high—highlighting signs of real progress in the industry, and holding on to hope for what comes next.

Stay tuned for a season break bonus ep!

Each of our episodes will be broken down into short and sharp sections, find this episode's breakdown below:

0.00: Welcome!

0.23: First things first: what are we wearing?

3.07: The latest fashion gossip and news… but green

20.07: You’ve got to read this

32.13: Green-wash of the month

49.27: Season wrap-up

Book, articles and other things to look at:

I asked ChatGPT to find me a responsibly made white T-shirt. Here’s what happened

Adidas halts use of wild kangaroo skins in shoes: 'No longer justifiable'

eeden Closes €18M Series A Financing to Scale its Breakthrough Textile Recycling Technology

TikTok Account: @plzdontbuythat – greenwashing de-influencer.

Italian luxury fashion brands continue to be tied to sweatshop scandals, but they’re only getting a slap on the wrist

https://www.alexmurrell.co.uk/articles/the-age-of-averageas https://www.alexmurrell.co.uk/articles/the-age-of-average-encore