If you’ve been hearing terms like lookmaxing, tradwives, the manosphere, or “alpha male” culture online lately - and wondering what the hell is happening . . . you’re not alone.

From men measuring their facial symmetry… to taking steroids, experimental peptides, and even extreme shortcuts in pursuit of “perfection”… a growing online movement is pushing appearance optimization to unsettling new levels.

And while it may seem ridiculous on the surface, what’s driving it underneath is far more complex.

In today’s episode, we unpack the rise of lookmaxing culture, where it came from, why it’s becoming more mainstream, and what it says about masculinity, power, insecurity, and social media today.

I’m joined by Jillian Sunderland, PhD candidate in sociology at the University of Toronto whose research explores masculinity, power, identity, and how online culture is reshaping the way young men see themselves.

Together, we explore how online extremism, beauty culture, and algorithm-driven content are colliding, and why many young people are being pulled into dangerous cycles of comparison.

In this episode, we explore:

✔️ What lookmaxing actually is, and why it’s exploding online
✔️ The disturbing connection between lookmaxing and incel culture
✔️ Why some men are measuring facial ratios and chasing “hunter eyes”
✔️ The dangerous rise of steroids, peptides, and extreme body optimization trends
✔️ How social media algorithms reward extreme beauty standards
✔️ Why many young men feel increasingly powerless in today’s economy

As always, feel free to email me at info@kylebuchanan.ca with questions, guest ideas, or topics you'd love to hear covered on the show.

Thank you for being part of this space.

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LINKS

My SiriusXM Show - The Exhale with Kyle Buchanan

Katie Couric's Daily Newsletter Opt in - click here

Jillian's Lookmaxing article - click here

The Dark Side of "Lookmaxing" (And Why It’s Growing)